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Tag: WOW

  • Shoppers Stop celebrates EID across its online channels during Lockdown 4.0

    Shoppers Stop celebrates EID across its online channels during Lockdown 4.0

    National: While COVID-19 has created an unprecedented challenge for brands to connect with their target audience, Shoppers Stop has been consistently engaging consumers with meaningful and entertaining initiatives. The leading retail brand has taken a unique and well-thought-out approach to stay connected while showing empathy with their audience.

    As Eid has been approaching, Shoppers Stop first launched the Eid shopping campaign on their website, app as well as on their Facebook and Instagram pages. This campaign hinges on the #selfieidi campaign which encourages consumers to indulge themselves with an ‘eidi’ while also gifting their near and dear ones through online shopping channels.

    The Eid shopping campaign has the participation of multiple brands across men’s wear, women’s wear, ethnic wear, kids’ merchandise, beauty, and home amongst others.

    During this time, Shoppers Stop has also managed to add new brands to its portfolio while their team works from home including Gap USA (men and kids), FKNS, Swisse, Sandy & Sky, Michael Kors (Jewelry), WOW, Bombay Shaving Company, Miniklub, Marc Anthony, Guerlain, Untaro and Just Herbs.

    The brand has roped in Being Human one of its partner brands, and one can see actor Salman Khan, the most relevant icon for Eid from Bollywood, wishing Eid Mubarak prominently on it channels.

    Shoppers Stop has once again innovated with its brand identity for Eid and creatively wished their customers. You can take a look at the video here.

    This follows its earlier innovations and campaigns for the healthcare workers and the 9pm candlelight event by the prime minister.

    Log onto www.shoppersstop.com or download the App to know the latest offers, participate in the on-going #Selfieidi contest on social media and win prizes.

  • ITC to use 100% reusable, recyclable or compostable packaging

    ITC to use 100% reusable, recyclable or compostable packaging

    MUMBAI:  Multi-business conglomerate, ITC Limited has pledged that over the next decade, going beyond its Extended Producer Responsibility, it will deploy superior solutions so that 100 percent of its product packaging will be reusable, recyclable or compostable.

    ITC also reiterated that it is committed to scale up its solid waste management programmes and sustain its leadership position as a Solid Waste Recycling Positive Company.

    ITC’s initiatives in the solid waste management of which plastic waste management is a significant component, aim at providing a 360-degree solutions framework to address the critical issue of waste management through packaging optimisation, resource conservation, recycling of waste generated in its operations, source segregation, collection, reuse and recycling. Already over 99 percent of waste generated in ITC’s operations is recycled. ITC’s holistic solid waste management initiatives has now extended to 10 states across the country, covering cities, towns, villages and temples.

    In a true spirit of public-private-people partnership, ITC’s waste management models including the flagship initiative Wellbeing Out of Waste, encompass community awareness, segregation, promotion of recycling and reuse through capacity building and development of social entrepreneurship. 100 per cent dry waste including plastic waste is sent for recycling.

    ITC Ltd managing director Sanjiv Puri says, “The problem of solid waste management is one of the epic proportions and requires each organ of the society and more so, enterprises that are large economic organs of the society, to make a meaningful contribution. Wellbeing out of Waste (WOW) focuses on providing an end-to-end sustainable and a scalable solution spanning the entire value chain right from awareness, segregation, collection and promotion, reuse or recycle of solid waste. The benefits of these are already available to 77 lakh citizens of the country and over time, we are going to scale this up and enhance our contribution to the Prime Minister’s Vision of Swachh Bharat.”

    “As a Company which is carbon positive, water positive and solid waste recycling positive for over a decade, ITC is committed to shaping a secure, sustainable and inclusive future through superior Triple Bottom Line performance,” he added.

    Other than the Wellbeing Out of Waste (WOW) programmes that is operational in cities and large towns, ITC has initiated a number of community-managed projects in villages and towns to address the issue of waste management. Under ITC’s Green Temple initiative, three of Tamil Nadu’s eminent temples are turning their premises into zero garbage zones by recycling the organic waste from daily offerings – benefitting both the temples and their neighbourhoods with cleaner and healthier surroundings.

    ITC is also collaborating with the municipal corporations of Delhi, Hyderabad, Bengaluru, Saharanpur, Muzaffarpur, among others to ensure cleaner and greener cities.

    WOW works by building partnerships, giving each stakeholder including rag-pickers and waste workers a role and responsibility and leveraging their capabilities as productively as possible. It optimises resources – using existing infrastructure where available and creating new where required.