MUMBAI: The cricket World Cup has delivered an average TVR of 2.41 across six Metros, an improvement compared to 2.12 for the same period in 2007....
MUMBAI: The India-South Africa encounter attracted 81 million viewers and the peak TVR stood at 21.33. The match fetched a rating of 10.11, according to data...
MUMBAI: The World Cup match between India and Ireland got a TVR of 9.8, according to data from Tam Sports (C&S 4+ six Metros). The match...
Cricket is expected to earn an advertising revenue of Rs 18 billion from its television telecast this year, up from Rs 15 billion in 2010, as...
MUMBAI: The International Cricket Council (ICC) has come out with its news access guidelines for broadcasters in India intending to cover the cricket World Cup starting...
A day to go to the Fifa World Cup and fans are already geared up to pump their lungs that would scream and pound to cheer...
Wearing the International Cricket Council (ICC) hat isn‘t an easy job these days. With the Indian Premier League (IPL) becoming the new economic powerhouse, scheduling international...
It’s that time of year, for the annual tea leaf-reading ritual, as the media pundits herald a new round of trends. Looking back, 2007 was an...
We all sleep differently. Some sleep tight, like a baby. Some sleep light, like the mother of a newborn. No matter how we sleep, most of...
Neo Sports has had a testing time. The distribution deal with Star did not work out and the two channels – Neo Sports and Neo Sports...
MUMBAI: Keeping World Cup fervour in mind, Pantaloon has launched Passion Wear, a specially designed range of World Cup apparel and accessories. Pantaloon Retail India is...
The biggest bouquet of channels on Indian television and the second largest player in the GEC space, the Zee Network has been in the limelight recently,...
ITC Foods, the foods division of ITC Limited has built many brands and sub brands through aggressive advertising and marketing moves. This year the foods division...
MUMBAI: In a first-ever deal, a sports broadcaster has tied up with a regional network to telecast live cricket in language feed. Neo Sports will supply...
MUMBAI: BBC World launched its first ever India focused brand advertising campaign on 16 January this year and has followed this up with a wide variety...
MUMBAI: With the World Cup scheduled to kick off later this month, Sony is ready with a few plans up its sleeve. One of these involves...
MUMBAI: Oye Pappe, Watch the final with me! That is the message that actor Hrithik Roshan is conveying to cricket fans ahead of next month’s cricket...
SET Discovery has been riding high on the wave of ICC cricket for over four years. Having the ICC Championship and World Cup in a single...
MUMBAI: ICC internet partner Indya.com kicked off its campaign for the globe’s biggest cricketing carnival with the official launch today of its World Cup dedicated website...
MUMBAI: DTH service providers Dishtv and Tata Sky will use the upcoming cricket World Cup to entice their viewers and increase subscription numbers. Dishtv has come...
MUMBAI: Played with passion! Followed with obsession! With the cricket World Cup scheduled to kick off in less than a month’s time indya.com, which is running...
MUMBAI: As the World Cup draws closer, FM stations have gone ahead full throttle to grab a slice of the cricket pie with innovative non...
MUMBAI: Tata Sky will take 5-7 years to break even and plans to further invest Rs 20 billion to ramp up its direct-to-home (DTH) business. “We...
MUMBAI: With cricket fever gripping the nation, radio has decided to jump onto the bandwagon as well. Big FM today announced two new shows based on...
MUMBAI: Asian Television Network International Limited (ATN) Canada’s South Asian Broadcaster has launched ATN-Cricket Plus. This is a sports channel with prime focus on cricket. ATN...
MUMBAI: Ten Sports is set to kick start the countdown to India’s World Cup cricket campaign with a specially shot program on each player in the...
MUMBAI: With less than six weeks to go to the start of the cricket World Cup the International Cricket Council (ICC) has launched the first pilot...
MUMBAI: The Game, on Times Now will sport a fresh look and air at prime time from tonight. Cricketer Sanjay Manjrekar will kick off the new...
The sports genre will be known for four key things in 2007. Firstly, the upheaval that happened regarding cricket. Second, a breakaway initiative by the Essel...
MUMBAI: International cricket governing body ICC is tightening the screws as regards its control over the rights to next year’s World Cup in the West Indies....
MUMBAI: It’s a week of hectic activity ahead for sports broadcasters, with the deadlines for submission of tenders for a number of big and not so...
MUMBAI: If nothing else, the ongoing spat between the Indian cricket board and the ICC has been the most entertaining quotathon heard in a while. And...
Cricket, cricket and cricket. That is the exciting scorecard SET India will have for display in the fiscal 2006-07. A lineup of eight sponsors that is...
MUMBAI: During the Fifa World Cup which took place from 9 June – 9 July 2006, Italians used their mobile to access content from the event...
MUMBAI: In October, the International Cricket Council (ICC) will begin the process of selling the audio-visual rights for 18 ICC tournaments starting from the second half...
MUMBAI: Sony Entertainment Television (SET) India is gearing up full on for the Champions Trophy in October and the World Cup in West Indies early next...
MUMBAI: The International Cricket Council conference held in London has reached a final decision on certain key points pertaining to the 2011 Cricket World Cup venue...
MUMBAI: Since the 2006 soccer World Cup began on 9 June, around 11 million fans have celebrated at the official ‘Fan Fest’ sites in Germany in...
MUMBAI: Just imagine! With football fever spreading across the country thanks to the football World Cup, Zee Sports has set itself an ambitious target. Zee Sports...
SINGAPORE: With more than 150 million Digital TV homes across the world, the debate has fast moved on from ‘whether internet will do to TV, what...
MUMBAI: Even as the football World Cup gathers momentum in Germany, football’s governing body Fifa is in a funk over a BBC Panorama show which aired...
MUMBAI: The biggest global sporting event on the planet kicked off in Germany with the hosts playing Costa Rica. Around 1.5 billion viewers around the globe...
MUMBAI: More than 30 billion people around the world are expected to tune in to watch the 2006 Fifa World Cup in the course of the...
MUMBAI: In keeping with the soccer fever with the Fifa World Cup just days away, DHL is all set to launch an international soccer tournament in...
MUMBAI: The integrated marketers of consumer electronic productsCrutchfield is on a full-speed breakaway towards 2006 Fifa World Cup Germany. Crutchfield is in the process to develop...
MUMBAI:Starting 28 April, Discovery Channel is set to premiere six-part series More Than a Game, which will chronicle the emergence of international football’s greatest teams and...
CANNES: The distribution arm of global production company FremantleMedia, Fremantle International Distribution (FID), unveiled at MipTV a diverse range of programme sales to German broadcasters. It...
MUMBAI: UK pubcaster The BBC has announced that it will broadcast its 2006 World Cup coverage and major Wimbledon matches in high definition (HD) as part...
MUMBAI: Football’s governing body Fifa’s marketing agency Infront Sports & Media and its wholly-owned subsidiary Host Broadcast Services (HBS) hosted a meeting for New Media Licensees...
MUMBAI: The 2006 football World Cup in Germany represents an opportunity to promote 3G. However it will be established content, such as text-based services that will...

