ITV

Tag: World television premiere

  • Sankranthiki Vasthunnam smashes records on Zee5 and Zee Telugu

    Sankranthiki Vasthunnam smashes records on Zee5 and Zee Telugu

    MUMBAI: Zee5, has set new benchmarks with the phenomenal success of Sankranthiki Vasthunnam. Since its digital debut on 1 March, the film has amassed over 360 million streaming minutes, marking the most successful launch ever on Zee5. Its television premiere on Zee Telugu was equally groundbreaking, achieving a staggering 18.1 TVR (SD+HD), the highest World Television Premiere (WTP) rating in India in the last 2.5 years.

    The film is also the only one in the past 2.5 years to exceed 10 million AMAs (Average Minute Audience), recording an impressive 11.1 million AMAs. This exceptional performance highlights the growing appetite for high-quality entertainment on both digital and TV platforms.

    Originally released in cinemas to widespread acclaim, the Venkatesh Daggubati-starrer enthralled audiences with its vibrant festive setting and engaging storyline, grossing over Rs 300 crore worldwide. Its OTT debut on Zee5 shattered previous platform records, surpassing 100 million streaming minutes within just 12 hours.

    Zee5 stated, “The overwhelming response to Sankranthiki Vasthunnam reaffirms our dedication to bringing compelling storytelling to audiences across India and beyond. This record-breaking performance underscores our promise to deliver top-tier entertainment.”

    Directed by Anil Ravipudi, the film follows Damodara Raju (Daggubati), a former deputy commissioner of police, as he is approached by his ex-girlfriend and assistant commissioner Meenakshi (Meenakshi Chaudhary) for help in solving a high-profile kidnapping case. The victim, Satya Akella, a CEO of a multinational conglomerate, vanishes under mysterious circumstances. Adding a comedic element to the intense investigation, Damodara Raju’s wife, Bhagyalakshmi (Aishwarya Rajesh), insists on joining the mission to keep a close watch on her husband and his former flame. The film seamlessly blends action and humour, making it an instant favourite among viewers.

  • Experience Ajay Devgn’s power in ‘Bholaa’ world TV premiere on 27 Aug on Zee Cinema

    Experience Ajay Devgn’s power in ‘Bholaa’ world TV premiere on 27 Aug on Zee Cinema

    Mumbai: Yeh bhakt mahakaal ka, karega naash shaitaan ka! Witness the ever-reliable Ajay Devgn channel his inner Raudra avatar to fight like a fearless warrior as Zee Cinema presents the World Television Premiere of Bholaa. Symbolising the attributes of Lord Shiva – strength and fearlessness, watch him bring a father’s unbreakable determination to reunite with his daughter, against all odds with the world television premiere of Bholaa on Zee Cinema on Sunday, 27 August at 8 pm.

    Zee Cinema, being true to its philosophy ‘Jazbaa Hai Jeene Mein, Jab Cinema Hai Seene Mein’, has time and again presented unique campaigns to connect with their audience. For the world TV premiere of Bholaa, the channel has once again devised a unique initiative, engaging with Shiv Bhakts across the nation on the auspicious occasion of Shravan Somvaar & Nagpanchami.

    Bowing down to the greatness of Lord Shiva and joining Shiv bhakts in their aradhana, Zee Cinema created an unmatched experience at prominent temples such as Kashi Vishwanath Temple in Varanasi, Mahakaal Temple in Ujjain and Trambakeshwar Temple in Nashik. Devotees from around the country visited these Shiv Temples on the auspicious occasion and the channel joined them every step of the way. Be it distributing cloth bags for their prasad and extending refreshments to people in queues, to offering maha-prasad to Bholenath and serving the needy with that, channel dedicated itself to the seva of the Lord and his devotees. Devotees at each location had their hearts brimming with reverence as they departed not only with blessings but a unique and holistic experience.

    When discussing the film “Bholaa,” the Mass Maharaja, Ajay Devgn, shared, “”Bholaa is a large-scale action spectacle with an emotional core. The process of creating Bholaa has been a fulfilling journey for me as both a director and an actor. I’ve consistently strived to introduce innovative filmmaking techniques, many of which are used in the action sequences in Bholaa. The heartfelt connection between the father and daughter in the film is bound to resonate with numerous people. I am looking forward to audiences watching the film on television and immersing themselves in the world of Bholaa.”

    The Ajay-Tabu winner combo reunites with Bholaa, along with notable actors like Sanjay Mishra, Deepak Dobriyal, Gajraj Rao amongst others.

  • Colors Tamil set to make your weekend hilariously spooky with ‘Hostel’

    Colors Tamil set to make your weekend hilariously spooky with ‘Hostel’

    Delhi: Colors Tamil is all set to make you nostalgic this weekend with the world television premiere of ‘Hostel’,  a dark comedy film on Sunday, 24 July at 2:00pm.

    Undoubtedly, campus tales have always been a part of everyone’s nostalgic memories and with this movie the channel aims hit the same nostalgic chords.

    Featuring Actor Ashok Selvan and Actor Priya Bhavani Shankar, the film revolves around a girl who gets stuck at a boys’ hostel and the horrors surrounding it.  

    Directed by Sumanth Radhakrishnan, Hostel further features Actor Sathish, Veteran Actor Nasser and Actor Munishkanth as the supporting cast. The narrative of the film revolves around a bunch of college students who have a hilarious run-in with a ghost at their dorms and at the same time escape from the clutches of their strict warden. The film further also explores themes like unrealistic beauty standards and imperfections of the human body.

    Believing that discipline is everything, Father Kuriakose (played by Actor Nasser), the hostel warden strives to teach the same to every student under his wing. He comes across Kathir (played by Ashok Selvan) who never seems to pay heed to his authoritative nature. Kathir struggles with financial problems and one fine day he crosses paths with Adhirshtalakshmi (played by Actor Priya Bhavani Shankar) who offers him money in exchange for letting her spend a night at the boys’ hostel. Thinking this to be a fair deal, Kathir keeps his promise. Why Adhirshtalakshmi wanted to enter the hostel and what mysteries lie in the place form the rest of the plot.

    Commenting on the launch, director Sumanth Radhakrishnan, said “I have had a wonderful experience working with the cast of the film and we had a fun time behind the sets as well.The film is an attempt to bring to light themes of hat is much prevalent in a light- hearted manner. I am sure with the World Television Premiere of the film on a prominent channel like Colors Tamil, the audiences are bound to have a fantastic weekend.”

    Adding to this, Actor Ashok Selvan said, “This film is yet another attempt to experiment with something new with a blend of horror and hilarity. It was tough to perfect our comic timings and all of us have put in our best efforts to render a beautiful creation with Hostel and I am confident that families watching the World Television Premiere on Colors Tamil will forget all their worries and have a gala time.”

  • Colors Tamil made world television premiere of ‘Inba Twinkle Lilly’

    Colors Tamil made world television premiere of ‘Inba Twinkle Lilly’

    Mumbai: Colors Tamil has made the world television premiere of ‘Inba Twinkle Lilly’ on 10 July at 2:00 p.m. 

    Embarking on an entertaining journey, the film starring Saranya Ponvannan, Kovai Sarala and Kalpana in the lead roles, revolved around a chaos that ensues at bank robbery. Written and directed by R. K. Vidhyadaran, the 2018 film also featured Manobala, Mansoor Ali Khan, Devadarshini, and Imman Annachi as the stellar ensemble cast.

    The narrative followed the lives of Inba (Saranya), Twinkle (Kovai Sarala) and Lilly (Kalpana) who was the best of friends. In a turn of events, Inba’s granddaughter Ashmitha (Ashmitha) was diagnosed with a serious illness and the trio raise money for her treatment. But unfortunately owing to a terrorist attack at a bank led by Kalluthu (Mansoor Ali Khan) and his gang, they ended up losing all their money, and the bank manager (Chithra Lakshmanan) also declined to assist them. Helpless, they decided to take things into their own hands and rob the bank themselves to retrieve their hard-earned money. What hilarity ensues during the robbery and they managed to save Ashmitha’s life follows the rest of the plot.

    Before the telecasted on world television, director R. K. Vidhyadaran said in a statement, “It was an initial concept to showcase powerful female centric roles to the Tamil diaspora and all the three actresses are a powerhouse of talent where they are capable of showcasing any emotion be it rage, sadness, comedy among many others. They are the pillars that bring the whole film together and it was a wonderful experience directing them.”

    Adding to this, Saranya also said, “It is truly a unique film that is close to my heart. It is often rare to witness women take the wheel and the entire credit goes to the director for writing a concept that is simple but evokes laughter along with a roller coaster of emotions. Moreover it was truly a learning experience to work alongside veteran actors like Kovai Sarala and Kalpana especially when it comes to the comic timing of the film. I am definitive that the viewers of Colors Tamil will appreciate our efforts and have a fun-filled weekend.”

  • Colors Bangla announces world TV premiere of new content over the next 6 months

    Colors Bangla announces world TV premiere of new content over the next 6 months

    Mumbai: To entertain its audience Colors Bangla is all set to double up the entertainment quotient. Colors Bangla announced the blockbuster premiere of “Special Partner Dear Lotteries” starting this month followed by a double on Colors Bangla Cinema for the next six months. 

    The cine special will be a bouquet of entertaining movies with superstars like Jeet, Ankush Hazra, Subhashree, Soham, Srabanti. With films from across genres including action, romance, drama, the specially curated line-up will offer something to satiate the entertainment needs of every cinephile.

    Starting with Jeet’s critically acclaimed movie, “Badshah – the Don” which will air on Colors Bangla on 31 July at 2 p.m and 9.30 p.m, the channel has lined up some of the biggest blockbusters to be aired in the next six months. From romantic comedy “Romeo vs Juliet” that will premiere in August 2022, to action thriller “Shikari” that will air in September 2022, “Nabab” that will be aired in October 2022, to romantic movie “Aashiqui” that will be aired in November 2022, to rib-tickling “Hullor” that will be aired in December, there is going to be something for everyone.

    Jeet and Nusrat Faria starrer “Badshah- the Don” will be aired on Colors Bangla Cinema subsequently on 15 August at 3 pm and 6 pm.

    To build buzz around the premiere of the movies, it will be heavily promoted on air. The channel will also explore promotions via reach and engagement activities through social media. 

    Commenting on the line-up of blockbuster premieres, Colors Bangla business head Sagnik Ghosh said, “We have been committed to present the best entertainment avenues for our audiences and now we are raising the bar with a slew of blockbuster movies. With the new and exciting line up, our endeavour is to keep bringing unmatched entertainment with a fresh yet varied content mix of movies to our viewers. Badshah- The Don has been one of the biggest movies and we are happy to bring Superstar Jeet and the beautiful Nusrat Faria to television with its WTP on 31 July. We hope the specially curated line-up of movies on both Colors Bangla and Colors Bangla Cinema will create new opportunities for our viewers and sponsors alike.”

  • 5.1 mn viewers tuned in to watch Pravah Picture’s telecast of ‘Pawankhind’: Barc

    5.1 mn viewers tuned in to watch Pravah Picture’s telecast of ‘Pawankhind’: Barc

    Mumbai: Disney Star’s latest regional TV channel Pravah Picture, launched in May, is already setting records in the Marathi movie genre. The channel telecast the world television premiere (WTP) of period drama action film “Pawankhind” directed by Digpal Lanjekar on 19 June.

    As per data by Broadcast Audience Research Council (Barc) India, 5.1 million viewers from the Maharashtra and Goa market tuned in to watch the premiere broadcast on the channel.

    The movie set the record for being the highest rated WTP in the last seven years on any Marathi movie channel, according to Barc data for Week 41 2015 till Week 25 2022.

    Pravah Picture plans to air a new WTP every Sunday to strengthen the brand and garner higher viewership. It has released the promo for its upcoming WTP to be televised on 10 July called “Stepney” featuring comedian Bharat Jadhav. It will be followed by the premiere telecast of “Bali” on 17 July. The channel also plans to air blockbuster movie “Chandramukhi” and soon to be released “Ananya”.

    Produced by Almond Creations in Association with AA Films, “Pawankhind” is the third movie in an eight-movie series on the Maratha empire. It stars Chinmay Mandlekar, Mrinal Kulkarni, Prajakta Mali, Ajay Purkar, Harish Dudhade, Ankit Mohan, Sameer Dharmadhikari, Rishi Saxena and Shivraj Waichal.

    The film depicts the historical rear guard last stand that took place on 13 July 1660 at a mountain pass in the vicinity of fort Vishalgad, near the city of Kolhapur, Maharashtra, India between the Maratha warrior Baji Prabhu Deshpande and Siddi Masud of Adilshah Sultanate, known as Battle of Pawan Khind.

  • Colors Tamil is all set for the world television premiere of RK Nagar

    Colors Tamil is all set for the world television premiere of RK Nagar

    Mumbai: Entertainment channel Colors Tamil has announced the world television premiere of “RK Nagar” on 3 July at 2:00 pm. An entertaining tale set in a world of crime is here to grapple audiences by exploring plots around politics, romance, and buckets of drama and humour.

    Directed by Saravana Rajan, the 2019 film features Vaibhav and Sana Althaf in the lead roles while Anjena Kirti, Sampath Raj, Inigo Prabhakaran form the stellar ensemble cast. The synopsis revolves around a man who struggles to make ends meet and his life takes a turn for the better when he falls head over heels with a politician’s daughter. However, his happiness is short lived when he gets entangled in a murder case.

    Introduced through a dream sequence, Shankar (Vaibhav) imagines living a luxurious life, however he holds no regard for the rich, believing the rich only get richer and the poor remain the same. However, fortune favours him when Ranjini (Sana Altaf) sees him chasing some goons and gets impressed thinking that he shares the same ideology as her of disliking goons. As their relationship progresses, two rivals Vishwanathan aka Lottai (Sampath Raj) and Manoj aka Mannu (Inigo Prabhakaran) parallely get into a rift, ensuing in a murder of a high-profile individual at Shankar’s tailor shop for which he gets framed. How he manages to prove himself innocent forms the rest of the plot. 

    Commenting on the occasion, director Saravana Rajan said, “I am overjoyed that my film is being featured on such a well-known channel like Colors Tamil and will appeal to a wider audience. The characters, story, and music in the movie are wonderfully packaged with Premji’s music composition bringing the film to life. With this, I am confident that viewers will have a fun weekend and, perhaps, will also appreciate the work that has gone behind making the film.”

    Adding to this actor Vaibhav said, “It’s wonderful that a movie with such an engaging plot is going to air on a well-known channel like Colors Tamil. We had worked immensely hard to perfect our comic timings that fit in line with the action sequences and in furtherance, through my character I got to play a myriad of genres like thriller, comedy and romance within one film. I’m delighted that the viewers will have an entertaining weekend and that it will be worth watching.”

  • Zee Biskope to premiere ‘Balam Ji Love You’ on this Valentine’s Day

    Zee Biskope to premiere ‘Balam Ji Love You’ on this Valentine’s Day

    Mumbai: Love is the purest of emotions that enchants the human souls. Celebrated on 14 February, Valentine’s Day has become a significant cultural affair, marking the day of romance not only in India but across the world. It’s widely celebrated in the Bhojpuri region too, especially among the youth. Providing an avenue to Bhojpuri lovers to explore the power of their love, their favourite film channel Zee Biskope is set to take viewer engagement many folds up with ‘Love Dangal’ – a content marketing initiative that makes viewers experience the premise of its Valentine’s Day special world TV premiere – “Balam Ji Love You.”

    Launching on 7 February with the commencement of Valentine’s week, romance icon Khesari Lal Yadav and Kajal Raghwani starrer “Balam Ji Love You” is all set to make Valentine’s Day extra special. Just like Khesari fights the negative lead Tribhuwan in a Kushti Dangal to win over his lady love Kajal, viewers can fight a Kushti match as their ‘Love Dangal’ to win the opportunity to meet their favourite heroine.

    To participate in the contest, viewers need to follow four simple steps:

    1. Visit Love Dangal’s microsite www.lovedangal.com

    2. Just like Khesari, play all the 3 levels of the engaging ‘Love Dangal’ Kushti game with the CPU character till the energy meter lasts, to arrive at the final score

    3. To increase score, users can refill the energy meter by watching the promo of ‘Balam Ji Love You’

    4. Submit the final score& share it on social profiles inviting friends to participate

    The scale of gratification is truly rewarding as the top five scorers get a chance to meet their favourite Bhojpuri heroine on a one-on-one online meet and greet session on 20 February. The next 10 best scorers will also receive a special edition gift hamper from Zee Biskope, said the statement. The winners will be announced during the premiere of “Balam Ji Love You” on 14 February between 6–9 p.m. 

    “Riding on the pedestal of consumer-centricity, Zee Biskope has always catered novelty to Bhojiwood. Adding a content marketing drive like Love Dangal to our VDay premiere broadens horizons and offers viewers a holistic movie experience even beyond the TV screens,” Zee Entertainment Enterprises Ltd chief cluster officer (East) Samrat Ghosh. “Such topical & thematic consumer initiatives build deeper engagement and purposeful association for brands. This premise of curation extends to our esteemed partners as well who can leverage value from such innovation-driven initiatives.”

    “Zee Biskope has been focused on exploring viewers’ movie affinity beyond mere viewership and facilitating up-close involvement and ‘apnapan’ of the consumers with the brand offerings. Our audience are high energy and innovation seeking audience,” said Zeel chief channel officer – Bhojpuri cluster Amarpreet Singh Saini. “Content innovation catches their attention and Zee Biskope has been at the forefront of it. After the grand success of last year’s VDay initiative Labhlitis Messiah, this year will see the tech integration go way notches higher, creating a fun yet thrilling experience. Zee Biskope remains true to its commitment on extending category first entertainment offerings that would be fresh, consumer-focused and a differentiator.”

    Touted as the go-to destination for every Bhojpuri film lover, the channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), Den Bihar (channel no 840), Den Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). The channel will soon be available on all other major cable platforms.

  • Zee Biskope unveils Chhath Puja special programming lineup

    Zee Biskope unveils Chhath Puja special programming lineup

    Mumbai: Observed six days after Diwali, Chhath Puja, also known as Surya Shashthi, is an ancient Hindu Vedic festival and one of the most popular and celebrated festivals in Bihar, Jharkhand & Uttar Pradesh. This festival not just adds merriment but even fosters the values of family bonding. Rejoicing in the region’s biggest festival, Zee Biskope gifts viewers with a daylong entertainment saga on 10 November that spans from morning till night and not just on TV but even on-ground. 

    The channel will convene the Chhath celebrations with an hour-long break-free line-up of devotional Chhath songs from 6 a.m in the morning on 10 Nov. While the devotional music continues till 9 a.m, the mood slightly revs up towards being festive with Chhath special celebration songs.

    As the afternoon adorns, viewers will witness the world TV premiere of “Radhe” featuring superstar Ravi Kishan & youth star Arvind Akella Kallu. With the storyline projecting nature’s power through Radhe – the elephant along with a friendly snake, the film is thematically aligned to the nature-based festival of Chhath. The story is of two orphans, raised by the idea of honest, fearless life devoted to Mahadev. Just as devoted is the elephant (Radhe) to goodness and truth. In the happy and cherished life of Radhe, Om and Kallu come the mystery of Tamanna – in disguise as a flower seller. The story takes a turn when an idol of Lord Shiva gets stolen. Will Om & his companions find out the real thief? The story unveils how the honesty and truthfulness of Om will sort things with the guidance of Mahadev and the help of Radhe. The story will unfold this Chhath on Zee Biskope.

    Taking the ongoing festive mood a notch higher, the specially curated “Jai Chhati Maai” will mark an entertaining Chhath Puja for all the film aficionados out there. The event will be starred with the brilliant performances of the biggest superstars of the Bhojpuri industry and will take viewers on a rollercoaster of authentic Bhojpuri entertainment.

    Being a truly movie plus brand, Zee Biskope goes beyond the on-air platform to engage with the viewers on-ground at the biggest Chhath celebrations at College Ghat in Patna. To celebrate the festival of Chhath, the Vratin – the devotee observing the festival follow strict rituals for four days including fasting without water, cooking bhog, eating satwik food, arranging and offering the arghya to Sun God. All this is for the well-being of her family and especially children. 

    This Chhath, Zee Biskope brings “Vratin Ke Sahae Bani Chhati Maai” – an initiative to acknowledge the Vratin’s effort and pray for her well-being. She has been observing the vrat for her children & her family. It’s now time that we offer a prayer for her well-being. Zee Biskope invites viewers to join them in the noble initiative on 10 November at College Ghat from 4 p.m onwards. To pray for the Vratin, viewers will be facilitated to light a lantern in her name and release it offering a prayer for her. A giant LED screen will also witness a series of diyas (oil lamps) getting lit up on the screen with the name of the Vratins as their family members share prayers in their names.

    “Zee Biskope is built on the premise of curation, which extends to its esteemed partners as well. Being a hyperlocal & consumer-centric brand, Zee Biskope is committed to bringing the best of entertainment to the region’s biggest festival that will serve as a palette to cater customised solutions to brands to help them establish their value parameters sharply amongst their target audience,” stated chief cluster officer – East Samrat Ghosh.

    “At Zee Biskope, we have always paid heed to an enriching family viewing experience. Festivals like Chhath are meant to be enjoyed with family as it fosters love & bonding. This year as well, our offering is extending beyond just movies to ensure that we cater to the entertainment appetite in line with the mood of the festival making it more meaningful to our viewers,” said chief channel officer – Bhojpuri Amarpreet Singh Saini. “With a penchant to serve curated content, we are gifting a bonus World Television Premiere on Wednesday over and above our Sunday WTP slot making it relevant to the occasion and ensuring families get to spend an entertaining evening together on Chhath. Extending the festive celebration will be our on-ground event that takes a unique route to add value to our viewers lives.  Here’s wishing all our viewers a very Happy & Safe Chhath Puja.”

    The channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). The channel will soon be available on all other major cable platforms.

  • Zee Cinema to air world TV premiere of ‘Saina’ on 25 July

    Zee Cinema to air world TV premiere of ‘Saina’ on 25 July

    Mumbai: ZEE Cinema is all set to bring the world television premiere of ‘Saina’ on 25 July, 12 noon.

    The biopic on badminton champion Saina Nehwal, Saina follows the dreams of a small-town girl who went on to conquer the world of badminton and become the pride of an entire nation. It also highlights the immense support system including her family, coach, and friends that turned her dreams into a reality.

    Directed by Amole Gupte, the film features Parineeti Chopra donning the role of Saina along with the remarkable Manav Kaul, Meghna Malik, and Eshan Naqvi in pivotal roles.

    Talking about the film, Saina Nehwal said, “It was surreal to see my own life on screen. Amole Gupte’s creative vision, Parineeti, and Naishaa’s portrayal of myself are both a delight to watch. This experience of rewatching my journey has made me realise that sure, hard work and talent are what drive you to live your dreams, but one of the most important aspects is the support system. I am indebted to my parents, my husband, and my coaches as without them, my life wouldn’t be the same. They constantly motivated me and pushed me to chase my dreams, and that’s what kept me going on the most difficult days. I can only hope that my story will positively motivate young dreamers to go all out in the pursuit of their dreams.

    Sharing her experience, Parineeti Chopra said, “Saina has inspired millions and it was extremely fulfilling to play her on screen. It took blood and sweat to transform myself. I vividly remember spending my days as an athlete and even crying out of pain on the court. But it was all worth it. Saina Nehwal was my initial guiding force. Priyanka Chopra even gave me pointers on how to mould myself for the role, since she played a sports character in the past. I am so excited as Zee Cinema brings the story to a much wider audience yet again with the World Television Premiere of Saina on 25 July.”

    Amole Gupte shared, “My journey with project Saina began about 6 years ago and it was no less than a rollercoaster. My passion grew with every setback faced by the film, however at one point I may have had lost hope, but, like Saina’s support system in the movie, my diligent team helped me keep the show running. I am grateful that Saina, herself, advised Parineeti which added to the authenticity of the character. We were able to tell a story that’s a must-watch for anyone driven by passion, and with the World Television Premiere of Saina on Zee Cinema, we get to achieve that.”