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MUMBAI: WPP’s acquisition of Grey Global has resulted in a sliver lining if one goes by the revenues that former has garnered post the take over....
The world of market research in India is growing. Both channels and advertisers are seeking more clearer understanding of the consumer and his/her evolving media behaviour....
MUMBAI: Grey Global Group Inc. has announced that the tentative date of the previously announced merger with the WPP Group plc to come in effect will...
MUMBAI: The youngest agency of the WPP fold, Matrix has entered into the in-flight content arena supplying packaged content for the soon-to-soar Kingfisher Airlines. Kingfisher Airlines...
MUMBAI: WPP Group’s Wunderman has acquired marketing and interactive agency Bridge Worldwide (‘Bridge’), which is a Cincinnati-based interactive relationship marketing agency specialising in Fortune 100 consumer...
MUMBAI: Marketing and communications services firm Publicis Groupe has in a statement confirmed that it is holding preliminary talks to acquire the London based marketing services...
Two years ago, the top brass of India ‘s numero uno media agency Mindshare, huddled together in Lonavla’s Fariyas Hotel. In the room, were Mindshare MD...
MUMBAI: The Guardian, the national morning broadsheet has decided to move into the television arena.. Its first move in the direction being moving into branded TV...
MUMBAI: In a rare feat of intellectual achievement, Ogilvy & Mather India Discovery vice president Kunal Sinha has won the top honour in WPP Group plc’s...
Andre Nair, the man who has been the face of India’s most powerful media independent for the last three years, is all set to move on....
For Andre Nair, chairman and CEO of Mediaedge:cia Asia Pacific, it is time to pack his bags. After three more than successful years at the helm...
MUMBAI: WPP Marketing Communications (WPP MCI) division BroadMind’s new micro marketing initiative Dialect has invited advertisers to exploit tactical micro-marketing opportunities at some of the most...
MUMBAI: In tandem with its excecutive rehaul, production house UTV has made a strategic appointment to complete the process of putting the new team in place....
Branded entertainment is slowly gaining pace in India and one of the active players in the space is WPP’s Group M. The company has inked a...
MUMBAI: Advertising giant WPP third quarter revenues have climbed above the ?1 billion mark for the first time. The figure for the three months to 30...
MUMBAI: WPP Mindshare has started a new division called Brands & Films (B&F) to explore film-related marketing opportunities for its network of 250 clients including the...
MUMBAI: In a renewed and refocussed brand strategy, S. Kumars’ Reid & Taylor has announced the appointment of WPP-owned MindShare India as its Agency of Record...
NEW YORK: The direct marketing business has witnessed the formation of a behemoth with the formation of mOne Worldwide. Two entities of the WPP group: OgilvyOne...
Amit Ray ko gussa kyon aata hai (what makes him angry)? In his capacity as a member of the Media Research User’s Council (MRUC) technical committee,...
MUMBAI: Packaged products are being marketed as services in the post Internet era! It is more about desire rather than the need factor! These are some...
LONDON: The board of WPP Group plc (WPP) has announced that the budget forecasts for 2003 have been prepared on a conservative basis, largely excluding new...
Ashutosh Srivastava looks a man still getting used to the lonely at the top state he’s been in since he took over from Andre Nair in...
NEW DELHI: In an effort to leverage the strength of its expertise in providing integrated marketing solutions using opportunities in the entertainment sector, WPP Group’s Broadmind...
FCB Ulka’s media buying outfit Lodestar grabbed most of the awards in the four categories for media innovation and achievement given away at the Emvies 2002...
