ITV

Tag: Wondrlab

  • Panasonic Life Solutions India launches ‘Load Lega Leader’ TVC

    Panasonic Life Solutions India launches ‘Load Lega Leader’ TVC

    Mumbai: Panasonic Life Solutions India – one of the largest manufacturers of electrical construction materials (ECM) in the country, has launched a campaign focusing on the value of high-quality electrical products by being pertinent with the ICC World Cup season.

    Celebrations of the World Cup season are brought to life in the TVC, depicting the story about quirky Indian families gathering to watch and enjoy the match together. The campaign’s central theme is the efficient sharing of load across home appliances with quality wiring devices (switches), wires, switchgear and water heaters from Anchor by Panasonic, setting into shape the campaign tagline – Load Lega Leader.

    The film begins with the commotion at Mehraji’s house, with guests preparing to watch the World Cup and creating a stadium-like atmosphere, which requires the usage of several electrical appliances. The TVC showcases products from Anchor by Panasonic which are used throughout the film. The overall messaging emphasizes on the importance of load sharing especially in Indian households which sets the narrative of – ‘Jab cricket ka bukhaar chadhega, load toh badhega.’

    Speaking on the launch of the campaign, PLSIND deputy MD and PEWIN MD Yoshiyuki Kato said, “With the Cricket World Cup season approaching, our focus is to encourage consumers to share the load without any fear, while stating that, investing in quality products helps extend the life of gadgets, establishing Anchor by Panasonic as a first-rate electrical player in its segment.”

    The creative TVC conceptualised by Wondrlab, comprises the messaging strategy of utilizing the enormous gatherings of Indian families to watch the World Cup. With the ever-increasing electrical load, the use of quality electrical accessories plays an increasingly important role for a stress free celebration with friends and family. Commenting on the release of this TVC, Wondrlab co-founder Rakesh Hinduja said, “People are not too involved in switches, wires and MCBs as a category. We wanted to set up the context with situations and endearing nuances that people can relate to.” In addition to TV advertisements during the cricket World Cup, Panasonic is also releasing the campaign digitally on platforms like YouTube and Meta pan India to reach a wider audience.

  • Kapiva partners with Wondrlab’s WYP

    Kapiva partners with Wondrlab’s WYP

    Mumbai: Wondrlab’s creative arm, WYP, has won the creative mandate for Kapiva, a global Ayurvedic D2C brand and a leader in wellness solutions. WYP was chosen as Kapiva’s agency following a competitive multi-agency pitch.

    Wondrlab co-founder and managing partner Rakesh Hinduja expressed his excitement, “In an era where Ayurveda is gaining immense traction on the global stage, securing Kapiva’s business mandate is a thrilling achievement. Kapiva, which was launched as a modern Ayurvedic nutrition brand, holds a unique place in today’s wellness landscape. We are enthusiastic about harnessing our creative acumen to amplify Kapiva’s brand story. This partnership is an opportunity to create impactful narratives that not only celebrate Ayurveda’s universal appeal but also resonate with Kapiva’s diverse audience. By marrying our creative expertise with Kapiva’s Ayurvedic legacy and contemporary approach, we aim to craft campaigns that inspire healthier living on a global scale.”

    Kapiva co-founder Shantanu S said, “Ayurveda has been gaining prominence across the globe as a preventative medicine system- breakthrough research and innovation have been conducted in the space in the past few years.  As a front-runner in the industry, we believe in constantly pushing the needle to increase awareness and adoption. Keeping the same principle in mind, we have collaborated with Wondrlab. Through this partnership, our aim is to empower consumers globally with holistic and modern solutions.”

  • Bharat Matrimony launches new ad campaign ‘Be Choosy 2.0’

    Bharat Matrimony launches new ad campaign ‘Be Choosy 2.0’

    Mumbai: Bharat Matrimony has launched their new ad campaign ‘Be Choosy 2.0.’ The campaign’s main objective is to highlight their feature called ‘Interest Matching’, and thereby double tap on the importance of having shared interests for a loving, strong relationship.

    In a world where like-minded people often struggle to find each other, Bharat Matrimony has emerged as a powerful platform to help them connect. This campaign aims to show how BharatMatrimony has revolutionised the matchmaking process by enabling people to meet and create meaningful connections based on their shared interests.

    The films showcase different people with similar interests never getting the chance to meet each other. Bharat Matrimony directly resolves this issue with their new feature.

    Speaking about the collaboration, Wondrlab content leads Bhavesh Kosambia and Rahul Chandwani said, “Our collaboration with BharatMatrimony has always led to some insightful work. With ‘Be Choosy 2.0’ we were able to crack a wonderful execution device. The stories showed couples together, but as a fantasy, and then their separation takes them back to their far-off origins. However, despite their geographical distances, they’re able to connect and find a loving partnership thanks to Bharat Matrimony’s Interest Matching feature.”

    BharatMatrimony CMO Arjun Bhatia said, “BharatMatrimony has been changing the social narrative about relationships and marriage. We believe people must be choosy when making the most important decision of their life – finding their life partner. And as India’s leader in the matchmaking segment, we keep innovating our processes and platform to make our customers’ journeys seamless, hassle-free and successful. Our latest revamp is a step in this direction. With features like ‘Hobby and Interest Matching’ that helps you find profiles with similar interests and ‘Filter Breathers’ that let you prioritise your filters, we are bringing compatibility to the forefront of the soulmate search. After all, interests are really the starting point for two strangers to meet, start a conversation, assess the potential for a meaningful relationship, and hopefully find a lifelong partner. These new features engineer interactions between the right people so that every member on BharatMatrimony discovers love.”

  • Wondrlab ropes in Bhavesh Kosambia as content lead

    Wondrlab ropes in Bhavesh Kosambia as content lead

    Mumbai: Wondrlab, one of India’s leading platform-first Martech networks, has appointed Bhavesh Kosambia as its content lead. As a part of strengthening its creative leadership team, Kosambia will report to co-founder & chief creative officer Amit Akali and lead a set of key accounts and talent.

    Kosambia has been around in the advertising industry for more than two decades, most recently as group creative director at Grey. He’s handled and built national and international brands like Audi, Coke, Ferrero, Gillette, Eureka Forbes, Reliance, Zee TV, Parle, Paras, Marico, and ITC. He has won various national and international awards, such as those from Cannes, One Show, the New York Festival, Adfest, and Spikes Asia. He’s even served on numerous juries, including the grand jury for the New York Festival.

    The last few years, he’s been focusing on his skills as an ad filmmaker and director. His films Tanishq “Raksha Bandhan” and Gillette “Soldier” have been among the top popular ones in the last couple of years.

    At Wondrlab, he will use his skills as a creative leader, thinker, and ad film director. Akali explained, “I’ve been lucky to work with Kosambia in the past, both as a creative person and as a filmmaker. He’s done some of our best work as a director, and I’ve seen him work his magic as a creative team leader. He’s one of those rare people who is constantly learning and evolving. And I’m sure he’ll quickly get down to doing cutting-edge, platform-first, tech-led work.”

    He further goes on to say, “We are also clear that in-house talent is going to get all possible opportunities, especially with our in-house production set up—Kosambia has already directed a few films for us, including the recent “Karva Chauth” film for Bharat Matrimony. Most importantly, he’s someone our clients can depend on as a partner and support system to build their brands.”

    Kosambia adds, “I have always believed that any place is made by the people who work there, and my association with Wonderlab and What’s Your Problem for the last couple of years has just proved me right again. The energy, dedication, and quest for doing something different exhibited by Amit Akali, Rakesh Hinduja, and Saurabh Varma can only be experienced if you work with them. The place is currently buzzing with talented and hungry people looking for good work, as well as equally hungry clients looking for good work. Honestly speaking, I feel like an extended family that has come to feast at a table where everyone is already enjoying whatever they are supposed to do. And I am sure I too will be able to join the party.”

  • Wondrlab launches open tech platform WISR

    Wondrlab launches open tech platform WISR

    MUMBAI: MarTech network Wondrlab has launched ‘WISR’. This is an open tech platform that connects brands and schools with the ambition to empower schools through brand partnerships.

    Wondrlab said that it believes in the power of brands and ‘marketing for good’. WISR was created to fundamentally solve the problem of below-par teacher salaries and the poor state of infrastructure in schools. Brands have the power to solve this problem. Wondrlab believes that WISR has the potential to add 20 percent additional salary for teachers across every participating school.

    WISR is a platform that creates additional revenue streams for schools. The opportunity is to help brands create unique opportunities to connect with 260 million students in more than 1.5 million schools across the country.
    The segment presents an opportunity for brands. Kids have huge power and influence purchase decisions across many key categories. The pocket money of kids even in 2017 was 22000 crore and grew by 100 percent every five years (in fact the pocket money is more than the GDP of 52 countries).

    The problem for marketers has always been a disorganised database. Seeking permissions has always been a manual and extremely cumbersome process. There has never been any ability to track and measure the effectiveness of communication initiatives.

    WISR lets brands Identify schools: an intelligent algorithm selects the right schools based on the category, marketing objectives and budgets. The platform lets brands schedule, deploy and optimize campaigns at the click of a button.

    WISR, at its launch, covers more than 1500 schools across 21 cities.It will onboard more than 50,000 schools over the next five years.

    Wondrlab founder & CEO Saurabh Varma said, “Our schools need help. They need help to better teacher salaries, create better infrastructure and create superior experiences for students. Brands can play a constructive role in making this happen. India’s move towards a five trillion economy is conditional on a superior education. That is our power. It will be extremely satisfying if we can play a small role in making this dream a possibility.”

    Wondrlab co-founder & managing partner Vandana Verma said, “Our aim with WISR is to do marketing for good. But we understand that this comes with its own set of challenges. As schools benefit from brand partnerships, they are also faced with a moral responsibility towards children with regard to the pieces of communication they interact with. So, to safeguard this, the platform has on-boarded a panel of educationalists, child psychologists, and a legal team of experts responsible for vetting all brand communication. As a team, they will ensure that all school guidelines and ethical advertising principles are being adhered to. The open platform will let all brands, media agencies and creative agencies participate across key verticals like sports, health hygiene and edutainment.”

    Wondrlab CTO Siddhyesh Narkar said, “Building this platform in-house has been a thrilling and rewarding experience. Careful planning and a clear vision have helped us develop this platform into something impactful. WISR allows school and brands collaborations by successfully deploying technology, data, and robotization.”

  • Wondrlab India launches Wondrlab Technologies, ropes in Rajesh Ghatge as CEO

    Wondrlab India launches Wondrlab Technologies, ropes in Rajesh Ghatge as CEO

    Mumbai: Wondrlab has launched Wondrlab Technologies to help clients transform their businesses and brands in the dynamically evolving industry 4.0 digital landscape. Rajesh Ghatge joined Wondrlab Technologies as CEO. Before joining Wondrlab, Ghatge was the CEO of Indigo Consulting and PubHub, and also the chief growth officer (India) at Publicis Groupe.

    Wondrlab acquired WYP, Opportune and Neon –building its capabilities to deliver platform-first solutions integrating creative, content and media. With the launch of Wondrlab Technologies, Wondrlab embarks on building a comprehensive new age technology, design, and analytics solution stack – to deliver transformation solutions globally, said the company in a statement.

    “We are creating an interconnected and powered system comprising content, community, data, media and technology in a manner that has never been attempted before,” said Wondrlab India founder and CEO Saurabh Varma. “Most agencies and technology companies struggle to integrate fragmented capabilities when addressing client asks. Our client centric and platform-first approach – builds a bespoke and multidimensional ecosystem that delivers outcomes at the speed of business demands for individual clients.”

    He continued, “At Wondrlab Technologies, we are on a path to building martech and digital business transformation technologies that are ahead of the curve. Previously, Rajesh has partnered with me in building scalable technologies to deliver innovative and transformative solutions on client mandates across markets. To build out Wondrlab Technologies globally, Rajesh will be leveraging his ability to scale diverse capabilities and teams, while weaving them together to create tremendous value for clients.”

    Ghatge added on his appointment, “The biggest pain that companies experience is the burden of choosing the right technology, making it actually work, evangelising adoption across its constituencies, and finally driving results. The pain is further aggravated by the increasing frequency of technology obsolescence. With a goal of relieving our clients of this challenge, we are stringing together a solution stack across design, data, and technology in an outcome-driven ecosystem. Our endeavour will be fueled by acquiring a range of complementing technology, and digital experience companies. Wondrlab’s commitment to help clients thrive in an ever-changing digital universe, makes it the right place for me.”

  • Wondrlab acquires performance marketing agency Neon

    Wondrlab acquires performance marketing agency Neon

    Mumbai: Leading MarTech network Wondrlab has acquired Neon – a leading performance marketing agency. The Neon acquisition follows the WYP acquisition and the Opportune acquisition.

    Neon uses data, creativity, and deep platform understanding to successfully deliver bottom-of-the-funnel campaigns. Since its inception, the agency has helped more than 100 brands grow, by delivering on conversions and leads.  

    Wondrlab advocates a full-funnel approach to helping brands win. This acquisition strengthens Wondrlab’s promise by enabling its clients to straddle brand creation as well as monetization. This is especially necessary for building a first-party digital landscape to survive in a cookie-less future.

    Wondrlab founder & CEO Saurabh Varma said, “Meher and his team share our passion for building incredible solutions that straddle both products and service. As the teams come together, it will help us deliver a seamless full-funnel experience for our clients. Super exciting.”

    Neon founder Meher Patel said, “We are excited to be a part of the Wondrlab family. The ambition to build India’s first Network is exciting, to say the least. The singular focus on delivering on the full funnel seamlessly is exciting. What is even more exciting is the ability of the Group to have real skin in the game. Our journey at Neon gets new wings.”

    “The only way to deliver on the full-funnel promise is to have incredible leadership and deep specialization. The balance between great storytelling and delivering performance has to go hand-in-hand. Beyond that, the chemistry and the human connection are critical. That is what we have focused on through the acquisition phase. Wondrlab wishes a warm welcome to the entire Neon family,” Wondrlab co-founder and managing partner Rakesh Hinduja added.

    Speaking on the acquisition, Neon co-founder Yesha Shetty said, “As a creative leader focused on performance, I look forward to learning how Wondrlab teams create magic through a deep understanding of human behaviour. And I look forward to adding my specialization to making the same thinking relevant and performance worthy. There is so much for us to accomplish together.”

    Malabar Capital Advisors served as financial consultants for the Neon acquisition.

  • Wondrlab appoints Sameet Ali Soni as content lead

    Wondrlab appoints Sameet Ali Soni as content lead

    Mumbai: A data-driven influencer marketing platform, Wondrlab has appointed Sameet Ali Soni as content lead. He joins from Wunderman Thompson Bangalore, where he was assistant vice-president (AVP) and senior creative director.  

    At Wondrlab, Sameet will oversee the creative integration and content creation on a large set of key accounts. He will report to the What’s Your Problem’s (WYP) co-founder and CCO Amit Akali. For the record, Wondrlab has acquired WYP in 2020. 

    Sameet comes with nearly 17 years of experience in advertising, having worked on brands like ITC Foods, Kingfisher, Sony ESPN, Lifestyle, Britannia (digital), Rohan Builders and McDowells.  

    Speaking in this context, Akali said, “We’ve done away with the 13/14 designations that other agencies have. Our senior-most creative positions are our ‘content leads’ and ‘content directors’. Sameet is someone I’ve worked with at the beginning of his career. Even then, he was a special talent creating the iconic Bingo Mad Angles ‘Board Room’ film.”

    “While he brings many more skills with him now, he brings the same love for advertising. The last year (our first at Wondrlab) has been amazing with us winning some of the biggest and most exciting brands. That is looking for the platform first, new-age, truly integrated work. The coming days are full of opportunities and I am sure someone senior and experienced like Sameet and Rahul will help us make the most of it,” he added.

    “What’s Your Problem and WondrLab have been doing some wonderful integrated work for all its brands with fresh platform-first ideas. I am excited as I set a path on a new journey and of course, working with my old boss and mentor Amit Akali,” Soni added further.

  • Wondrlab bolsters leadership team with two key appointments

    Wondrlab bolsters leadership team with two key appointments

    Mumbai: Homegrown platform-first martech startup Wondrlab has appointed Siddhyesh Narkar as chief technology officer and Shama Sayed as head of sales. By strengthening its technology and sales teams, the company is aiming for aggressive growth and to bolster its core business in the martech space. 

    Both Narkar and Sayed will be based in Mumbai and will report to Wondrlab co-founder and managing partner Vandana Verma. “We are heading towards extraordinary growth and expansion for the martech platforms by building a world-class technology and sales team. Both Narkar and Sayed are a perfect fit as their vision integrates seamlessly with our objectives,” Verma said. 

    Narkar has over 15 years of diverse experience in the technology industry. Before joining Wondrlab, he was CTO at Digitas and SapientRazorfish. At Wondrlab, he will oversee technology development across all products and platforms. “Wondrlab’s vision is to disrupt the way brands perceive communication. This role enables me to reimagine & build world-class technology innovations around the ever-changing technology landscape,” said Narkar.

    Sayed will lead business and partnerships with a core focus on disrupting the digital space. With over two decades of experience in broadcast and digital, she has worked with stellar brands such as Star, Sony, Investing.com. “I don’t think this opportunity could have come at a better time for me as martech becomes even more dynamic than ever. We plan to employ technological innovations that will help scale-up and expand so that we can reach our goals and continue to offer unique solutions to brands,” stated Sayed.