Tag: World Health Day

  • MediBuddy advocates for equitable access to quality healthcare on World Health Day

    MediBuddy advocates for equitable access to quality healthcare on World Health Day

    Mumbai: MediBuddy, a digital healthcare platform has launched a powerful new campaign on the occasion of World Health Day. The campaign -#MyHealthMyRight- envisions a future where high-quality healthcare is universally accessible through convenient video consultations, available 24/7, 365 days a year.

    India, a land of diverse landscapes and cultures, is marred by inadequate access to healthcare in remote areas. For millions of Indians, especially those in the hinterlands, the struggle to access qualified doctors and healthcare facilities remains a significant hurdle. Through this World Health Day campaign-#MyHealthMyRight, MediBuddy seeks to illuminate the transformative potential of online video consultation in overcoming geographical barriers and bringing healthcare to every doorstep. By leveraging technology, MediBuddy connects patients with doctors remotely, enabling video consultations within minutes via smartphones. This revolutionary approach eliminates the need for arduous journeys to distant cities and makes quality healthcare accessible to individuals regardless of their location.

    Speaking about the campaign, MediBuddy SVP, head of marketing, partnerships & PR Saibal Biswas – “Lack of access to quality healthcare remains a sobering reality for millions of Indians, especially in rural and remote areas. On this World Health Day, we celebrate the immense potential of technology to bridge the healthcare gap in our nation. As we strive to build a healthier world, it is quintessential that we walk alongside every patient on their journey towards better health. Creating an empathetic healthcare system that uplifts everyone in our community requires us to see through their eyes, understand their unique needs, and provide care to one and all. Through this campaign, we at Medibuddy, envision a future where every individual has equitable access to healthcare regardless of their geographical location by providing online video consultation, remote diagnostics, and a vast network of medical partners. This video signifies not only MediBuddy’s dedication to providing 24×7 access to high-quality healthcare, especially focusing on preventive care but also our unwavering belief in empowering individuals to prioritise their well-being.”

    The campaign comes at a pivotal time when the importance and potential of accessible healthcare have never been more evident. With the ongoing challenges posed by the COVID-19 pandemic and the persistent disparities in healthcare access, digital healthcare serves as a beacon of hope, ensuring better access to quality healthcare services and resources. At MediBuddy, we are determined to bridge this gap by bringing world-class healthcare directly to the doorsteps of Indians across the nation through the power of technology.

    The World Health Day campaign-#MyHealthMyRight is aimed at raising awareness about the importance of healthcare accessibility and encouraging individuals to take proactive steps toward prioritising their well-being. The campaign advocates for a society where quality healthcare is not merely a privilege but a fundamental right for billions of Indians, transcending geographical barriers. The campaign video is titled ‘The future is here | Digital healthcare | World Health Day 2024 | #MyHealthMyRight’ and is one minute 24 seconds long. The video will be amplified across all social media platforms.

  • Explore Dimple Jangda’s audiobook “Heal Your Gut, Mind & Emotions” on Audible

    Explore Dimple Jangda’s audiobook “Heal Your Gut, Mind & Emotions” on Audible

    Mumbai: This World Health Day, let us all take a moment to check in with our bodies and assess our mental well-being. To honour this significant occasion, tune into Dimple Jangda’s audiobook, Heal Your Gut, Mind & Emotions on Audible, where she unravels the intricate connections between diet, emotions, and physical health, offering her valuable insights and tips. In this audiobook, Dimple guides listeners on their well-being journey as she explores the impact of mindful eating, positive emotions, and the release of negative memories on our overall health. Here are five actionable tips that will help you keep your health in check on Audible!

    Combat Sinusitis Woes by Trying These Home Remedies

    Dimple Jangda, in her audiobook, discusses how sinusitis impacts overall well-being and functioning. She shares a few practical methods that one must consider implementing to treat it comfortably within the presence of one’s home. She shares the following remedies for a natural recovery –

       Try steam inhalation with a few drops of eucalyptus oil for its anti-inflammatory properties. It eases breathing and also reduces cold sores, blood pressure, blood sugar and fever symptoms.

       You can take 3-4 teaspoons of ajwain, and carom seeds, dry roast them on a pan and place them inside a small handkerchief. Inhale it slowly through both nostrils. This helps release the pressure and inflation in the sinus areas.

       You can also massage your temple to reduce the pressure on your sinuses.

       Another remedy is to boil ginger with some mint leaves in a glass of water and sip it when it is warm. For sneezing woes, take black peppercorns, and chew on them slowly. This helps kill the bacteria in the mouth and bronchi region.

       Incorporate jal neti yoga into your routine by flushing the sinus passages with warm water and salt through one nostril and letting it flow out through the other nostril. After this, always remember to gargle with warm water, turmeric and salt to prevent parasites from irritating the throat.

    Bid adieu to unhealthy foods for improved gut health

    Dimple emphasises the vital role of gut health in our overall well-being, underscoring the impact of dietary choices on maintaining a healthy gut. She provides insights on food choices one must make or avoid for healthy gut health.

    •    When we eat a simple home-cooked meal that is made with fresh ingredients and lovingly prepared by our grandparents, parents, partners or even ourselves, we naturally feel satiated and happy due to serotonin released in the gut. On the other hand, when we eat reheated, packaged foods that have preservatives, the feeling isn’t the same. The gut often responds to the quality of ingredients and cooking methods.
    •    Refined sugar is dangerous as it has the same impact on your brain as that of hard drugs and acts as fuel for bad bacteria.
    •    Refined oils, refined salt, packaged foods, deep-fried foods and carbonated drinks, all of these are so finely processed that they cause holes in the gut and leak into the bloodstream, causing inflammation and chronic health issues.
    •    Refined flour used in pizza, burgers, breads, and pasta is the most inedible food. It turns into a sticky glue-like substance and gets stuck to the gut lining for days and weeks together. Other food particles begin to stick to this glue-like substance which becomes a breeding ground for bad bacteria to multiply uncontrollably. When bad bacteria multiply your mental health also gets impacted.

    Aid your mental well-being by avoiding tamasic foods

    To keep our emotions in check, Dimple sheds light on the importance of mental well-being by discussing tamasic and sattvik foods. Tamasic foods are those foods which have the potential to harm physical and mental health, while sattvik foods entail nutrient-rich plant-based options and minimally processed foods that promote well-being.

    •    Tamas is a state of ignorance, inertia and laziness. It is responsible for negative emotions like anger, attachment, depression, dependency, self-doubt, guilt, boredom, irritation, addiction, apathy, confusion, grief and ignorance. Foods that contribute to tamas include meat, fish, eggs, poultry, stale food, packaged food with a lot of chemical additives, reheated food, alcohol, cigarettes, and addictive drugs.
    •    A sattvik diet includes foods that are rich in nutrients such as fresh fruits, vegetables, juices, whole wheat bread, pulses, grains, sprouts, nuts, seeds, herbs, honey and cruelty-free dairy products. These foods increase your state of awareness and consciousness, inspire positivity and also help unleash your inner potential.
    •    Sometimes, even sattvik foods can turn tamasic when they are old, reheated or deep-fried. These foods do nothing to uplift your energy and take you down to a state of inertia, heaviness, gluttony, lethargy, or aggression. One must avoid late-night meals as they are tamasic in nature.

    Enhance digestive health for overall well-being

    Achieving a healthy lifestyle through proper dietary habits may appear daunting, but in the audiobook, Dimple breaks this down in a simple manner. From eating raw fruits to drinking soups, she provides actionable tips essential for enhancing digestive and gut health, guiding us towards holistic well-being. She says,

    •    Eat only when you’re hungry otherwise, the food sits in the gut for hours leading to indigestion.
    •    Eat until you’re 80 per cent full, your stomach is the size of your fist, so eat until you’re 80 per cent full, and then there will be room for the digestive juices and stomach acids to work.
    •    You must chew your food until it turns into liquid. Chewing creates saliva which aids in the digestion process, do not make a smoothie of all your foods as that eliminates the chewing process and stresses the stomach.
    •    Instead of fruit juices, have raw fruits and instead of smoothies, have warm well-cooked soups with spices that stimulate the metabolic fire and aid the digestion process.
    •    Eat your liquids which means sitting down while drinking water.
    •    Remember, the gut is communicating with the brain, so if you are distracted when you’re eating with a mobile phone or television, the brain struggles to focus on digestion which can lead to bloating, overeating, acidity and indigestion.

    Make room for positivity by letting go of negative emotions to avoid diseases

    Did you know that your uterus stores memories? Dimple encourages everyone to maintain a positive outlook in life and release any negative emotions as they can impact one’s physical well-being. She advises the following to get rid of these emotions –

    •    When we hold negative emotions and unresolved childhood trauma, grudges, worry and pain, it gets stored in different parts of the body like the hips and uterus and translates into physical symptoms of diseases.
    •    Negative emotions affect hormonal health and the immune system changes the brain chemicals, the body’s ability to fight diseases and how it impacts a person’s lifespan.
    •    Let go of all the negative memories and emotions that no longer serve you, and forgive all those who have hurt you, including lovers, who do not live up to your expectations and family and society who fail to protect you.
    •    Forgive them and let go because when you forgive, you are releasing negative memories and energy from your body. You start healing yourself and you are healing the generations that come after you as well as the many generations that came before you.
  • R Ashwin teams up with Colgate to talk about oral care for diabetics

    R Ashwin teams up with Colgate to talk about oral care for diabetics

    Mumbai: Colgate India has roped in cricketer R Ashwin for it’s awareness campaign about oral health for people dealing with diabetes. The campaign has been conceptualised by VMLY&R, in partnership with Redfuse Media.

    In the campaign film, Ashwin speaks from his experience of witnessing his father’s experience after being diagnosed with type-2 diabetes. The film aims to create awareness of how gum infections can complicate diabetes management.

    Run in Hindi, English, Gujarati, Marathi, Kannada, Telugu, Tamil and Bengali languages, the campaign will be visible across digital platforms.

    The cricketer gives a glimpse of the changes his family had to incorporate into their daily life following the diagnosis. It brings to the forefront the relatively unknown connection between diabetes and its oral complications and highlights the importance of oral health management and the benefits of Colgate’s special oral care toothpaste for people with diabetes.

    “Few people realise that diabetes and oral health are very closely related. In fact, nine out of 10 diabetics suffer from oral health problems and these oral health problems further complicate diabetes management. Colgate has launched a special toothpaste for diabetics and an information campaign to educate diabetics about this connection. We are committed to reach millions of people across the country with this educational campaign and make the Colgate for diabetics toothpaste available across the country,” said Colgate-Palmolive (India) vice president marketing Arvind Chintamani.

    Research done in India and around the world suggests that people with diabetes are three times more likely to get gum infections as compared to the non-diabetic population. Colgate has launched a special toothpaste for diabetics to address these specific problems, said the statement.

    Speaking about the idea behind the campaign, VMLY&R chief creative officer Mukund Olety said, “Colgate toothpaste for the oral health of diabetics is an ayurvedic solution designed with diabetes experts to help with better diabetes care. While the product is clinically proven, we wanted to keep the storytelling warm and emotional. For this campaign, we picked a celebrity not only for his popularity but also because he is a genuine care giver. Ashwin’s father has type-2 diabetes and Ashwin, despite his busy schedule, takes time out to help his father in diabetes care. They have made changes in their lifestyle as well. And all of this can be seen in the film. The film is a slice of their life, a day in their household.”

  • Make a Choice this World Health Day – Flamingo range of Active Lifestyle aids for a stress free life  Flamingo awarded as ‘Best Brand in Healthcare Category’

    Make a Choice this World Health Day – Flamingo range of Active Lifestyle aids for a stress free life Flamingo awarded as ‘Best Brand in Healthcare Category’

    MUMBAI: Ascent Meditech Limited, a leading player in Orthopedic Soft Goods, Mobility, Wound-care and Healthcare products, celebrates World Health Day with Flamingo range of Active Lifestyle products that can be used by people across all age-groups for regular day-to-day activities; and especially during hot summertime. Flamingo has received an award for ‘Best Brand in Healthcare Category’ by Economic Times under the umbrella of ‘The Economic Times Best Brands 2019’. This was basis a study conducted by Nielsen under the following parameters: Innovative, Unique, Engaging, Heritage and Trust Worthy.

    Flamingo Cool Therapy range comprises products such as Hot & Cold Eyes Mask, Cool Eyes and Cool Pack. Hot & Cold Eyes Mask: When used as Hot Mask, it eases sinus congestion and provides relief. When used as Cold Mask, it provides relief from tired, puffy eyes and headaches. Cool Eyes provides relief to strained eyes due to prolonged exposure towards computer screen, television etc. Cool pack not only reduces stress but also provides relief from pain post injury. It retains chill for long duration. It is available in 2 sizes. All these products can be used by individuals and in clinics. 

    Mr. Rajiv Mistry, Founder & MD, Ascent Meditech Ltd., said, On the occasion of World Health Day, make Flamingo your brand of Choice and pledge to live an active lifestyle. While our Cool Therapy range is directed towards providing relief from stress and injury our Premium range of products has application across the human musculoskeletal structure. Our premium Exercise Band and Waist Trimmer helps to enhance fitness and reduce excessive weight respectively’.

    Flamingo also offers Premium Thigh Support, Premium Calf Support, Premium Elbow Support, Premium Exercise Band, Waist Trimmer, Exercise Cycle and Premium Anklet amongst others. Premium Thigh Support is recommended in arthritis, sports injury & post-surgical rehabilitation care. It offers relief in pain and inflammation. With pull on application it not only offers relief in pain and inflammation but also allows easy knee movement. Premium Calf Support is designed for injured or weak shin and calf.  It provides compression & support over calf muscles & shin as well as increases blood circulation. Premium Elbow Support provides relief from pain associated with old age, arthritis, sports injury, etc. It retains heat & uniform compression that helps to reduce pain. It has a specially knit design at joint region for better flexibility. It has easy elbow movement and better comfort. Premium Exercise Band is used to strengthen, tone, shape muscles. They offer easy & affordable aid to increase strength, stamina and coordination. They are light in weight, compact and portable. They come in 5 different resistance levels identified by colours.  

    Waist Trimmer helps to reduce excess weight and reduces unwanted inches. It supports abdomen & captures body heat produced during exercise & increases perspiration around waistline. An easy to wear product, it is an economical way to reduce excessive weight over the abdominal region. Exercise Cycle helps to strengthen, tone arm & leg muscles as well as for coordination & rehabilitation purposes. It is easy to assemble and disassemble. It can be stored anywhere at home/ clinic. It has anti-skid rubber bottom; top-adjusting tension knob to change pedal resistance. It is light in weight. Premium Anklet is recommended in edema, sports injury, mild to moderate sprains & strains and old age. It reduces travelling & provides comfort and snugly fits to the ankle and has a simple pull on application.

    The Company has appointed Bollywood superstar Hrithik Roshan as the brand ambassador for their flagship brand ‘Flamingo’. Adhering to international certification standards for medical products, the Flamingo range of 320+ products, are accepted by consumers in 47 countries globally. The epitome of super-human fitness and dancer par excellence, Hrithik Roshan unveiled the teaser of a new consumer awareness campaign titled ‘An Aid for a New Life’ marking his brand endorsement of Flamingo Orthopedic Soft Goods, Mobility, Wound-care and Healthcare products.

    The Company has launched its e-commerce platform www.flamingohealth.com making its flagship brand Flamingo products available anytime, anywhere across the country. The Company's e-commerce platform flamingohealth.com will initially focus on 110 products (available in multiple SKUs) out of the total portfolio of over 320+ products. The product mix maintained for the e-commerce platform comprises of OTC as well as RX products, with majority being OTC products. The product range is segregated into 6 categories: Comfort Range: For Back, Shoulder, Arm, Leg, Knee, Ankle, Compression Aids and Splints; Premium Range: Regular Premium, Neoprene; Lifestyle Range: For Heat Therapy, Cold Therapy, Back Rest, Cushions, Sports; Pediatric Range: For Kids; Wound-care Range: Bandages for everyday use; Mobility Range: Crutches, Walkers. Products across the 6 categories are available at a discount of 10% to the MRP. Ascent Meditech has tied up with FedEx for product fulfillment across the length and breadth of the country. There is a flat 10% discount for all purchases made on www.flamingohealth.com. On purchase of Rs. 200 and above, consumers need not pay any Delivery Charges.

  • World Health Day: Tata Sky celebrates ‘happy way of life’

    MUMBAI: Tata Sky is celebrating World Health Day with its ongoing services that help people towards a healthy and happy life.

    The World Health Day is a global health awareness day celebrated every year on 7 April, under the sponsorship of the World Health Organization (WHO). Each year, WHO organises international, regional and local events on the Day related to a particular theme. This year, the theme of the day is to tackle Depression: Let’s Talk.

    According to the World Health Organization (WHO), 350 million people worldwide suffer from depression– the main cause of ill-health and disability across the globe, according to figures from the World Health Organisation.

    The world hence needs to find more options of ‘Being Happy’. Tata Sky enlists how some unique services that can bring smiles to millions. These 24×7 services can be subscribed or watched at any point in time on Tata Sky’s DTH service or their mobile app.

    Comedy = Smile = Happiness

    Dance = Health = Happiness

    Explore meaning of Life = Calm mind = Happiness

    Fitness = Active Self = Happiness

    Explore meaning of Life = Calm mind = Happiness

  • Healthians.com expands service offerings

    Healthians.com expands service offerings

    MUMBAI: Healthians.com has expanded its services on World Health Day. It will now offer crowd sourced sample collectors for home visits and crowd sourced hyperlocal doctors for complimentary test report reading, apart from storing patients medical records online. It also launched free Doctor Helpline to help users take first or second opinion regarding medical tests.

     

    “100 per cent of the medical labs that we approached have tied up with us. Hospital chains too are supportive and tie-ups with Max Healthcare, Medanta, BLK, Express Clinics, Artemis, etc. are in various stages of implementation,” said Healthians.com founder Deepak Sahni.

     

    “With feedback from initial users, we thought about the entire process of medical tests bottom up and saw multiple pain areas. The traditional systems are cumbersome, need multiple visits to a doctor first, then to medical lab next day, and then doctor again with the report. With Healthians, the patient gets better and faster experience,” added Sahni.

     

    Post test reports, hyperlocal doctors offer complimentary report reading on the same evening through a call, as this helps them connect with new and incremental nearby patients. It is also in the process of tying up with chemists for aggregating offline demand.

     

    While the scope of the service has expanded, the business model remains asset light. The hyperlocal sample collectors and doctors are crowd sourced. Apart from convenience, speed and savings, the platform also offers digital storage of medical reports.

     

    “Digital storage of medical records has received limited success since it requires either the doctor or the patient to upload the test data online, which has friction. Since Healthians receives test data directly from labs, the systems is able to store the reports automatically,” admits Sahni.

  • Godrej Hit ties-up with Mumbai dabbawallas to sensitize 100,000 homes

    Godrej Hit ties-up with Mumbai dabbawallas to sensitize 100,000 homes

    MUMBAI: Godrej Hit has joined hands with the Mumbai dabbawallas to sensitize 100,000 homes. The aim is to educate consumers that cockroaches spread diseases hence the need to eliminate them with Lal Hit.

     

    To achieve this objective, Hit will be present across key media touch points like TV, print and digital media on World Health Day (7 April).

     

    Each dabba will carry a message tag and consumers of dabbas will get an opportunity to participate in a contest by sending name of disease spread by cockroaches to 9902099020 and win prizes.

     

    Godrej Consumer Products Home Care EVP marketing Ajay Dang said, “GCPL has always focused on making the lives of their consumers brighter and better. Through Godrej Hit, the leading household-insecticide spray, GCPL has been creating awareness that cockroaches invade our homes from dirty drains and sewer pipes and hide in the corners and crevices of the kitchen, which are out of our reach and spread diseases by contaminating food, water, utensils etc.”

     

    Supporting the WHO campaign, Hit has taken a step forward to spread awareness that cockroaches spread diseases by contaminating the food therefore to protect children and family’s health we need to eliminate the cockroaches from our home and kitchen.