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Tag: WOW Skin

  • Priti Rajput joins WOW Skin Science as VP marketing

    Priti Rajput joins WOW Skin Science as VP marketing

    Mumbai: D2C beauty and wellness brand WOW Skin Science has appointed Priti Rajput as vice president-marketing (WOW Skincare and Haircare). In her new role, she will work closely in developing marketing strategies and plans across channels & mediums. 

    Her core responsibilities will entail strategizing and leading communication campaigns to drive brand goals across topline and bottom-line for the skincare and haircare portfolio, directing and coordinating marketing efforts to deliver on the brand’s growth across online and offline channels. She will also be in charge of identifying potential white spaces for the next round of growth leaps. 

    With her vast repertoire in the field of innovation, brand management and marketing for over twelve years, she has led the personal care portfolio for the GoodGlamm group and was the global head of category, hair colour, hygiene for Godrej Consumer Products Limited. She was also responsible for haircare and skincare for Loreal Paris South Asian market. Priti has also lent her expertise as a senior manager for innovation and marketing mix development for Garnier Hair Care in India and Australia. 

    Speaking about her new role, Priti Rajput said, ‘’WOW Skin Science’s values and ethos of providing consumers with safe and natural solutions while ensuring a greener tomorrow has always resonated with my own personal values. I am excited to be a part of this dynamic team and look forward to leveraging my skills and expertise to further strengthen WOW’s position as the go-to beauty and personal care brand.”

    Adding to this, WOW Skin Science co-founder Manish Chowdhary said, “We are delighted to welcome Priti to the WOW family. Her rich experience in innovation, brand management, and consumer insight, will prove resourceful in helping WOW Skin Science to thrive and grow in this age of digital transformation. We believe that she will be a tenacious leader who will help WOW Skin Science great heights in the near future.’’

  • WOW Skin Science Launches Their “BUYWOW India” Mobile App As A Part Of The Company Strategy To Serve Their Customers Faster & Better

    WOW Skin Science Launches Their “BUYWOW India” Mobile App As A Part Of The Company Strategy To Serve Their Customers Faster & Better

    WOW Skin Science, a popular skin care and wellness brand owned by the FMCG company, Fit & Glow Healthcare Pvt Ltd, has just launched their very own mobile application to serve their consumers. The app will sell all collections available on their online store (buywow.com). The brand retails on all major e-commerce platforms like Amazon, Flipkart, Nykaa and more.  It is also available offline at Departmental Stores, A+ Stores,  Drug Stores and Chemists across the country.

    The launch of the app comes with the mission to increase quality of servicing and also to holistically to optimise the user experiences. The brands’ foundation was built on their unique digital omnichannel strategy and this launch is yet another rung on the ladder for WOW to climb. The app will be available across both android and ios platforms.

    WOW Skin Science is completely natural and eco-friendly, from their packaging to their product contents. The brand fits into the category of what one calls ‘’Essential Luxury” as they serve high quality products at absolutely affordable price points. 

    CEO & Co-Founder of WOW Skin Science, Manish Chowdhary commented on the launch saying, ““The idea to launch the app had been in the pipeline and we were working on the plan to action, but the unfortunate COVID-19 pandemic made us realise that our consumers need us right now.  This realisation led us to fast track the app launch. We aim to reach out to a lot more people via this added touchpoint and service them faster and better across a larger number of pincodes. In addition to the app, we also speedened the launch of our collection of hand sanitizers and handwashes to meet the high volumes of demand for the same”