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Tag: World Music Day

  • Long Live Music: Vh1 India and MTV Beats celebrate World Music Day with the first ever 24-hour Facebook Live music festival

    Long Live Music: Vh1 India and MTV Beats celebrate World Music Day with the first ever 24-hour Facebook Live music festival

    MUMBAI: “Where words fail, music speaks”, Hans Christian Andersen’s words perfectly define the eternal importance of music that unites people across cultures and traditions. As the nation celebrates unique melodies, this World Music Day, the two pioneers of musical entertainment – Vh1 India and MTV Beats come together to present India’s first-of-its kind 24-hour online music festival. The two brands are set to accomplish this incredible feat with an initiative, #LongLiveMusic that brings together 40+ distinguished artists to perform live across different genres, on Facebook

    Starting from the midnight of June 21, Vh1 India and MTV Beats will host a reputed bunch of artists, ranging from Bollywood sensations such as Aastha Gill, Shahid Mallya, Arjun Kanungo, Aparshakti Khurana, Darshan Raval, Akasa, Amit Misra and Tony Kakkar to popular Indie musicians like Sickflip, Fuzz Culture, Su Real and Seedhe Maut, and many others, who will create a perfect blend of diverse music along with some grooving numbers. The closing act by DJ Zaeden will bring an end to the marvellous celebration of World Music Day on the midnight of 22nd June 2019.

    “Vh1 India and MTV Beats are powerhouses of music entertainment. Both brands have stayed ahead of the curve through specially curated formats and programming innovations that have successfully secured a loyal audience. As we take a giant leap ahead to celebrate our love for music, we are happy to have Facebook as a partner in accomplishing this huge feat of India’s first ever 24-hour live musical fiesta. ‘Long Live Music’ is a clutter-breaking digital initiative that aims to bring together fans of diverse music genres at one place”, said Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18.

    “For artists today, Facebook is more than a profile with a bio and a link.  It’s an extension of their authentic creative self and has come to be regarded as an essential space for artists to share their work, especially so for many independent artists. We are happy to and support media channels creating new content formats that are immersive and interactive and brings people together for their love for music” said Manish Chopra, Director and Head of Partnerships, Facebook India

    The music aficionados are in for a one-of-a-kind celebration, this World Music Day a Vh1 India and MTV Beats join hands for India’s first and longest Facebook live music gala. Tune into the official Facebook pages of Vh1 India and MTV Beats from the midnight of 21st June to be a part of the 24-hour fiesta of live performances by the extravagant artists celebrating our love for music.

    Revel in the spirit of this World Music Day as Vh1 and MTV Beats India present the longest Facebook live musical celebration.

  • Shemaroo Entertainment plays ‘antakshari’ on World Music Day

    Shemaroo Entertainment plays ‘antakshari’ on World Music Day

    MUMBAI: On the occasion of World Music Day, Shemaroo Entertainment Ltd brought all the music lovers together from all over the world through its digital initiative #LetsPlayAntakshari on its retro music channel Filmi Gaane.

    The digital initiative #LetsPlayAntakshari has reached out to 2.5 million people and got a tremendous response from fans on the social media across Facebook, Twitter and Instagram.

    Shemaroo Entertainment Ltd brought music lovers together from across the world on the occasion of World Music Day through its digital initiative #LetsPlayAntakshari on its retro music channel Filmi Gaane. Through this, it reached out to over 2.5 million audiences and got a tremendous response from fans on the social media across Facebook, Twitter and Instagram.

    The game of Antakshari was started with the letter ‘M’ and soon musician and singer Bappi Lahiri joined in and also tagged other celebrities from the industry to carry on the challenge. Famous Indian music composer Bappi Lahiri along with other noted artists like Devang Patel, Meet Kaur, Sonali Khare and many others, too joined in for some great fun.

    #LetsPlayAntakshari, which has won the hearts of many music lovers, saw overwhelming response and the initiative specially curated for the music lovers saw a 75 per cent spike in user engagement. The total impressions through this activity were around 3.80 million with a total engagement of over 1.6 lakh.

    The age-old game of Antakshari was an instant hit among the celebrities and audiences alike as they joined #LetsPlayAntakshari and started challenging each other. Filmi Gaane channel which has an outstanding community of retro fans on YouTube, started early in the year 2010 recently crossed 11 million subscribers mark ranks as the 12th most subscribed channel on YouTube.

  • International Yoga Day, Father’s Day, World Music Day keeps TV channels busy

    International Yoga Day, Father’s Day, World Music Day keeps TV channels busy

    MUMBAI: If you think, you’re going to spend this Sunday, 21 June, watching show repeats or movies on entertainment channels… think again!

     
    It’s a busy Sunday for TV channels as we celebrate World Music Day, Father’s Day and International Yoga Day on 21 June. To keep viewers glued to their TV sets, channels will be showcasing relevant content pertaining to the three occasions.

     

    International Yoga Day

     
    Yoga is an invaluable gift of India’s ancient tradition. It embodies unity of mind and body; thought and action; restraint and fulfillment; harmony between man and nature; a holistic approach to health and well-being.

    With International Yoga Day around the corner, Zee Group’s media & entertainment companies are gearing up to actively participate in the same. The companies, which are lending support to this initiative are Zee Entertainment Enterprises Limited (Zeel), Zee Media Corporation Limited (ZMCL), Z Living, Zee Learn Limited and Zee Digital Convergence. The network plans to make this a major national and global event.

     
    Among Zee Entertainment’s bouquet of channels, Zee TV will feature Yoga-based content integration in its popular shows, Satrangi Sasural and Neeli Chhatri Waale while &TV will be integrating the essence of International Yoga Day through its shows – Dilli Wali Thakur Gurls, Bhaghyalakshmi and Gangaa.

     
    Zindagi, the premium Hindi GEC, will espouse the effectiveness of practicing Yoga through its afternoon show Simply Beautiful, which is based on healthy living. The network’s free-to-air (FTA) channel, Zee Anmol will run fillers, each of which will focus on one Chakra of the body and how a particular type of Yoga cleanses that chakra, infusing energy into the body and bringing about a positive change.

     
    Zeel’s Hindi movie cluster will integrate Yoga and Bollywood to commemorate International Yoga Day. The channels will urge audiences to adopt Yoga as a lifestyle choice by showcasing advice from Yoga instructors as well as trivia and quotes from stars practicing Yoga.

     
    Truly living up to the name ‘International’ Yoga Day, Zeel’s international territories will also be supporting and celebrating this ancient Indian tradition in Zee Americas, ZLiving, Zee UK & Europe, Zee TV Russia and Zee TV Africa.

     
    The various channels of ZMCL like Zee News, Zee Business, Zee 24 Taas, Zee Sangam etc are also participating in the International Yoga Day celebrations.

    Speaking on the importance of International Yoga Day, Zee & Essel Group chairman Dr. Subhash Chandra said, ”The ancient Indian practice of Yoga nurtures the mind, working through the medium of the body. Yoga enhances the body and soul with additional strength, zeal and beauty. It is a beautiful act of nurturing the divinity within you. I strongly believe that it is a gift to all of us, and it is essential that we work towards making it a mass movement globally. I am confident that the International Yoga Day which our Hon’ble Prime Minister, Shri Narendra Modi has initiated will have a strong impact on humanity, maybe not immediately but definitely in the next five to ten years.”

     
    Elaborating on the Group’s participation in the International Yoga Day, Zeel MD & CEO Punit Goenka added, ”Yoga is a way of living, which recharges the body and promotes the balanced development of the physical, mental and spiritual being. As the excitement around International Yoga Day builds up, we, at the ZEE Group, have lined up a range of yoga-based activities to engage with our viewers across the world. Our channels and brands will feature yoga content integration, expert advice from yoga gurus, useful trivia, celebrity bytes and yoga cuisine, among other interesting initiatives throughout the day. Apart from this, we are celebrating Yoga Week across all our offices where employees will perform yoga sessions led by expert instructors.”

     
    News channels are also busy preparing their special bulletins and features around Yoga. NewsX’s Cover Story celebrates the first World Yoga Day with its senior executive producer Priya Sahgal, who will focus on the art of Yoga with the well-known Yoga expert, Ira Trivedi. On this Yoga special episode, Trivedi will take viewers through some quick fix exercises for healthy living while we are struggling hard with our urban lifestyle.

     
    On the other hand, CNN-IBN has planned an extensive programming lineup with World Bows to Yoga. The programming will cover various elements of Yoga ranging from its origin and history to its commercialization and diversification.

     
    The special programming will also bring together Yoga and spiritual gurus such as Sri Sri Ravi Shankar, Baba Ramdev, Jaggi Maharaj and volunteers from Parmarth Niketan who will share their experiences with the viewers. The channel will also telecast special segments featuring politicians, celebrities and activists who practice Yoga on a regular basis and will highlight their take on the same.

     
    CNN-IBN has collaborated with OBVI (Overseas Volunteers for Better India) and TV Asia to bring its viewers an international perspective on the celebration from more than 100 cities in the United States as well as the live telecast of the Yogathon.

    IBN7 will telecast exclusive programming titled Yog Ka Mahakumbh for its viewers. The programming will cover all aspects of Yoga extensively and will demonstrate its history and culture, different techniques and its therapeutic effect. The special programming will also bring together Yoga experts from the country and exhibiting Yoga Asans for our audience. The programming will also feature prominent public figures and celebrities who practice Yoga on a regular basis and their take on the same.

     

    World Music Day

    Music is timeless and the song always remains the same. This World Music Day, 9XO will celebrate hits from across the decade featuring legends like Michael Jackson, Bruno Mars, Taylor Swift, Shania Twain, Backstreet Boys and One Direction. Commenced from 19 June, it runs over three days (till 21 June) and gives viewers a chance to discover great music with 20 artists.

     
    9X Jalwa will be celebrating different moods of Hindi film music, from melodious romantic ballads to upscale, groovy dance numbers to fun, naughty songs all through the day.

     
    Taking viewers closer to the most successful, loved and sensational youth boy band of the decade, One Direction will be AXN India. Viewers will witness the superstars come alive in their concert film One Direction: This Is Us.

     
    The band came in limelight when it participated in the British show X Factor. One Direction: This Is Us will take viewers to the stunning live concert footage, showcase their meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London’s famed O2 Arena.

    Martin Scorsese, Chris Rock and Alexis Petridis, who have been part of the band’s journey will be making guest appearances in the film. It will air on 12 pm and 6 pm on AXN India.

     
    Vh1 will be hosting a first-of-its-kind online music festival – Vh1 Relay Music Festival on Twitter from 12 noon onwards. Each artist associated with the festival will take over the Vh1 Twitter ID for an hour and a half each and consistently share YouTube video links along with a one-line description. The artists will engage with Vh1 fans following the handle and revert to comments and tweets related to World Music Day.

     

     
    Father’s Day special

     
    English Entertainment channel, Sony Pix will celebrate Father’s Day with three back-to-back movies on 21 June from 6 pm onwards. The channel will air The Lion King at 6 pm, followed by the beautiful bond of a father-son relationship in The Pursuit of Happyness at 8 pm, and the transformation of a young boy into a confident warrior in The Karate Kid at 10.30 pm.

  • 9X Media’s tribute to music pays off!

    9X Media’s tribute to music pays off!

    MUMBAI: “Where words fail, music speaks,” once said a Danish author Hans Christian Andersen. And for music channel 9X Media, it seems to have spoken pretty loudly.

     

    On the eve of ‘World Music Day’ which falls on 21 June every year, the music channel, like in the past two years, decided to celebrate it with style even for the third consecutive time.

     

    The music broadcaster which launched a music video Music Dil Mein to welcome and celebrate the D-Day, seems to have struck the right chord with the viewers.

     

    The video, a celebration of music by 13 superstar singers of India, which was uploaded on YouTube went viral in a very short span generating around 587,586 views.

     

    Produced by GSEAMS Production, this 3 minute 30 second video featured Sid Mahadevan, Shalmali Kholgade, Anushka Manchanda, Benny Dayal, Harshdeep Kaur, Amit Trivedi, Pappon, Rochak Kohli, Neeti Mohan, Hamsika Iyer, Shruti Pathak, Shweta Pandit and Palak Muchhal.

     

    According to 9X Media senior VP – digital Vibha Gosher no gimmick and limited spends was used to make the video a success.

     

    “What we ride upon is the ear for music. It was four months ago that we decided to celebrate ‘World Music Day’ by creating a music video. When we heard the final product we knew that this was a clear winner. This would not need any gimmicks or any big marketing strategies because the song itself was so good,” expresses Gosher.

     

    It took around two and half months to create the video. According to Gosher, artists were happy to come on-board and celebrate ‘World Music Day’ with 9X Media.

     

    “Artists were very happy to be a part of the video. Initially, we had about eight-nine artists, but then people kept coming on-board. We at 9X Media, celebrate music in everything that we do. Yes, particularly this day, we go out and tell the world that we are celebrating music,” adds Gosher.

     

    Besides one main video on YouTube, 17 other versions were also uploaded by users that have fetched around 50,000 views collectively. Not only are the 9X channels airing the music video, but it is also available across all major digital song platforms like saavan.com and gana.com.

     

    The video is also available to users as caller ring back tone (CRBT) and ringtones with major telecom providers. The song Music Dil Mein was played at midnight on 20 June across 170 lounges in the country. Estimates place the footfalls in these lounges at around 45,000 that night.

     

    “Our work was to establish the reach. We knew that once any user hears the song he is going to love it. Our job was only to make this song available to the user in some format on some platform or the other. We needed the song to be available if the person was searching for it. That was the spread we established for the song,” asserts Gosher.

     

    Digital played an important medium for the network apart from television. The video was promoted across all digital platforms such as Twitter, Facebook, Pinterest, and YouTube.

     

    The network has an in-house strong social media team. Interestingly, in the span of two and half days, its official twitter page saw 900 tweets going out across communities. The network just re-engaged in the tweets.

     

    According to Gosher, it was a joint effort that led to the success of the video. “The product is kickass and its success is a joint effort of all the singers as well. The video was their tribute to music too. They were celebrating music with us,” opines Gosher.

     

    Written and composed by Rochak Kohli (Pani Da Rang fame), the music video was programmed, mixed and mastered by Ravi Singhal.

     

    In 2012, the channel installed a ‘9XM Wall of Music’ at a couple of locations in Mumbai and Delhi to celebrate the day. Based on the augmented reality technology, the ‘Wall of Music’ enabled multiple song downloads from the latest Bollywood movies. In 2013, it launched a unique song titled Tung Tucking Ting, which emphasised the Network’s connect with music.

     

    “We will continue celebrating music with musicians. They are collaborating with us for a whole lot of new initiatives across all our channel properties,” concludes Gosher.

  • 9X Media launches ‘Music Dil Mein’ on World Music Day

    9X Media launches ‘Music Dil Mein’ on World Music Day

    MUMBAI: “Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything” are the famous words of Greek philosopher Plato which stand true even today.

     

    On the occasion of World Music Day, 21 June, 9X Media is celebrating the day in a musical way. Last year, the channel got tremendous response to music video ‘Tung Tucking Ting’. This year, the network has planned to make it bigger and better. It has created a music video ‘Music Dil Mein’, featuring India’s current top 13 Bollywood music talent.

     

    The music video will be launched across all the five channels and digital platforms of 9X Media. The network will go all out to truly live the spirit of the day and celebrate it.

     

    “We believe engagement with the consumers in the space that we are in is to engage with consumers and best way to drive point that, is ‘think music, think 9XM’,” says 9X Media Network EVP and business head Punit Pandey.

     

    Composed by Rochak Kohli, ‘Music Dil Mein’ features India’s current top 13 Bollywood music talents -Sid Mahadevan, Shalmali Kholgade, Anushka Manchanda, Benny Dayal, Harshdeep Kaur, Amit Trivedi, Pappon, Rochak Kohli, Neeti Mohan, Hamsika Iyer, Shruti Pathak, and Shweta Pandit.

     

    “World Music Day is a property for us; this is the third year we are celebrating it and year-on-year it is only getting bigger. It is not just for a day, but for the next two weeks that the song which we have collaborated with the artists is going to be played on our network,” informs 9X Media SVP and head of content Amar Tidke.

     

    Moreover, the channel has designed a special programming line-up for the day. It will air all the hits of AR Rahman, Yo Yo Honey Singh, Amit Trivedi and many more famous artists’ throughout the day.

     

    To popularise the video, the channel has got Bollywood stars as well as the animated characters of the channel on board.

     

    The channel has tied up with Sony Music which will distribute the song on digital platforms. “Since out TG is always online, second screens play a vital role in our strategy. Digital platforms have become an important tool for us to reach out to our target audience,” says Pandey.

     

    According to Sony Music India marketing director Sanujeet Bhujabal, it is a great song and it will be using all their marketing muscle to ensure the song reaches out to fans. “Having worked with 9X Media in the past we are sure together we will create new success with the song.”

     

    Promotional activities

     

    ‘Music Dil Mein’ will be promoted through on-ground initiatives across India. The Network has associated with over 150 night clubs and lounges across India which will be playing the club mix of ‘Music Dil Mein’ simultaneously on the midnight of 20 June to welcome the World Music Day.

     

    Besides the on-ground initiatives the video will be promoted across radio through RadioCity. The music video will be available as a whole song and RBT cuts across all telecom partners via SMS (SMMDM to 56060). The Network has also launched a series of innovative digital initiatives.

     

    The track will be available on YouTube in five different versions – a Karaoke version, two lyrics videos, a remix video and an unmixed instrumental track besides the original rendition. 9X Media has also created an Android application on which the music track can be easily downloaded.

     

    “The attempt is to ensure that it reaches out to the maximum people and there are millions of people who like music,” concludes Pandey.

  • Live Viacom18 announces musical extravaganza on World Music Day

    Live Viacom18 announces musical extravaganza on World Music Day

    MUMBAI: This World Music Day, LIVE Viacom18pledges to provide an array of music and entertainment experiences tailor-made for the Indian diaspora. It will provide anideal platform forpopular music genres by way of the wide rangeof IPs from Bollywood to EDM to Rock and much more.

     

    Bollywood music is an eternal favorite for most Indian audiences. With increasing global awareness, the average Indian is exposed to international music and trends &evolution. In recent times, Electronic Dance Music (EDM) has also seen a surge in popularity, as anelectrifying genre with an infectious dance vibe.Live Viacom18 has been instrumental in creating an innovative genre called Bollywood Dance Music (BDM) which sees these two popular genres fusing in an avatarnever seen before. In celebration of this novel genre, an experiential property – MTV Bollyland was launched last year. MTV Bollyland has, as a focused decision, decided to expand its reach with 12 club nights for urban audiencesand 12 City Concertsfor Tier II cities with the aim of making this mesmerizing experience available to a broad audience.

     

    Emerge,true to its name,is a platform for upcoming internationalartists to provide invigorating new experiences for the Indian audience. Memorable performers from the past three editions includeJeremy Loops, Dinner and a Suit, and Engine-Earz and UK Producer Asa. The property’s impact will be amplified with a monthly presence pan-India, starting this August. There will be sixmulti-city club tours featuring upcoming artists from across the world and two large format, day-long city festivalsin the coming months till March 2015. Emerge will have upcoming artists and music trends from across the world performing over a period of eight months.  Artist announcements will follow every month.

     

    Vh1 Supersonic, the hottest EDM property on the block, which started off with a bang last December on the sunny sands of Goa, will travel across India in the form of over 100 gigs and concerts with electrifying performances from renowned international and Indian artists. Vh1 Supersonic Arcade is a series of concerts which will be held across the country from September onwards.Vh1 Supersonic ClubNights will see talented national and international DJs perform in clubs across various cities.Vh1 Supersonic Campus 101, created especially for the youth of today will be woven into college festivals across the country. All legs of Vh1 Supersonic will engage EDM lovers with a steady stream of gigs throughout the year and will seamlessly lead into the eagerly awaited main event Vh1 Supersonicin Goa this December.

     

    Music is consumed across a variety of platforms by the evolved Indian, today. To stay at the forefront of this phenomena, Live Viacom18 will engage with music aficionados across its revamped social media platforms. Independent web destinationswill serve as entertainment hubs for each of these genres.

     

    In taking these giant strides, the personal experience of mobile has also been integrated with dedicated applications for EDM fanatics and a mobile platform that will enable the discovery of new music for the discerning.The primary objective of these digital initiatives is to unite like-minded individuals to form a music community.

     

    On the occasion of World Music Day, Mr. Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. says, “India’s youth population is at an all-time high of 70%. A considerable percentage resides in urban centres. They are exposed to myriad genres and have individualistic and multiple tastes, which often overlap. Bearing this in mind,we have conceptualized and created multiple IPs that experimentwith various music genres and mix sounds for loyalistspan-India. In fact, LIVE Viacom18 will reach outto a wide audience across a number of Indian cities and targetvaried audiencespectrum withdistinctive properties.”

     

    On World Music Day, through 150+ live events across various music genres, LIVE Viacom18 promisesevery weekend to become a musical weekend.