Tag: workspace provider

  • Ofis Square signs Shraddha Kapoor as brand ambassador

    Ofis Square signs Shraddha Kapoor as brand ambassador

    Mumbai: Ofis Square, an Indian coworking and managed workspace solutions provider, has partnered with actor Shraddha Kapoor, as the first-ever celebrity brand ambassador in the coworking industry.

    With the tagline ‘Future Works Here’, Ofis Square introduces a Bollywood celebrity as its brand ambassador in the flexible workspace sector, potentially redefining how flexible workspaces in India are perceived and marketed.

    Speaking on this occasion, philanthropist, humanitarian and Ofis Square’s promoter, Saroj Mittal expressed enthusiasm for the partnership, saying, “We are thrilled to welcome Shraddha Kapoor to the Ofis Square community! Her journey as an accomplished actress and influential personality resonates with the spirit of innovation that defines Ofis Square.”

    “While celebrities have traditionally endorsed commercial and glamorous industries, we aim to break stereotypes and bring coworking into the mainstream through this partnership. With her support, we aim to deepen our market reach, empowering India’s entrepreneurs and startups as we establish our brand as a frontrunner in this fast-evolving workspace industry,” added Mittal.

    Kapoor stated, “I am thrilled and proud to represent Ofis Square, one of India’s most vibrant workspaces. As an artist myself, it is indeed inspiring to see how Ofis Square stands out as a place where creators and entrepreneurs can truly thrive with access to spaces designed to inspire and empower.” She added, “I hope I can bring my energy and passion to this brand. Together, we aim to set a new benchmark for India’s ambitious business community.”

    The flexible workspace provider aims to redefine coworking, marking a shift in the sector and highlighting Ofis Square’s vision for the future of work. Ofis Square also plans an aggressive expansion, aiming to introduce 10 million square feet of workspace across India in the coming years.

    As India’s economy grows, it will be interesting to see how Ofis Square, with Shraddha Kapoor as its new brand face, advances in the coworking sector. This collaboration is expected to bring renewed energy to the market.

  • WeWork India launches ‘WeWork Workplace’, a tech-enabled space management solution

    WeWork India launches ‘WeWork Workplace’, a tech-enabled space management solution

    Mumbai: WeWork India, the country’s flexible workspace provider announced the launch of their brand new space management tool ‘WeWork Workplace’, in collaboration with Yardi, a workspace management solution. WeWork Workplace is the product in the market that can combine all space types (privately leased/owned, WeWork and WeWork shared/affiliate) within a single experience. Additionally, companies that may need overflow space will have the option to enable access to WeWork and WeWork affiliated locations for their employees globally.    

    At a time when India’s modern workforce with its evolving hybrid work culture faces a challenge of excess and underutilised office space, Workplace’s software stands out as a comprehensive solution. It offers enterprises a streamlined approach to integrate and manage space as well as optimise portfolios, along with access to more than 500 WeWork workspaces on one platform. This leads to effective cost saving for enterprises with the help of real time data analytics. In a world where the dynamics of work have undergone significant shifts, Workplace will help manage the workforce as well as the workspace, leading to greater productivity. The tech-enabled solution will further enhance the managed office segment, simplifying the digitisation of the workspace, and ensuring employees come in for meaningful collaborations. WeWork India will provide Workplace not only in its owned spaces but also at large technology parks in association with developers and directly for corporations for their occupied spaces. At present WeWork India is the only flex player with such an offering for managed offices. Workplace will help organisations manage their workforce rather than just workspace, and increase their productivity.      

    WeWork India CEO Karan Virwani said, “In an era where hybrid and flexible work culture take centre stage, space management plays a very crucial role for enterprises. There is an urgent need to scope out operational inefficiencies in a systematic manner, for businesses to thrive. Workplace is uniquely placed to help businesses optimise their functional office space requirements while elevating the office experience for its employees in an intentional way. It will facilitate real-time insights for data-driven decision-making. Our collaboration with Yardi, a renowned leader in real estate technology, underscores our commitment to delivering innovative solutions uniquely tailored to meet the evolving needs of modern businesses.”    

    WeWork Workplace includes several features that allow users to book desks and facilitate an effective office experience. Users can search for colleagues to discover their seating arrangements and plan their attendance schedule accordingly. With seamless integration with Microsoft Outlook and Google Calendar, Workplace enables users to conveniently book meeting rooms within the app. Not only that, it serves as a comprehensive central hub for daily scheduling and management, offering a convenient platform for important company announcements and real-time event updates. Workplace not only enhances employee and member experience but also propels the industry forward by enabling businesses to optimise space. Being a people-first platform, Workplace is equipped to quickly adapt to organisational shifts and office space strategies, thus facilitating a future-ready approach to work.    

    Ahead of launching Workplace, WeWork India ran a pilot program which garnered positive feedback from various enterprises, signalling the need for such robust space management tools. Further to the pilot, there are currently 30 accounts in use by over 6000 members in India, and over 830 accounts and over 151,000 members globally. With the introduction of WeWork Workplace, WeWork India reinforces its commitment towards enhancing member experience while also propelling the industry forward by enabling businesses to optimise space and embrace a future-ready approach to work. By driving innovation through customised product solutions, WeWork India will continue its growth trajectory in changing the landscape of flexible workspaces in the country.    

    To know more about Workplace, click here for the admin view demo and here for the employee view demo.