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Tag: World Brand Congress

  • Reliance Big Synergy’s Rajiv Bakshi awarded ‘CEO Of The Year’ by World Brand Congress

    Reliance Big Synergy’s Rajiv Bakshi awarded ‘CEO Of The Year’ by World Brand Congress

    MUMBAI: Reliance Entertainment’s Reliance Big Synergy CEO Rajiv Bakshi has been conferred the ‘CEO Of the Year’ 2020 award by the jury of World Brand Congress, World Marketing Congress and CMO Global.

    The award was given in recognition of Bakshi’s differentiated strategy to establish Reliance Big Synergy as a leading content development and production powerhouse in India. As the CEO of Reliance Big Synergy, he leads a team of creative visionaries committed to create high-impact web series, direct to OTT movies, TV fiction and unscripted/factual content across OTT and broadcast platforms in Hindi and regional languages.

    The jury included, IIM Ahmedabad ex. dean Prof Indira Parikh, Onward Technologies chairman & Nasscom founding member Dr Harish Mehta, Edvance Schools executive chairman and The Economic Times former CEO Dr Arun Arora, and World CSR Day founder Dr R L Bhatia.

    Reliance Entertainment group CEO Shibasish Sarkar said, “Rajiv, time and again, has proved himself to be a brilliant leader. His knowledge, wisdom and vision have been the driving forces behind his exemplary career. It’s a proud moment for all of us at Reliance Entertainment.”

    “I am grateful to my team, our esteemed partners, talent and crew and the viewers of our shows who have contributed to this recognition. I humbly accept this honour on behalf of my entire team. I am passionate about transformative disruptions that change consumer and societal behaviours and create long-term competitive advantage. This award is a vindication of the success of our business and content strategy to cater to the rapid transformation and diversity of the Indian media sector,” said Bakshi.

     An alumnus of Harvard Business School, Bakshi has 20 years of multi-functional experience of working with global and Indian consumer product and services companies. He has a deep understanding of broadcast media, OTT streaming platforms, smartphones, consumer durables and electronics industries.

    Earlier in his career, Bakshi turned around Discovery Networks’ India and South Asia business as the head of products and marketing, and is credited for building its 11-channel portfolio, as well as ten year leadership of Discovery Channel; pioneering lifestyle category with TLC; launching kids' business – Discovery Kids and introducing HD experience to viewers in India.

    Prior to Reliance Entertainment, Bakshi was the CMO of a homegrown Indian disruptor in smartphones and consumer durables where he envisioned the brand transformation and go-to-market strategy across product verticals – mobile phones, LED TV’s, ACs, washing machines and accessories.

  • Laqshya Media Group’s OOH agency OMI bags Global Marketing Excellence Award

    Laqshya Media Group’s OOH agency OMI bags Global Marketing Excellence Award

    MUMBAI: The Global Marketing Excellence Awards organised by the World Brand Congress concluded last week in Mumbai and honoured the best work in the field of marketing across various categories. Laqshya Media Group’s OOH Agency arm OMI executed Tanishq Campaign on OOH was adjudged the Best Outdoor and Location Based Marketing.

    The prestigious award admired the entire year OOH campaign planned for them and their impact it had on their brand. The various campaigns throughout the year that were strategically planned to keep the brand’s image and stature high on OOH helped bag this honor. This award for brand excellence celebrates all the hard work and efforts that goes in the campaign from the brand and from the agency side.

    Commenting on this award, Laqshya Media Group OMI COO Naresh Bhandari said, "We are extremely proud to have won the Best Use of Outdoor and Location based Marketing for Tanishq’. Every campaign executed by us from them throughout the year was a great success in terms of visibility. The brand scores high on the top of mind recall as compared to its competitors. Congratulations to team Tanishq for all the joint efforts and for being a valuable partner for us throughout. It is always a pleasure to be associated with them and awards like these are a testimony of this great association we have with them. Am sure we will have many more exciting and interesting campaigns to portray in the future too.”

  • VivaConnect wins Mobbys award for ‘LiveTalk’

    VivaConnect wins Mobbys award for ‘LiveTalk’

    MUMBAI: It’s celebration time for VivaConnect as its innovative product ‘LiveTalk’, wins Mobbys Award 2013 for ‘Best New Service’ in mobile industry. ‘LiveTalk’ was developed to allow live audio streaming of events over mobile through a phone call for individuals who can’t make it to the event. It establishes an on-demand service without charging any cost for the facility.

    Of recent ‘LiveTalk’ connected lakhs of callers to Narendra Modi’s speeches held at different locations across India. The product connects masses with live events such as political campaigns, music concerts, business conferences, conventions, spiritual meets, educational lectures, etc.

    VivaConnect is a creative mobile marketing company from Mumbai which has India’s largest infrastructure for voice and missed call services. They ideate and execute creative mobile marketing campaigns for numerous banks, FMCG, media houses, TV channels, etc.

    Mobbys is an annual award hosted by World Brand Congress, CMO Asia and CMO Council, that celebrates the excellence in Mobile Entertainment and Technology with over hundred participants each year.