Tag: World Water Day 2025

  • Sintex rolls up sleeves to honour plumbers, gives credit where pipes are due

    Sintex rolls up sleeves to honour plumbers, gives credit where pipes are due

    MUMBAI: Ever had a blocked drain or a leaky tap at 3 am? Yeah, thought so. Imagine dealing with that horror daily. Enter plumbers—the unsung avengers of our watery nightmares. Thankfully, Sintex has finally decided it’s time to roll out the red carpet (or at least digital hoardings) for these heroes. About time, isn’t it?

    From 11 March (Plumbers’ Day) until World Water Day on 22 March 2025, Sintex is running a unique campaign, charmingly called ‘Sintex Nalkaar’, to spotlight plumbers, those invisible magicians behind your running showers and flushing toilets.

    The campaign, splashed across high-traffic areas in Chhattisgarh and Punjab, features digital hoardings proudly displaying plumbers’ faces. It’s like the Hollywood Walk of Fame—but with spanners and pipes instead of stars. Sintex clearly believes in going big or going home, giving these essential craftsmen the public kudos they deserve.

    Sintex isn’t stopping at digital fanfare. The company is hosting special plumber meet-and-greet events, honouring plumbers who ace their tasks using the innovative ‘Plumber Pride App’. Not your typical plumber party—no leaky faucets here, just hearty appreciation, networking, and new earning opportunities.

    These events also showcase Sintex’s latest products, including the economical Sintex Smart Water Tank and the premium Sintex Pure+. Who knew plumbing could be both prestigious and profitable? Clearly, Sintex is plumbing the depths of creativity to inspire more to join the trade.

    “At Sintex, we deeply value and respect our longstanding relationship with the plumbing community,” says Welspun BAPL MD and Sintex director, Yashovardhan Agarwal. “Plumbers are the silent heroes of water infrastructure, ensuring every home and business receives an uninterrupted supply of water—one of life’s most essential resources. Through this community initiative, we aim to honour and amplify the voices of a profession that is often overlooked yet serves as the backbone of our industry. This campaign aligns with our commitment to building a water-positive infrastructure building a thriving community of plumbers—an integral part of the Sintex family.”

    Plumbers don’t just fix leaks—they’re eco-warriors in disguise. These experts save thousands of gallons of water annually by spotting leaks, installing efficient fixtures, and preventing water contamination. They’re educators, repair specialists, and infrastructure whisperers, all wrapped into one invaluable package.

    Next time your pipes rebel, remember—plumbers aren’t just fixing your water issues; they’re saving the world, one drip at a time.

     

  • Cadbury’s latest ads serve up a sweet lesson in inclusion with ‘Chaaklet’ and ‘Little Little’

    Cadbury’s latest ads serve up a sweet lesson in inclusion with ‘Chaaklet’ and ‘Little Little’

    MUMBAI: Mondelez’s chocolate giant has done it again. Working with creative powerhouse Ogilvy, Cadbury has unleashed two delicious new digital films that are more than just ads – they’re mini-masterpieces stirring up conversations across the nation.

    The two spots – ‘Chaaklet’ and ‘Little Little’ – tackle exclusion head-on with a dollop of sweetness that’s becoming the brand’s signature style.

    ‘Chaaklet’ serves up a refreshing twist on college ragging culture. When a fresh-faced newcomer offers his seniors a bar of what he nervously calls “chaaklet,” viewers brace for the inevitable bullying. Instead, the lead senior breaks into song, declaring “teri chaaklet, meri chocolate. Meetha toh meetha hain na?” before pulling the lad into a warm embrace. Talk about turning toxic traditions on their head!

    The second film, ‘Little Little,’ tackles the north-south divide with equal panache. When a Tamil-speaking Mrs Iyer moves north and apologetically admits “My Hindi. Thoda. Thoda,” she’s initially met with side-eye from her new neighbours. The ice breaks when one woman shares gossip about her husband in equally broken English – “Husband going going gone. I chilao. Sorry ha..my English Thoda, Thoda” – sending the group into fits of laughter.

    Mrs Iyer’s response? A piece of Dairy Milk and the perfect line: “Thoda thoda. But very sweet.”

    Both ads wrap with the punchy tagline “Kuch Achcha ho jayein. Kuch Meetha ho jayein” (Let something good happen. Let something sweet happen).

    Chrome Pictures’ director Amit Sharma has crafted these 85-second nuggets of storytelling gold, working with Ogilvy’s creative team led by their CCOs  Sukesh Nayak, Kainaz Karmakar and Harshad Rajadhyaksha.

    These films prove once again that Cadbury knows how to melt hearts – and perhaps sell a shedload of chocolate in the process. In a market where brands often stumble when tackling social issues, Cadbury has taken a bite out of prejudice and made it taste surprisingly sweet.

     To watch the Chaaklet  film click here

    To watch the Mrs Iyer film click here

    The credits for the two films: 

    CCOs, India: sukesh nayak, Kainaz Karmakar, Harshad Rajadhyaksha

    ECDs: Srijan Shukla, pratheeb ravi

    Creative Team: Pritam Singh, Rutuja Mali, Anubhav Rattan, Sanjana Dora, Madhusri Suresh, Prajakta Mhatre, Aarushi Redij, Gia Badami

    President & Head of Office (Mumbai and Kolkata): Hirol Gandhi

    EVP, Account Management: Abhijit Dube

    Account Management Team: Parshuram Mendekar, Manseerat Kaur Sethi, Deeksha Chaturvedi, Mehak Bhardwaj
    Deputy CSO, India: Ganapathy Balagopalan

    EVP, Brand Planning: Bhakti Malik

    Brand Planning Team: Nikhil Chinnari, Paakhi Jhamb

    Team Cadbury CDM: Nitin Saini, VIKRAM KARWAL, Anjali Krishnan, Sushma Baralay, Vinay Pingle, Harshdeep Singh, Ritwika Sengupta, Rajat Handa, Yash Desai

    Production House: Chrome Pictures Pvt. Ltd. Pictures

    Director: Amit Sharma

    Producer: Abhishek Notani

    Media Agency: Wavemaker India