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Tag: World Music Day

  • Chingari’s World Music Day concert raises funds for Covid relief

    Mumbai: Homegrown short-video sharing platform, Chingari has been at the forefront of out-of-the-box fun engagements for its users. Recently, the ‘Chingari World Music Day Concert’ under #MusicForACause successfully achieved musical fun while supporting the country in its fight against the pandemic. The event was aimed at offering aid for pandemic relief by donating its entire share of profits.

    Chingari App’s co-founder & CEO Sumit Ghosh said, “Chingari does not believe in being just a run-of-the-mill short-video sharing platform. ‘Chingari World Music Day Concert’ under #MusicForACause was our way to connect with the ever-growing user base and keep them engaged in a manner that they enjoy as well as feel included. The event gave users an opportunity to come together for a good cause. It was all about staying entertained while being safe, being useful, and having a great time under a single roof.”

    Chingari App’s co-founder & COO Deepak Salvi said, “We, at Chingari, are aware of the brutal scars that the pandemic has etched in our hearts permanently. But that shouldn’t stop us from enjoying and being there for each other in such times. People’s tremendous response is proof that they want to enjoy and prefer doing it through music. The huge profit donated to the pandemic relief support has left us smiling and reveals that the Chingari family wears its heart on its sleeve. We look forward to rolling out more such activities in the coming times.”

    The concert saw an exciting line-up of celeb performers – from Salim Merchant, Ved Sharma, Sahil Sharma to Indian Idol Season one finalist Harish Moyal, Abhijit Sawant, and Paroma Dasgupta.

  • Lomotif announces global talent search ‘Scouted By Lomo’

    Delhi: Lomotif, the video-sharing platform, announced the worldwide talent search ‘Scouted By Lomo’ to mark the occasion of World Music Day (21 June). The talent hunt aims to offer a once-in-a-lifetime opportunity to all the artists around the world to become a global music sensation.

    This competition will commence in July and see Lomotif join hands with Grammy Award-winning producer, singer, and lyricist Teddy Riley. Based on the votes won from Lomotif users, the global winner will receive an exclusive record label contract and producing commitment.

    Lomotif co-founder & chief executive Paul Yang said, “An idea and an inspiration can arise from anywhere. Firm believers of this ideology, we take this thought forward and are all set to give budding musicians the opportunity of a lifetime through this talent hunt. And what better day to make the grand announcement than World Music Day.”

    “We see so much promise amongst Indian artists today and curating such a talent hunt is a testament to our belief of them going toe-to-toe with their global counterparts,” Yang said while shedding more light on this global competition. “It’s great to see Grammy Award-winning producer Teddy Riley with us who shall encourage these singers on their path to glory so that they can be crowned the global winner and take home the coveted Record Label contract.”

    Speaking about being part of the talent hunt, Riley said, “India is a culturally rich country, with an adept sense of rhythm unlike anywhere in the world. India’s passion and variety of musical styles make it exciting to see what these next artists have in store. I am confident that they will match up to the caliber of global artists making for a talent search/hunt that will be spoken about for a very long time.”

    Spanning nine weeks, the competition will see contestants upload their audition clip to the official ‘Scouted by Lomo’ channel on the Lomotif app.

  • Zing ropes in Arjun Kanungo for World Music Day special video

    New Delhi: After the success of the first edition of Zing Fan Jam on World Music Day last year, Zing is back with – ‘Zing Fan Jam Level 2’. The channel has roped in Bollywood singer & pop sensation Arjun Kanungo and gave an opportunity to two of his biggest fans to jam alongside him and feature in a music video.

    Riding the Hallyu wave, earlier this year Zing introduced K-Dramas dubbed in Hindi for their viewers. The theme this year brings together the music of India and Korea. “With the rising popularity of K-Pop & K-Dramas in India, this theme seemed the most apt for the ultimate fusion of the year,” it said in a statement. “The talented fans across the country got a golden chance to impress Arjun by participating in the activity where they performed, recorded, and shared a singing video. The top two fans got a chance to get featured in this video along with Arjun.”

    The cover comprises a Hindi song with a strong Korean touch. It will be telecasted on the channel throughout the day on 21 June and will be uploaded on the channel’s YouTube and social media pages.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Zing! (@zingtv)

     

    ZEEL, deputy business head, music cluster, Pankaj Balhara said, “Zing Fan Jam received a great response last year from all our fans and followers. This year we take the World Music Day celebrations a notch higher by not just roping in Arjun Kanungo, who is a Pop sensation in India along with being a multi-talented singer, but also keep up with the current trends by adding a Korean Twist to the cover. While the thought of uniting fans and musicians to collectively celebrate music prevails, the celebrations are also more customized and personalized. Keeping up with the K-raze, fans will surely enjoy this ultimate fusion.”  

    Singer Arjun Kanungo said, “The concept of Zing Fan Jam is really very interesting as it’s a unique way to connect with my fans. This was a memorable experience for me. Music is an integral part of our lives and during these trying times, it’s been a constant companion and has helped us to sail during these times. I hope through this project; we will be able to spread the cheer all over again. I am happy to be celebrating World Music Day with Zing and my fans.”   

  • IPRS launches #KNOWYOURMUSIC campaign ahead of World Music Day

    New Delhi: The Indian Performing Right Society Limited (IPRS) and Dolby Laboratories have come together ahead of the World Music Day on 21 June, to launch the #KNOWYOURMUSIC campaign highlighting multiple genres of Indian music and creating a more engaged audience.

    The launch will commence with a panel discussion on 21 June at 5 pm with eminent personalities from the music industry including Turnkey Music & Publishing Pvt Ltd, managing director, Atul Churamani, music composer Shantanu Moitra, Veena Music Pvt Ltd, director, Hemjit Maloo, popular Indian folk musician Abha Hanjura and Anahad Foundation, founder-director, Abhinav Agarwal. The session will be moderated by lyricist, screenwriter and actor Mayur Puri.

    Anahad Foundation, an NGO that works for the recognition, preservation, and evolution of Indian Folk Music has also come on board and as part of the initiative and IPRS will enrol over 100 folk artists, who are authors and composers as its member.

    IPRS chairman, Javed Akhtar said the #KNOWYOURMUSIC campaign was launched to unfold India’s rich musical heritage and create a forum to initiate engagement with music. “Enriched over millennia, Indian music has always stood out by its vast cultural diversity. Music styles like Folk, Ghazal, Devotional, Instrumental, etc. have been presented by the music creators in unison to celebrate life, love, joy, loss, and the human condition. However, a vast number of today’s audiences have limited exposure and knowledge of these styles of music and their creators. It is time we purposefully indulge in music and help to build a community of a more engaged audience, thus fuelling a flourishing future for music and its creators,” said the noted lyricist.

    IPRS CEO Rakesh Nigam said with this campaign, IPRS aims to initiate a transformation in the way people are consuming music, thus making music just not a passive consumption habit but a work of art and creation that the audience would take notice of and love to engage with. “Through the wide-ranging performances and sessions every month, IPRS looks forward to educating the audience on different styles of songs and music and the stories behind their creation. The more the audiences know about the music they are listening to, the more informed decisions they will make,” he added.

    One can register here to watch the panel discussion : link- https://bit.ly/2TDPrrN.

  • This World Music day, Sony YAY! celebrates the unbeatable spirit of kids with the song – Phir Dil Bolega YAY!

    This World Music day, Sony YAY! celebrates the unbeatable spirit of kids with the song – Phir Dil Bolega YAY!

    Music is known to give wings to one’s imagination. Transcending boundaries and languages, music has the potential to bring people closer and spread happiness and amongst them. Especially for kids across age groups, the musical notes of nursery rhymes, jingles and songs take absolutely no time to bring a smile on their face. Today, as the kids brave the testing times by staying at home, Sony YAY! is celebrating this healing power of music on this World Music Day by bringing kids a hope instilling song – Phir Dil Bolega YAY!

    Through this special song, the kids’ entertainment channel aims to rally the kids, laud their patience and give them a hopeful sneak peek of the playful days that lie ahead. The song showcases an unusual narrative from acknowledging the struggle of kids in the current situation to innovative and fun-filled ways to overcome boredom. The catchy phrase “Dil bolega YAY!” is everything that screams optimism and is a perfect song to uplift everybody’s mood across all age groups!

    Echoing the same sentiment, popular singers like Aftab Singh, Arvind Vegda, MC Sanna, came together to support the channel in this initiative by creating their own rendition of the song Phir Dil Bolega YAY! which doubled up as a bonus for the young fans of Sony YAY!

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  • Spotify India’s #PlayThis campaign by 22feet Tribal Worldwide trends on Twitter

    Spotify India’s #PlayThis campaign by 22feet Tribal Worldwide trends on Twitter

    NEW DELHI: On World Music Day, Spotify India launched an innovative Twitter campaign #PlayThis. The idea centers around the twitterverse discovering playlists by using any emoji of their choice. Conceptualised by 22feet Tribal Worldwide, part of the DDB Mudra group, the activation gained traction in the very first hour, with people trying out different combinations of emojis to find a playlist. Through the day the engagement grew exponentially, where at one point the #Playthis trended at #5 worldwide. It featured in the top 10 topics in over 17 countries including India, USA, Australia and Canada. It also ranked No.14 as the "Longest Trending Hashtag Worldwide" on Twitter worldwide.

    The campaign speaks to today's generation who prefer to express their feelings through emojis. Music is all about emotions and Spotify offers a playlist for every single one of them. Building on this insight, Spotify India and 22feet Tribal Worldwide let the world discover music in a language they were most comfortable with.  

    The idea was brought to life with a first-of-its-kind Twitter partnership in India, where an engine was created to map all the emojis available on both Android and iOS platforms. These 3304 emojis were then systematically mapped to specifically curated Spotify playlists. All one had to do was tweet an emoji of their choice, and in a matter of seconds, they received a playlist representing that emotion.

    The campaign performed exceedingly well even with users actively tweeting about World Yoga Day, Father’s Day and Donald Trump’s Oklahoma rally among others, which all occurred on the same day. Reaching over 243k conversations globally, Spotify India generated 39k engagements on Twitter within 24 hours.

    22feet Tribal WW, national creative director Debashish Ghosh said, “Music and emojis have quite a few things in common – both are universal languages that transcend boundaries and allow emotions to be expressed and shared. We decided to intersect these two and explore the ideas that emerged once we added Spotify’s key differentiator – their curated playlists, as the third element into the mix. That’s how #PlayThis on World Music Day came about. It was designed to connect in the moment with music fans and elevate their experience by making it participatory and personalised on the back of an automated engine. The response has been phenomenal and humbling to say the least. It reaffirms the belief that simple ideas still fly high.” 

  • B4U 4 Mental and Physical Well Being

    B4U 4 Mental and Physical Well Being

    In the current scenario, when people everywhere are grappling with disastrous effects of the pandemic, any kind of celebration is always welcome! Undoubtedly, the past few months proved to be a nightmare that challenged people both emotionally and psychologically. Keeping this in mind, the HR department of the B4U Network invited its employees to celebrate International Yoga Day, World Music Day, and International Father’s Day. The department took initiatives to arrange several webinars on the occasion of all three events to give their employees and colleagues a relief from the monotonous life that they are surrounded with. Since offices are closed off and employees are working from home, these webinars were conducted virtually.

    First and foremost, a 5-day Yoga challenge was arranged for the internal employees, from 15 June -19 June. Also, special sessions were held by their wellness spocs under the observation of experienced and renowned trainers. Music helps heal mind and soul and therefore, on 21st June, B4U Network celebrated World Music day by arranging an exclusive webinar for its employees to experience a wonderful musical evening of live Antakshari. Along with that, the Network also celebrated International Father’s Day to appreciate and thank them for their sacrifices and unconditional love. Further, the Network’s HR department arranged an exclusive webinar session for its employees on “Co-Parenting” and also held a session on “Parenting Tips during Lockdown” on 22nd June. These initiatives aimed to revitalize their employees and give them an out from their stress.

    Talking about the sessions, the HR Head of B4U Network, Priyanka Bhushan says that, “This is a stressful situation which is taking a toll on everyone. B4U cares for the holistic well-being of employees. Due to the current pandemic and the multiple after effects it is leaving behind, we at B4U felt the need to address these concerns in a holistic and immediate manner. To this end, we had a week long celebration including International Yoga Day, Father’s Day, World Music Day and a spectrum of employee connect activities like Yoga, Co-Parenting workshops, Antakshri all aimed at enabling employees and their families to be in the prime of health and well-being. This is a difficult time, and we want our employees to know that we are facing this crisis as a united front.”

  • Chimp&z Inc composes #HarBeatJingalala For Tata Sky, This World Music Day

    Chimp&z Inc composes #HarBeatJingalala For Tata Sky, This World Music Day

    MUMBAI: For World Music Day, Chimp&z Inc curated a social media campaign #HarBeatJingalala for Tata Sky. The campaign emphasized the importance of music in helping people to explore their creativity at home,  thereby uniting the rhythm of many hearts.

    Despite the pandemic outbreak and norms of social distancing, people’s hearts are in tune with the rhythm of love, happiness, and togetherness. The campaign gives a beat to this energy and collectively brings out a song to rejoice in. With the intention of bringing together diverse and original tunes from music enthusiasts across the nation, the call for entry started on 6th June 2020 on Instagram, Facebook, and Twitter with the initiation of the lyrics of the song. 

    Numerous budding artists, as well as accomplished musicians contributed to the final output of #HarBeatJingalala

    Instagram video link: (https://www.instagram.com/p/CBnyTIwjxOq/)

    As part of the campaign, the final Music Day video in collaboration with various influencers like musician Raghav Sachar was brought alive on 21 June 2020 and premiered on Tata Sky Music 815 & Tata Sky Music+ 817 along with the Tata Sky social media handles. The diverse tunes received from the musically inclined people from all walks of life were amalgamated into one song. Despite the challenges, this video synced the various tunes into one  cohesive composed song that reached over 1 million hearts.

    Chimp&z Inc  ceo and co-founder- Angad Singh Manchanda said,

    “Amidst the pandemic, it’s no surprise that people are hunting for inspiration within their homes to trigger their creativity.  The insight arrived when we looked at the current scenario closely and arrived at the conclusion that music brings people closer at all times. With the opportunity of celebrating World Music Day, we brought out the importance of music and gave a platform to those who are willing to sing out loud. Here’s hoping that #HarBeatJingalala makes our users sway to the magic of their tunes.” 

    Music Video Link: https://www.youtube.com/watch?v=-0FKQFHvlQY

  • MTV and MTV Beats curate ‘Music Beyond Borders’ for World Music Day

    MTV and MTV Beats curate ‘Music Beyond Borders’ for World Music Day

    MUMBAI: Music is borderless and has always rendered itself as a medium that helps break the shackles of mind. It’s not restricted by geographies, language or even a pandemic. Keeping up with this congenial spirit of music, MTV and MTV Beats, are bringing a grand musical spectacle, this World Music Day on 21 June, fittingly christened Music Beyond Borders.

    Music Beyond Borders is a one-of-its-kind musical extravaganza celebrating diverse music cultures from across the country. Featuring a prominent repertoire of  more than 25 artists such Madhuri Dixit Nene, Neeti Mohan, Salim-Sulaiman, Nakash Aziz, Amit Mishra, Benny Dayal, Shalmali Kholgade, Akasa, Zayden, Asees Kaur, Siddharth Mahadevan, Dev Negi, Naezy the Baa, Monica Dogra, Tulsi Kumar, Darshan Raval, Dhvani Bhanushali, Arjun Kanungo, Papon, Jankee & Nakul Mehta, EPR, Shloka, renowned International rapper L-Fresh The Lion and popular bands Parikraama and L’Haul, the hour long concert will celebrate the indelible spirit of music with soulful melodies.

    Viacom18 Voot Select, Youth, Music and English Entertainment head Ferzad Palia said, “MTV and MTV Beats have always believed in leveraging the power of music and its ability to bring people together. In the aftermath of the Covid2019 situation, we understand that our young audience has been missing music concerts while also feeling concerned about the plight of those who are less fortunate than them. Therefore, this World Music Day, we are bringing ‘Music Beyond Borders’ that will help them feel empowered to make a difference as they enjoy a virtual concert with their favourite artists.”

    From the best of hip-hop to foot tapping tunes of Bollywood music, ‘Music Beyond Borders’ will truly transcend the socio-cultural boundaries and help unite everyone with the power of music.

    Staying true to the ethos of music that transcends boundaries, these distinguished artists will sing in different languages. Along with that, they will also encourage their fans and viewers to donate for Viacom18’s efforts to support NGO Goonj, helping those who are most affected by the pandemic.

    Witness the mystic musical experience with MTV and MTV Beats’ Music Beyond Borders, this World Music Day, on 21 June , 12 pm and 7 pm

  • KickO unites music legends on World Music Day to bring music closer to children

    KickO unites music legends on World Music Day to bring music closer to children

    MUMBAI: Research says that music helps release the “happy chemical” in human body, infact we are programmed to be happier when we listen to music. And on the occasion of this World Music Day, destination of unlimited happiness, Sony YAY! Is all set to celebrate the magical gift of music and spread unlimited smiles amongst its young fans.

    On the day when the world celebrates music, Sony YAY! aims to ensure that children from different walks of life strengthen their musical connect and not miss out on this magical form of art. A unique initiative kick-started by the channel, witnessed KickO, the superhero from Suncity bringing together legends such as A.R Rahman, Badshah, Sonu Nigam, Shaan and many more. The  music maestros extended their support to the movement by gifting autographed musical instruments from their prized collections to children from an NGO, helping them come closer to the opportunity of exploring their passion in music.

    The initiative saw globally acclaimed artists and role models for children providing signed instruments, to introduce them to the joys of music. Right from Grammy and Academy Award-winning musician, A.R. Rahman’s keytar, to singer Sonu Nigam’s tabla set, and singer Amaal Malik’s ukulele, the movement struck the right chord among the YAY-fans. The enthusiasm and the willingness shown by the artists to be a part of this wonderful community initiative was heartening. The response it generated over the last year and the impact it had in benefitting scores of kids from different walks of life to learn music and realize their dream, has definitely attracted more like-minded celebrities pledging their support to the cause. Almost all of them shook a leg with KickO, posed for pictures and shared their thoughts on World Music Day. They echoed the channel’s sentiments on the importance of music and how it truly transcends and unites everyone. Through this collaboration, the kid’s entertainment channel aims to help children and add another ray of sunshine in their lives.

    The complete list of the signed musical instruments is as follows:

    Artist

    Instrument

    A.R. Rahman

    Keytar

    Sonu Nigam

    Tabla set

    Shaan

    Guitar

    Badshah

    Ukelele

    Sunidhi Chauhan

    Violin

    Amaal Malik

    Ukelele

    PalakMuchhal

    Djembe

    Arko Mukherjee

    Tambourine

    RJ Meha Kapoor – 104.8 Ishq

    Guitar

    Comments:

    Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!

    “Music is something that instantly gives a happy vibe to everyone. The face of a kid lights up once music starts playing. At Sony YAY! we constantly invest ourselves in making the channel the destination of unlimited happiness and this is exactly the reason we started this initiative. Through our World Music Day initiative, we aim to bring music closer to the lives of the kids. We are overwhelmed by the response garnered by the initiative especially from esteemed artists who pledged their support to this movement. By donating the personally signed instruments, we wish to assist kids in their musical journey. We’d like to thank everyone for their support”