MUMBAI: Haworth, an independent and employee-owned marketing and media agency based in Minneapolis, has announced a strategic partnership with GroupM, the media investment management division of...
He took charge in January this year and since then there has been no looking back. The humble and calm, Kartik Sharma, the managing director...
MUMBAI: The highly competitive market has created new venues for marketers to advertise their products and reach out to their audiences. With multiplexes mushrooming in...
MUMBAI: According to the first ever BrandZ™ Top 50 Most Valuable Indian Brands ranking announced today, the combined Brand Value of all the brands in the rankingis...
WPP CEO Sir Martin Sorrell calls him the data analyst expert. Prasun Basu’s relationship with WPP’s brand, media and communications research company Millward Brown, goes back a...
MUMBAI: Before the FIFA World Cup commenced in Brazil, several concerns were raised about its execution and other related issues, however when it started, all those...
MUMBAI: Have you ever seen a black egg, black newspaper or a black toothbrush? If not, then behold, Colgate-Palmolive (India) has launched a Colgate SlimSoft Charcoal...
MUMBAI: Part of WPP Group, Quasar, a full service digital agency, has appointed Rasika Bamba as the new regional head, north and east. She will...
MUMBAI: Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Excellence in engineering and creativity has always...
MUMBAI: GroupM, WPP’s integrated media and marketing company, has topped the RECMA overall activity billings 2013 ranking of media agencies again. GroupM India increased its market...
MUMBAI: Maxus, yet again retains the title of the most ‘dominant’ agency as per the latest RECMA report, a qualitative assessment for all leading media agencies...
MUMBAI: Mindshare, the global media agency network that is part of WPP, has set up a global wearable technology group called Life+ to help brands take...
The world’s biggest media conglomerate, which shapes the advertising and marketing of brands globally, has good news for marketing companies even though some nations are going...
When indiantelevision.com wrote about Sunil Lulla taking up a leadership position in Grey India, it did surprise many in the industry. Very few knew or recollected...
MUMBAI: Holding companies seem to be speeding up the process of adding specialised digital agencies in their kitty. WPP, the British holding company has announced...
MUMBAI: WPP’s wholly owned operating company, XM Asia, a JWT company, has agreed to acquire a majority stake in Sofresh, a digital creative agency in Vietnam....
MUMBAI: Red Fuse Communications has been awarded the title of ‘Best Mobile Media Agency of the year’ at the Indian Digital Media Awards 2014. The agency...
MUMBAI: Mindshare, the flagship media agency of GroupM has bagged the media mandate for Yakult Danone. Yakult, a probiotic drink was launched in India in 2007,...
MUMBAI: Last year somewhere at this time Twitter, the popular microblogging site went ahead to strike a partnership deal with the holding company WPP. The association...
MUMBAI: The telecom giant, Vodafone, has found an agency to succeed OMD on its global media account. WPP Group’s Team Red, led by MEC will...
MUMBAI: WPP Group’s JWT has acquired a majority stake in Social Wavelength. JWT’s acquisition of Social Wavelength is a logical confluence of social media and...
MUMBAI: MEC, a leading media agency and part of WPP, (www.mecglobal.com), today announced the appointment of Mr. Sidhraj Shah as Head of Brand Activation. His mandate...
MUMBAI: If you thought business meetings can only be done in conference rooms and around round tables, it’s time to think again! To make work more...
The Indian television industry is possibly heading towards a crisis of an audience ratings blackout. TAM Media Research, a joint venture between Nielsen (India) and Kantar...
While the two-horse race hasn’t disappointed so far, what with all the mudslinging, sloganeering, crowd-pleasing and promising, there seems to be not a marked difference between...
MUMBAI: When the cabinet committee on economic affairs announced that it had approved the Telecom Regulatory of India (TRAI) recommendations on TV ratings guidelines in the...
MUMBAI: Network18’s business channel CNBC-TV18 has got a date with one of the most powerful man in the world of media and advertising. WPP chief executive...
MUMBAI: New Delhi Television (NDTV) ain’t giving up on its law suit against global research agency Nielsen on account of the TV ratings service it runs...
MUMBAI: Sir Martin Sorrell‘s charge is doing very well, thank you. Take a dekko at the Q1 2013 financials that the global advertising and marketing leader...
MUMBAI: When WPP group CEO Martin Sorrell speaks, the world listens. And he does not pull any punches. Sorrel, while speaking at the FT Digital Media...
MUMBAI: Global internet advertising at $99 billion has amounted to 19.5 per cent of the total ad investment for 2012, according to GroupM‘s This Year, Next...
MUMBAI: Bathroom and kitchen fittings manufacturer Kohler has awarded its creative mandate to WPP‘s creative agency O&M India. The account was previously handled by the Delhi...
MUMBAI: Global media communications giant WPP‘s XM Asia has acquired majority stake in digital marketing agency Thomas Idea in Thailand. XM Asia operates under JWT. Founded...
MUMBAI: Global media communications conglomerate WPP has issued a statement welcoming the lower court of New York’s decision to dismiss the law suit filed by Indian...
MUMBAI: The Interpublic Group (IPG) has named Carter Murray Draftfcb Worldwide CEO. He replaces Laurence Boschetto, who will remain with the agency through a transitional period...
MUMBAI: Global communications network WPP has acquired Canadian creative agency john st. Founded in 2001 and based in Toronto, john st. employs approximately 100 people and...
MUMBAI: Mindshare, a WPP strategic planning and media investment agency, has announced the establishment of a newly formed Content Marketing and Strategic Partnerships practice. This is...
MUMBAI: Indian born agency Meridian Communication, which operates under Ogilvy and Mather, has merged with WPP‘s Soho Square. The aim of the merger is to take...
MUMBAI: Hollywood studio Lionsgate which acquired Summit Entertainment last year, has consolidated the media business for the combined entity with WPP’s Mindshare. The move has been...
MUMBAI: Global media communications company WPP has acquired 100 per cent of Okam Limited, the holding company of the UK-based digital agency Salmon Group. Salmon has...
MUMBAI: Three of WPP-owned companies – Grey, G2 Worldwide and MediaCom – have acquired the outstanding shares in three agencies in Bogota, Colombia. Global advertising agency...
MUMBAI: Global communications services group WPP has agreed to acquire a 20 per cent stake in Globant S.A., an emerging worldwide provider of technical expertise and...
MUMBAI: WPP‘s global digital and relationship marketing company Wunderman has acquired a majority stake in Mexico-based digital marketing agency CM Interactive S.A. -Crossmedia. According to WPP,...
MUMBAI: WPP’S wholly-owned operating company information, insight and consultancy group Kantar has acquired AdGooroo, Inc. (“AdGooroo”) which provides global digital media intelligence. The acquisition is a...
MUMBAI: WPP‘s global digital and relationship marketing network Wunderman has acquired a majority stake in Sydney-based digital marketing and analytics consultancy Mayko Trading Pty Ltd. Mayko...
MUMBAI: WPP has announced that its wholly-owned operating company GroupM, WPP’s global media investment management arm, has agreed to acquire Filmworks China, an entertainment marketing agency...
MUMBAI: MediaCom has won the media mandate for Qyuki.com, a social media platform founded by Shekhar Kapur and AR Rahman. After a multi-agency pitch, MediaCom‘s Bengaluru...
MUMBAI: MediaCom, a joint venture of India‘s Madison Media and global media communications giant WPP, has won the media mandate for Miayas Beverages and Foods. The...
MUMBAI: Publicis Groupe chief operating officer Jean-Yves Naouri has set himself a stiff target. The 53-year-old South African, tipped to take over as chief executive officer...
MUMBAI: Bates Asia and CHI & Partners, both WPP group’s integrated media agencies, have formed a 50:50 joint venture company Bates CHI & Partners. The joint...
