ITV

Tag: ‘World No Tobacco Day’

  • Ujjivan SFB launches an innovative campaign on ‘World No Tobacco Day’

    Ujjivan SFB launches an innovative campaign on ‘World No Tobacco Day’

    Mumbai: Ujjivan Small Finance Bank (Ujjivan SFB), a small finance bank in India, has launched a unique initiative on ‘World No Tobacco Day’ to drive awareness amongst individuals to make healthier financial choices. The initiative is to catch people’s attention when they are least expecting and make them think.

    To ensure that the message reaches the right audience, Ujjivan SFB will distribute creatively designed lookalike cigarette boxes in high footfall smoking zones, such as around corporate offices, malls, nukkads etc. Each cigarette pack is designed with the message ‘Healthy habit to save more’. Additionally, the cards within the boxes will encourage people to explore options like opening savings and fixed deposit at an attractive interest rate, for better financial health.

    Commenting on the initiative, Ujjivan SFB CMO Lakshman Velayutham said, “The ‘World No Tobacco Day’, initiative is about presenting another choice to people. While they are aware, we are trying to serve a reminder with choices that they could possibly make. We believe our messages on ‘Savings Habit’ and ‘Wealth Creation’, without stepping into their personal space, will have the desired positive impact”.

    The three-day campaign starting 29 May 2024 will cover 100 plus urban and semi-urban locations across 30 cities in India, including Mumbai, Pune, Kolkata, Jamshedpur, Hyderabad, Assam, Bhubaneswar, Patna, Ghaziabad, Noida, Delhi and Bengaluru.

  • This world no tobacco day, MTV and MTV Beats say: It’s time to quit!

    This world no tobacco day, MTV and MTV Beats say: It’s time to quit!

    MUMBAI: This World No Tobacco Day, MTV and MTV Beats bring a hard-hitting yet a quirky message for all the tobacco users echoing loud and clear – It’s time to quit!

    “Smoking and consumption of tobacco is injurious to health”. From cigarette packs to movie screens to social media, no statutory warning has been nailed into our psyche more than this one. But despite the deluge of advisories and cautionary messages, the rise in tobacco usage continues to be a grave concern world over, especially amongst the youth. The upshots of this addiction is unnerving, with dhue ka challa bringing us close to ashes within a snap of our fingers! If it isn’t too late already, this menace should stop now.

    https://www.facebook.com/mtvindia/videos/2913704145417723/

    https://twitter.com/MTVIndia/status/1266266016436252681?s=19

    https://www.instagram.com/p/CAw0uJihqcQ/?igshid=zr1ysi8b66yx

    MTV’s brand film shows a guy who is trying to quit and is having the last cigarette of his life. In this special moment, he has his friend’s support who motivates to get through this hurdle. Not only that, his last cigarette joins him in this overwhelming moment and says, “Dhuaa mein yaad rakhna”. Not able to hold his emotions any longer, the guy keeps up to the promise and burns out his last cigarette. With a tinge of comedy, MTV puts it out, spot-on that, “Cigarettes are Lame. Quit.”

    Based on the conversations on social media, MTV Beats will create innovative beats around the same and add a voice to the messages that will be released on World No Tobacco Day. The campaign will musically package people’s emotions towards the consumption of Tobacco, in partnership with rap-sensation Shloka to spread a common cautionary message in an uncommon way. The video will address the danger smokers are putting theirs and other’s life through.

    So, wake up before it is too late and say, Tobacco is Lame, with MTV and MTV Beats!

  • Cricketer Rahul Dravid campaigns against tobacco use

    Cricketer Rahul Dravid campaigns against tobacco use

    NEW DELHI: A new print advertisement has been released by the Health Minister Harsh Vardhan to mark the World No Tobacco Day.

     

    The advertisement features cricketer Rahul Dravid, India’s brand ambassador for Tobacco Control. 

    The report on “Economic Burden of Tobacco Related Diseases in India” supported by the Ministry of Health & Family Welfare, and the WHO Country Office for India, was developed by the Public Health Foundation of India (PHFI). The report estimates direct and indirect costs from all diseases caused due to tobacco use and four specific diseases namely, respiratory diseases, tuberculosis, cardiovascular diseases and cancers.

     

    The report highlights that tobacco use and the associated costs are creating an enormous burden for the nation. The total economic costs attributable to tobacco use from all diseases in India in the year 2011 amounted to a staggering Rs 1,04,500 crore. Looking through GDP lens this is 1.16 per cent of GDP and 12 per cent more than the combined state and central government expenditure on health care in 2011. According to the report, massive direct medical costs of tobacco attributable diseases amount to Rs 16,800 crore and associated indirect morbidity cost of Rs 14,700 crore. The cost from premature mortality is Rs 73,000 crore, indicating a substantial productive loss to the nation, the report states.