Mumbai: WOW Skin Science has announced the launch of its new Onion + Collagen anti-hair fall range. This updated product addresses the increase in hair fall concerns during the monsoon season. The new formulation combines collagen with onion to deliver improved results and strengthen WOW’s position in the haircare market.
As a pioneer of the onion haircare range in India, WOW Skin Science has expanded the category with innovative products. The new Collagen-enriched formula, tested extensively, showed significant hair fall reduction in just two weeks. This blend of natural onion and collagen offers a solution that combines nature and science effectively.
The updated WOW Onion + Collagen range provides a dual-action approach: onion strengthens hair roots, while collagen forms a protective layer to prevent dryness, repair damage, and improve texture. This combination offers effective hair fall control and a smooth finish, setting a new standard in the onion haircare market.
On the launch, WOW Skin Science co-founder Manish Chowdhary shared, “At WOW Skin Science, we understand that today’s consumers seek advanced solutions. Our new and improved Onion + Collagen range reflects our commitment to ‘Activated Naturals,’ blending natural ingredients with active components for exceptional results. We are confident that this breakthrough formulation, being the first in India to combine collagen with onion specifically for hair fall treatment, will set a new standard in haircare segment.”
To support the launch and build awareness of collagen in haircare, WOW Skin Science is implementing a 360-degree media activation strategy. This includes a fresh digital commercial featuring Urvi Singh, known for her role in Kota Factory. The campaign spotlights the tagline ‘Hair Fall ke liye OG nahi, OC,’ showcasing onion as the original gangster (OG) of hair fall control. Now, paired with collagen (OC), this dynamic duo emerges as the ultimate hair care solution, Onion + Collagen.
WOW Skin Science’s new Onion + Collagen range is set to address hair fall issues, especially during the monsoon season. As India’s first hair care range combining onion with collagen, it features a formulation free from sulphates, parabens, and silicone, providing an effective and gentle solution. The range is available through e-commerce platforms and retail stores, making it accessible to users across the country.
Mumbai: WOW Skin Science, a leading beauty and wellness brand renowned for its best-selling skin and hair care products, ventures into the cosmetics category with the launch of their new brand ‘Color Cupid.’ This innovative and multi-functional makeup brand, specially designed and curated for Gen-Z and Millennial audiences, celebrates the philosophy “Love every shade of me”. Color Cupid aims to empower users to embrace every aspect of their identity, encouraging self-expression and individuality beyond conventional beauty standards.
Given the changing consumption habits of modern Indian consumers, WOW Skin Science recognized immense potential for accessible makeup for GenZ consumers. Having understood GenZ’s desire for experimentation & self-discovery, they collaborated with leading makeup artists to create a range of differentiated, high-quality cosmetics that are versatile and accessible, supporting GenZ in their quest for self-expression.
Distinguishing itself in the competitive market, Color Cupid encourages individuals to revel in their unique beauty beyond conventional standards. Launching with an extensive range of nearly 40 SKUs across face, eyes, and lips categories, Color Cupid offers a comprehensive range of products. The eye portfolio includes Kajal and Eyeliner, while the lip portfolio features Bullet Lipstick, Liquid Lipstick, and India’s first Lip Duo – a unique combination of liquid lipstick with tinted lip balm. The face portfolio comprises foundation, primer, BB cream, and a makeup remover, providing versatile, high-performing options.
“With this launch, we aim to revolutionize the beauty industry by bridging the gap between your inner world and outer expression, helping you find the look that reflects who you are, without seeking validation or judgment,” expressed WOW Skin Science co-founder Manish Chowdhary. “We believe makeup should celebrate every facet of your identity, empowering you to love every shade of yourself. Our goal is to offer innovative, user-friendly products that enhance your natural beauty while simplifying your makeup routine. Color Cupid supports and champions the individuality of our consumers, encouraging them to embrace their unique beauty stories with confidence and joy.”
WOW Skin Science, renowned for its ‘Activated Naturals’ beauty and wellness products, continues to innovate and expand its offerings with the launch of Color Cupid. Color Cupid’s products will be available both online, through platforms like Amazon India and offline, spanning over 300 beauty advisor-led stores and 1000 plus makeup stores. The brand will focus on key regions such as East India, Delhi NCR, Punjab, Lucknow, Mumbai, Pune, and Vadodara. By establishing a robust presence across these targeted areas, the brand aims to ensure widespread availability and effectively propagate its brand philosophy ‘Love every shade of me.’
Mumbai: Manish Chowdhary, the co-founder of WOW Skin Science, beauty and wellness brand, is all set to appear as an investor and mentor on ‘Mission Start Ab’. The brand new competitive business reality show is all set to launch, conceptualised as a part of Amazon Prime Video’s partnership with the office of the principal scientific advisor to the Government of India.
The show will feature other luminaries of the Indian business and start-up ecosystem. Snapdeal’s Kunal Bahl and Anisha Gupta – founder, She Capital will join Chowdhary as mentors. Designer and actress Masaba Gupta, and actor and video jockey Cyrus Sahukar will be the friends and guides of the entrepreneurs, helping them narrate and detail their journeys.
Chowdhary currently acts as a mentor for several early-stage ventures and start-ups. During his stint with the soon-to-be-released show, he aims to help build home-grown businesses, provide courage and motivation to budding entrepreneurs and guide them on becoming India’s next unicorn. His mantra of ‘Fail Fast, Fix fast’ to innovate to taste failure and to learn is sure to aid entrepreneurs in their journey. Chowdhary believes in repeated experimentation and innovation to fine-tune and maximise the quality of WOW Skin Science products while remaining undeterred by failure.
WOW Skin Science co-founder – Aspiring entrepreneurs Manish Chowdhary Manish Chowdhary said, “We are super excited to feature the next generation of entrepreneurs on this show. I want them to master the art of ‘fail fast, fix fast’ – a mentality of overcoming adversity and emerging on top. All of them come with diverse experiences and incredible journeys. They will be evaluated by a distinguished panel of business leaders who have toiled equally hard to assert themselves as experts in their respective sectors. We look forward to an extensive exchange of ideas and a memorable show from which we can all learn and have valuable takeaways,”, will speak about their journeys, challenges, shortcomings, strengths, innovations, and achievements during the show. Chaudhary and other mentors will look at these businesses through a unique lens, by assigning tasks and assessing their performance, which may pave the way for potential investments.
Mumbai: Prime Video, India’s most loved entertainment destination, today unveiled the captivating trailer of its upcoming Original competitive reality series – Mission Start Ab. The series has been conceptualized as part of Prime Video’s partnership with the Office of the Principal Scientific Adviser to the Government of India. Mission Start Ab is a first-of-its-kind series that celebrates innovative, grassroots ideas. The show meticulously evaluates 10 early-stage founders and entrepreneurs under the mentorship of three distinguished investors – investors Kunal Bahl (co-founder Snapdeal and Titan Capital), Anisha Singh (founder She Capital, founder and ex-CEO, MyDala), and Manish Chowdhary (co-founder WOW Skin Science). During the course of this competition, the competing founders also face challenges featuring prominent faces from the business and entertainment world such as Ritesh Agarwal (OYO), Rohit Shetty (Filmmaker), Riyaaz Amlani (Impresario Entertainment Hospitality), Zeenah Vilcassim (Zomato Live Entertainment), Nilesh Kothari (Trifecta Capital) and Saikiran Krishnamurthy (xto10x Technologies). Executive Produced by Indrajit Ray, directed by Srimanta Senguptta, this Endemol India production is written by Bhavesh Mehta, and hosted by Masaba Gupta and Cyrus Sahukar. The series is set to premiere exclusively on Prime Video in India and across more than 240 countries and territories worldwide on 19 December. Mission Start Ab is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just Rs 1499/ year.
Enthralling, engaging and inspiring, the trailer of Mission Start Ab, introduces audiences to the three top investors along with ten extraordinary early-stage founders. Each founder confronts formidable challenges that test their entrepreneurial mettle. Promising a ‘deal of a lifetime’ for the winner, the trailer heighten anticipation for the series launch on December 19 enticing viewers to discover the last-standing founders and potentially witness the birth of India’s next Unicorn.
“India is a land of billion-plus dreams, and these dreams encapsulate infinite possibilities. Mission Start Ab is a series that aims to fuel the dreams of an increasingly entrepreneurial India,” shared Prime Video head of Originals, India & Southeast Asia Aparna Purohit. “At Prime Video, we are committed to telling stories that are rooted, relatable, and designed to entertain, inspire and provoke. Mission Start Ab goes beyond storytelling; it embodies the very essence of dreams, aspirations, and brilliance scattered across the length and breadth of India. As storytellers, we believe there is nothing more compelling or inspiring than the stories of resilient individuals using their unwavering grit, determination, and tenacity to achieve success. The core philosophy of Mission Start Ab aligns with Prime Video’s overarching vision of serving as a catalyst, actively contributing to the economic growth and development of the nation. We are confident that audiences, not only within India, but across 240 countries and territories will be inspired and entertained by it.”
Elaborating on the role that series like Mission Start Ab can play in furthering the growth of India’s startup ecosystem, Shri Ajay Kumar Sood, Principal Scientific Adviser, Government of India said, “I am extremely happy to see Prime Video has developed episodes on the storyline shared by Office of PSA for future startups to learn through OTT on skill sets required to lead as founders of startups. Scalable capacity building can be achieved through such breakthrough interventions.”
“Entrepreneurship is an intense, transformative journey, and I’ve witnessed this through the lens of being a founder, mentor, and investor,” said Bahl. “The startup sector in India buzzes with brilliant minds and innovative ideas that have immense potential to accelerate our nation’s economic growth. To catalyze their success, we need a robust ecosystem that provides them with the necessary resources, support, and guidance. This is where Mission Start Ab steps in, marking a significant leap towards building a stronger foundation of knowledge and support for our aspiring entrepreneurs and startups. Each of the 10 founding teams on the show represent the youthful energy and diverse talent of our nation, embodying not just skills but an insatiable hunger to succeed against all odds. I am elated to be a part of this journey, sharing my experiences and insights, and acting as a guide and mentor to these passionate individuals who are scripting their own stories of struggle and triumph across India.”
“When people look at a founder’s life, especially a successful founder’s life, people assume it is an easy ride. But founder life is hard, and everyone needs to work crazy hard on each little thing. Having been a founder for most of my life, I deeply respect founders who can stick to their values and show grit.” said Anisha Singh, founder She Capital, founder and ex-CEO, MyDala “Mission Start Ab is unlike any other startup show – it is a boot camp that gives a bird’s eye view into the real ‘founder’s life’.
The best part about it is that you get to see how Bharat’s start-up ecosystem and founders have evolved. They are building from Bharat for Bharat and from Bharat for the world. I am thrilled to be part of a series that shows just how cool these founders are, and how the pressure they deal with on the show makes them diamonds.”
“Mission Start Ab is not just another reality series, it is a potential gamechanger for the Indian startup economy,” said Manish Chowdhary, co-founder WOW Skin Science. “It offers deep insights into the kind of challenges and opportunities our innovators face, and at the same time, what the investor community looks for, while evaluating investment in a startup. I am immensely proud to be a part of such a pathbreaking show and grateful to Prime Video for this unique opportunity. As investors, incubators, and mentors, we cannot reach out to every aspiring entrepreneur, but with this show, every budding entrepreneur will have a better insight into the right measures they need to take to grow in their space.”
Mumbai: Prime Video has announced the premiere of its original reality series Mission Start Ab. The first-of-its-kind competitive series will focus on grassroots entrepreneurs in India, and take their stories of determination, resilience and unwavering perseverance to global audiences in 240+ countries and territories with its worldwide premiere on the service on 19 December. The series has been conceptualized and developed in collaboration with the Office of the Principal Scientific Adviser (PSA) to the Government of India, with the objective of discovering entrepreneurs from diverse corners of India, and empowering them to create the next potential Unicorns. The series features three of India’s most knowledgeable and experienced investors—Kunal Bahl (Snapdeal and Titan Capital), Anisha Singh (She Capital), and Manish Chowdhary (Wow Skin Science)—who not only act as judges and investors, but also step in as mentors to guide and nurture contestants to sharpen the skills needed to scale their startups. Hosted by Masaba Gupta and Cyrus Sahukar, Mission Start Ab is executive produced by Indrajit Ray, directed by Srimanta Senguptta, and is an Endemol Shine India production. Mission Start Ab is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just ₹1499/ year.
Mission Start Ab brings together a diverse array of new-age startups and entrepreneurs spanning sectors such as robotics, fintech, edtech, health and wellness, technology-enabled marketplaces. The series offers viewers a front-row seat to the dynamic innovation and development taking place at the grassroots level in India. It explores the unique stories of these founders coming from modest backgrounds, showcasing bold aspirations, cultivated skills, personal sacrifices, and their vision to tackle real world challenges. Through a series of intense tasks, interactive exercises, and one-on-one mentorship sessions, the show not only prepares these ten entrepreneurs to not only turbo-charge their made-for-India innovations, but also serves as an invaluable guide for aspiring innovators across the country.
“At Prime Video, we strive to be a force for good for the country. Through our multiple skill-development initiatives, including the Letter of Engagement signed between Amazon and the Ministry of Information and Broadcasting, we have worked towards developing talent that can directly and indirectly contribute to the nation. We are incredibly excited to collaborate with the Office of the PSA, Government of India, on Mission Start Ab, a series that leverages the power of entertainment to encourage all Indians to be audacious and bold with their ambitions,” said Prime Video India country director Sushant Sreeram. “Unlike any other entrepreneurial reality show, this series goes beyond financial support, providing invaluable mentorship and guidance from India’s top tier investors. Through challenges that are designed to hone their business acumen and cultivate critical problem-solving capabilities, Mission Start Ab is poised to ignite the aspirations of numerous young Indians, propelling them towards their entrepreneurial dreams.”
Talking about the show Rishi Negi, EndemolShine India group COO Banijay Asia said, “Mission Start Ab goes where no series has ever gone before. It seeks to inspire, engage, and entertain viewers through stories of real people who are bringing a change at the grassroots level with their innovations. Through the 10 founders, audiences are taken on a journey that makes them privy to their dreams and struggles, and the path they have had to chart to bring their ideas to fruition. At the same time, the insightful advice from the three judges, who also act as mentors, serves as the guiding light for all those seeking to bring their vision to life. We are certain that the show will break barriers, and challenge everyone to dream and dare to try.”
Mumbai: Adfactors PR has been entrusted with the PR mandate for WOW Skin Science, a prominent brand in the beauty, personal care, and wellness industry in India. The leading PR agency will play a crucial role in enhancing WOW Skin Science’s market positioning.
Adfactors PR & WOW Skin Science will be working on multiple multi-pronged campaigns, creating buzz & building curiosity towards their most-awaited product lines. They will also work on building awareness and creating buzz for their campaign & new product launches.
Speaking about the partnership, WOW Skin Science CMO Vanda Ferrao said, “As WOW makes strides in the personal care space, the strategic expertise of Adfactors PR will be an immense asset. WOW Skin Science is a leading D2C beauty, personal care, and wellness brand that has grown on the back of innovative, insurgent products. Being able to leverage the experience and relations the Adfactors PR team brings to the table, will synergize with our vision for stupendous growth.”
The year ahead for WOW Skin Science will be fuelled by growth initiatives through footprint expansion, launching innovations, and building core business. WOW will continue driving brand love and equity, cementing its endeavour to become the most loved beauty, personal care, and wellness brand in the country, and will leverage the experience of Ad Factors to drive this.
Adfactors PR director (North) Dr. Samir Kapur said, “Partnering with WOW Skin Science is an exciting opportunity for us. As one of the market leaders in the beauty, personal care, and wellness space, WOW Skin Science is poised to be the brand of choice for most discerning customers. Adfactors PR’s strategic communications are well-placed to augment the brand’s image as a leading innovator and elevate their messaging to new heights across India.”
Mumbai: WOW Skin Science, India’s leading beauty and wellness brand, has released a series of Television Commercials (TVCs) that focus on “in-moment” humor to bring out the core message – “WOW Activated Naturals | Get used to WOW”.
The campaign celebrates the launch of its new brand platform ‘Activated Naturals’ that aims to harness the power of naturals activated with efficacy of new age actives – elevating the end benefit for the consumer – the WOW effect. Seeking to upgrade consumers from the generic gentle care offered by natural products, Activated Naturals seeks to give women that glow and brightness through introduction of an active ingredient, for eg. Niacinamide and Vitamin C.
Most beauty ads are templated – where the core focus is to highlight the transformative before and after caused by the product. This TVC adopts a unique approach – by combining humor and beauty in unexpected situations. The film is based on a relevant and nuanced insight around moments when a woman does not want to look good. The ‘Get used to WOW’ TVC depicts popular actress-influencer Aisha Ahmed in serious “non beauty” moments – asking for a sick leave at work or at a pet funeral – emitting a radiant glow, courtesy of WOW’s Vitamin C + Niacinamide Activated Naturals facewash. Ahmed, who stars in the commercial, is known for her critical roles in TV shows such as Adulting, Lock’d IN and Minus One: New Chapter. The Mumbai-based actress is the face of the commercial and started acting at the age of 20 and is known for her charisma and on-screen presence.
Leo Burnett conceptualised and produced this campaign and speaking about it, Leo Burnett executive creative director Shahnawaz Qadeer had to say, “It was fun and refreshing to take a new look at beauty commercials. While most beauty ads still prioritize showing the positive outcomes of their product in a quintessential way, we took a counter-intuitive approach and highlighted the challenges of looking too good in certain situations. By latching onto the trend of ‘Pretty People Problems’, our campaign aims to set itself apart by adding some much-needed humor in the world of beauty commercials. We hope that the audience will resonate with the message – you can find your glow in the most unlikely circumstances.”
Since time immemorial, women have strived for a glowing and radiant skin. Through the unique advert, WOW characterizes Vitamin C and Niacinamide into humourous questioning on the lines of ‘Kuch nahi hai toh problem, sab kuch hai toh bhi issue hai?’
Wow Skin Science CMO Vanda Ferrao spoke about this unique campaign, “Through the ‘Activated Naturals’ platform, WOW Skin Science aims to inspire a redefinition of beauty norms. By showcasing radiance in unexpected scenarios and through the lens of humour, the campaign highlights the brand’s commitment to innovative and efficacious skincare solutions. It’s time to move beyond mere natural ingredients – the era of Activated Naturals is here!”
Mumbai: WOW Skin Science, one of the leading D2C beauty and wellness brands, has announced the appointment of Vanda Ferrao as chief marketing officer. In her new role, Vanda will be responsible for the development and implementation of marketing strategies across all of WOW’s product categories and channels.
Ferrao brings nearly two decades of brand building and marketing experience from her leadership roles at leading companies including Britannia, Fresh to Home, and Licious.
On her joining, Ferrao commented, “I’ve been a consumer and an ardent admirer of WOW’s products and it’s a proud feeling to see a homegrown brand make waves both in India and in global markets. I am excited to be part of this amazing team and look forward to leading marketing as we execute our vision of becoming the leader in the beauty and wellness space”
WOW Skin Science co-founder Manish Chowdhary said, “We welcome Ferrao to the WOW family. Her expertise and proven success in creating leading brands makes her the perfect partner to channel our business goals into a robust marketing strategy. We’re geared up for some really exciting new developments and with Vanda as part of our leadership team, WOW is sure to grow manifolds.”
Mumbai: WOW Skin Science/WOW Life Science, a D2C beauty and wellness brand, has appointed Richa Gupta as vice president of innovation and strategic projects for its India as well as international business.
Richa will be in charge of new product launches, new brand development, as well as other strategic projects across beauty, health, and other categories.
Richa was previously associated with Amazon India, where she led premium beauty, colour cosmetics, and content marketing verticals. Over the course of her 16-year career, she has worked with many consumers’ favourite brands such as Flipkart, Nykaa, Lifestyle, and Baccarose, leading a variety of charters across retail, category management, supply chain, and brand engagement.
Speaking of her appointment, Gupta stated, “I am thrilled to be a part of WOW Skin Science. The brand’s current position is the result of its deep insights into markets, trends, and consumers—factors that are important ingredients of success—followed by meticulous strategy execution. I am looking forward to working with this well-established team and using my knowledge and experience to further build WOW’s position as the go-to brand for beauty, personal care, and wellness.”
WOW Skin Science co-founder Manish Chowdhary said, “We are delighted to welcome Richa to the WOW family. Richa’s vast experience and strategic vision will prove instrumental in the next phase of WOW Skin Science’s growth story.”
“Richa joins us at a very exciting phase of our journey as we transform into a house of loved brands. Her extensive experience in beauty as well as her strong ability to think big and deliver results will be a critical asset for the organisation as she joins our leadership team,” added WOW Skin Science chief operating officer Mrunmay Mehta.
Mumbai: D2C beauty and wellness brand WOW Skin Science has appointed Priti Rajput as vice president-marketing (WOW Skincare and Haircare). In her new role, she will work closely in developing marketing strategies and plans across channels & mediums.
Her core responsibilities will entail strategizing and leading communication campaigns to drive brand goals across topline and bottom-line for the skincare and haircare portfolio, directing and coordinating marketing efforts to deliver on the brand’s growth across online and offline channels. She will also be in charge of identifying potential white spaces for the next round of growth leaps.
With her vast repertoire in the field of innovation, brand management and marketing for over twelve years, she has led the personal care portfolio for the GoodGlamm group and was the global head of category, hair colour, hygiene for Godrej Consumer Products Limited. She was also responsible for haircare and skincare for Loreal Paris South Asian market. Priti has also lent her expertise as a senior manager for innovation and marketing mix development for Garnier Hair Care in India and Australia.
Speaking about her new role, Priti Rajput said, ‘’WOW Skin Science’s values and ethos of providing consumers with safe and natural solutions while ensuring a greener tomorrow has always resonated with my own personal values. I am excited to be a part of this dynamic team and look forward to leveraging my skills and expertise to further strengthen WOW’s position as the go-to beauty and personal care brand.”
Adding to this, WOW Skin Science co-founder Manish Chowdhary said, “We are delighted to welcome Priti to the WOW family. Her rich experience in innovation, brand management, and consumer insight, will prove resourceful in helping WOW Skin Science to thrive and grow in this age of digital transformation. We believe that she will be a tenacious leader who will help WOW Skin Science great heights in the near future.’’
