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Tag: World IP Day

  • World IP Day celebration in Delhi and Mumbai

    World IP Day celebration in Delhi and Mumbai

    MUMBAI: A range of stakeholders from the local screen community united to stage a number of events in celebration of World Intellectual Property (IP) Day. This year’s theme campaigns celebrate the brilliance, ingenuity and courage of women who are driving change in the world and shaping our common future.

     The events were supported by the Motion Picture Distributors Association – India, (MPDA), the U.S. Consulate General, Mumbai, the Federation of Indian Chambers of Commerce and Industry (FICCI) – IP division, Confederation of Indian Industry (CII) and the American Center, New Delhi.

    Special Screening of Three Billboards Outside Ebbing, Missouri hosted by the U.S. Consulate General, Mumbai

    On April 26, 2018, the celebrations kicked off with an exclusive screening of Fox Star Studios’ latest film Three Billboards Outside Ebbing, Missouri, hosted by the U.S. Consulate General, Mumbai in association with MPDA, for over one hundred special invitees from the local screen community and Government officials. The event featured a welcome from U.S. Consul General Edgard Kagan and remarks by Christine Haight Farley, U.S. based IPR lawyer and Rucha Pathak, Chief Creative Officer, Fox Star Studios.

    U.S. Consul General Edgard Kagan, said,” We aren’t here today to talk just about the great movies being made in both India and the United States, but also to recognize and honor the intellectual property rights framework that allows cinematic creativity to thrive. IPR protections allow creative talents in almost all industries to reap the rewards of their labor and also spurs and incentivizes innovation. The creative, hardworking women and men who imagine and make this fantastic content deserve the support of strong intellectual property protections.”

    Rucha Pathak, Chief Creative Officer, Fox Star Studios said, “To a large extent, the new level of creativity and innovation in films and film content in India is linked to women taking risks as writers, directors, actors and producers and thereby bringing a welcome change in the landscape of Indian films over the last few years.”  

    Uday Singh, Managing Director, MPDA said, “India is at the forefront of creativity and economic growth. Women leaders and entrepreneurs are an integral part of this growth story. Their contribution continues to power ingenuity in various sectors including ours, across the world.”

    World IP Day Film Festival at the American Center, New Delhi

    Between April 27-28, MPDA in association with the American Center, New Delhi, Disney India and Fox Star Studios will host screenings of Black Panther, Three Billboards Outside Ebbing, Missouri and The Shape of Water. On April 27, the winners of Confederation of Indian Industry (CII) – US Embassy Anti-Piracy Film competition will be announced before the movie screening. The main objective of the competition is to promote the value of Intellectual Property Rights in North India. The jury for the competition comprised senior officials from the government and local industry, including MPDA, India. 

    “India and the United States both have diverse and incredibly vibrant film industries,” said Stewart Davis, North India Program Director at the U.S. Embassy in New Delhi, “And we are proud to work together with CII, MPDA-India and our partners across India to promote intellectual property rights. The creative workers in both countries deserve these protections and consumers must understand the very real negative implications of piracy on the cinema we all love.”

     “CII has been actively engaged in various IPR awareness, training and enforcement programmes in partnership with Government and local industry stakeholders. We are happy with the positive outcome of the anti-piracy filmmaking competition and are committed to strengthen efforts towards building a vibrant IP ecosystem,” said Anjan Das, Executive Director, CII.

  • Indian screen community celebrates cinema on world IP day

    Indian screen community celebrates cinema on world IP day

    MUMBAI: In recognition of innovation and creativity in content industries, the MPDA is partnering with local screen associations and industry bodies to organize events in support of World IP Day, this year designated Movies: A Global Passion.

    On April 26, 2014, in association with strategic alliance partner, the Andhra Pradesh Film Chamber of Commerce (APFCC) and leading multiplex chains across the country, the MPDA launched an online quiz for multiplex staff entitled ‘Be A Movie Cop’. This initiative attempts to raise awareness on the threats and challenges of camcording in cinemas, while rewarding theatre staff with exciting prizes, including a ‘Movie Cop’ badge in recognition of their efforts to curb content theft in their cinemas.

    “We are happy to collaborate with the Motion Picture Dist. Association, India and the APFCC on this interactive and educative initiative. Cinema staff are the frontline of defense and need to be equipped with the right understanding and tools to help combat camcording in cinemas,” said Ashish Saksena, Chief Operating Officer, Big Cinemas.

    “As the leading multiplex chain in the country, we at INOX take ample measures to curb piracy across all our multiplexes. We are happy to be a part of this initiative of MPDA, India and the APFCC to combat this menace and will continue our efforts to uproot and eradicate this threat out of our industry.” said Daizy Lal, Chief Operating Officer, Inox Leisure Ltd.

    On April 26, in celebration of the global passion for movies, the American Center, New Delhi in association with MPDA (India) will host special screenings of three Hollywood blockbuster films – Captain America: The Winter Soldier, Disney – UTV, Noah – Viacom 18 and Rio 2 – Fox Star Studios, India which will also feature an IP quiz. Over 150 guests comprising Government of India officials, the U.S. Embassy and students from various universities will attend the event.

    “India and the United States both have diverse and incredibly vibrant film industries,” says Joshua W. Polacheck, Cultural Attache for north India at the U.S. Embassy in New Delhi, “and we are proud to work together with MPDA, India and our partners across India to promote intellectual property rights. The creative workers in both countries deserve these protections and consumers must understand the very real negative implications of piracy on the cinema we all love.”

    MPDA, India will also participate in a conference organized by FICCI’s IPR division in association with the Department of Intellectual Property Office (IPO). The conference on ‘Fostering Innovations and Creativity in Indian Industry through Intellectual Property for Higher Growth Trajectory’ will focus on the role of IP in boosting creativity, the economic impact and challenges of online content protection in a digital economy.

    Hollywood and Indian cinema both value films as products of Intellectual Property (IP). Audiences are often unaware of the creative process that goes into creating music, lyrics and screenplays and the value of the talent and skill of technicians, composers, lyricists, editors, producers, cinematographers, sound designers, animators, and creators of special effects.

    Cinema is a global passion today and plays a significant role in creating jobs in addition to contributing to the economy of a nation. According to a study commissioned by the Motion Picture Dist. Association, India (MPDA) in association with the Federation of Indian Chambers of Commerce and Industry (FICCI), the Film Federation of India (FFI) and the Film and Television Producers Guild of India (FTPGI), the Indian motion picture and television industry is one of the largest and fastest growing sectors, contributing c. USD 8.1 billion (c. INR 50,000 Cr.) to the country’s economy, equating to 0.5% of GDP, in 2013, and supports a significant 1.8 million (18.8 lac) jobs.

    “The opportunities to increase potential and growth in this industry would be significant, if content was better protected. Content theft through camcording in cinemas and rogue/ illegitimate websites continues to undermine profits and threatens jobs in our creative industries. As we join our partners on World IP Day to increase awareness and respect for creative works in a digital age, creating a legislative framework that promotes and protects the film industry which supports millions of jobs, while recognizing the challenges of a digital economy is the need of the hour,” said Uday Singh, Managing Director, MPDA, India.

    A copy of the Deloitte Economic Contribution of the Indian Motion Picture and Television Industry 2013 full report and infographic summary are available to view and download at www.mpaa-india.org.