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Tag: World Wide Open

  • Reliance Entertainment appoints Prabhat Choudhary to head WWO

    Reliance Entertainment appoints Prabhat Choudhary to head WWO

    MUMBAI : Reliance Entertainment has roped in noted marketing communications strategist, Prabhat Choudhary, to head World Wide Open (WWO), its in-house digital movie marketing & media buying arm.

    World Wide Open is a digital marketing agency specializing in social media marketing & media buying for the film industry. Over the years, WWO has worked on digital campaigns of films like ‘Simmba’, ‘Golmaal Again’, ‘Veere Di Wedding’, ‘Super 30’, ‘Dear Zindagi’, ‘Jab Harry Met Sejal’, ‘ Saand Ki Aankh’, ‘Rabta’, ‘Stree’, ‘Half Girlfriend’, ‘Parmanu’, and more.  Besides being an agency on board for Reliance Entertainment, WWO has serviced production houses like Red Chillies Entertainment, Balaji Motion Pictures Limited, Maddock Films, Color Yellow, Sony Music India etc.

    The agency is equipped to provide end-to-end digital marketing solutions including creative strategy, creation of media assets and inventory planning and buying and digital media planning and buying. In 2017, WWO was named the 'Agency of the Year' at the Asia Pacific Customer Engagement Forum and Awards (ACEF).

    In 2019, the agency won the award for Best Interactive Piece of Content at Digies for the film, ‘Game Over’. WWO, known for its innovative marketing, launched the first-ever Target AR Filter in India and Bollywood, in print, for the film, ‘Super 30’.

    Prabhat Choudhary is the founder of the leading PR agency, Spice PR, and co-owner of the celebrity digital marketing agency, Entropy.  Choudhary is known to be a remarkable PR and digital strategist and at WWO, he will take forward the mantle of enhancing digital innovations, multi-platform reach, driving strategic partnerships & developing the media & entertainment client portfolio. 
     

  • ‘Jab Harry’ & ‘Lipstick’ agency WWO forays into in-film branding

    MUMBAI: World Wide Open, Reliance Entertainment’s 360-degree digital solutions to build business and brands, has expanded their entertainment division in multi folds in the last one year. The digital and new media advertising agency has added one more feather in their cap as they announced extending their services into in-film branding.

    The company has successfully planned and executed many film campaigns in recent times that include ‘Commando 2’, ‘Phillauri’, ‘Raabta’, ‘Half Girlfriend’ and ‘Lipstick Under My Burkha’ and their ongoing campaigns also includes Red Chillies Entertainment’s ‘Jab Harry Met Sejal’.

    The agency has already cracked multiple deals for the upcoming sequel of Golmaal and has twenty five more films in the pipeline. With the growing importance of digital marketing, filmmakers have started involving the digital marketers right from the pre-production. Grabbing this opportunity, World Wide Open has offered to extend their support in to in-film branding and placements.

    Talking about diversifying and extending their array of services, WWO head of the entertainment vertical Saahil Krishnani said, ”The importance to product placements and co-promotional deals is growing and constantly evolving. Producers and brands are gradually understanding the power of this medium and starting to benefit from them commercially and creatively. Being a digital marketing agency, we have access to more than 300 brands across the country. We are glad to have forayed in to in-film branding and to have identified the opportunity to provide our expertise and we look forward to cracking more mutually beneficially associations for both the films and the brands starting with the sequel of Golmaal.”

    Set up in 2014, WWO is a digital and new media advertising agency based in India, and is a part of Reliance Digital and Entertainment. It offers services in data, direct, media, search, social, wireless, mobile, content, syndication and activation.

  • iProspect India appoints Mihir Mehta as director of Display Media

    iProspect India appoints Mihir Mehta as director of Display Media

    MUMBAI: iProspect India, the end-to-end digital agency from the Dentsu Aegis Network, has beefed up its Display team with the appointment of Mihir Mehta as Director of Display Media.

    Mehta joins with over 6 years of experience in the digital industry, previously holding the position of Digital Media Head at World Wide Open and Reliance Entertainment – Digital. Recognized as one of the top 50 most influential Digital Media Professionals in 2015 by World Marketing Congress, his portfolio of achievements includes increasing revenue and improving brand awareness through Digital platforms for brands in India and abroad.

    Commenting on the appointment, iProspect CEO Vivek Bhargava said, “Display is a huge part of online media as it has immense potential for growth. With Mihir on board, we are gearing up to take our Display services to a whole new level. We are really excited to welcome him to the team and look forward to the award winning campaigns that are to come.”

    From strategy to execution, media planning to buying, affiliates marketing, strategic partnerships and alliances, his focus has always been to drive value to the last cent for all clients. Mihir has experience in all major sectors, working actively on clients such as Reliance Group Companies (Reliance Communication, Reliance Mutual Fund, Reliance General Insurance, Reliance Life) Babyoye, Big Cinemas, SBI Life and Jockey, to name a few.

  • iProspect India appoints Mihir Mehta as director of Display Media

    iProspect India appoints Mihir Mehta as director of Display Media

    MUMBAI: iProspect India, the end-to-end digital agency from the Dentsu Aegis Network, has beefed up its Display team with the appointment of Mihir Mehta as Director of Display Media.

    Mehta joins with over 6 years of experience in the digital industry, previously holding the position of Digital Media Head at World Wide Open and Reliance Entertainment – Digital. Recognized as one of the top 50 most influential Digital Media Professionals in 2015 by World Marketing Congress, his portfolio of achievements includes increasing revenue and improving brand awareness through Digital platforms for brands in India and abroad.

    Commenting on the appointment, iProspect CEO Vivek Bhargava said, “Display is a huge part of online media as it has immense potential for growth. With Mihir on board, we are gearing up to take our Display services to a whole new level. We are really excited to welcome him to the team and look forward to the award winning campaigns that are to come.”

    From strategy to execution, media planning to buying, affiliates marketing, strategic partnerships and alliances, his focus has always been to drive value to the last cent for all clients. Mihir has experience in all major sectors, working actively on clients such as Reliance Group Companies (Reliance Communication, Reliance Mutual Fund, Reliance General Insurance, Reliance Life) Babyoye, Big Cinemas, SBI Life and Jockey, to name a few.

  • Reliance Entertainment Digital partners with Personagraph to drive value for game developers, advertisers

    Reliance Entertainment Digital partners with Personagraph to drive value for game developers, advertisers

    MUMBAI: Reliance Entertainment Digital, comprising World Wide Open, Zapak, BigFlix and Reliance Games, has partnered with Personagraph to drive more value for advertisers by utilising mobile specific segments, both from the brand and brand performance perspective. The company’s three large publishers i.e. Reliance Games, Zapak, and BigFlix, will be utilising Personagraph’s Privacy Compliant SDK toolkit for monetisation, using its predictive audience segments product line.

     

    With Personagraph, which is transparent and privacy complaint, publishers can own their data. The partnership would mean greater opportunity in an ecosystem that is capable of leveraging user insights to drive higher relevance, context and personalisation in mobile, both at the publisher and advertiser end, while using a single data source.

     

    WWO and Personagraph are partnering to bring a Data/Audience driven Private Marketplace (PMP) specifically targeting Mobile Developers in India.  A private marketplace is an exchange derivative that is selective about how and what inventory is brought in to the platform, and similarly which marketers are being provided access to brands transparently with audience attached to every impression. The Private Marketplace will be open for Mobile Developers with clear instructions on ad viewability, sizing, brand transparency, etc. while marketers will be allowed buy in to the inventory via guaranteed and non-guaranteed means.

     

    This PMP will

     

      *   Allow to leapfrog the age old ad network model in India and bring transparency today by create a scaled marketplace model

     

      *   Bring audience at scale with the right reach and data embedded on every impression

     

      *   Bring clear value for Ad impressions to bear between marketers and game developers

     

      *   Allow game developers to have full transparency over how marketers value their impressions unlike ad network models

     

    By using the Personagraph technology and with WWO demand already built in to the marketplace, the Mobile Development community can access growing and consistent revenue for advertising monetization now and going forward as we bring more publisher side partners and marketers to the platform.

  • World Wide Open wins the digital mandate for BIG Cinemas

    World Wide Open wins the digital mandate for BIG Cinemas

    MUMBAI: World Wide Open, digital brand partner and strategy consultants have recently bagged the digital duties for BIG Cinemas. The objective of this campaign, developed by WWO, is to increase user engagement for BIG Cinemas, utilizing all mediums of digital marketing and reaching out to the target audience in bulk, as their customers are all online. Along with helping them with designing their website, WWO will also manage and strategies the media planning and buying, social media management, developing mobile applications and the marketing campaigns for their digital audiences.

     

    Commenting on the new account win, Manish Agarwal, CEO, Reliance Entertainment Digital said, “We at WWO (World Wide Open) are extremely excited to work with BIG Cinemas, which is one of the largest chains of cinemas in India. We look forward to help them augment their brand through a delightful consumer experience across all internet connected touch points in a scalable and sustained manner.”

     

    Kushal Sanghvi, Head, World Wide Open commented, “With BIG Cinemas on board, we aim to bridge the gap between the digital and creative aspect of the brand. With some path breaking campaigns designed for them already, the team at WWO is all charged up to serve BIG Cinemas in the best way possible.”

     

    Commenting on the associating with WWO, Shirish Srivastava Sr. VP – Sales & Marketing, BIG Cinemas said, “At BIG Cinemas, we are taking a lot of path breaking initiatives to deliver business value. A robust and dynamic digital presence is critical in this regard, and so we are very happy to have WWO on board.”

     

    World Wide Open is Reliance Group’s new vertical under Reliance Entertainment Digital. Positioned as digital brand partners and digital strategy consultants, WWO aims to fulfill the gap of Digital Brand partner who can help in brand building primarily via digital, by having under one roof, combination of skill sets namely deep consumer insights, strategic brand thinking, conceptualization ability of digital products & services, knowledge of technology to drive innovations and content creativity to engage consumers with contextual and innovative content.

     

    BIG Cinemas, is India’s largest cinema chain with about 516 screens spread across India, US and Malaysia. After pioneering the IMAX experience in India, it recently launched 3D and 6D technology and is the only cinema chain to screen films in all three formats. It is also launching the first megaplexes in the country.