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Tag: Wrap2Earn

  • Wrap2Earn takes brands on a ‘bus-ted’ new ride

    Wrap2Earn takes brands on a ‘bus-ted’ new ride

    MUMBAI: Talk about a move in the right direction! Wrap2Earn is hitting the advertising fast lane with its latest partnership with Uber Shuttle, Uber’s intracity bus service for corporate commuters. The Mumbai-based transit advertising firm now holds exclusive rights to manage both exterior and in-vehicle branding across Uber Shuttle’s fleet of over 1,000 buses zipping through more than 50 curated routes in two of India’s busiest metros.

    With over a million monthly bookings, Uber Shuttle has become the preferred ride for professionals who value comfort, reliability and consistency. And that’s precisely the audience brands are keen to catch on the move. From the outside wraps that dominate cityscapes to in-bus displays targeting over 50,000 monthly riders, the collaboration promises high visibility, measurable reach and cost-effective impact.

    Uber Shuttle India Head Amit Deshpande said, “Uber Shuttle has quickly emerged as the preferred daily choice for working professionals. With this partnership, it becomes a canvas for brands to engage with professionals through smart advertising.”

    The partnership also arrives at a time when static outdoor ads are losing traction. For the price of a single hoarding, brands can instead wrap up to 20 shuttle buses, each covering hundreds of kilometres daily and connecting with millions of urban commuters.

    Wrap2Earn founder and CEO Elmer Dsilva added, “Uber Shuttle represents one of India’s most loved and trusted shared mobility networks. Our partnership makes it possible for advertisers to connect with a highly relevant audience through media that is both effective and measurable.”

    With routes spanning major residential and business hubs, this alliance ensures brands aren’t just seen, they’re remembered. After all, in the race for attention, it seems the wheels of creativity are firmly in motion.

     

  • Wrap2Earn secures ad rights on Cityflo buses

    Wrap2Earn secures ad rights on Cityflo buses

    Mumbai: Wrap2Earn has partnered with Cityflo, a premium bus service providing home-to-office rides in Mumbai and Hyderabad. As part of this collaboration, Wrap2Earn has secured exclusive advertising rights on all Cityflo buses, offering brands access to over 40 routes covering key commercial and residential hubs in both cities.

    “By partnering with Cityflo, we’re offering advertisers a unique opportunity to tap into a premium audience that represents new-age corporate India,” said Wrap2Earn CEO Elmer. “This collaboration is a seamless extension of our cab branding expertise, further strengthening our prowess in the transit advertising space.”

    Advertisers can utilise Cityflo’s buses for external branding and also target passengers with internal bus ads. Additionally, brands can extend their campaigns digitally by running impression-based ads on the Cityflo app, creating an integrated offline and online marketing experience.

    “We view Wrap2Earn as the ideal partner due to their expertise and focus on delivering high-impact, quality campaigns for their clients,” stated Cityflo co-founder and CEO Jerin Venad. “The Cityflo fleet is the most striking transit media asset in Mumbai at the moment. This partnership will elevate our presence by introducing relevant campaigns that resonate well with our brand.”

    As cities like Mumbai and Hyderabad continue to evolve, the demand for impactful and engaging advertising strategies grows. Together, Wrap2Earn and Cityflo aim to transform the transit advertising landscape, providing brands with unparalleled opportunities to connect with their target audiences in meaningful ways.

  • Reliance Retail’s Tira arrives with a show-stopping cab campaign

    Reliance Retail’s Tira arrives with a show-stopping cab campaign

    Mumbai: Wrap2Earn, a market leader in the cab branding space in India, is renowned for executing innovative cab advertising solutions for its clients. Recently, they were commissioned by Tira, a Reliance Retail Ltd Company, to execute a show-stopping campaign to announce the launch of Tira’s Vama store in South Mumbai. The brief: “Execute a campaign that draws upon the heritage of the vintage Ambassador car to announce the gift of launching Tira in South Mumbai.”

    The creative team at Wrap2Earn transformed two iconic Ambassadors with Tira branding elements, ensuring these ‘mobile billboards’ captured millions of views during the 10-day campaign. Strategic routes were planned around South Mumbai, targeting the brand’s audience. The convoy travelled through key locations like Marine Drive, Peddar Road, and Nariman Point, effectively drawing the attention of pedestrians and commuters.

    The team at Wrap2Earn also parked the cars at strategic locations and offered free drop-offs to passengers wanting to visit the Tira store. The interiors of the cabs were equally captivating, featuring custom seats adorned with Tira’s branding elements, ensuring passengers had a memorable and immersive experience. Upon arrival at the store, passengers were greeted with a complimentary Tira gift box.

    To bring an otherwise offline campaign online and further amplify its impact, the company collaborated with well-known beauty influencers in the South Mumbai circuit. These influencers interacted with the branded cars and posted about the launch of the Tira Vama store, significantly enhancing the campaign’s reach and impact.

    This innovative campaign executed by Wrap2Earn for Tira yielded impressive results. Intrigued onlookers clicked selfies with the cars and tagged the brand on digital platforms. The influencer integration generated high reach and  impressions, leading to over a 15 per cent increase in anticipated footfalls and sales.

    Wrap2Earn partner Jyotiba Patil added: “In a city like Mumbai, which is bombarded with advertising, innovation is key. By creating a unique, interactive experience with the beloved Ambassador car, an iconic part of the city, we were able to generate a significant buzz around the new store launch. Our aim was simple: ensure that everyone in South Mumbai noticed these cabs at least once during the 10-day campaign period. The innovation ensured that the campaign will not be forgotten.”

    Tira beauty lead retail marketing Kavita Khiara commented, “We felt like we had done it all, from store launch activations and masterclasses to influencer activation, so we wanted something truly disruptive for our Vama store launch. Throughout the campaign period, people shared pictures of the branded Ambassadors with me. We received many phone calls and tags on our digital platforms and saw an increase in store visits. This campaign surpassed all my expectations in terms of innovation and quality of execution.”

    This campaign showcases Tira’s commitment to innovation in brand promotion and highlights Wrap2Earn’s ability to execute unique and groundbreaking advertising campaigns that rise above the clutter.

  • Wrap2Earn debuts BuzzOmni a quantum leap in the world of advertising

    Wrap2Earn debuts BuzzOmni a quantum leap in the world of advertising

    Mumbai: Wrap2Earn, a trailblazer in the world of out-of-home (OOH) advertising, takes a giant leap forward with the launch of its new independent media agency. Building on the success of LytAds in the realm of Digital OOH, Wrap2Earn expands its horizons with BuzzOmni, a one-stop solution for all media advertising needs.

    BuzzOmni stands as a testament to Wrap2Earn’s commitment to innovation, technology, and creating value for its advertising partners. With a bold vision to harness technology, BuzzOmni is set to redefine the advertising landscape, allowing brands to roll out nationwide campaigns efficiently.

    “BuzzOmni is the culmination of the success stories of ‘Wrap2earn’ and  ‘LytAds’; ventures that have quickly made an indelible mark on the advertising landscape in India. Our journey doesn’t start from scratch; it’s built upon a foundation of proven expertise. As we evolve, we carry with us the learnings and triumphs that have shaped our path.” said, Wrap2Earn founder of Elmer Dsilva.

    BuzzOmni is focused on customer satisfaction and nurturing win-win relationships. Their competitive edge is backed by strong nationwide vendor relationships. The business development team has over 80 years of collective experience in the advertising industry and is spearheaded by Sanjay Malkani, a veteran in the outdoor industry.

    The company’s tech-focused approach is exemplified by its unique status as India’s only transit media advertising firm with integrated analytics capabilities. “Our tech-driven approach is what has set us apart. We have built technology to help brands plan and buy media efficiently. We are also working with industry leaders to deliver data-driven insights to our advertising partners.” said Wrap2Earn co-founder and CTO Manuel Fernandes.

    The launch of BuzzOmni marks a pivotal moment in the advertising industry. As the company gains momentum, it is committed to continuous innovation, pushing boundaries, and delivering results that elevate brands to new heights. Our mission reflects this ethos: “We’re not just advertisers, we’re creators! With every interaction, we look to create value for our advertiser partners. Every campaign we curate is designed not just to promote products, but to forge meaningful connections between brands and their audiences. With us, your advertising aspirations are not just met; they’re exceeded.” said Jyotiba Patil partner & head of business strategy.