ITV

Tag: World Music Day

  • Vh1 India and Zephyrtone transform online hate into empowering anthem ‘#TurnUpTheLove’

    Vh1 India and Zephyrtone transform online hate into empowering anthem ‘#TurnUpTheLove’

    Mumbai: This World Music Day, Vh1 India, Viacom18’s premier international music and English entertainment channel, is taking a stand against online hate and negativity using music as a catalyst. Teaming up with the dynamic independent music duo Zephyrtone, Vh1 India has created the inspiring anthem ‘#TurnUpTheLove’. This unique initiative aims to provide a platform for artists to share their stories, rise above online bullying, and spread the message of love and resilience. The song was exclusively dropped on Jio Cinema as the first indie electronic pop music launch on the platform.

    #TurnUpTheLove is a testament to the power of music in turning negativity into an uplifting force of courage and resilience. The track begins with a playful instrumental intro, with a confident and carefree tone. The lyrics dismiss the hate comments that artists have received with a light-hearted attitude and emphasize that these negative words do not define them. The second verse delves deeper into the duo’s journey. The bridge reflects a moment of defiance, where the artists directly address critics and trolls, highlighting that the adversity musicians face only strengthens their music and resolve. The triumphant chorus leaves listeners with a powerful message of unwavering confidence and positivity.

    Speaking on the initiative, Viacom18  business head, Youth, Music, and English Entertainment cluster, Anshul Ailawadi said, “Vh1’s #TurnUpTheLove campaign is our way of backing our artist collective in a big way. What sets it apart is the use of actual hate comments to create an inspiring anthem. It’s a reflection of how the artists battle online hate in real life and use it as creative fuel for their growth. We hope this initiative encourages everyone to stand against online hate and support artistic expression.”

  • Spotify X Royal Enfield: Fusion of music and motorcycling that fuels India’s youth culture

    Spotify X Royal Enfield: Fusion of music and motorcycling that fuels India’s youth culture

    Mumbai: Setting out on a motorcycle ride is already a thrilling experience, but when you add an exciting playlist that sets a perfect backdrop for your journey, it becomes an even better adventure. The fusion of music and motorcycling truly embodies a sense of freedom and exploration which is exactly what Spotify and Royal Enfield aim to power and enhance through an exciting year-long collaboration.

    To celebrate World Music Day and World Motorcycling Day in a uniquely spectacular fashion, Spotify and Royal Enfield are excited to rekindle their partnership with eclectic musical waves that will set the wheels in motion. What began as a bold experiment last year, to transform the local cultural scene by bringing together passionate music enthusiasts and motorcycling aficionados has quickly become one of the most anticipated collaborations in the community.

    This year, Spotify and Royal Enfield will elevate their partnership, focusing on supporting local artists and keeping India’s vibrant culture alive and thriving through Spotify’s RADAR, your go-to lineup for discovering fresh indie and pop talents and RAP 91, the heart of hip-hop across diverse languages and regions. Both these events will see Royal Enfield at the centre with a dedicated zone providing a pure music and motorcycling experience.

    “We’re beyond excited to partner with Royal Enfield once again,” said  Spotify India’s head of sales  Arjun Kolady. “RADAR and RAP 91 are such important platforms for new artists, and with Royal Enfield on board, we’re bringing these experiences to life in ways we’ve never done before.”

    Royal Enfield chief brand officer  Mohit Dhar Jayal said “Our partnership with Spotify stems from our mutual passion for culture, creativity and riding. While the riding community and motorcycling culture is core to everything we do at Royal Enfield, Spotify has been championing vivid musical cultures, artists and communities. We see this partnership as a collaborative campaign to bring together music and motorcycling as a form of self-expression that weaves symbiotic, cultural narratives blending the best of both worlds and offering new experiences for consumers.”

    Royal Enfield’s involvement is about creating an interactive space where the energy of music seamlessly blends with the spirit of riding. Imagine experiencing the latest Royal Enfield motorcycle while vibing to live performances from the hottest indie and hip-hop artists – this is the vision that this collaboration is bringing to life.

    Continuing their streak of musical adventure, Spotify and Royal Enfield are set to head to Goa from  November 22-24, 2024 for the 14th edition of Royal Enfield’s annual celebration of everything motorcycling, music, and community – Motoverse 2024. This unique gathering, presented by Royal Enfield, will host around 15000 passionate riders and motorcycle enthusiasts. Motoverse will feature an incredible lineup of RADAR artists, handpicked by Spotify, ready to set the stage ablaze. It’s a true celebration where music and motorcycles unite in a spectacular showcase of creativity and adventure.

    To maximize the reach and impact of these events, Royal Enfield will also be leveraging Spotify’s premium media unlocks including The Stage and Dynamic Audio Ads.

    The Stage is an innovative in-app product that allows Royal Enfield to deliver meaningful and personalized rich-media content directly to Spotify users. This platform offers a unique opportunity for Royal Enfield to engage with listeners in a more intimate and impactful way, making their brand story come alive through immersive media experiences.

    Dynamic Audio Ads combine the power of audio with advanced targeting and personalization capabilities. By dynamically swapping elements of an audio ad based on the listener’s time of day, day of the week, location, weather, and listening habits, Royal Enfield can tailor custom ads that resonate with the user’s current mood and moment. This innovative approach ensures that each interaction is relevant and engaging, fostering a deeper connection with the audience.

    Spotify and Royal Enfield’s partnership is about driving the growth of India’s indie, pop, and hip-hop scenes while embracing the adventurous spirit of young India. Get ready for an epic series of events, from RADAR in June and RAP 91, Motoverse extravaganza in November. 

  • Federal Bank recreates their sonic identity for this World Music Day

    Federal Bank recreates their sonic identity for this World Music Day

    Mumbai: Federal Bank, a pioneer in digital banking, proudly announces the launch of its captivating corporate anthem for this World Music Day, a harmonious blend of technology and human spirit. This anthem, performed by a talented ensemble of employees collaborating from various branches and offices from across the country.

    The corporate anthem, an adaptation of the iconic musical logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values and ethos. “Sacha Hai Dil ka ye Rishta…”— is a heartfelt ode to the enduring relationships the Bank shares with its customers, employees, stakeholders and amongst themselves. Adapted across seven different languages, the essence is undiluted and yet distilled.

    Federal Bank’s CMO M V S Murthy echoed the Bank stating, “We are very proud of the talent all our colleagues collectively bring in at Federal Bank. This anthem is not just a testimony to their prodigious growing up but also reflective of the culture which allows personal talent to find its way through the labyrinthine hierarchies of the corporate world.”

    Federal Bank’s musical logo (MOGO) is the sonic essence of the brand created by Brand Musiq in 2020 which in musical terms evokes the core values, emotions, and persona of the organization. Over the last 4 years, the Bank has released 14 different genres of the Musical Logo to celebrate the festive and cultural nuances with a Federal touch.

    In the year 2022, for World Music Day, the Bank had launched a music campaign celebrating the symphony of sounds that the customers are accustomed to hearing at a bank branch or on their banking devices. The tones made by ATM, the whirr of cash being dispensed, the payment completion tone in the Mobile Banking App, the sound of a passbook printer, the click of locks at the vault, etc. were fused with the Bank’s sonic identity to underline the brand’s positioning of ‘Digital at the Fore. Human at the Core’.

    This year the brand’s anthem key highlights include:

    1 Unity in diversity: Employees from diverse backgrounds, spanning from executive to junior levels, united their voices and instruments to create this melodic masterpiece.

    2 Digital innovation: The anthem seamlessly weaves the Bank’s digital sonic identity with the warmth of human voices, embodying the motto: ‘Digital at the Fore. Human at the Core.’

    3 Lyrical MOGO: With verses in seven Indian languages, the anthem celebrates team spirit, authenticity, and progress.

    4 Youthful energy: The anthem reflects the Bank’s youthful dynamism and progressive outlook.

    5 The theme of the lyrical MOGO is team spirit, authenticity, digital progression and above all, the warmth of relationships. The brand leverages music as a unifying factor to convey the spirit of togetherness. The anthem represents the brand’s youthfulness, energy, progressiveness, and unity of the Federal fraternity.

  • Radio City celebrates music education and youth empowerment on World Music Day

    Radio City celebrates music education and youth empowerment on World Music Day

    Mumbai: Embracing the harmonious spirit of World Music Day, Radio City, India’s leading radio network, hosted a path-breaking event at Rameshwar Vidya Mandir in Vakola, Santacruz East, Mumbai. Dedicated to nurturing a passion for music among young students, Radio City’s Music Tribe orchestrated a day filled with melody and inspiration. This initiative marked India’s first-ever campaign aimed at providing music education to children hailing from modest background, supported by the music industry and highly praised for its impact. Hundreds of listeners came forward and donated their instruments. Some donated their music notes as well!

    The event featured live performances by celebrities Tony Kakkar and Shibani Kashyap, who also generously donated musical instruments. Radio City, in collaboration with KAVACH – a movement dedicated to social causes—ensured that the collected instruments reached tribal schools across Maharashtra. Supported by Furtado’s Music, this effort highlights Radio City’s commitment to enriching lives through music education and empowerment, exemplifying their leadership in creating inclusive opportunities for youth across India.

    In a beautiful extension of this celebration, Radio City’s Hindi speaking markets featured 10 renowned artists like Ankit Tiwari, Rabbi Shergill, Neeraj Arya, Kutle Khan, Subah Mudgal, Hari Sukhmani, Richa Sharma, Akhil Sachdeva, Meet Brothers, and Stebin Ben in a special show titled “My Song, My Kahani” on World Music Day, June 21st. This unique activity showcased popular Indian singers sharing the backstory of their songs every hour, accompanied by live performances on-air with Radio City’s RJs.

    Radio City CEO Ashit Kukian commented, “We are proud to have partnered with KAVACH and Furtado’s Music to celebrate the power of music as a universal language. This relationship reflects our passion for developing young minds and ensuring that each young person has the opportunity to discover and cultivate their potential. World Music Day holds great significance for Radio City; it inspires us to contribute to musical education and create inclusive opportunities. It gives us great joy to help the youth throughout India experience the life-changing effects of music, which has the capacity to motivate, encourage, and bring people together.”

    Kavach A Movement founder Bharati Trivedi shared, “We are thrilled to partner with Radio City in this unique endeavor. Music has the power to transform lives, and having provided these instruments, we gave the children of this school, the tools to express themselves and dream big.”

    Furtados Music India Pvt Ltd director and marketing head Joseph Gomes added, “Supporting this event aligns with our mission to make music accessible to everyone. We believe in the power of music to inspire and bring joy, and we are honored to be part of this cutting-edge celebration.”

    On the occasion of World Music Day on 21 June 2024, Radio City invites all its listeners to join in celebrating the deep impact of music on our lives and communities.

  • Let’s Get LOUDER celebrates World Music Day with new anthem ‘Hum Saare Ek Hain’

    Let’s Get LOUDER celebrates World Music Day with new anthem ‘Hum Saare Ek Hain’

    Mumbai: In honour of World Music Day, Let’s Get LOUDER proudly announces the release of its latest song, ‘Hum Saare EK Hain’, an anthem celebrating unity and diversity. This ground-breaking track brings together 21 talented singers, including mainstream stars like Shilpa Rao, Nikhita Gandhi, Ankit Tiwari, Ash King, Harshdeep Kaur and Swaroop Khan, along with various folk and rap artists from across the country, creating a musical masterpiece that transcends boundaries and languages.

    Predominantly sung in Hindi, ‘Hum Saare EK Hain’ features a unique line in several regional languages such as Bengali, Gujarati, Assamese, Marathi, and more, each echoing the collective spirit of being ‘One’. The creative inclusion highlights the cultural richness of India and reinforces the song’s central theme of unity.

    Let’s Get LOUDER’s COO Rajitta Hemwaani expressed, “At Let’s Get LOUDER, we endeavour to push the envelope a little more each time and create clutter-breaking sounds and collaborations. ‘Hum Saare EK Hain’, bringing numerous singers and musicians together, is the best example of our current and future musical offerings.”

    Let’s Get LOUDER is dedicated to pushing the boundaries of music and creating platforms for diverse voices, aiming to develop and experiment to reach young and global listeners. With the latest initiative, ‘Hum Saare EK Hain’, the music vertical continues its mission of bringing together artists from different genres and regions. By featuring a wide array of styles and cultural influences, it strives to prove that music is a universal language that transcends boundaries and connects people across the globe.

    Through ‘Hum Saare EK Hain’, Let’s Get LOUDER reinforces its role as a pioneering force in the music industry, fostering creativity and inclusivity in every beat. Composed by Abhijit Vaghani with poignant lyrics by Bhrigu Parashar, the song celebrates the diversity of India on World Music Day as we salute the spirit of togetherness, weaving a beautiful tapestry of rhythm and melodies.

  • On World Music Day, Booking.com reveals Indian Travellers’ musical state of mind

    On World Music Day, Booking.com reveals Indian Travellers’ musical state of mind

    Mumbai: Whether it’s seeking new adventures, taking in new sights and sounds, or just unwinding, there are many reasons Indians love to travel. One trend that has seen growth in recent years is music tourism with a growing number of travellers prioritising travel governed by cultural and significant events, including music festivals and concerts. This exciting fusion of travel and passion for music is experiencing a growth in interest among Indian travellers who are increasingly seeking experiences that resonate with their passions. According to Booking.com Travel Trends for 2024 data, 33 per cent of Indians are keen on taking a trip this year to attend an event like a music festival and concert.

    On the occasion of World Music Day, which is celebrated around the world on June 21 to honour and rejoice in the spirit of music, Booking.com delves into the psyche of the Indian traveller to understand what is driving them to travel for music events.

    Grooving to the beat: What’s inspiring Indian travellers to travel for music events  

    Music connects people across boundaries and inspires the journeys of those who are deeply immersed in it. According to Booking.com’s Travel Trends 2024 data, several motivators inspire Indians to travel for a music event.

    Love for the music and artists: 69 per cent of Indians plan to travel for a music concert or festival event because of their unwavering passion for the musician and for the magic of a live performance

    Connecting with loved ones: For 65 per cent of Indians, musical events are a catalyst for reunions or connecting with friends or family who live elsewhere.

    Finding your tribe: Music creates communities. 58 per cent of Indians travel for a music event to connect with other fans and share their love for the artist or the band

    An excuse to travel: For 54 per cent of Indians, travelling for music events becomes an enriching experience as the occasion becomes a perfect excuse to travel, immersing themselves in the destination’s culture and atmosphere.

    Lack of a local option: 49 per cent of Indians travel for a music event unavailable near home.

    Fear of Missing Out (FOMO): 45 per cent of Indians travel for a music event due to the inability to get tickets for local music events. The inability to source tickets and the fear of missing out on the event becomes a driving factor for many.

  • boAt challenges AI with Jasleen Royal on World Music Day

    boAt challenges AI with Jasleen Royal on World Music Day

    Mumbai: As the world celebrates World Music Day, the role of Artificial Intelligence (AI) in the creative process has sparked significant controversy and debate, reflecting broader concerns about technology’s impact on human creativity and artistic expression. But does it really? The “Smart, but not Art” campaign by boAt aims to reassure artists of all stripes that AI, while powerful, cannot replace the human touch that breathes life into music.

    The campaign’s centrepiece is a captivating video featuring renowned singer Jasleen Royal. In a timed pressure test, Jasleen will face off against an AI coding expert, both tasked with writing an extended version of her hit song “Heeriye.” While the AI, guided by the coder, analyses data to craft technically sound lyrics, Jasleen will draw on her emotions, experience, and raw talent to create a song that resonates with the soul.

    The video concludes with a thought-provoking question: “Who is the better lyricist?” This illustrates the campaign’s central message: AI may be adept at processing information, but it cannot capture the essence of human emotion that defines true art. Complementi, a series of influencer activations will see prominent figures holding placards across the city, particularly near tech offices and IT parks. These placards will highlight the limitations of AI tools, emphasizing that AI can never replicate the emotional depth conveyed by a singer through their lyrics. Real artists can feel and express these emotions in a way that AI simply cannot.

    “Smart, but not Art” is not about diminishing the potential of AI,” said boAt spokesperson. “Instead, we want to celebrate the irreplaceable role of human creativity in music. AI can be a powerful tool, but it’s the artist’s heart and soul that truly connects with listeners.”

    “Through “Smart, but not Art,” we invite the global community to celebrate the enduring power of human creativity and reaffirm our commitment to supporting artists in their journey of self-expression.” He added.

    Use the hashtag #SmartButNotArt and let’s celebrate the power of human creativity!

  • This World Music Day, Airtel has something for all music lovers

    This World Music Day, Airtel has something for all music lovers

    Mumbai: World Music Day, celebrated on June 21, marks a special day for music, highlighting its power to bring people together. This year, Airtel makes it easier for music lovers to enjoy their favourite tunes on any device, anytime, anywhere. In conjunction with this celebration, Airtel’s Wynk Studio proudly announces a milestone of over 1.7+ billion streams for songs by emerging artists within two years since its launch.

    Airtel celebrates World Music Day by providing an opportunity for all music lovers to catch on to their music wherever they go. For the users spending time at home, Airtel DTH will be playing special programming with English & Hindi songs throughout the day on the Airtel Playlist channel (LCN 479).

    In addition to the DTH offerings, Wynk Music, India’s top music streaming, provides an unparalleled music experience on the go. With a simple tap, users can explore an extensive library of songs, including those from Wynk Studio’s independent artists. Established artists like Nikhita Gandhi, Vishal Dadlani, and Rahat Fateh Ali Khan have also collaborated with Wynk Studio to release their music.

    Additionally, Wynk Studio provides collaboration opportunities, background scores for web series, OTT content, live events, and other projects. Wynk Music curates special playlists to enhance discoverability and increase streams, enabling over 2000 artists to reach a broader audience and effectively monetize their music.

    Customers can access/add these channels to their DTH packs by:

    1    Giving a missed call at 9154052479/8800488003

    2    On the Airtel Thanks app, click Services, select DTH account, you can select the plan Add Ons and click manage

    3    On Xstream set-top box by navigating to the LCN 479 and clicking “Add” Airtel Playlist at just Rs.51 Airtel DTH allows customers to pause, play and record live programs whenever they want.

  • 83 per cent of Indians crave AI-powered, emotionally driven music experiences

    83 per cent of Indians crave AI-powered, emotionally driven music experiences

    Mumbai: JBL announced the findings of its annual World Music Day survey conducted on the occasion of Make Music Day, celebrated each year on June 21st. The third edition of this survey was conducted with 1,269 respondents from Gen Z and millennials in India. The survey underscores the growing appetite for AI-powered music exploration and personalised experiences within this tech-savvy demographic.

    An overwhelming 85 per cent of respondents believe that music transcends cultural boundaries and unites people globally. This desire for global connection is further fueled by the high interest (83 per cent) in AI-powered music exploration. Respondents are eager to leverage AI to discover music from different cultures and languages.

    More than half (52 per cent) of the respondents attribute music’s allure to its ability to evoke strong emotions and its ability to take one back to another place or time. This emotional connection underscores the rising demand for AI tools that facilitate cross-cultural discovery and personalized listening experiences.

    The survey highlights a notable leap in the adoption of AI-enabled audio devices, with 54 per cent of users embracing this technology. This trend underscores the growing popularity of AI in enhancing music consumption experiences. Nearly half (43 per cent) respondents appreciate features like intelligent playlist curation and automatic audio optimization. When asked which feature would most improve their experience with diverse music, respondents were clear.

    Personalised recommendations based on preferences were the top choice (33 per cent), followed closely by cross-language song identification (30 per cent). These findings highlight the user desire for AI assistants that understand their tastes and can navigate the world of multilingual music.

    While users are enthusiastic about AI-enabled audio devices, they also identify key areas for improvement. Almost 30 per cent of respondents seek better voice recognition accuracy, and 20 per cent desire more engaging and interactive experiences. These insights highlight opportunities for brands to refine AI’s audio skills, aiming to deliver unparalleled performance and user satisfaction. Additionally, almost 30 per cent of users have crowned AI-powered Bluetooth speakers as their favourite device for amplifying their listening experiences.

    “On this World Music Day, we celebrate the universal language of music and reaffirm our dedication to developing innovative audio solutions that not only deliver exceptional sound quality but also contribute to the rich tapestry of musical diversity. We are committed to leveraging cutting-edge AI technologies to enhance the listening experience, making it more personalized, immersive, and culturally inclusive. JBL will continue to push the boundaries of audio technology, ensuring that our devices serve as a bridge that connects people through the power of music, regardless of their cultural background or language”.  said HARMAN India vice president, lifestyle Vikram Kher.

    JBL’s AI-driven audio devices are at the forefront of this technological evolution. By integrating advanced AI capabilities into their audio products, JBL offers users an unparalleled listening experience. JBL’s commitment to innovation ensures that their products not only provide exceptional sound quality but also foster a deeper connection between listeners and diverse musical cultures. This approach positions JBL as a leader in the audio technology space, continuously advancing the way people experience music through AI.

    This year’s survey highlights a growing trend towards multilingual music experiences in India. Beyond the widely spoken Hindi and English, Punjabi (41 per cent) emerges as the most popular music language followed by Tamil (22 per cent), highlighting the linguistic diversity of India’s music scene; followed by K-pop (14 per cent). This showcases the potential for AI to help users navigate and celebrate global music diversity.

    Survey Methodology-
    JBL conducted a nationwide online survey of 1,269 individuals aged 18 and above across India.

  • Madison BMB launches new musicians-only campaign for True School of Music

    Madison BMB launches new musicians-only campaign for True School of Music

    Mumbai: Madison BMB on Tuesday created a mental health awareness campaign True School of Music (TSM) that speaks to musicians in a language that only they can understand. The poster and social media campaign uses music notations to communicate with musicians and urges them to seek help from a mental health counsellor if they are facing mental health issues. TSM is endeavouring to not just train musicians but look after their mental wellbeing as well by joining hands with mental health wellness partners like The Mood Space.

    This integrated campaign is a combination of posters which were put up at leading sound studios, social media posts and live Instagram sessions with celebrated musicians like Karsh Kale.

    The culmination of this campaign is Don’t Give Up – a music video conceptualised by TSM’s founder Ashutosh Phatak and created by the alumni and current batch of TSM students. The music video will be launched on World Music Day to celebrate each musician and to empower them to overcome their daily struggles.

    Madison BMB senior creative director Rohan Joseph said, “Music is something that is very close to our hearts. The fact that more than 50 per cent musicians are battling depression needed immediate attention. We hope that our campaign which is exclusively made for this gifted species doesn’t just resonate with them but also helps them be in a happy space and create even better music.”

    Madison BMB CEO and chief creative officer Raj Nair said, “We have always believed in the power of creativity, and the potential it has in bringing about meaningful change. For this campaign, we used music itself as a language, quite literally, for its ability to have a universal impact and drive home the message of support we wanted to give to the creators of music. We are confident that it will strike the right chord with musicians especially and many will genuinely benefit from their association with True School Of Music and The Mood Space.”

    True School of Music co-founder Ashutosh Phatak said, “Music is such an integral part of our lives. It has the ability to inspire, motivate and heal. But the creative process has tremendous challenges. Musicians bare their souls and, in that expression, there is often anxiety and insecurity.  This is a real issue that people go through and at TSM we would like to raise awareness about these issues while offering help and solutions at the same time. Whether you’re someone who is just thinking about having a career in music, or someone who is studying to be a musician or someone who is just starting their career or someone who’s had a very successful life making music, this process is riddled with ups and downs.  I think it’s important for us to recognize this and help and support anyone who is in this inspiring and creative musical journey.”

    “Music is a huge part of all our lives. Whether it is on the way back from work, during a road trip or just when we’re feeling low, music has been there for us. I think it’s time we extend the same support to the musicians who face the extreme demands of a creative career path, struggle to sustain inspiration, joy and prioritize their mental health. As mental health partners of The True School of Music, we at The Mood Space, aim to provide musicians with a space to create and space to heal. This World Music Day, we urge musicians to reach out for support when needed and take time out to focus on yourself if things get too much. After all, it’s about looking after each other and ourselves,” added The Mood Space co-founder and counselling psychologist Rhea Sawhney.