Mumbai: Tata Play, India’s leading DTH and PayTV provider, launched a heartwarming campaign today to celebrate World Television Day, showcasing the power of television to unite a diverse India. Conceptualised by HumourMe, the ad-film beautifully conveys how television transcends barriers, bridges cultural divides, and fosters shared experiences.
The campaign portrays a powerful message: “No matter how different all of us may be, TV unites us all together.” It presents television not just as a screen but as a medium that creates connection, laughter, and a sense of belonging. The ad-film opens with characters from vastly different walks of life, initially clashing and judging each other. As the story unfolds, they discover camaraderie and common ground, standing united by the stories brought to them through television.
Tata Play’s campaign transforms the viewing experience into a celebration of togetherness and shared emotions, illustrating how television connects hearts and minds. The film was launched across Tata Play’s social media platforms earlier today and has already garnered widespread engagement, resonating strongly with audiences. This campaign reinforces Tata Play’s commitment to creating enriching experiences for its audience, leveraging the universal appeal of television to celebrate unity amid diversity.
Mumbai: Tata Play, one of India’s largest distribution platforms, dropped its brand-new digital campaign to celebrate the occasion of World Television Day. #HarTVJingalala digital campaign pays homage to the enduring role of television in bringing joy and connection to families across generations. The campaign conceptualised and developed by Chimp&Z Inc. embraces the nuances of old vs new, while ensuring that Tata Play’s connection keeps entertainment a constant fixture in people’s lives.
A TV comes to life when it’s partnered with jingalala connections like Tata Play. #HarTVJingalala campaign beautifully captures the melancholy of an old TV set that is being replaced, personifying the ache of someone who has been a part of a family for long but must bid its adieus. The advanced TV set on the other hand, celebrates new beginnings with a promise of making entertainment more vivid and fun.
The dialogue exchange between the two sets showcases the range of emotions from personal camaraderie to silent love exchanges to collective cheers that echoes the room. The old, discarded television set is seen passing its wisdom to a new set being installed in the house, whereas the new set is shown beaming with excitement knowing it can be easily plugged into a Tata Play connection to create the same Jingalala experience as before. The film ends with a twist where both the television sets find a place in the same home speaking of the ease of installment and extension of multiple connections that Tata Play offers.
The campaign was released on Monday across Tata Play’s social media handles and instantly struck a chord with audiences who widely engaged with the video. #HarTVJingalala is receiving lots of love and affection from the viewers and brands equally.
Mumbai: On the occasion of World Television Day, Disney Star Network launched a new campaign called “#KhushiyonKePeeche” to recognise India’s cable and DTH operators. The campaign highlights the operators’ consistent efforts to provide a seamless TV viewing experience for consumers, as well as the enormous value they add to a TV household across the country.
“#KhushiyonKePeeche” is an extension of the previous “#DisneyStarKaNaman” campaign launched by Disney Star Network to highlight the role of cable and DTH operators.
As a tribute, the campaign portrays cable operators as ‘caring and outstanding saathi’ and DTH operators as those who open the ‘door to happiness.’
In a country where television is the primary source of entertainment, the film depicts the operators as the true source of joy, working behind the scenes to bring entertainment closer to every television home.
Disney Star Distribution and International, India head Gurjeev Singh Kapoor said, “Every day the cable and DTH affiliates ensure that there is no disruption in content delivery to millions of TV households across the nation; they truly are the backbone of the distribution system. Their endeavour to go out of the way to ensure uninterrupted services to the consumers with an enhanced TV viewing experience is truly commendable.”
“We at Disney Star Network can reach our audiences from every corner of the nation thanks to the persistent spirit of the 900+ cable and DTH affiliates we work with. We take pride in having forged strong relationships with each of them over the last three decades, which helps us work together as one team with the common goal of delivering high-quality entertainment to our TV viewers. This campaign is a token of our appreciation to recognise their relentless efforts in ensuring continuous service across the nation,” he added.
The brand film is based on the life of a cable and DTH operator, ensuring that viewers have an uninterrupted viewing experience. It all starts with a cable operator getting on his bike to start the day and a DTH operator adjusting an antenna at home. They witness various emotions at various locations as they continue to do their jobs throughout the day.
They see a child watching cartoons with her father, a family watching an emotional drama together, and a group of friends cheering on a cricket match. The film concludes with Disney Star Network’s top stars thanking each cable and DTH provider, emphasising “Aap hain toh hum hain.”
The campaign will be aired across the Disney Star Network on entertainment, movies, sports, and regional channels on 20, 21 and 22 of November in Hindi and seven regional languages (Bengali, Kannada, Malayalam, Marathi, Odiya, Tamil, and Telugu).
MUMBAI: Zee, is commemorating world television day in a fashionable and heartfelt way. To celebrate this occasion, Zee has launched a TVC that celebrates our very own ‘family member’ fondly known as television set which quietly sits in the corner of the house. The network has shared an open letter which has been signed not by any company spokesperson but by your beloved TV.
The campaign brought alive and humanized TV to showcase how TV is as close as a family member, fulfilling multiple roles as a constant companion to the entire family. Thousands of viewers, leading celebrities and brands added hues to the celebration, as they shared their affection for TV and their delight with the campaign, truly bringing out the power of TV and its role as the Greatest Common Unifier. Partners, employees, and viewers were in for a sweet surprise when they received a personal letter signed by 'Your TV', celebrating the bond over the years and expressing gratitude for all their love and support, making it everyone's absolute favourite.
In an intriguing and innovative build-up, viewers were left guessing when their TV talked to them in quirky ten-second bumpers across the Zee network all day. Social media came alive, with Twitterati reacting with surprise and curious excitement to #MyTVtalks as it garnered nearly 26 million impressions in a single day, trending at number three on Twitter. And to top it off, in a unique initiative, TV was ‘interviewed’ for the first time by media platforms.
The big reveal was made at 6 pm through a roadblock across all Zee channels and all its social assets with a heartwarming film that captured the essence of why #TVisFamily, with Anand Tiwari donning the role of ‘TV’. The first-of-its-kind campaign saw an exhilarating response on social media. Some of India's most loved brands like Britannia, Parle, Swiggy, Tata Sky, Sunfeast Yippee & Mom’s Magic along with leading influencers like author Durjoy Datta and actors Abhijeet Khandekar, Subhasis Sharma, and Anita Date-Kelkar among others joined the celebration, appreciating TV and sharing how it’s just like family to them.
Through this campaign the network has expressed its love for TV in a most beautiful manner. There’s no hidden agenda in this campaign – it’s just a memorable, emotional and quirky campaign dedicated to all television lovers.
Zeel chief consumer officer Prathyusha Agarwal said, "Our consumer work brought alive that viewers share a special bond with TV much like a family member who is always there and much loved and with this campaign, we wanted to truly appreciate and bring out this deeply human connect that we share with the master storyteller and entertainer, how it plays a myriad role in our lives, whether as an entertainer, a stress reliever, motivator, or even a pacifier.
While we humanized the television in a way which shows how it’s as real and close as your own family by employing unique methods through multiple touchpoints, the charm is in the wonderful moments that capture the relationship with TV that every family member can relate to. TV’s versatility offers people an escape from mundane chores, companionship when you’re all alone and a glue to keep the entire family together, all with its many entertaining avatars. The response that we have received towards the campaign reinforces our belief that the love for TV truly transcends boundaries, and we are glad our viewers, partners and society at large resonated with our firm belief that #TVisFamily. After all, there’s a reason why all the furniture in every home points towards the TV!"
MUMBAI: For those of a certain generation, the television has always been there in the corner of the front room, entertaining us, educating us, shaping our mindset and attitude. Believed to have been invented by an assortment of individuals in the late nineteenth and early twentieth century, the credit for the TV unit is generally given to John Locke Baird. Just like the internet this side of the millennium, the television, in its age, revolutionised the world. The first World Television Forum was staged by the United Nations in the mid ’90s, and that is when the humble TV set was honoured with a day of its own. Ever since, 21 November is celebrated as World Television Day.
TV has proved to be an indispensable medium that has played a crucial role over the past decades, as well as during this prolonged pandemic. It provided a crutch to the Indian psyche and kept more than a billion people united, engrossed, and informed with content across genres in multiple languages.
To celebrate this medium, Star India Network has come up with a campaign to commemorate World Television Day and to convey heartfelt gratitude to its distribution associates for their relentless efforts.
The network has conceptualised in-house campaign that brings together some of the most loved characters from the Star India Network for the occasion. Star & Disney India TV distribution, India and international president Gurjeev Singh Kapoor said, "Our Cable & DTH affiliates form the backbone of the television viewing value chain and through this initiative, we are expressing our gratitude towards the continuous support they have extended to the Star India network over the years."
Kapoor highlighted that the campaign will be aired across Star network – GEC, movies, sports, and regional channels. It will be broadcast in multiple languages – Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, and Marathi. Further, it will also be amplified digitally through social media.
The campaign will air across the network starting 20 November from 9 pm, till 21 November, in Hindi + six regional languages leveraging Star India Network’s talent. These include Neil Bhatt from Gum Hai Kisi Ke Pyaar Mein, Suhasini from Devatha, Harshad Atkari & Samriddhi Kelkar from Phulala Sugandh Maaticha, Sonamoni Saha from Mohor, Naleef Gea from Mounaragam, Chitra from Pandian Stores, and Dharma from Inthi Nimma Asha.
MUMBAI: In a fresh look from some of the most acclaimed hits of the early 2000s comes an all-new collection of fan-favourite reboots. This time around, bigger gets better as some of your most loved characters reprise their role from the original feature. While times change, the constant drive to expect nothing less than pure blissful entertainment still stays the same. A reminder of the power of blockbuster television where relaxation and leisure culminate into hours of amusement, &flix and &PrivéHD celebrate world television Day this Saturday, 21 November 2020.
It’s time to overload on a fun hot streak of Hollywood mega hits this weekend with an extra morning dose of cop gangbusters and a hailstorm of bullets with the return of 90s classic franchise starring cop action comedy duo Will Smith and Martin Lawrence in Bad Boys For Life. In a post apocalypse zombie ridden world, hot headed cowboy Woody Harrelson meets a young kid Jesse Eisenberg and the rest is history in this fun sequel Zombieland: Double Tap. If tough and crazy had a face to it, it would clearly point to the savage trio who always get the job done leaving behind a trail of piled corpses in the 2019 take of Charlie’s Angels starring fresh faces Kristen Stewart, Naomi Scott and Ella Balinska.
Some other popular titles as part of the special movie line-up airing on &PrivéHD include adventure comedy starring Jackie Chan and Steve Coogan in Around The World In 80 Days, biographical sports drama film Moneyball with lead actor Brad Pitt portraying the role of famed professional basketball player Billy Beane and more. The Lodge starring Jaeden Martell is the perfect bundle of chills and thrills If you’re looking for something petrifying while Rudyard Kipling’s The Jungle book (Animated) is just the perfect enjoyable children’s movie to keep them preoccupied this weekend.
With world television day around the corner, &flix and &PrivéHD bring to you a special day long binge-bonanza to take time off with friends and family this weekend, 21 November, 10 am onwards
