ITV

Tag: World Diabetes Day

  • Kiara Powar launches #InsulinSeMatDaro campaign for diabetes awareness

    Kiara Powar launches #InsulinSeMatDaro campaign for diabetes awareness

    Mumbai: Kiara Powar, an 18-year-old content creator, launches her impactful campaign titled #InsulinSeMatDaro, aligning with National Diabetes Month (1-30 November 2024) and World Diabetes Day (November 14, 2024). With a focus on the theme diabetes and well-being, as set by the International Diabetes Federation, the campaign takes a comprehensive look at living with diabetes, encompassing physical, mental, and social well-being.

    Throughout November, Kiara will host conversations with prominent figures such as The Indian Academy of Diabetes, president, Shashank Joshi and a global integrative lifestyle expert, Luke Coutinho. These discussions will explore the far-reaching impacts of diabetes and provide essential insights for patients and caregivers. A crucial aspect of the #InsulinSeMatDaro campaign is debunking myths about insulin usage and advocating for its role in diabetes care. Kiara emphasises equitable access to diabetes medication and plans a crowdfunding initiative to provide subsidised medication to those in need.

    Joshi highlighted the campaign’s relevance, stating, “When it comes to Type 2 diabetes, a contemporary, facts-based and lifestyle-oriented approach can not only make management simpler, but also contributes to overall physical and mental wellbeing. The healthcare ecosystem is making significant strides to better understand the causative factors and offer timely, supportive solutions to make diabetes care easier and more effective. Type 1 diabetics need insulin throughout their lifetime, as well as lifestyle modulation. There’s where Kiara’s campaign is a timely push to urge people to take control of their own health whether or not they have been diagnosed with diabetes and to make the necessary lifestyle changes that will contribute to an enhanced quality of life.”

    Coutinho shared his support: “I am so proud of Kiara for dedicating her platform and voice to spread awareness about diabetes, the burden of which is being felt by India and even the world, at large. By diving deep into the causative factors, as well as the role of a holistic, lifestyle-based approach to diabetes care, this campaign can be transformative for so many millions of diabetics and pre-diabetics. Information is empowerment, and her campaign and relentless efforts are certain to empower and transform lives.”

    Reflecting on her personal journey, Powar stated, “Living with diabetes since the age of 2, I have witnessed first-hand the numerous challenges starting with accurate diagnosis, to a supportive social ecosystem, to receiving the necessary information to safeguard my physical and mental wellbeing. Although I was fortunate to have a very supportive family, I recognise that many others may not have the access or resources that I did. This is my endeavour to pay it forward and to help make the journey a bit easier and less fearful for diabetics.”

    The #InsulinSeMatDaro campaign will be available on Powar’s Instagram and YouTube platforms.

     

  • Protinex Diabetes Care & Apollo 24|7 partner to support diabetes management in India

    Protinex Diabetes Care & Apollo 24|7 partner to support diabetes management in India

    Mumbai: Protinex Diabetes Care has partnered with Apollo Health Co (Apollo 24|7) to raise awareness about diabetes management and early testing. To mark World Diabetes Day, consumers who purchase a Protinex Diabetes Care pack will receive a complimentary HbA1c test, which measures long-term glucose levels. The test can be scheduled via home collection through Apollo 24|7, and the offer is valid until 30 November.

    This initiative promotes the importance of regular blood glucose testing and proactive health measures, aiming to make blood sugar monitoring convenient and affordable. India has one of the highest diabetes rates globally, with over 101 million people affected, according to the ICMR INDIAB study. Proper management, regular testing, and lifestyle changes are key to improving care.

    Protinex Diabetes Care supports blood sugar control with a scientifically designed formula, including 11 immuno-nutrients and high fiber content for cholesterol reduction. This partnership emphasizes the need for early diagnosis and effective diabetes management.

    Danone India marketing director Sriram Padmanabhan said, “The right nutrition is crucial in the battle against diabetes. It’s not just about managing blood sugar levels but also about early diagnosis and management. This World Diabetes Day, we are proud to collaborate with Apollo Health Co (Apollo 24|7) to empower individuals in their diabetes management journey. By offering a complimentary HbA1c test, we hope to remove some of the barriers that prevent individuals from regularly monitoring their health. Through this synergy, we are dedicated to raising awareness about the benefits of protein and fiber in managing diabetes and make a meaningful impact on diabetes care in India.”

    Apollo Health Co (Apollo 24|7) VP – category Madhava Krishna said, “Our partnership with Protinex Diabetes Care aligns perfectly with this vision by making essential diabetes testing widely available. Protein and fibre play crucial roles in diabetes management, helping regulate blood sugar and maintain sustained energy. By incorporating these nutrients in diet alongside regular health checks, we aim to support individuals in taking meaningful steps toward managing their health. Together, we hope to create greater awareness and make diabetes care more accessible for all.”

    Protinex Diabetes Care will have increased visibility in Apollo retail stores and online platforms to raise awareness about early diabetes diagnosis and management. A dedicated toll number by Apollo will also be available for inquiries, providing easy access to test information and health services.

    Aligned with Danone’s mission to promote health through food, Protinex Diabetes Care supports optimal nutrition for people with diabetes. It plays a key role in improving health and well-being when combined with a balanced diet and healthy lifestyle.

  • Britannia NutriChoice launches personalised diet consultation on World Diabetes Day

    Britannia NutriChoice launches personalised diet consultation on World Diabetes Day

    Mumbai: To mark the occasion of World Diabetes Day, Britannia NutriChoice launched a first-of-its-kind service that democratises access to nutrition for people with diabetes. The initiative uses the expertise of nutrition and health coach Ryan Fernando to deliver diet plans customised to age and dietary preferences.

    The campaign will reach over 15 million people in India and promote awareness about healthy meal planning to help prevent and manage diabetes.

    Ryan Fernando, India’s leading nutritionist with over two decades of experience, has partnered with Britannia Nutrichoice to provide customised diet counseling. The diets keep in mind the need for diversity in taste, focus on portion control, and work with simple, everyday sources of nutrition. According to the IDF, India ranks second after China, with 77 million people with diabetes. It is one of the largest global health emergencies of this century, ranking among the 10 leading causes of mortality. Over one in two adults with diabetes is undiagnosed. In India, one of the primary reasons for the steady rise in cases of diabetes is the increasingly unhealthy lifestyle and dietary choices. For a problem that affects so many, there isn’t one solution that fits all.

    This World Diabetes Day, the service launched by Britannia Nutrichoice is to provide a customised diet plan to individuals managing diabetes based on age and dietary preferences while minding the diversity of food choices across the country. The initiative recommends the most suitable diet plan for each person based on their demographics and delivers it via an easy-to-access, interactive WhatsApp ChatBot.

    Knowing that the journey to good health requires consistency and commitment, the initiative uses AI-powered technology to deliver a personalised video (addressing every individual by name) to check in on them a week after the diet plan has been delivered, to keep them motivated and on track.

    DENMARC director and Jaslok Hospital and Research Center endocrinology, diabetes, and metabolism director prof. (Dr.) Hemraj B. Chandalia said, “On the occasion of World Diabetes Day, let us intensify our efforts to stop the onslaught of diabetes by choosing a healthier lifestyle. Healthful foods and increased physical activity will go a long way in preventing diabetes and mitigating its complications.”

    Speaking on the launch, Britannia Industries chief marketing officer Amit Doshi said, “India is home to the world’s second-highest population of people managing diabetes. On World Diabetes Day, we are happy to launch this national initiative to provide expert counsel towards balanced nutrition for diabetes. We aim to democratise access to nutrition and deliver a highly personalised experience using the power of AI technology. We are happy to have partnered with award-winning nutritionist Ryan Fernando, who worked extensively on the diet plans and helped bring the large-scale and much-needed initiative to life.”

    Nutritionist and Qua Nutrition founder Ryan Fernando said, “As a nutrition coach, it is my responsibility to educate and guide people towards healthier options and choosing foods that heal the body. Diabetes is a disorder that can be regulated and managed through the foods one consumes and the lifestyle one leads. I am excited about my collaboration with Britannia NutriChoice and hope what we have worked on benefits a lot of diabetics and pre-diabetics across the country.”

  • Tata 1mg launches #RiseAgainstDiabetes campaign in association with NDTV

    Tata 1mg launches #RiseAgainstDiabetes campaign in association with NDTV

    Mumbai: Ahead of the World Diabetes Day, 14 November, India’s largest digital health platform Tata 1mg is launching a video campaign #RiseAgainstDiabetes in association with the leading news channels, NDTV India and NDTV 24×7.

    The three-day campaign, which launches on 12 November is built around three vignettes of approx. one minute duration each, with NDTV anchor, content head & chief correspondent, special projects Ambika Singh Kahma. The whole concept of the campaign is to educate people with diabetes or at pre-diabetic stage and their families about taking full control of the disease through lifestyle modifications and adherence to treatment regimen. It urges all viewers to opt for regular health checkups, frequent doctor consultations & adherence to the timely intake of medicines. This helps to detect the disease at an early stage.

    The vignettes show Kahma interacting with Tata 1mg vice president – medical affairs Dr. Rajeev Sharma, Medanta the Medicity, Gurgaon chief diabetes educator & nutritionist Chhavi Kohli (also on advisory panel of Tata 1mg), and a Tata 1mg customer Sanjay Agarwal. The host interacts with them to know more about the ways in which one can overcome the disease through early diagnoses, diet and lifestyle changes and regular timely annual health checkups.

    Sharma talks about the increasing burden of diabetes in India and how Tata 1mg educates and encourages users to do regular lab tests, routine doctor check-ups, lifestyle modification and adherence to timely medications.

    Kohli talks about ‘eating the right way’ which is to nourish the body by taking various nutrients in the right proportion and right time and how Tata 1mg creates authentic and simple-to-follow informative content on social media.

    The host interacts with Agarwal who talks about how Tata 1mg has supported him throughout his diabetes journey by delivering medicines on time with efficient home lab test service while sharing practical informative tips on social platforms.

    These vignettes will run on NDTV India & NDTV 24X7 for three days starting from 12 November till 14 November.

    Said Tata 1mg business head – ePharmacy Prateek Verma, “The #RiseAgainstDiabetes campaign has been designed to improve knowledge of the people about diabetes, a disease that is rapidly spreading in Indian society. It educates them about the complications associated with avoiding or delaying diabetes treatment, as well as the need to control the disease by maintaining the optimum sugar levels in the body. Diabetes can be tackled with a balanced and healthy diet, an active lifestyle, timely prescribed medications, regular health checkups, and planned doctor visits. And now accessing healthcare is just a click away with Tata 1mg which offers a diverse product portfolio for diabetes management. We are quite excited to partner with NDTV for making this campaign widespread among the masses”

    Tata 1mg Labs clinical head Dr. Prashant Nag said, “The objective behind the #RiseAgainstDiabetes campaign is to address the growing need for diabetes education and prevention among the audience. In India, one in eleven people suffer from diabetes. According to recent data, one in every 3 samples tested at Tata 1mg labs in the past eight months shows high blood sugar. This indicates high incidence & increased requirement of good diagnostics services for diabetes in our country. Diabetes imposes lifelong demands on people living with the disease and their families. Because people with diabetes do better when they take active control of their own care, it is of paramount importance that they receive ongoing, high-quality diabetes support that is tailored to their needs and delivered by skilled health professionals.”

    Verma added, “The Tata 1mg platform has a variety of solutions for diabetic patients. This includes custom lab packages, care plan memberships where members can get rapid delivery, free shipping, extra discounts on prescription medicines etc. With this campaign, we hope to raise greater awareness among patients about the benefits associated with effectively managing the disease and how Tata 1mg is playing a pivotal role in resolving their health concerns by being readily accessible.”

    Kahma stated, “We are delighted to partner with Tata 1mg for this important cause. World Diabetes Day is an important day to amplify the message of diabetes control and management, and we are glad to play our part in spreading greater awareness about the disease. Over the years, diabetes has become a major health concern in the country, and through this collaboration, we hope to restore hope in diabetic patients and urge them to take charge and fight this disease with the right guidance and approach.”