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Tag: #WorkForDoctors

  • Amazfit’s #WorkForDoctors campaign from #ARMWorldwide garnered over 6M views

    Amazfit’s #WorkForDoctors campaign from #ARMWorldwide garnered over 6M views

    MUMBAI: With the rise of the Global Pandemic of COVID19, there is an extreme shortage, surge pricing, and public hoarding of the N95 Masks and other medical necessities. Looking at the gravity of the situation, #ARM Worldwide, along with Huami Amazfit and PR Innovations, came to the forefront and launched a digital campaign called #WorkForDoctors in March.

    The main objective of this campaign is to step up and reach out to the frontline heroes – the doctors, medical staff and government authorities who are facing a significant lack of medical & hygiene necessities at such a crucial time by providing them N95 masks and PPE kits to fight this ongoing pandemic.

    #ARMWorldwide crafted an integrated campaign #WorkForDoctors & launched two digital films focused on the key communication of requesting people “To Not just work from home but work for doctors.” The campaign was backed by 24*7 support team working on queries from WhatsApp helpline, social media & website www.workfordoctors.in.

    This Campaign moved beyond social media and received support from IndiaPost to send supplies to doctors from all over India, including big government hospitals, private clinics and the Indian Army.

    Honourable Minister of Communication and IT, Ravi Shankar Prasad also expressed in this tweet,

    “Delighted to see how @IndiaPostOffice is catering to the needs of our citizens in one of the most difficult times for humanity. When the going gets tough the tough get going.” Source: https://twitter.com/rsprasad/status/1249238964331937795

    #WorkForDoctors campaign intrigued the audience and garnered 6M views across platforms. (Facebook, Instagram, Twitter). The campaign successfully served 15000 doctors on duty from more than 160 hospitals and stood true to its motto, “Don’t just work from home, #WorkForDoctors” with an overall content reach of 125M.

    “What started as an empathetic digital campaign impacted thousands of doctors. We observed the power of social media while bringing togetherness during these hard times. Not only normal people from twitter but government officials and doctors also helped us in spreading the core message.” said Honey Singh, Co-Founder, #ARM Worldwide, CEO – PR and content marketing.

    Mark Mao, Vice President of Overseas Business, Huami, further added, “We are glad to see great engagement on social media around the on-going campaign. We strive to contribute towards the noble cause with the same spirit and hope that India comes out strong over this pandemic.”

    Additionally, the brand also reached out over 150 fitness, fashion & Lifestyle Influencers to drive awareness and spread the cause far and wide.  Last year, in March 2019,  #ARMWorldwide also executed #AmazfitChallenge, one of the first TiKTik Challenge in India having more than 8 Billion views to target Tier 2-3 cities  https://www.tiktok.com/tag/amazfitchallenge

  • #ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it

    #ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it

    MUMBAI: #ARM Worldwide, a Gurgaon based digital marketing & communication consultancy in support with a global wearable technology leader, Huami Amazfit has launched #WorkForDoctors campaign to help hospitals across India with necessary hygiene essentials supply.

    The company earlier has announced a donation of high-quality N95 masks & protective suits to multiple Hospitals for helping people fighting against the coronavirus pandemic.

    #WorkForDoctors is a non-profit initiative to help doctors and hospitals with a free supply of protective gear such as N95 masks and PPE kits to fight with COVID19. This initiative is jointly managed by #ARM Worldwide, Huami’s Amazfit and PR Innovations with a dedicated team to streamline queries & counselling for doctors, hospitals, and government.

    Through #WorkForDoctors campaign, the company aims to reach out to hospitals and doctors who are facing a shortage of masks and hygiene essentials. Whatsapp Helpline 91-85954 38550 is receiving constant queries and requests from various doctors across India. The company has recently donated N95 masks to AIIMS New Delhi, Deen Dayal Upadhyay Hospital New Delhi, Ram Manohar Lohia Hospital New Delhi, Human Care Medical Charitable Trust, Dwarka and SN Medical College Agra, CMO Ayodhya Govt Hospital, CMO Noida Hospital.

    The campaign’s primary aim is to help create conversations about helping doctors and why sharing this helpline number makes a difference in current healthcare stress. The secondary aim is also to combat the on-going crisis and to seed the thought of people doing their part in helping the doctors by conducting engagement activities. This initiative is amplified through a microsite https://workfordoctors.in & social media to make it the ‘need of the hour’ and make people aware of the part doctors are playing in the COVID-19 pandemic. The company also launched two videos for spreading awareness about the cause.

    Speaking on the initiative, Honey Singh, CEO (PR & Content Marketing) #ARM Worldwide, says “It is very overwhelming that we can make the best use of all the resources for our frontline fighters. #WorkForDoctors campaign is helping us in reaching out to the right authorities and doctors who are contributing their best to fight against the coronavirus pandemic”

    He also added “We are getting more than 100 calls every day till early morning. This includes support requests from Army Hospitals, Government authorities, small practitioners & relatives who are worried about their doctor members in the family. We would also like to thank the ministry of communications for extending the support of India Post”.

    Reference:

    YouTube campaign link  https://youtu.be/MlixKvJsPyw

    Instagram Link https://www.instagram.com/p/B-rRz5TBGQc/?utm_source=ig_web_copy_link