Tag: Woodland

ComicCon & Woodland ride on the Halloween bandwagon

NEW DELHI: Advertisers and event managers are taking full advantage of Halloween to promote themselves and their products.

Leather outdoor gear manufacturer Woodland launched #Woodoo on Twitter and a video on Facebook to connect with viewers.

It started with the rolling out of a spooky image with the message ‘Do Not ReTweet.’ This evoked the curiosity within its users and people did exactly what they were told not to do and expectedly they re-tweeted. They took it one step further by taking the profile picture of the person who had re-tweeted the message and customised it in a template. This template was re-tweeted too. It created a thrill and excitement in people to see these horrifying images of themselves, which they proudly flaunted on their Twitter handles.

Woodoo was ideated with an objective to engage the young internet audience between the ages of 16 – 25 through the festival of Halloween.

The video can be seen here: https://www.facebook.com/woodlandadventure/?fref=nf

The brand through this activity is reinforcing its international identity and getting its Indian audience to identify and relate with the same and in turn participate and create their own moments.

The campaign is witnessing a high level of interaction and engagement because of its uniqueness. It has already trended on the social platform as it is a novel concept and has seen remarkable engagement.

In Mumbai, ComicCon India marked Halloween with party-loving fans donning horns smeared with zombie make-up and wearing Dracula capes at their “creepiest-best” at the Goosebumps Halloween Party at Sante Bar.

The fans were seen enjoying in the latest costumes inspired by movie and comic characters. The food menu was specially designed to suit this occasion. Drinks like Praying Mantis, Werewolf were the special highlight of the party.

A special screening of the unseen footage from the movie Goosebumps which released on Friday on the occasion of Halloween was organised for fans at the party. The ones in the best scary costumes got two free drinks. DJs played some popular dance numbers.

The aim of the party was to announce the Mumbai Film and Comic Con 2015 at Bombay Exhibition Centre on 19 and 20 December.

November 2, 2015
Lowe Lintas & Partners bags creative mandate Flipkart

MUMBAI: Lowe Lintas & Partners has bagged the creative duties of online major Flipkart. The business was awarded to the company on the back of a multi-agency pitch process that lasted approximately two months.

Flipkart senior director Shoumyan Biswas said, “Our business landscape is rapidly expanding and our growth rates have been exponential – in this environment we need our brand to also evolve at the same pace. We felt the need to have a more strategic approach to be able to address a wider variety of consumers and markets. “

“With this is mind, we felt that we needed more than one brand partner to be able to deliver on this challenge with even greater commitment and rigour. We are thrilled to announce that Lowe Lintas + Partners with their strong planning rigour completing their creative abilities as shown across the brands they’ve built in the past, have emerged as the front runner,” he added.

The leading e-commerce player has been in the news this year for all the right reasons, from its announcement in March that it has crossed $1 billion in gross merchandise, a year before the target date of 2015, followed by the announcement of its acquisition of Myntra and more.

Lowe Lintas and Partners CEO Joseph George said, “We are privileged to be chosen as Flipkart’s partner in this epic journey going forward. The e-commerce game of today is akin to cola wars of yesteryears. The challenges, the excitement and the sheer opportunities that lay ahead of us in this category are both daunting and mouthwatering!”

“In a way, we’ve been the agency of choice for the Indian startups for a very long time. The addition of Flipkart to our portfolio should strengthen our equity in that direction further,” he added.

Lowe Lintas has built over 50 brands in India, right from their days as a startup. Some of the recent examples include Idea Cellular, Woodland, Croma, Pureit, ICICI Prulife, Titan Sonata, Tanishq, Fastrack, Micromax and Havell’s.

September 22, 2014
MTV dares to step out with ‘Rann VJ Run’

MUMBAI: Come 27 October, MTV will have a brand new adventure reality series for its viewers. The show christened Rann VJ Run is a genre-bending show that takes a look into the life of Rannvijay Singh like never before. The channel has roped in Woodland as the presenting sponsor and the show will be powered by Samsung Galaxy S4.

Produced by Anshuman Jaiswal, the 10-part series will follow Rannvijay as he embarks on an epic journey to discover new places, new sports, new cultures, new people and a new way of life. Each destination across the globe will see Rannvijay challenge himself into doing things that he always wanted to do but never imagined he could.

Speaking about the new show, MTV India EVP and business head Aditya Swamy exults: “We have always seen our favourite stars in charge and in control. But how often do you get to see the real person behind the star, that’s exactly what this show is about. The most real reality show which you will see, it captures what happens when a man challenges himself to the very limit. It’s not about how hard you fall but it’s how fast you will bounce back.”

Will the series work wonders for the channel? A media planner answers: “I don’t think the channel has made a right move by airing it on Sundays, where people are either busy with friends or family. The channel’s main target group (TG) is youngsters, but who will like to sit home on a Sunday in front of the television box and watch the series.”

He further goes on to say that: “As far as concept is concerned, it is quite interesting. Rannvijay is known as the face of the channel. But the time slot the channel has booked won’t give them the numbers it might be expecting. Let’s hope his fans churn out numbers for the channel.”

Thrilled at being part of the show, Rannvijay Singh says: “I am extremely delighted to be part of a project like MTV Rann VJ Run which makes me go that extra mile and challenge myself. I am not going to play against any opponents but myself. It will be just me and the game. This is one journey I just can’t wait to commence.”
The series will be air every Sunday at 6.00 pm.

October 22, 2013