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Tag: World Photography Day

  • Canon India launches #CaptureWithCare campaign

    Canon India launches #CaptureWithCare campaign

    Mumbai: “Don’t Let That Breathtaking Shot Get Literal” — this line led Canon India’s latest initiative, sparking curiosity. To mark World Photography Day, Canon India launched the ‘#CaptureWithCare’ digital campaign. This effort aims to remind photographers that safety should always come first. Through the campaign, Canon India emphasises the importance of responsible practices to keep photography both beautiful and safe.

    In an era where social media drives trends, the pursuit of attention-grabbing content has led to a rise in dangerous photography practices. Reports indicate many incidents involving young social media users and influencers risking their lives for the perfect shot in hopes of gaining followers. India’s large population of 1.4 billion, combined with a growing affinity for social media, exacerbates this trend. Notably, Uttarakhand has seen a 63 per cent increase in train track accidents over the past two years due to the craze for selfies and Instagram reels, highlighting the urgent need for responsible photography.

    On the sidelines of such startling facts, the #CaptureWithCare campaign was devised and rolled out in two stages. The first phase featured teaser posts on Canon India’s social media handles with witty one-liners, aimed at creating buzz and drawing attention to the campaign.

    For the second phase, a powerful video was released on World Photography Day across social media platforms—including Instagram, Facebook, LinkedIn, X, and YouTube—highlighting the stark contrast between the beauty of photography and the potential dangers of unsafe practices. The video, anchored by the message #CapturewithCare, emphasizes that photography should be a celebration of life, not a cause for mourning.

    As a brand deeply committed to the art of photography, Canon India remains dedicated to fostering a culture of safety alongside creativity. This campaign aligns with Canon’s philosophy of ‘Delighting You Always,’ ensuring that photographers can continue to capture moments of beauty without compromising their safety or that of others.

  • Sony BBC Earth returns with the ‘Earth In Focus’ photography contest

    Sony BBC Earth returns with the ‘Earth In Focus’ photography contest

    Mumbai: This World Photography Day, Sony BBC Earth has brought back its photography-based digital IP “Earth In Focus.” The photography contest will reward thriving photography enthusiasts who have a passion for capturing moments in time.

    This year’s theme is “Thrill of Life,” which is further subdivided into landscape, adventure, and wildlife subcategories.

    Sony Pictures Networks business operations head-Sony AATH and head-marketing & insights, English cluster Rohan Jain said, “Sony BBC Earth is known for delighting its viewers with grand visual imagery and insightful storytelling. With our property “Earth In Focus,” we endeavour to provide photography enthusiasts a chance to showcase the beauty of nature through their lens. As we step into yet another season of this contest, we look forward to engaging with photography lovers and giving them an opportunity to interact with the experts.”

    “Earth In Focus” has invited people to share what thrills them. An award-winning wildlife photographer, Rathika Ramasamy, will judge the one-month contest.

    The winners will receive their GoPro Hero10 back, as well as a once-in-a-lifetime chance to have their entries featured on the Sony BBC Earth channel and social media handles. They will also receive access to an exclusive masterclass with Ramasamy.

    The previous edition of the contest was themed “freedom in focus,” and it received 2,500 entries on nature, people, and hobbies. The contest received a phenomenal response from photography enthusiasts, with 1,35,000 votes and eight lakh page views.

    Participants can share images on ‘www.sonybbcearth.com/EarthInFocus/.’

  • Nikon creates personalized #NikonInstaBadge for its user community

    Nikon creates personalized #NikonInstaBadge for its user community

    Mumbai : Amalgamating the brand philosophy of ‘Trustworthiness and Creativity’ with the event of World Photography Day, Nikon, a leading brand name in the photography industry, created a first-of-its-kind engagement campaign the platform feature on Instagram. The activity named #NikonInstaBadge urged regular and passionate users to avail their personalized stickers by simply sharing a picture of their Nikon gear using the exclusive hashtag.

    The brand understood the importance of cameras in people’s day-to-day lives, helping capture moments both big and small.

    This innovative campaign stemmed from a simple insight of photographers seeking validation from the brand by employing various hashtags while showcasing their work and additionally use watermarks to create identity of their work. Hence, Nikon decided to give the users a new experience of validation to enable continued sharing of inspiring work. Personalized badges were awarded to the users within 24-48 hours after they shared a picture of their gear with the brand.

    The brand also created generic badges of all their D-SLRs for the brand loyalists to use while uploading their stories. Within a few hours of the launch, Nikon saw an influx of 800+ images. The Instagram-specific campaign also successfully brought on board the impaneled influencers, commonly referred to as the #NikonExpertive by the brand.  

    On the occasion of World Photography Day, Mr. Sajjan Kumar, Managing Director, Nikon India said, “World Photography Day is a reminder for us to reflect on how essential photographs and videos have become in our lives. Today I would like to take this opportunity to appreciate and encourage the photographer and videographer community for creating bespoke work and inspiring us and the coming generation to be passionate towards creating such master pieces.

    He added, “On World Photography Day, as a token of appreciation from our end, we have launched an initiative #NikonInstaBadge for the community, with this we aim at providing personalized product badge to users to be used as stickers on the content. We have several members of the community, interacting with us daily. Their love for Nikon is undying and their photography & videography skills are remarkable. Hence, this World Photography Day, we wanted to display our love to our special audience by introducing the #NikonInstaBadge – an identity they can use as a watermark on their stories.”

    Be it amateurs or professionals, Nikon has always wished to inspire the users in their quest to capture raw, beautiful moments and memories. #NikonInstaBadge is yet another step taken by the brand to boost pure enthusiasm for photography among one and all.

    Also Here is the link: https://www.instagram.com/p/B1U-jSUHEmt/?igshid=1bz38dj1ax5os