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Tag: World Compliment Day

  • DS Group’s Pulse Candy partners with MOMS Outdoor

    DS Group’s Pulse Candy partners with MOMS Outdoor

    Mumbai: On World Compliment Day, Pulse Candy, a leading hard-boiled candy brand owned by the DS Group, launched a heartfelt outdoor campaign honouring the local heroes. Executed and implemented by MOMS Outdoor, a unit of Madison World, the ‘Pulse of Compliments’ campaign adopted a people-centric approach that extended compliments to individuals whose selfless actions serve as the foundation of communities.

    A number of billboards were displayed featuring the late Trilochan Singh Ji (Founder of Veerji Ka Dera), Raji Ashok Ji (Chennai’s beloved ‘Auto Akka’), Aditya Kumar Ji (aka ‘Cycle Wale Guruji’), Anoop Khanna Ji (Founder of Dadi Ki Rasoi), Prince Mehra Ji (known as ‘Birdman’) and Ravi Shankar Ji (Founder of Roti Bank) in their respective cities such as Delhi, Chennai, Lucknow, Noida, Chandigarh and Bihar. With this Pulse Candy campaign on ‘World Compliment Day’, DS Group aimed to highlight these unsung heroes and their deeds that eloquently convey the true essence of humanity and their exceptional spirit to go above and besyond for the greater good. In addition to the audience on the street, this gesture not only attracted the attention of the internet, but also of other brands, igniting a ripple of praise and banter.

    DS Group General Manager – Marketing, DS Foods Arvind Kumar commented, “Having celebrated World Compliment Day four years in a row, this time, Pass Pass Pulse is approaching it differently by directing focus towards individuals who exemplify selflessness. By harnessing the unique power of compliments, we aim to acknowledge the exceptional contributions of these remarkable individuals. It brings us immense joy to see them receiving the recognition they truly deserve.”

    MOMS Outdoor CEO Jayesh Yagnik also commented, “We at MOMS are very proud to be part of this extremely thought-provoking campaign in honour of society’s noble souls who are the true torchbearers of humankind in this age and time. We were delighted to strategize and execute such an ambitious outdoor campaign for DS Group.”

  • DS Group’s Pulse Candy shines a light on local heroes this World Compliment Day

    DS Group’s Pulse Candy shines a light on local heroes this World Compliment Day

    Mumbai: In celebration of World Compliment Day, Pass Pass Pulse, a prominent hard-boiled candy brand from the DS Group, a multi-business corporation, and FMCG conglomerate, commemorated the occasion with a heartfelt campaign that paid tribute to the local heroes within the society. The ‘Pulse of Compliments’ campaign, this year, adopted a people-centric approach by extending compliments to individuals whose selfless actions serve as the foundation of communities.

    DS Group’s Pass Pass Pulse, in collaboration with White Rivers Media, is currently showcasing billboards that feature The Late Trilochan Singh Ji (Founder, Veerji Ka Dera), Raji Ashok Ji (Chennai’s beloved ‘Auto Akka’), Aditya Kumar Ji (aka ‘Cycle Wale Guruji’), Anoop Khanna Ji (Founder, Dadi Ki Rasoi), Prince Mehra Ji (aka ‘Birdman’), and Ravi Shankar Ji (Founder, Roti Bank) in their respective cities of Delhi, Chennai, Lucknow, Noida, Chandigarh, and Bihar. Although these names may not be universally recognized, the deeds of these individuals eloquently convey the essence of humanity. Through this distinctive campaign, the brand offers a heartfelt tribute to the indomitable spirit of these exceptional souls who went above and beyond for the greater good of society.

    Commenting on this collaboration, DS Group GM, marketing, DS Foods Arvind Kumar expressed, “Having celebrated World Compliment Day four years in a row, this time, Pass Pass Pulse approached it differently by directing focus towards individuals who exemplify selflessness. By harnessing the unique power of compliments, we aim to acknowledge the exceptional contributions of these remarkable individuals. It brings us immense joy to see them receiving the recognition they truly deserve.”

    White Rivers Media co-founder and CCO Mitesh Kothari stated, “Our partnership with Pulse for World Compliment Day transcends traditional advertising. It’s about celebrating welfare heroes and promoting social change through advertising, igniting appreciation for acts of kindness that extend beyond city limits.”

    The campaign was further amplified across social media platforms through compliment card templates on Instagram stories, encouraging users to participate and be the ‘Pulse of Compliments’ by tagging loved ones on their stories whom they wished to compliment. This user-generated content became an integral part of the campaign’s integrated approach, transforming it from a fleeting moment of recognition into a catalyst for change that ignited a ripple of compliments across digital communities.

    Renowned brands like boAt, Magicpin, Ixigo, Dominos, Spicejet Airlines, Book My Show, CultFit, Meesho and Infinix India joined in to extend the Pulse of Compliments to these heroes, deepening the warmth of appreciation, and paying tribute to their exceptional contributions to our society.

    If you happen to be in any of the cities mentioned, be sure to keep a lookout for these heartfelt billboards of our heroes. Let’s come together to honor their remarkable efforts by pausing to appreciate them. By keeping the compliments flowing, let’s continue to nurture a culture of positivity and kindness.