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Tag: WPP OpenDoor

  • WPP OpenDoor brews a digital storm with Panchayat’s Butkun ki Dukaan on Instamart

    WPP OpenDoor brews a digital storm with Panchayat’s Butkun ki Dukaan on Instamart

    MUMBAI: What do you get when you mix a cult web series, a fictional tea shop, and 35 million snack-loving shoppers? A digital innovation that hits right in the feels—and taste buds.

    Prime Video’s Panchayat is back with Season 4, and WPP OpenDoor has pulled off a stunt that’s as grounded as Phulera and as disruptive as Kranti Devi’s election agenda. In a first-of-its-kind move, Butkun ki Dukaan—the iconic pitstop for chai, samosas, and village gossip—has been brought to life as a shoppable digital experience on Swiggy Instamart.

    From 26 June to 3 July, between 4 PM and 7 PM, Instamart users across India have been greeted with a curated snack corner inspired by the show’s desi flavour. Think local favourites, cheeky flyers teasing the Manju vs Kranti election drama, and an app interface that transports you straight into the dusty lanes of Phulera.

    With Panchayat holding strong in IMDb’s Global Top 250 and India’s Top 50 Most Popular Web Series, WPP OpenDoor’s campaign cleverly extends the IP beyond the screen—into homes, phones, and tiffin boxes.
     

  • WPP OpenDoor beefs up measurement & analytics with addition of Premjeet Sodhi

    WPP OpenDoor beefs up measurement & analytics with addition of Premjeet Sodhi

    MUMBAI: WPP OpenDoor – the specialised unit within WPP for Amazon – is seeing a lot of heavyweight names from within the group being added to it. The latest to be roped in  is Premjeet Sodhi who has been appointed as its global lead measurement & analytics based in New York.

    Sodhi, who was the chief strategy officer at Wavemaker India until 2023, was plucked and planted in Wavemaker, New York as global lead measurement & analytics and has been based in the Big Apple since then. He has been with the WPP group agencies from 2018, starting with Mindshare Fulcrum as senior vice-president and then moving to Wavemaker India as chief growth officer in 2020.

    Sodhi was with Lintas Media group from November 2002, rising to become its president in June 2010 from where  he was picked to be the chief operating officer of Initiative Media for six years and three months till March 2018.

    The BE in electronics and post graduate diploma holder in rural management began his career in Gujarat State Financial Services as deputy manager from 1996-98, moving on to become research director at ICRG Mudra for two years from 1998. He was appointed at GM technical in the Media Research Users Council from 1999-2001. He also hard a short spell  of a year as a team member of Ogilvy Outreach from 2000-2001.