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Tag: Wondrlab

  • HealthifyMe partners with Wondrlab to say ‘India, It’s time to Healthify’

    HealthifyMe partners with Wondrlab to say ‘India, It’s time to Healthify’

    Mumbai: Homegrown platform-first creative martech start-up Wondrlab has crafted HealthifyMe’s ‘It’s time to Healthify’ campaign, as a part of its new year communication. Featuring Bollywood star Sara Ali Khan, the campaign motivates people to Healthify to meet their goals.

    The campaign went live across TV, digital, social, radio, print, hoardings and HealthifyMe’s mobile app. The ad film is a montage of real stories and people’s reasons to Healthify. There will also be individual testimonial videos of the users that will be released as an extension to the campaign, said the brand.

    “When we studied data, we realised that no one really healthifies or loses weight just to be healthy – there’s always a larger goal or reason. Everybody knows they should be healthy, but don’t get to it, till some reason triggers and motivates them,” said Wondrlab co-founder and chief creative officer Amit Akali. “We decided to use that insight to connect to people – by sharing real stories of real people who lost weight. In Sara Ali Khan, we found the most authentic person possible, one who’s undertaken an inspirational transformation journey herself. Bringing alive how HealthifyMe’s unique features like calories counter, step tracker, coaches, experts, etc together can help you get there.”

    “New Year is an important time for us – when most people resolve to healthify themselves. The insight that everyone healthifies for a reason really excited us,” stated HealthifyMe founder Tushar Vashisht. “Our brand is founded on honesty, so like always we wanted to showcase the lives and transformation stories of real customers, this time bringing alive their reason to healthify, with the intent of inspiring others to achieve the same. The app helps users make a breakthrough change in their fitness levels, thereafter making a real difference in their daily lives. We’ve tried to reflect that.”

  • Wondrlab secures $7 million in pre-series funding

    Wondrlab secures $7 million in pre-series funding

    Mumbai: Homegrown martech startup Wondrlab has raised $ seven million in a round of pre-series funding. The round was led by Pi Ventures LLP, Tanas Capital, Prodapt Holdings and several independent investors including Priyamvada Balaji of Lucas Indian Service and Gopal Srinivasan of TVS Capital.

    The startup will utilise its newly acquired funds towards driving inorganic growth, with a sharp focus on tech, digital, programmatic advertising and the building of world-class martech platforms, said the statement.

    “We thank our investors for their faith and belief in us as a team. We have always believed in challenging the status quo. We truly believe that our differentiated strategy of being platform-first is a great value proposition for our clients,” said Wondrlab founder and CEO Saurabh Varma. “We will continue to invest in building deep capabilities across digital business transformation, content, data and marketing tech platforms. The next six months will be key to building on our incredible momentum.”

    Founded in November 2020 by Saurabh Varma and co-founded by Vandana Verma and Rakesh Hinduja, the startup acquired What’s Your Problem, a media-agnostic creative agency founded by Amit Akali in December 2020.

    “We are excited about the vision of the team led by Saurabh Varma to create India’s first network. Their strategy of being platform first differentiates them. It is refreshing to see a world class team coming together on the back of a shared ambition,” said Narayanan, while speaking on behalf of Narotam Sekhsaria Family Office (NSFO).

    Malabar Capital Advisors were the bankers for the fund raise.

    “The proposition is truly unique. We are excited about being a part of this journey. Wondrlab’s focus on digital communication and DBT, always being platform-first and building world-class martech products will create incredible value for clients and eventually investors,” stated Amit Sharma, on behalf of Tanas Capital, Singapore.

  • Wondrlab onboards Sanju Menon as chief operating officer

    Wondrlab onboards Sanju Menon as chief operating officer

    Mumbai: Platform-first start-up Wondrlab has appointed Sanju Menon as chief operating officer to lead the Wondrlab content team. Menon will report to co-founder and managing partner Rakesh Hinduja.

    In his 16-year stint in advertising, Menon has spearheaded some noteworthy marketing and communication integrated initiatives. Keeping data and human behaviour at the center of his thinking, he has built consumer experience journeys that have helped yield compelling results for the brands that he has partnered with and led, said the agency in a statement.

    “We are committed to being a platform first company. And that means first being a master of the human journey and then using the right platform, the right context to craft the right solution,” said Hinduja. “Sanju is a master of that art. Our commitment on the best tools and data will be effectively deployed to create incredible value for our clients. And Sanju will drive the team to create wondrlful.”

    Menon was instrumental in leading the ideation and solutioning of Bajaj V – The Nation’s Bike advertising campaign, and his efforts landed India’s first Cannes Lion for Effectiveness for an Indian brand. The campaign also won multiple golds and the Grand Prix at the India Effies, as well as other celebrated global awards.

    He also drove the launch of the prestigious Jeep brand in India. As integration lead on the business, he steered Jeep’s award-winning activation – Jeep Democracy – during the 2019 Indian elections, the agency stated. He has led several notable campaigns like #wetweet movement for Twitter, relaunch of Medimix, launch of Husqvarna motorbikes as well the Isuzu MUX and recrafted the brand propositions for Bajaj Allianz Life and Bajaj Allianz General Insurance. He has worked extensively on brands like Citi, Skoda, Ferrero, Zee, Zee5 and Enamor.

    “It feels fantastic to join forces with Wondrlab on an expedition that will allow me to push forth with my ideas and abilities,” Menon said. “The ambition here is to create notable work and build rewarding narratives for the businesses we partner. With all the investments directed towards this singular purpose, I am excited to take on the responsibility and spark some magic together.”

  • Wondrlab ropes in Bilal Ansari as lead-data

    New Delhi: Wondrlab strengthened its senior leadership team on Tuesday with the appointment of Bilal Ansari as lead-data. He will report to Wondrlab, co-founder and managing partner, content platform, Rakesh Hinduja.

    Ansari comes with expertise in data analysis for business and brand solutions –social listening, online reputation management, social media analytics, website analysis, consumer behaviour analysis, consumer journey mapping, and how learnings from these sources add value to brand and business strategy.

    Prior to this, he was working with TikTok–ByteDance as the content solutions manager. He has also worked with Digitas India, where he worked on brands such as Spotify, Nivea, Jeep, Philip Morris International, and Zee5.

    “Data is the focal point of every solution we execute at Wondrlab. However, the expertise for it isn’t easy to come by, and we are glad we have found the right fit in Bilal. His knowledge comes together at the holy trinity of data, analytics, and consumer behaviour, making his expertise quintessential to our platform-first approach. We look forward to an exciting partnership with him on all our key clients,” said Wondrlab co-founder and managing partner, content platform, Rakesh Hinduja.

    “The opportunity to set up a data-led practice from scratch posed an interesting challenge. Add to that, I get to do it at an exciting platform-first startup-like Wondrlab, making the challenge all the more fascinating. I am looking forward to working with the team, most of whom I’ve had the pleasure of working with in the past, and bringing this to life,” said Ansari on his new role.

  • Kavita Kamath joins Wondrlab as group creative director

    Kavita Kamath joins Wondrlab as group creative director

    Mumbai: India’s largest platform-first martech startup, Wondrlab, has bolstered its creative team. The startup has brought in Kavita Kamath as group creative director. In her new role, Kavita will report to Amit Akali, co-founder and chief creative officer at Wondrlab.

    At Wondrlab, she will lead creative integration and content creation on a large set of key accounts.

    Wondrlab co-founder & chief creative officer Amit Akali said: “Being platform-first, we’re a very different kind of a start-up and therefore hire people with unique skill sets. The coming days are full of opportunities and I am sure someone senior and experienced like Kavita will help us make the most of it. At her level, she’s not expected to bring just skillsets to the table but also a mindset. While she’s from an art background, she’s very comfortable handling a huge team. She has worked on tech platform brands like Google and done truly integrated work – more importantly, she believes in what we are trying to achieve here and is looking at it as an entrepreneurial opportunity. I’ve been in talks with her for a couple of years now and am looking forward to finally working with her. She’s going to be working out of Delhi and Mumbai, reporting to me. Here’s expecting a lot of ‘Wondr’ from her.”

    Kamath has nearly 16 years of experience, a large part of which she gathered at MullenLowe Lintas, where she spent a decade. She is a multiple award-winning creative, having worked on brands like Google Pay and Google Home, the tech brand that gave her platform-first exposure and experience. She has also worked closely on well-received campaigns such as the Blenders Pride Fashion Tour. Apart from these, she has also worked on key brands such as Pepsi, Slice, Tropicana juices, Vivo, Glenlivet, Hindustan Times, Wills Lifestyle, Dabur, GSK and Samsung, among several others.

    Wondrlab group creative director Kavita Kamath said, “There is a more holistic approach to marketing and brand communication now, and the way forward is integrated solutions to keep brand conversations going meaningfully. I had been following WYP’s work for some time. What interested me was the integrated approach with which ideas were curated and the platform-first solutions to help brands with effective communication. The work on Diageo and Tanishq, to name two of many, has been truly refreshing. I’m thrilled to be a part of the WYP and Wondrlab family and look forward to doing some exciting work.”

  • Wondrlab ropes in Jateen Kore as digital head

    Wondrlab ropes in Jateen Kore as digital head

    MUMBAI: Martech start-up Wondrlab has appointed Jateen Kore as its digital head. He will be based in Mumbai and report to Wondrlab co-founder & managing partner – content platform Rakesh Hinduja.

    Kore joins from IDFC First Bank where he was the head – digital marketing. At Wondrlab, he has been tasked with setting up the digital practice and bringing forth the agency’s platform-first approach to help brands win on digital.

    “Jateen’s experience straddles the entire digital funnel; his key focus area is to apply a platform-first approach for our brands to win across social, performance marketing, influencer marketing, e-commerce and martech best practices. His diverse skill-set and deep understanding at top digital-first brands like Vodafone and IDFC First Bank will help us deliver tangible creative solutions to our client partners,” Hinduja said.

    “The opportunity to work with a dynamic start-up like Wondrlab is a great chance to augment my experience and contribute to the success of brands across categories. I completely believe in its platform-first strategy and I can contribute significantly to furthering their approach thanks to my digital-first experience. I look forward to an exciting and fruitful inning here,” Kore added.