ITV

Tag: Wrigley

  • Wringley’s Doublemint tells a ‘fresh’ new love story

    Wringley’s Doublemint tells a ‘fresh’ new love story

    MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley’s Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

    The advertisement that depicts a heartwarming love story of a young boy Adi & his new neighbor Niara. The advertisement is based on the fresh and beautiful cover of “Ek ajnabee hasina se,” originally sung by the legendary Kishore Da. Reiterating the recently launched Doublemint© Mints freshness proposition, the love story around the quintessential romantic Indian couple encourages us to ‘Start Something Fresh’ whilst making ‘long lasting connections.’

    Wrigley India MD MV Natarajan said, “The Doublemint© Mints TV advertisement fantastically weaves in the essence of connections that Doublemint© stands for. It is seen enabling the young couple falling in love.”

    BBDO India  CCO and chairman Josy Paul added, “The role of Doublemint is to help create new connections and start something fresh. Like the innocence of true love – you can’t write it; you can only wish it. Love just happens when you are busy doing other things. That’s what this campaign is about! When I saw the offline of the film, I was moved to tears. I called Shoojit way past midnight bawling like a teenager. It took me back to the purity of love. It’s not advertising, it’s the sound of a world looking for a more meaningful relationship. We are not just selling chewing gum or mints; we are spreading the hope of better connections.”

    TVC director Shoojit Sircar shared, “This has been such an interesting journey for me personally. We brainstormed and sorted through close to a hundred songs before settling on ‘Ek ajnabee hasina se’, which fits beautifully to the story. And, we have added  a refreshing take to this Bollywood classic. This TVC debuts with fresh faces who have brought Adi and Niara to life. The actors, Banita and Shubham, beautifully portrayed the innocence of a first time love story with absolute purity. This advertisement aims to tell a simple tale of a young couple embarking on a new connection infused by the freshness of Doublemint© Mints.”
     
    The advertisements are being aired nationwide from 22 October, 2016.

  • Wringley’s Doublemint tells a ‘fresh’ new love story

    Wringley’s Doublemint tells a ‘fresh’ new love story

    MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley’s Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

    The advertisement that depicts a heartwarming love story of a young boy Adi & his new neighbor Niara. The advertisement is based on the fresh and beautiful cover of “Ek ajnabee hasina se,” originally sung by the legendary Kishore Da. Reiterating the recently launched Doublemint© Mints freshness proposition, the love story around the quintessential romantic Indian couple encourages us to ‘Start Something Fresh’ whilst making ‘long lasting connections.’

    Wrigley India MD MV Natarajan said, “The Doublemint© Mints TV advertisement fantastically weaves in the essence of connections that Doublemint© stands for. It is seen enabling the young couple falling in love.”

    BBDO India  CCO and chairman Josy Paul added, “The role of Doublemint is to help create new connections and start something fresh. Like the innocence of true love – you can’t write it; you can only wish it. Love just happens when you are busy doing other things. That’s what this campaign is about! When I saw the offline of the film, I was moved to tears. I called Shoojit way past midnight bawling like a teenager. It took me back to the purity of love. It’s not advertising, it’s the sound of a world looking for a more meaningful relationship. We are not just selling chewing gum or mints; we are spreading the hope of better connections.”

    TVC director Shoojit Sircar shared, “This has been such an interesting journey for me personally. We brainstormed and sorted through close to a hundred songs before settling on ‘Ek ajnabee hasina se’, which fits beautifully to the story. And, we have added  a refreshing take to this Bollywood classic. This TVC debuts with fresh faces who have brought Adi and Niara to life. The actors, Banita and Shubham, beautifully portrayed the innocence of a first time love story with absolute purity. This advertisement aims to tell a simple tale of a young couple embarking on a new connection infused by the freshness of Doublemint© Mints.”
     
    The advertisements are being aired nationwide from 22 October, 2016.

  • DDB MudraMax Media appoints Amita Karwal

    DDB MudraMax Media appoints Amita Karwal

    MUMBAI: DDB MudraMax Media has roped in Amita Karwal as executive vice president to head its North & East Operations.

     

    With over two decades of diverse experience across media marketing functions and allied areas, Karwal has worked with blue chip organisations including Reckitt Benckiser where she not only led the media marketing division but also represented South West Asia at Global media forums. On the agency side, she has worked with Lintas, Zenith Optimedia (ZO) and Ogilvy on brands such as HP, Gillette, Wrigley’s (Joyco), Modi Xerox to name a few.

     

    In an allied area, she’s also had a couple of  years of experience in media auditing with SpatialAccess and the global agency R3 where she set up the first-of-its-kind auditing practice in Delhi, and also launched the first agency image study in India.

     

    She is strong believer in creating brand value through innovation and this has resulted in several national and international awards for key brand launches

     

    Karwal said, “I am very happy to be part of an agency network that offers truly integrated marketing communication solutions.  As a part of DDB MudraMax Media I look forward to leveraging and integrating our assets holistically

     

    Adding to this, DDB MudraMax Media president Sathyamurthy Namakkal said, “In an era when the media profession requires well rounded talent, Amita fits the role perfectly. Both our clients and our teams will immensely benefit from her induction into the DDB team”.

  • Arun Sharma appointed as DDB Mudra head of planning

    Arun Sharma appointed as DDB Mudra head of planning

    MUMBAI: DDB Mudra has roped in Arun Sharma as head of planning, DDB Mudra Delhi. He will report in to DDB Mudra senior vice president Aditya Kanthy.

    Arun will be working on the agency’s client roster including Wrigley’s, Bata, Carrier Midea, India Yamaha Motors and Dabur among others.

    Arun joins DDB Mudra Delhi from Contract Advertising where he was VP, strategic planning. On joining DDB Mudra, Arun said, “DDB Mudra has a well known culture of planning and it’s an opportunity for me to partner Vandana and Aditya in implementing the bold planning vision for the agency.”

    With over 14 years of experience, Arun has worked on automobiles, telecom, confectionery, education, home appliances and airlines to name a few.

    Commenting on Arun’s appointment, DDB Mudra Group, Delhi president Vandana Das said, “I Welcome Arun to the DDB Mudra Group family. He has vast experience across categories and I’m sure with his experience, he would be able to add value to all our current businesses and also towards our new business initiatives.”

    Adding to this, DDB Mudra senior VP planning  Aditya Kanthy said, “Arun is a bright, ambitious and full of energy – just the kind of person we were looking for to lead our terrific young planners in Delhi. His experience is a good match for our client profile. He should have no trouble easing into our culture. I’m sure he’ll enjoy it.”

    In his earlier stints with leading agencies like Lowe, Saatchi & Saatchi and Rediffusion Y&R he got the opportunity to work on some of the largest brands in the country like Airtel, Hyundai, and Maruti Suzuki.

    Arun also had a two-year stint with ABN Amro Bank, before Contract, where he was one of the key persons responsible for the launch of ABN AMRO Broking, the retail brokerage division of ABN AMRO and managed NRI Banking.