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Tag: World Pickle ball League

  • Excitement soars for WPBL’s new digital campaign by Bijoy Shetty

    Excitement soars for WPBL’s new digital campaign by Bijoy Shetty

    MUMBAI: Pickleball fever has hit India, and there’s no turning back. Ahead of the highly anticipated inaugural World Pickleball League (WPBL), the league has launched an electrifying digital video campaign directed by the acclaimed Bijoy Shetty. This campaign sets the stage for a thrilling sportainment extravaganza, with the league kicking off on 24 January and running until 2 February 2025.

    The digital video campaign (DVC) captures the sheer obsession pickleball is stirring across the country. Known for his creative brilliance, Bijoy Shetty delivers a high-energy glimpse into the sport’s magnetic appeal and the excitement surrounding India’s first franchise-based pickleball league.

    Sharing his thoughts, Shetty said, “Creating something for a dynamic sport like Pickleball, which is taking the world by storm, was an exciting challenge. Inspired by the energy and enthusiasm of Pickleball players and its fans, I wanted the ad to capture the same thrill that drives this incredible sport. It was a joy to bring my own perspective to it, and I hope everyone enjoys the ad and the upcoming league as much as I enjoyed working on it. I know I’ll be on the edge of my seat watching the league unfold!”

    The campaign brilliantly portrays how pickleball is more than just a sport—it’s a phenomenon sweeping across courts, backyards, and communities. The narrative highlights how pickleball, much like cricket in India, has found its way into the hearts and daily lives of enthusiasts.

    The World Pickleball League will feature six competitive teams owned by corporate leaders and celebrities, along with a lineup of top Indian and international players. As pickleball continues its meteoric rise in popularity, WPBL aims to solidify India’s position as a key hub for the sport in Asia.

    WPBL co-founder & CEO, Gaurav Natekar expressed his excitement for the campaign and the league, “We are very excited about the DVC launch. What we wanted to capture is that the league is not only about serious Pickleball, featuring some of the best players in the world, but also about showcasing the fact that anyone, in almost any environment, can play Pickleball. That’s the beauty of the sport. And that’s what we aim to achieve with the World Pickleball League. We aim to bring people together through the sport, creating communities, and building a professional league that is commercially viable for all our stakeholders and partners.”

    Executive creative director of the campaign, Manav Parekh shared his perspective, “Pickleball is blowing up and for good reason! To show that obsession we turned to our childhood days for inspiration. Our obsession to play cricket anywhere and everywhere we could. Use anything as wickets and viola! Similarly, how would using anything/anyone as a Pickleball net look? That’s what this film is. The obsession with Pickleball is here and it’s only going to grow.”

    The league matches will take place at CCI Stadium, Mumbai, with live broadcasts on Sony Ten 2 and FanCode. Tickets are available through Swiggy Scenes, making it easy for fans to experience the action up close.

    For more content and updates, visit:

    1    Instagram: Instagram | The game that makes every heart go dink-dink is here with a league of its own. World Pickleball League in action from 24th January to 2nd February—live from CCI, Mumbai. Catch it on Sony Ten 2 and FanCode.

     

     

    2    YouTube: WORLD PICKLEBALL LEAGUE | 24TH DECEMBER TO 2ND FEB | AT CCI STADIUM

  • FanCode serves an ace with exclusive World Pickleball League streaming rights

    FanCode serves an ace with exclusive World Pickleball League streaming rights

    MUMBAI: In a world where sports like pickleball—once considered a backyard pastime for paddle-wielding dreamers—are now commanding global attention, India’s FanCode has picked up the ball and sprinted to the net.

    The country’s digital sports platform is set to exclusively stream the inaugural season of the World Pickleball League (WPL), giving pickleball enthusiasts a courtside view like never before.

    With pickleball fever gripping India faster than a smash serve, FanCode’s bold move proves one thing: unique sports deserve their time in the spotlight, and they’ve got just the platform to deliver the action. Game on!

    The debut league will unfold from 24 January to 2 February at the iconic CCI Mumbai, showcasing top-tier players from around the globe.

    For those unfamiliar, pickleball is an addictive mashup of tennis, badminton, and table tennis. It’s fast-paced, dynamic, and perfect for those who’ve ever wondered, “why choose one sport when you can have them all?”

    Let’s face it—pickleball isn’t just a sport; it’s a vibe. With its global popularity soaring, India is catching on to the fever, and WPL is here to fuel that growth. The league promises thrilling matchups, intense rivalries, and an unforgettable viewing experience.

    FanCode co-founder Yannick Colaco shared his enthusiasm, “Pickleball is rapidly gaining popularity in India, with an increasing number of enthusiasts embracing the sport. The World Pickleball League is set to captivate fans, and we’re thrilled to collaborate with them to bring the excitement of pickleball to sports fans nationwide.”

    Hold on to your paddles, because WPL is not just about gameplay—it’s got a healthy dose of celebrity glamour:

    ●   Chennai Super Champs: Owned by none other than actress Samantha Ruth Prabhu

    ●   Bengaluru Jawans: Co-owned by director Atlee and his wife Priya Atlee

    ●   Pune United: A power duo with Riteish and Genelia Deshmukh, backed by corporate moguls

    ●   Team Mumbai: Owned by Swiggy, because why not mix sports with snacks?

    With this star-studded lineup, WPL is setting the stage for pickleball to become not just a sport but an entertainment extravaganza.

    As the exclusive streaming partner, FanCode will deliver live coverage and on-demand highlights of every match on its app and website. Expect a seamless, device-friendly experience that lets you catch the action whether you’re on the couch or sneaking a peek during work.

    WPL co-founder & CEO, Gaurav Natekar remarked, “FanCode’s rapid rise as one of the favourite sporting destinations for fans across the country provides us with an excellent platform to live stream all the games from the World Pickleball League. We aim to make the sport a household name and are proud to collaborate with a team that shares our passion for the sport.”

    So, are you ready to rally for pickleball? Don’t miss the action-packed debut season on FanCode!

  • Moneycontrol Pro clocks in 100,000 individual subscribers

    Moneycontrol Pro clocks in 100,000 individual subscribers

    MUMBAI: Moneycontrol Pro has crossed an active subscriber base of 100,000 consumers in less than five months of launch. Catering to the needs and preferences of consumers following financial markets, Moneycontrol Pro offers cutting-edge research, sector trends and review, investment analysis and advice by experts along with a personalized look for every user. The app is an ad free platform.

    Commenting on the achievement, Moneycontrol Business Head, B2C Revenue Manoj Nagpal said, “Seeing the sheer number of subscribers that the Moneycontrol Pro has been able to garner since its launch in April has certainly surpassed our expectations. Behind this success has been the dedicated and committed team at moneycontrol who have come together towards producing an app that provides immense value to our customers. With the subscriber and their app experience being of utmost importance to us, we have offered them a host of enhanced features with the latest technology that provides them seamless interaction on the app.”

    Such has been its undisputed presence over the financial sector amongst investors, that moneycontrol pro successfully added a subscriber every minute in the month of October, the busy festive season when markets saw a steady upsurge. Offering its subscribers more insight and providing the very best of quality in terms of technology and finance has seen the app reign supreme amongst its competitors.

    Network18 CEO -Digital & President – Corporate Strategy Puneet Singhvi,  commented, “It gives our group immense pleasure in announcing the landmark figure of 1 lakh individual subscribers of Moneycontrol Pro, our very first and ambitious subscriber based product.  Moneycontrol Pro has made a name for itself in the business and finance sector owing to its up-to-date innovations and has continued to remain the market leader in the industry. Milestones like these are testaments to the brand moving in the right direction and has given us ample room for optimism to provide more personalized and best-in-class services in the coming future.”

    The premium services include interactions with market gurus, providing profit ideas from their expert and research team who provide industry perspective to help their users/ investors be on top of their game and make a much-better investing decision. With the customer at the very core of their brand ethos, Moneycontrol Pro has always strived to provide the best in class services to its users. Its other offerings include a personalized calendar of important business events that enable the users to stay updated at all times along with them staying abreast of growing trends and analysis in an easy to use & follow format.

  • Free ‘White House Down’ 4 July screening draws 100,000 military

    Free ‘White House Down’ 4 July screening draws 100,000 military

    MUMBAI: On Fourth of July, more than 100,000 active military service members and veterans saw White House Down in theaters for free.

    Sony Pictures offered free admission to service men and women on Independence Day as part of a special tribute to US troops.

    Regal Entertainment Group, AMC Theatres, Cinemark and Carmike Cinemas participated in the offer, providing military personnel a free ticket, along with a ticket for a guest.

    The Channing Tatum/Jamie Foxx action thriller, which grossed a disappointing $24.8 million in its first weekend, took in $3.5 million on the Independence Day holiday. The film has grossed $36.9 million domestically to date.

    Roland Emmerich‘s film follows a capitol police officer (Tatum) who is tasked with rescuing the president of the United States (Foxx) after terrorists infiltrate the White House.