ITV

Tag: World Aids Day

  • B4U supports 4 social causes4 it’s viewers through December 2018

    B4U supports 4 social causes4 it’s viewers through December 2018

    MUMBAI: B4U Network supports 4 causes around Health, Disability, Defence& Culture in the month of December 2018. B4U Network with its 2 channels B4u Music & B4u Movies has always influenced its strong base of over 168 million viewers in urban & rural hindi speaking markets with entertaining bollywood music and movies content. Banking of its high reach and influence among viewers the networks channels have taken up four causes with the intent of spreading awareness, sensitizing, supporting and bringing change in the society at large through the medium of television starting from 1st December through this entire month.

    Causes around four diverse topics have been taken up in the same month directing viewer’s attention to different issues and causes around the below days:

    1st December, 2018 – World Aids Day

    B4U Music & Movies have launched promos on high frequency raising awareness for the AIDS pandemic caused by the spread of HIV infection, with focus on “SAFE SEX” through a series of quirky promos which are suggestive to use of condoms for the prevention of AIDS. With B4U’s reach, popularity and ardent fan following amongst the youth audience these promotions would drive awareness and reinforce the message of safe sex for all genders across India.

    3rd December, 2018 – International Day of Disabled Persons

    The observance of the Day aims to promote an understanding of disability issues and mobilize support for the dignity, rights and well-being of persons with disabilities.

    To get this message across the promo’s give tribute to disabled musical instrument players with intercuts of his remarkable journey of learning the musical instrument despite his disability. This is followed by the message: “B4U salutes the indomitable human spirit”.

    4th December, 2018 – Navy Day

    Supporting India’s defense forces and saluting them for their dedication in protecting the water bodies, Navy day would be celebrated on 4 December to celebrate the achievements and role of the naval force to the country and to give respect to our naval force.

    B4U would will create interesting promotional trivia about Indian Navy and Navy Day. The slate will have images of Indian navy warships, submarines, navy officers at duty, the Navy and national emblem etc.

    11th December, 2018 – International Mountains Day

    Celebrated to encourage the international community to organize events at all levels to highlight the importance of sustainable mountain development. Using graphic vignettes 45-60 seconds B4U would talk about different Bollywood movies and songs which have used mountains as a picturesque backdrop in their narrative which would help in promoting the importance of sustainable development through this entertaining medium. Interesting anecdotes from the shooting of the films and songs will also be shared in these vignettes

    to build alliances that will bring positive change to mountain peoples and environments around the world.

    The communication campaign & promos are scripted, directed and produced by B4U’s internal creative team. The promos are designed to be smart, quirky and minimalistic so that they break clutter at the same time trigger change in society during the last month of the year.

  • MTV uncovers #CoverBeforeLover

    MTV uncovers #CoverBeforeLover

    MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything around us in a cover- remote control, leather couch, car seats, bikes, cars, certificates, etc., but when it comes to covering up when it actually matters, we don’t.

    For creating an awareness around the topic of safe sex, the youth entertainment channel has launched a film, which is a throwback to the iconic old-school MTV films with a quirky central character- Mr. Cover Lover (pronounced as Mr. Cova Lova) who suffers from OCD- Obsessive Covering Disorder. The films shows Mr. Cover Lover in different situations, cursing the world and stressing the importance to cover everything. He is finally shown with his partner, doing the right thing and covering up. The film lands on the final message of Cover Up before Sexy Time. #CoverbeforeLover

    A fun quirky take on the importance of using protection while indulging in sexual intercourse, the film speaks to the youth of India in a language they understand best – humour. The idea is not to preach, but to use humour to create awareness with regards to sexual health. When it’s time for Sexy, Not covering is Risky.

  • MTV uncovers #CoverBeforeLover

    MTV uncovers #CoverBeforeLover

    MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything around us in a cover- remote control, leather couch, car seats, bikes, cars, certificates, etc., but when it comes to covering up when it actually matters, we don’t.

    For creating an awareness around the topic of safe sex, the youth entertainment channel has launched a film, which is a throwback to the iconic old-school MTV films with a quirky central character- Mr. Cover Lover (pronounced as Mr. Cova Lova) who suffers from OCD- Obsessive Covering Disorder. The films shows Mr. Cover Lover in different situations, cursing the world and stressing the importance to cover everything. He is finally shown with his partner, doing the right thing and covering up. The film lands on the final message of Cover Up before Sexy Time. #CoverbeforeLover

    A fun quirky take on the importance of using protection while indulging in sexual intercourse, the film speaks to the youth of India in a language they understand best – humour. The idea is not to preach, but to use humour to create awareness with regards to sexual health. When it’s time for Sexy, Not covering is Risky.

  • Remembering TV shows that speak about AIDS

    Remembering TV shows that speak about AIDS

    MUMBAI: Thirty years ago, the nation was in a crisis mode, agonising over the AIDS (Acquired Immuno Deficiency Syndrome) virus. There are an estimated 10 lakh people currently living in India with HIV (human immunodeficiency virus) (PLHIV). World AIDS Day was the first ever global health day, held for the first time in 1988.

    World AIDS Day is held on the 1 December each year and is an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died. The red ribbon is the global symbol for solidarity with HIV-positive people and those living with AIDS.

    As yet another World AIDS Day is observed, the nation can afford to look back with some satisfaction at its AIDS control programme. The timely and focussed programme has proved that all those doomsday predictions were wrong with India having managed to register a 57 per cent decrease in new infections in the past decade.

    The government is taking all the possible measures to control the diffusion of the HIV virus. We at Indiantelevision.com have pinned down a few television shows and films, which have displayed characters or a concept or a message on this deadly virus.

    Here’s the list:

      • Real World

    Real World is a reality television program on MTV. It was first broadcast in 1992 and has successfully penetrated in the entertainment world with 30 seasons. In its early years, the series was hailed for depicting issues of contemporary young adulthood relevant to its core audience like AIDS, sex, prejudice, abortion, illness, death, politics and substance abuse. The series later on garnered a reputation as a showcase for immaturity and irresponsible behaviour of the declining morals of contemporary youth.

       · The Normal Heart 

    The Normal Heart is a 2014 American drama television film directed by Ryan Murphy and is written by Larry Kramer. The film stars Mark Ruffalo, Matt Bomer, Taylor Kitsch, Jim Parsons, Alfred Molina, Joe Mantello, Jonathan Groff and Julia Roberts. The film depicts the rise of HIV AIDS crisis in New York City between 1981 and 1984. It takes an unflinching look at the nation’s sexual politics as gay activists and their allies in the medical community fights to expose the truth about the burgeoning epidemic to a city and nation in denial.

       · Degrassi High 

    This is the third television show in the Degrassi series of teen dramas about the lives of a group of teenagers living in Toronto. It ran from 1989 to 1991. Much like the entire series, this show also dealt with controversial issues ranging from AIDS, abortion, abuse, alcoholism, cheating, sex, death and suicide, dating, depression, bullying, transgender identity, gay rights, homophobia, racism, the environment, drugs and eating disorders.

       · A Different World

    A Different World is an American television sitcom, which aired for six seasons starting from 1987 to 1993. One of the show’s episodes that aired in 1990 addressed the HIV/AIDS epidemic. The original premise was to have a white student there and have Lena Horne as an acting teacher, but in production, the premise changed from being a story about a white girl in a black college to a black girl in a black college with a white friend.

  • Get a little fishy on World Aids Day

    Get a little fishy on World Aids Day

    MUMBAI: In sync with the theme of its upcoming rip roaring comedy, Viacom 18 Motion Pictures’ What The Fish is planning a promotion with a twist.

     

    The cast of the movie will come out on the streets to promote safe sex among young adults 29 November, 2013. While Dimple Kapadia, who has a prominent role in the movie, will be a part of the campaign that will be carried out Mumbai, Delhi and Bengaluru, other actors including Manjot Singh, Manu Rishi, Anand Tewari starring in the film will take the responsibility to distribute the free Kamasutra MTV Hardwear condoms.

     

    The film is set in Delhi and revolves around the theme of many crazy things that can happen when parents take a vacation and leave behind their kids giving them an opportunity to party.

     

    The two important characters in the film are ‘masi’ played by Dimple Kapadia and ‘mishti’ — the fish.

     

    The current campaign is an extension to some of the comic elements used in the film. Keeping its quirky theme in mind, Viacom 18 Motion Pictures is trying to create enough buzz with its distinctive activities.

     

    Viacom 18 Motion Pictures head or marketing and operations, Rudrarup Datta says that since it’s a small-budget film made in just Rs three crore, the team’s effort is promote it as creatively as it can. “We want to stand-out with the campaigns that we are planning. We want people to react with ‘what the fish’ when they come across any of our campaigns,” he says.

     

    In one of the earlier activities, the team placed fish bowls with several fish sellers branded with the film’s title, What the fish to create a buzz among the buyers who come to purchase fish. In other, they distributed fish bowls with a joint, condoms and marbles to media people. This time, the pack of the condoms has the tagline – ‘better use a condom than going what the fish’.

     

    Viacom18 Motion Pictures has always been known for its innovative marketing campaigns and with this film they want to prove that once again. Datta says that they are spending almost two-and-a-half crore on the overall promotional activity of the film.

     

    What The Fish is directed by Gurmmeet Singh and is slated for release on 13 December, 2013

  • World AIDS day at CINEMAX

    MUMBAI: Cinemax,the exhibitors of fine cinema, had the children rolling with laughter by hosting a special screening of the hilarious and fun – filled comedy “Apna Sapna Money Money” at their Versova property. The special screening was held for 250 children from St. Catherine’s Home.

    Mrs. Smita Thackeray, the famed socialist activist, stepped in to grace this occasion. She distributed gifts among the eager children and interacted with them, adding a dash of sparkle to their lives. A few volunteers from Ojas Medical Institute were felicitated for working towards this cause.

    “As Mr. Devang Sampat, General Manager-Marketing & Sales said, “On World Aids Day, we have tried to touch the lives of the affected children by giving them a reason to smile. It was heartening to see St. Catherine Home’s initiatives, which brig’s a cheer to their children’s lives. It has been a privilege to be associated with such a noble cause”