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Tag: WOW Skin Science

  • Wow Skin Science appoints Vaibhav Arora as VP of e-commerce

    Wow Skin Science appoints Vaibhav Arora as VP of e-commerce

    Mumbai: FMCG personal care and wellness brand Wow Skin Science has appointed Vaibhav Arora as vice president of e-commerce.

    In this role, Arora will be responsible for building consumer franchises through the company’s D2C website, expanding the online footprint across social commerce and establishing Wow Skin Science as a market leader across horizontal and vertical marketplaces in personal care nutrition and wellness segments, said the statement.

    With a career spanning over ten years, Arora in his previous mandate led the vendor management function for grocery, health and personal care businesses at Cloudtail before which he has led leadership roles at organisations such as Amazon, Myntra and Tata group. He has also led diverse characters encompassing launching private brands in multiple categories, business strategy, risk management, business development and product management.

    “We are excited to welcome Vaibhav Arora onboard and leverage his leadership within the Wow Skin Science family,” Wow Skin Science co-founder Manish Chowdhary stated. “With Vaibhav’s deep expertise and experience in e-commerce as well as his passion and enthusiasm, he will help shape how customers experience WOW across our increasingly diverse online commerce touchpoints, including our D2C platform. We look forward to Vaibhav building long term partnerships that will drive growth and profitability.”

    About his new role, Vaibhav Arora said, “Wow Skin Science breaks the clutter with its online GTM strategies and is deeply invested in delivering a superior product to the consumer. I am excited to make the organisation more data-centric, build scale mechanisms, and use customer insights to shape our innovation pipeline. I look forward to bringing Ww’s customer experiences to come alive across all online commerce touchpoints.”

  • Wow Skin Science appoints Harsh Parekh as GM – marketing

    Wow Skin Science appoints Harsh Parekh as GM – marketing

    Mumbai: FMCG personal care brand Wow Skin Science on Monday announced the appointment of Harsh Parekh as general manager – marketing. 

    With his vast repertoire in the field of marketing and advertising for over 14 years, Parekh has developed expertise in various branches– from conceptualising and ideating to executing creative and content marketing solutions for brands across India and in the MENA region. 

    In this leadership role, his KRA has been to develop and execute long-term strategic plans and objectives through the identification of issues and opportunities that could influence business growth and profitability. “He will be responsible for building and defining Wow Skin Science’s social media, content strategy, influencer marketing, along with overlooking celeb endorsements, brand partnerships, and associations,” the brand said in a statement.

    “With consumers riding the 5G wave, access to various marketing campaigns has become easier. Relevance, innovation and technology have become the drivers of marketing and the success rate of a campaign is often judged by how effectively it was marketed holistically,” stated Harsh Parekh. “At Wow Skin Science, I aim to build and amplify the brand and its equity in the market along with executing impactful campaigns.”

    Parekh has played a pivotal role in conceiving and executing numerous marketing and branding campaigns and built IPs for brands across FMCG, beauty, fashion, F&B, hospitality, automobile, education, e-comm, tech, and retail. Few of his IPs/AFPs and digital films have received accolades at prestigious award ceremonies such as – Indian Television Academy Awards, International Content Marketing Summit, Promax Awards. He has conceived and executed buzzworthy campaigns and content marketing solutions for notable brands such as Cultfit, Nykaa, Flipkart, FirstCry, Nexa Showrooms, Honda, TVS, Tresemmé, Lakme, Splash, Max Fashions, Lifebuoy, Knorr, and many more.

    “We are delighted to welcome Harsh to the Wow Skin Science family,” commented Wow Skin Science co-founder Manish Chowdhary. “With his business acumen and ingenuity, we look forward to his expertise and vision that will accentuate the status quo of Wow Skin Science through innovative strategies, various partnerships, collaborations and associations.”

  • Wow Skin Science brings in Anurag Mittal as CFO

    Wow Skin Science brings in Anurag Mittal as CFO

    Mumbai: FMCG personal care brand Wow Skin Science has announced the onboarding of Anurag Mittal as chief financial officer, where he will head the business and corporate finance vertical for Wow Skin Science and Body Cupid. 

    “In this role, Mittal’s portfolio will range from financial operations, financial planning & analysis to strategic finance & business partnering,” the company said in a statement on Monday.

    “We welcome Anurag onboard as our company CFO and believe he will be a great addition to the Wow Skin Science family,” commented Wow Skin Science co-founder Manish Chowdhary. “As an experienced and a qualified financial professional, we look forward to his insights in setting a mid and long-term financial strategy for the brand. With him, we look forward to creating collaborative and participative interface for finance as well as operations.”

    With his career spanning over 16 years, Mittal has led mandates for brands such as Snapdeal, Paytm, Nokia, PWC and Deloitte, offering his expertise in finance and accounts along with skills in diligence and fund raising, investor relations, treasury operations and investment management. 

    “The growth of a brand lies in it’s analysis led strategic expansion and risk taking, that are worth. At Wow, I plan to propel a culture of security and emphasise on driving performance, ensuring integrity and accuracy of company information,” said Anurag Mittal. “I look forward to enhancing the brand’s valuation and achieve systematic growth.”

  • Wow Skin Science appoints Gurpinder Singh Walia as SVP-offline sales

    Wow Skin Science appoints Gurpinder Singh Walia as SVP-offline sales

    Mumbai: FMCG personal care brand Wow Skin Science has appointed Gurpinder Singh Walia as the senior vice president – offline sales. He will be heading the offline sales including general trade and modern trade for Woe Skin Science and Body Cupid. 

    “Gurpinder’s role will entail contributing to the development, implementation, monitoring, and review of business strategies that maximise the brand’s retail top and bottom line,” said the brand in a statement.

    In his career spanning over 19 years, Gurpinder comes with vast experience in the consumer goods industry-leading mandate for brands such as Dabur India, Abbott Nutrition International, Henkel India, SC Johnson Products, Parle Products.

    “Wow has led an iconic journey through its vast online presence in a country that is 90 per cent rooted in offline experientials. I am excited to be driving the next growth phase of the organisation through various offline touchpoints,” said Gurpinder Singh Walia.

    “Being an experienced and a strong sales professional, Gurpinder will be able to devise and navigate sales strategies that will strengthen the brand positioning and recall. With him now as part of our brand, we are looking to enhance a WOWsome offline experience through various interesting collaborations,” stated Wow Skin Science co-founder Manish Chowdhary.

  • Madhur Acharya joins Lenskart as VP of e-commerce

    Madhur Acharya joins Lenskart as VP of e-commerce

    Mumbai: Wow Skin Science’s former executive Madhur Acharya has joined Lenskart as vice president of e-commerce. 

    Acharya quit the personal care brand as vice president of marketing after a three-year stint. He announced the move in a LinkedIn post.

    “Super stoked to announce my next stint as I join, Lenskart.com the brand that revolutionised the eyewear category in India. Elated to join this community of change-makers as I look forward to building and taking the brand’s vision to various marketplaces in India & International. Special thanks to India’s favourite Shark Peyush Bansal for this opportunity and not just inspiring me and millions of India’s youth, but also actively helping them achieve their dreams,” Acharya said in the post.

    Acharya joined Wow Skin Science in August 2019 as a senior business development manager, he was made its head of marketing in December 2020 and as its VP of marketing in July 2021.

    In his 12-year career, he has worked at places like Forest Essentials, Cobrapost, Postergully, Freecultr, iEntergizer, and Justdial.

  • Wow Skin Science onboards Varman M as GM – media, research & corporate comms

    Wow Skin Science onboards Varman M as GM – media, research & corporate comms

    Mumbai: FMCG personal care brand Wow Skin Science has announced the onboarding of Varman M as general manager – media, research and corporate communications. 

    In this role, Varman will be responsible for defining a media investment plan to drive maximum ROI for Wow Skin Science, Wow Life Science and Body Cupid. “His role will also entail amplifying the corporate communications for all the brands through brand awareness, brand messaging and capitalising on opportunities to elevate the positioning of the brands,” said the company in a statement.

    “We welcome Varman to the Wow family,” said Wow Skin Science co-founder Manish Chowdhary. “With his hands-on experience and knowledge in establishing strategies, I believe his leadership skills will help Wow Skin Science in the path of growth, innovation, creativity and development.” 

    In his career spanning over 13 years, Varman has donned multiple hats from the agency to the advertiser side of the business. His core competencies lie in developing a data-driven media strategy for FMCG, automobile, e-commerce and electronics industries. 

    He has led both offline and digital media to drive integrated media planning and delivered investment strategies for clients like TVS Motor Company, Cadbury, and Flipkart. He also led the media and brand PR for Himalaya Wellness Company prior to joining Wow Skin Science.

    “With the escalation of social media and the exponential rise in content generation across platforms, what sets a brand apart, is the strategic planning, data-driven multimedia approach that ensures a holistic growth, thus driving maximum eyeballs,” said Varman M. “I am looking forward to building Wow Skin Science in a way that helps us elevate our positioning through trends and analytics and of course creativity.”

  • Wow appoints Nikita Jaswaney as head of innovation

    Wow appoints Nikita Jaswaney as head of innovation

    Mumbai: Personal care brand Wow Skin Science has announced the appointment of Nikita Jaswaney as head of innovation, in order to strengthen its senior team.

    In this role, Jaswaney will be at the helm of product innovation and development for Wow Skin Science, Wow Life Science, and Body Cupid. She will also be responsible for leading the launch of new brands & strategic brand mixes under the parent company, Body Cupid Pvt Ltd, said the company in a statement.

    “I am pleased to welcome Nikita Jaswaney to the Wow family,” said Body Cupid Pvt Ltd co-CEO Manish Chowdhary. “An expert at creating innovative product mixes and strategic brand development plans, Nikita brings along with her the experiences that will help us widen our thought processes and have a very focused outreach to reach our goals and objectives for 2022 and ahead.”

    Jaswaney has vast experience in product innovation and category development across global personal care brands. With more than a decade of experience in the beauty, grooming and personal care segments both globally and in India with legacy brands and industry leaders such as Unilever and L’oreal, her core competencies are in brand innovation, deep consumer insight-led product development, and strategic brand communication.

    In her earlier stints, Jaswaney led many successful new-format launches and renovations in hair-care and makeup. On her last international project on innovation and marketing communication with Garnier Hair Color she launched the disruptive Garnier Men five-minute shampoo color in South Asia and global emerging markets.

    “Wow is a super brand, born in India, born in digital and native to today’s consumers across geographies. The pace and action-led culture of innovation and consumer focus of the company are the main reasons I find this role challenging and exciting,” stated Nikita Jaswaney on her role. “Leading the team in this new world where legacy brands are kept fit on the ground with active competition from agile and super innovative D2C brands like WOW. Consumer insights and the velocity of translating those insights into exciting brands drive today’s beauty and personal care spaces and I am looking forward to driving those disruptive strategies at Wow.”

  • WOW Skin Science encourages eco-friendly Ganesh Chaturthi in new campaign

    WOW Skin Science encourages eco-friendly Ganesh Chaturthi in new campaign

    Mumbai: Personal care brand WOW Skin Science has launched a new campaign “Celebrate Responsibly, Be WOW, Naturally” for the Ganesh Chaturthi festival in an endeavour to encourage everyone to get closer to nature and celebrate festivals responsibly. Through the campaign that features Bollywood couple Ritiesh Deshmukh and Genelia D’souza, the brand reiterates the value of living a sustainable lifestyle.

    The film throws light on how while the onset of Ganesh Chaturthi brings enthusiasm and exuberance, as the days pass by, the sadness of visarjan sets in. 

    In the film, the star couple highlights an initiative by the WOW Skin Science brand, whereby we can let the good luck stay and grow within our homes by planting the eco-friendly Ganesha with seeds inside in any pot during the visarjan. 

    While talking about the campaign, WOW Skin Science co-founder and CEO Manish Chowdhary said, “Ganesha is the lord of auspicious beginnings and with this brand film, WOW Skin Science urges consumers that this is the right time to adopt an eco-friendly lifestyle, thus embracing this green and clean initiative. This is just the beginning of many more upcoming natural initiatives that the brand plans to undertake in the future, thus encouraging people to Be WOW, naturally.”   

  • WOW Skin Science onboards Sandeep Ghoshal as head of international business

    WOW Skin Science onboards Sandeep Ghoshal as head of international business

    Mumbai: Personal care brand WOW Skin Science has announced the appointment of Sandeep Ghoshal as head of international business.

    With his vast repertoire in the said field, Ghoshal will play a pivotal role in leading and expanding the international market for Body Cupid Pvt Ltd with a special focus on WOW Skin Science in APAC, Middle East, and in the African regions by setting up a strong team and building robust partnerships, said the company.

    With an extensive experience of 16 years in the FMCG industry, Ghoshal’s core competencies lie in international business development, trade marketing, and retailer management. Previously, as Godrej Consumer Products Ltd’s deputy general manager, he led their international business across various geographies of APAC, Europe, CIS, and North America. With his proficiency in communication skills and collaboration, he has lent his expertise and worked as a senior business manager (APAC) with BIC. He has also worked as a national trade marketing manager for Himalaya Herbals and escalated to become business manager for their Latin American & Caribbean markets. 

    Speaking on the new appointment, WOW Skin Science, co-founder, Manish Chowdhary said, “With this vast knowledge in understanding business development in the overseas market, he is a resourceful personnel who will drive the growth trajectory for WOW Skin Science and take it one step further to achieve our goals and objectives. We look forward to having Sandeep as an asset to the organisation who will make our vision of becoming a global Indian brand in its truest sense.”

    Elated about his new role, Ghoshal said, “When you think of truly iconic brands, they transcend their country of origin and are known the world over for their superior quality and their ability to deliver on customer promise every single time. We have the same vision for WOW Skin Science. We want WOW to be the first truly global Indian brand with their strong ‘nature inspired’ positioning & world-class packaging to reach every nook and corner beyond India.”

  • WOW Skin Science appoints Kiran Kumar as VP, supply chain

    WOW Skin Science appoints Kiran Kumar as VP, supply chain

    Mumbai: FMCG personal care brand WOW Skin Science on Monday announced the appointment of Kiran Kumar as vice president of the supply chain.

    Kumar will play a pivotal role in managing the end-to-end supply chain of Body Cupid Pvt Ltd. His responsibilities will also include production and distribution planning, warehousing, logistics, and procurement.

    In his career spanning 18 years, Kumar has worked as senior instock manager at Cloudtail, an Amazon joint venture. He has also lent his expertise as manager- supply chain at Marico where he handled various roles across manufacturing, procurement, distribution planning, new product development, project management, modern trade, and e-commerce supply chain management.

    WOW Skin Science, co-founder, Manish Chowdhary said, “I am pleased to welcome Kiran Kumar to the WOW family. With his vast experience and expertise in logistics, warehousing, and vendor management, we aim at capitalising and redefining our product journey efficiently and economically, thus setting a new paradigm of growth and development.”  

    Speaking about his new role, Kumar said, “Supply chain management plays a pivotal role in the growth of every D2C brand. An end-to-end operation is managed from the time the product is manufactured to the time it gets delivered to the end consumer. This journey is seamless and coherent with an aim of a 96-97 per cent service level coupled with the minimum total delivery cost. It is often said that ‘First impression is the last impression’ and my responsibility will be to amplify this impression by ensuring that the right product reaches the right consumer with the right packaging.”