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Tag: World Laughter Day

  • Get your giggles on with “Oh Teri!” on Zing!

    Get your giggles on with “Oh Teri!” on Zing!

    Mumbai: Popular youth entertainment channel, Zing, remains steadfast in its commitment to embodying the spirit of the youth. Following the successful launch of ‘Snaackz’, which features content tailored to Gen-Z’s lifestyle needs from upcoming lifestyle content creators, Zing now aims to delight audiences with ‘Oh Teri!’. This exciting addition promises to elevate the humour quotient with a collection of prank videos from the top creators in the space.

    Scheduled to premiere on 5 May 2024, which is ‘World Laughter Day’, ‘Oh Teri’ is set to become a staple for those seeking a good laugh. The line-up of contributors includes ‘Sahil Virwani Pranks from Mumbai’, ‘Devraj Das and Swagata Banerjee aka Prank Buzz from Kolkata’ and ‘Ravi Yadav aka DR Prank from Prayagraj’, each renowned for their distinct comedic flair. These creators have a robust fan base across social media platforms with over 4Mn subscribers collectively. Oh Teri! guarantees a laugh-a-minute with a unique brand of humour on display, from rib-tickling prank videos and light-hearted mischief to hilarious chaos. Just like ‘Snaackz’, ‘Oh Teri!’ will also be promoted across mediums to ensure it reaches our audiences on TV and Social Media.

    Commenting on the launch, Zing business head Pankaj Balhara shared, “With ‘Oh Teri!’ we have an exciting addition to Zing’s content offering! Humorous content has a unique way of connecting Gen-Z and spreading joy, especially given the fast-paced world we live in where everything is on the go. By providing a platform for up-and-coming creators, Zing is not only entertaining its audience but also fostering a community where talent can thrive. With this initiative, our aim is not only to entertain but also to empower creators from across India to reach wider audiences. With “Oh Teri!” Zing endeavours to become the go-to destination for hilarious and engaging content that resonates with the youth.”

    By offering a stage to creators nationwide, Zing persistently reshapes the digital entertainment landscape, forging stronger bonds with its audience while serving up limitless entertainment. Zing has always been at the forefront of creating relevant content for the Youth and with Snaackz and Oh Teri! this is just the beginning to what lies ahead.

    ‘Oh Teri!’ premieres 5 May, only on Zing! Brace yourselves for laugh riots and to say Oh Teri!

  • World Laughter Day: Comedy Central spreads cheers with ‘Giggle Trigger’ campaign

    World Laughter Day: Comedy Central spreads cheers with ‘Giggle Trigger’ campaign

    Mumbai: Everyone has a unique arsenal of comedy that they can pull out to make someone laugh. While for some, it is a trusted joke, for others it could be something slapstick. Recognising this potential for spreading laughter, Viacom18’s English entertainment channel Comedy Central, on the occasion of World Laughter Day, is giving its viewers a chance to make someone laugh with its unique campaign, ‘Giggle Trigger.’

    Crafting an insane laughter riot to spread cheer, Comedy Central gives its viewers an opportunity to create a video of making someone laugh by pulling a prank, cracking a joke or showing off mimicry skills. Viewers will have to post the video in a horizontal format on social media and use #GiggleTrigger in the caption. “Top 20 videos will be featured on the channel on 1 May,  along with giving the winners a chance to pick their favourite episodes from two of Comedy Central’s most loved shows “The Big Bang Theory” or “Friends,” which will be aired on the same day along with their videos,” said the statement.

    Speaking on the campaign, Viacom18 marketing head – youth, music and English Entertainment Utsav Chaudhuri said, “As our viewers evolve, Comedy Central continues to be their happy place beyond television, actively engaging them across social media. With our latest initiative Giggle Trigger, our viewers will not only get an opportunity to program their favourite channel with their kind of laughter, but also showcase their lighter side on our platforms. On this day celebrating laughter, we hope that ‘Giggle Trigger’ delivers the intended smiles and spreads joy amongst our viewers.”