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Tag: Wondrlab

  • Brands unplugged as CXOs decode trust, traffic and tech at IBS 2025

    Brands unplugged as CXOs decode trust, traffic and tech at IBS 2025

    MUMBAI: When it comes to building brands in today’s attribution-obsessed world, traffic isn’t just on the roads, it’s the lifeblood of every founder’s morning routine. That was the cheeky starting point at the CXOs Unplugged: Building Brands in the Age of Attribution session at the 3rd India Brand Summit 2025, where candid confessions flowed as freely as marketing buzzwords.

    Bartisans co-founder Jovita Mascarenhas admitted she checks Shopify impressions before coffee: “How many people even got to know about us? Conversion comes later. Awareness is the scariest metric.” For Abhinav Pathak, CEO & Co-Founder of Escape Plan, the stress of traffic is daily revenue pressure: “Yesterday’s traffic, today’s revenue. I’d be on my toes with WhatsApp broadcasts to make up the gap.”

    But traffic panic wasn’t the only anxiety in the room. Aseem Shakti founder & CEO Swati Singh delivered a sharp warning on the limits of AI: “A major disruption will come from the growing skepticism around AI-generated content. Trust is diminishing. Offline marketing will be just as important as digital in the next few years.” Her mantra: trust-building is oxygen for the present, but authentic storytelling is the food that sustains brand longevity. “If you feed your company junk food weak storytelling, it may survive today but not thrive tomorrow.”

    Taboola advertising account director Vibhu Anand pushed back gently, arguing AI is less about hype, more about real-time insights. “AI is a phase everyone’s jumping on, but it’s about finding your niche. It’s still going to need people to guide the insights. Trust-building will require heavy investment in technology.” Taboola itself is testing Deepadive, an AI engine to keep readers loyal to publisher sites in an age of content drift.

    The conversation veered into funding scars when Mascarenhas recalled her early VC experience: “They once told me, ‘Shut down.’ Cocktail mixers in India? People thought it was fruit juice. Building a category takes patience VCs often don’t have.” Her solution has been doubling down on storytelling, a mother-son brand journey, clean ingredients, and unapologetic positioning in a culture wary of drinking at home.

    Pathak echoed the need for balancing numbers with narrative. “Performance marketing is oxygen, but content is fitness. I want my brand to last 10, 20, 50 years, not just today.” She confessed Shark Tank still drives virality every month, but admitted splurging on radio and film premieres despite fuzzy attribution because “it builds trust and perception.”

    And if consumer trust is wobbling, commerce itself isn’t slowing. Mascarenhas quipped that “quick commerce will continue disrupting retail for the next few years,” underscoring how founders now battle both shrinking consumer patience and multiplying competition.

    Wondrlab COO Sanju Menon, session chair, kept the banter flowing, but the takeaway was clear: in an age where every click is tracked, brand-building is about patience, authenticity, and choosing when to lean on dashboards versus when to lean into storytelling.

    As Anand put it, “It’s more expensive to acquire a new user than keep a repeat one. Storytelling and trust may not show up on a dashboard tomorrow, but six months down the line, they slash your acquisition costs by 25 per cent.”

    Attribution may be the age we live in, but as the CXOs unplugged, it’s still trust, traffic, and timeless storytelling that keep brands truly alive.

  • Wondrlab unveils “The Youngest Magician” campaign for Hettich

    Wondrlab unveils “The Youngest Magician” campaign for Hettich

    Mumbai: Wondrlab, a platform-first martech network, has launched a new campaign for Hettich, showcasing how the brand’s innovative furniture fittings solutions and built-in appliances can bring a touch of magic into everyday homes.

    Hettich, a legacy brand celebrated for its pioneering German technology and innovations, has long been the undisputed market leader in luxury home solutions in India. Their avant-garde furniture fittings seamlessly blend exceptional functionality with elegant design, enhancing the aesthetics and utility of modern living spaces.

    The objective of the campaign is to shift both industry and brand perceptions from purely functional considerations to creating an emotional connection that resonates deeply with consumers’ love for their homes and décor. Embracing Hettich’s global positioning of “Magical Interior Experiences,” Wondrlab, with the help of an 8-year-old magician, infuses a sense of wonder and enchantment into the campaign narrative.

    Speaking about the campaign, Hettich India & SAARC  CMO Jiteen Aggarwal said, “This campaign brings to life the transformative power of Hettich’s innovative fitting solutions and appliances, turning ordinary moments into magical experiences within living spaces. With its stylish imagery and dynamic execution, the campaign aims to elevate the brand’s aspirational appeal and showcase its commitment to enhancing lifestyles.”

    Commenting on the creative approach, Wondrlab Network CCO Amit Akali said, “Furniture fittings are often unnoticed heroes in our daily lives. We wanted to highlight how Hettich’s products subtly yet significantly enhance everyday experiences, filling life with a sense of magic. Using a magician allowed us to vividly demonstrate the functional elegance and transformative impact of Hettich’s solutions. We pushed the idea forward with the youngest magician, leveraging the playfulness of an 8-year-old boy. The products aided him in his performance and clearly showed what Hettich brings to homes – magic.”

    “The Youngest Magician” campaign is now live across various media platforms, inviting audiences to experience the everyday magic that Hettich brings into homes.

  • WondrLab Network acquires Polish agency Webtalk, Launches European Hub

    WondrLab Network acquires Polish agency Webtalk, Launches European Hub

    Mumbai: Wondrlab digital network, announces the acquisition of WebTalk. This strategic milestone marks Wondrlab’s fifth acquisition and its first international venture since its inception in 2020. The company has also announced the appointment of Jarek Ziebinski as chairman of the Supervisory Board of its European Hub in Poland.

    Founded in 2010, WebTalk, led by Michal Dunin, is a results-driven B2C digital marketing agency known for delivering outstanding outcomes in the Central and Eastern European (CEE) region. With a decade of experience, WebTalk, comprising 100 specialists, serves 40 clients including Kia Motors, BNP Paribas, Heinz, Bosch, Volkswagen, Total, and Siemens among others, in Poland, CEE, and central Asia. It offers a comprehensive suite of services including digital strategy, social media management, content creation, paid media oversight, and innovative e-commerce support. Going forward Michal Dunin will be responsible for managing the newly created Wondrlab’s European Hub in Poland.

    Jarek Zielinski, a renowned figure in the global advertising market comes with over three decades of experience in marketing, media, and advertising. His illustrious career includes significant roles at Leo Burnett, where he managed the agency’s network in Central and Eastern Europe and served as CEO and chairman of Leo Burnett Asia-Pacific. Jarek’s role as Global CEO of Publicis One at Publicis Groupe further underscores his proficiency in change management and large-scale business transformation.

    With the launch of Wondrlab’s European hub, clients gain immediate access to services, products, and platforms across key pillars: Digital Video, Content & Community, Digital Media & Data, and Digital Business Transformation. This strategic move aligns with Wondrlab’s commitment to holistic solutions and global brand offshoring, integrating e-commerce, production, and content management, paving the way for expansion into hubs like Vietnam and the Middle East.

    On the acquisition and Jarek’s appointment, Wondrlab Network founder & CEO Saurabh Varma said, “Historically, we have witnessed global companies acquiring Indian companies. The moment has arrived for Indian companies to acquire global companies. This is our time. Today signifies a crucial milestone in our journey towards establishing a world-class network that sets global standards from India. This is our fifth acquisition and in 36-48 months we’ll be looking at 21 more acquisitions. Our journey in Europe is just beginning. This is one of the many acquisitions we’ll be making in Poland. The way we are thinking about our global network is a function of not just products and services but also building strategic hubs based out of India, Poland, the Middle East, and Vietnam. Warsaw is one of the critical pillars toward building our global organization, and we couldn’t have found a better partner in Jarek and Michal to drive our global ambition. The WebTalk team will be deploying a lot of the tech created in India to create magic for clients in Poland, CEE, and across the world. It is an absolute pleasure that Jarek has chosen to be a part of Wondrlab’s growth journey. Jarek has been my mentor, boss, and friend for more than 15

    years and I possibly could not find a better guru to supercharge our global ambition. He’s played a key role in helping us kick-start our European hub, based in Warsaw with the acquisition of WebTalk. And we will aggressively follow this with acquisitions across our key verticals – Digital Video Content & Community, Digital Media & Data and Digital Business Transformation.”

    Sharing his thoughts on joining Wondrlab, Jarek Ziebinski, said, “I am genuinely thrilled by the dynamic synergy between Poland and India, two innovation hubs that perfectly align with our vision. I am particularly eager to contribute to Saurabh’s ambitious plan of building full-funnel agencies across our pillars. What this synergy offers our clients in Europe is immediate access to an abundance of exceptional talent and readily available technology – a resource that can be utilized instantaneously. This partnership provides us with a strategic advantage, offering our clients ready-made tech solutions that would have otherwise taken us years to develop. With our new partner in India, we have access to scalable resources and expertise in crucial areas of marketing technology. We now possess ready-made products that can be swiftly deployed across our European clients, marking a significant leap forward. I look forward to being an integral part of Wondrlab’s growth story and contributing to its transformative journey in redefining the digital marketing landscape.”

    WebTalk founder & managing director Michal Dunin said, “Becoming part of Wondrlab is an exhilarating new chapter for WebTalk. Wondrlab’s focus on platforms, product innovation, and leveraging tech provided by Wondrlab will greatly benefit our clients in the broader CEE region. Our focus remains on delivering exceptional value to our clients ensuring that they have immediate access to the fantastic platforms built by Wondrlab such as Wisr, Hector (a performance marketing tool to win on Amazon), and the Salesforce talent in Cymetrix, from the get-go. My immediate priority is enabling our clients to leverage innovative solutions right from the start, propelling their success in the dynamic digital landscape. I look forward to working with Jarek to identify and acquire companies in Poland which can help us become a compelling hub out of Warsaw.”

  • TATA AIG unveils with Ranbir Kapoor and Rohit Shetty, conceptualised by Wondrlab

    TATA AIG unveils with Ranbir Kapoor and Rohit Shetty, conceptualised by Wondrlab

    Mumbai: TATA AIG general insurance companies, released its latest campaign, “Expect the Expected,” featuring the dynamic actor-director duo of Bollywood, Ranbir Kapoor and Rohit Shetty, directed by Razneesh Ghai, AKA Razy. It’s a full funnel campaign, created and executed by Martech network, Wondrlab.  

    This innovative campaign is based on the brand’s ability to deliver on its promises in their entirety because with TATA AIG one is always expected to get complete claims.  

    Our campaign uses the humorous analogy of expecting the expected when it comes to tropes in a Rohit Shetty film and equates it to the similar certainty and expectedness from Tata AIG’s Health Insurance, where claims are expected to be complete as promised.

    Wondrlab co-founder and chief creative officer Amit Akali said “At Wondrlab, we believe that work that’s built on popular culture and conversations, is work that truly succeeds. Thus, getting Ranbir and Rohit together, the campaign not only entertains but also serves as a compelling reminder for individuals to secure their future with TATA AIG’s comprehensive insurance offerings through a blend of humour, action, and a touch of expected Bollywood magic. Crashing a few cars and breaking some bones, while we were at it!”

    TATA AIG Sr. vice president – digital business & marketing Riaan Rodrigues, expressed enthusiasm about the campaign, stating, “Tata AIG always believes in transparency. This belief is at the core of everything we do. Our fun new campaign brings it alive in a fresh and unexpected manner.”

  • Wondrlab’s remarkable 2023 journey paves the way for a bold 2024 expansion

    Wondrlab’s remarkable 2023 journey paves the way for a bold 2024 expansion

    Mumbai: As we reflect on the transformative year of 2023, marked by technological leaps, environmental endeavours, and global shifts, the stage is set for the unpredictable landscape of 2024. From the evolution of artificial intelligence to the urgent focus on climate action, our journey unfolds against a backdrop of innovation and challenges. Join us as we explore the highlights of the past and anticipate the dynamics that will shape our world in the coming year. Welcome to a brief overview of the year that was and the forecast for 2024.

    Here is the year-end quote below on behalf of Wondrlab’s managing partner & co-founder Rakesh Hinduja

    This was the third year of Wondrlab and the game is three times. We continue to strengthen our cultural foundation with a focus on people, product & profit – In that order. The Wondrlab family this year is over 400 people diverse and motivated to achieve newer benchmarks. Our product continues to be strategically effective, creatively engaging and full-funnel in the rollout, bar none. With the first 2 P’s being strong, Profit is always healthy. This year we also added a new P, three times office place to our Mumbai HQ, an open layout for fun, positivity and a wonderful vibe for people and products to thrive.  

    We continue to embrace digital transformation, we leveraged technology and data to deliver cutting-edge solutions, solidifying our differentiated offering in the industry. This was the first time we entered Cannes which resulted in a shortlist. A pivotal part of our strategic vision for 2023 was expanding our footprint beyond borders. The recent acquisition of Cymetrix marked a significant milestone. This not only strengthened our capabilities but also positioned us for exponential growth in the global market.  

    We want to solve not just do one thing well, we want to do whatever it takes for brands to win in today’s complex marketing world and do it all well.  

    As I reflect on the year, I am filled with optimism about our trajectory in 2024. Our plan includes further exploration of new markets and industry verticals. Strengthening client relationships remains a top priority, with an unwavering commitment to understanding evolving needs and delivering tailor-made solutions. To create genuine products that help businesses. As well as wins at the biggest awards stage.  

    Our platform-first and technology-centric approach continues to be at the forefront. The potential of augmented reality and virtual reality excites us, and we are poised to seamlessly integrate these into our offerings. We are moving rapidly towards our goal of becoming a world-class network based in India, with more strategic acquisitions on the horizon. As we expand our reach, capabilities, our resilient team dedication to strategic vision, it positions us not just to navigate challenges but to thrive in the ever-evolving business landscape.

  • From Startups to SaaS: Women Entrepreneurs’ impact on tech trends and beyond

    From Startups to SaaS: Women Entrepreneurs’ impact on tech trends and beyond

    Mumbai: Women’s Entrepreneurship Day (WED) is a global initiative celebrated annually on 19 November to recognise and empower women entrepreneurs worldwide. Established in 2014 by Wendy Diamond, an entrepreneur, author, and philanthropist, Women’s Entrepreneurship Day aims to highlight the significant contributions of women entrepreneurs to the global economy and promote gender equality in the business world.

    In the dynamic realms of technology and business, the role of women is increasingly pronounced and influential. Their impact is particularly notable in shaping the trajectory of these industries, where innovation, entrepreneurship, and a commitment to social responsibility converge. This intersection is marked by a wave of women entrepreneurs, leaders, and visionaries who are not only breaking through traditional barriers but are actively shaping the future of business.

    As technology continues to evolve, women are at the forefront, leading startups, driving disruptive innovations, and contributing to diverse sectors such as health tech, e-commerce, and social impact tech. Their leadership extends beyond the boardroom, with a focus on fostering diversity and inclusion, championing tech education, and actively participating in the investment landscape.

    Here’s what new-age entrepreneurs have to say about women entrepreneurs making significant contributions to the tech industry and staying ahead of trends in the business world

    Wondrlab, co-founder & managing partner Vandana Verma

    “As a co-founder of Wondrlab, India’s largest platform-first martech startup, the one accomplishment that fills me with both humility and pride is the creation of Wisr—a SaaS platform meticulously designed to uplift school infrastructure and elevate teacher salaries across India, all powered by the influence of brands. This journey has been nothing short of thrilling, and as a woman entrepreneur navigating the ever-evolving tech industry, the sense of accomplishment has been immensely gratifying.

    Remaining at the forefront of industry trends isn’t just a professional aspiration; it’s a resolute commitment to perpetual innovation. Through Wisr, our innovative SaaS platform seamlessly connecting brands with the enhancement of school infrastructure, my aim transcends mere contribution—it’s about making a lasting impact. As women entrepreneurs, we aren’t just participants in the business landscape; we are the architects of transformative change, actively shaping the trajectory of technology and business with a potent combination of resilience, visionary foresight, and an unyielding determination to redefine industry standards.”

    Vahan chief marketing advisor Saakshi Jain

    In my journey through the ever-changing tech scene, I’ve discovered that success relies on empathy and adaptability. Women entrepreneurs bring a unique blend of tech expertise and a human touch, comprehending both the advancements and the people behind them. This empathy helps spotlight trends close to home, resulting in products that genuinely matter.

    Flexibility is crucial as tech moves fast, and women entrepreneurs cultivate environments that welcome versatility and continual learning. Collaboration makes diverse teams ignite innovation and anticipate trends. In the tech world, women entrepreneurs are overcoming obstacles, shaping the future with innovative, flexible approaches.

    In AI, women carve out spaces with forward-thinking endeavors, giving importance to ethical considerations and challenging stereotypes. They’re ahead of the curve on business trends, demonstrating a keen understanding of consumer needs. In my tech journey, I’ve learned that it’s all about sensing the tech pulse while staying authentic.

    Women entrepreneurs bring this dynamic blend of tech smarts and a human touch, grasping the tech and the people behind it. It’s that empathy that helps identify trends that hit home, creating products that truly matter. When it comes to adaptability, it’s about navigating it, keeping things flexible, and never halting the learning process. We’re not just following business trends; we’re steering the ship with a sharp eye on what people truly need. Using AI with finesse for efficiency and exceptional user experiences, we’re altering the script and inspiring the next wave. It’s a human-first perspective; women entrepreneurs are propelling the change, leaving a mark and ensuring the road ahead in tech is all about diversity and inclusion

    Virtue Worldwide senior account director Shaily Parmar

    In the progressive world of Indian advertising, I am witnessing firsthand how women entrepreneurs are crafting a new narrative filled with creativity, resilience, and groundbreaking innovation. These incredible individuals are not just making waves; they are personally reshaping the entire landscape of our industry. Breaking through gender norms, they inspire me with their determination to create work that resonates deeply. In a traditionally male-dominated space, their stories resonate personally, inspiring a new era of inclusivity. These women aren’t just entrepreneurs; they are my mentors of change, personally shaping the future of creativity and inclusivity in the captivating world of advertising.

    BC Web Wise founder – MD Chaaya Baradhwaaj

    Women have showcased exceptional leadership, and have innovated and disrupted industries. Let’s look at some of the torchbearers. Falguni Nayar got beauty from e-commerce with Nykaa, Richa Kar  of Zivame did the same with lingerie. Shraddha Sharma’s Yourstory has become a powerful vehicle that inspires entrepreneurs with authentic real stories. Trishneet Arora of TAC Security, has established a powerful presence in the globe and it’s a pioneer in cyber security. The list goes on and it is heartening that the women leaders and disruptors are coming from all walks of life and extend through Bharat.

    Assiduus Global Inc founder & CEO Dr. Somdutta Singh

    “My entrepreneurial journey has been phenomenal, marked by triumphs over challenges that echo the resilience of women in business. In every opportunity I have created over adversity has become a testament to my indomitable spirit and of women in the business. Whether faced with gender biases, skepticism, or barriers, every triumph became a resounding declaration that women can surmount any obstacle set before them. These victories are not just personal milestones but a collective anthem, resonating with the resilience that defines women in business.

    Securing funding for women-led ventures proved to be a formidable challenge, one that demanded strategic acumen and unyielding determination. The financial landscape has historically favored male-dominated industries, and breaking through this bias required not only a robust business plan but also the courage to challenge the status quo. As a first-generation woman entrepreneur, the journey was characterized by a delicate connection between perseverance and empowerment. Every rejection letter was a call to refine and reinforce my vision, turning setbacks into stepping stones toward a more inclusive entrepreneurial landscape.

    Naturally, being a trailblazer as a first-generation woman entrepreneur meant confronting entrenched stereotypes head-on. The societal narrative surrounding women in business often carried preconceived notions that needed dismantling. It involved proving that competence knows no gender, and success is not limited by traditional expectations. The empowerment derived from shattering these stereotypes was not just personal; it contributed to a broader cultural shift, challenging conventional norms and paving the way for future generations of women to chart their own entrepreneurial paths.

    I discovered that strength is not solely defined by overcoming obstacles. It also involves staying true to oneself amidst adversity. Embracing my unique perspective as a woman in the entrepreneurial realm became a source of strength in itself. The power to create change lies not in conformity but in embracing the diversity of thought and approach that women bring to the table. Being oneself became a mantra, a reminder that authenticity breeds resilience. Creating a solid support network was not just a strategic move but a lifeline during the stormy seas of entrepreneurship. Expressing gratitude for each lesson, setback, and triumph became a grounding force, fostering humility and perspective. And perhaps most importantly, not being too hard on oneself emerged as a crucial lesson in self-compassion, recognising that the journey is as significant as the destination.”

  • Wondrlab elevates dynamic content focus with Dimple Dugar as head

    Wondrlab elevates dynamic content focus with Dimple Dugar as head

    Mumbai: Wondrlab foremost platform-first global digital network, has today announced the appointment of Dimple Dugar as dynamic content head for the network. This strategic move aligns with Wondrlab’s mission to drive dynamic or fast content production and reinforces its commitment to pioneering marketing solutions in the ever-evolving media landscape.

    With over 16 years of experience, Dimple is a seasoned filmmaker and producer. She’s known for creating fast contextualised content at scale, which is the need of the hour in today’s dynamic marketing and content industry. Prior to joining WL, she has worn multiple hats from being an entrepreneur to corporate stints including creative director, head of content & production, brand solutions, (Sn. consultant) First post-Studio, Network 18.

    Wondrlab co-founder and managing partner Rakesh Hinduja said, “Recognising the paramount importance of dynamic and fast-evolving content in today’s marketing landscape, we are excited to welcome Dimple to our team. Her extensive experience in Dynamic content and production will be a driving force in propelling our content strategies to the next level. We welcome her and look forward to a fruitful partnership as we navigate the ever-changing dynamics of the content world.”

    Wondrlab the newly appointed dynamic content head Dimple Dugar commented, “It is an exciting opportunity to be working with Wondrlab, and I look forward to the challenges and opportunities Wondrlab will offer me. Currently, the company is India’s first marketing tech network and has many renowned clients on board. I am looking forward to developing the Dynamic content part to expand the existing business of Wondrlab and hope to bring in a more structured approach to its entire business ecosystem.”  

    Dimple Dugar’s appointment is set to inject fresh creativity and innovation into Wondrlab’s Dynamic content strategy and production, marking a significant milestone in the company’s ongoing journey of transformation and growth. 

  • Guest Article: We are obsessed with platforms & clients

    Guest Article: We are obsessed with platforms & clients

    Mumbai: Digital platforms change how we consume and provide digital products and services. Digital platforms comprising technical infrastructures and their ecosystems of social actors continue to disrupt entire industries. They evolve by leveraging the latest and the best of innovations and continuously learn from the data that resides on it.

    Platforms are where – consumers, users, companies, institutions and for that matter, all stake-holder seek information, create, operate, transact, communicate and engage. Some platforms are outward-facing ie consumer or user-facing, while others help in digitalising or automating operations.

    Effectively transforming an organisation of any nature or scale is impossible without creating a customised ecosystem. Critically there is a need for one to assess in depth the power and constraints of each platform – even if they are all available. It is like – a great dish cannot be guaranteed in spite of all the exotic ingredients that may be available. You need the right recipe and need to have the ability to cook it to perfection. Most business leaders especially those whose key mandate is to digitally transform or innovate their businesses – cite that, choosing the right platforms in the context of their category, business life stage, budgets etc, is the toughest decision that they have to make. Massive blunders are commonplace – as the decision is so complex.

    The other side of the coin is that consumers consume on platforms. They switch from one to another or are simultaneously ‘on’ more than many. Their preference for platforms changes depending on their, purpose, mood, intent, objective, time of the day or familiarity. Essentially the gratification that they seek and the way they interact with and behave on the platform are vastly different – some can be predicted and rest that need a real-time response to their cues. The choice of the brand on which platforms to launch, build desirability or merely promote their products and services is equally complex.

    A deep knowledge of platforms, choosing the right ones, and stitching them all together in a seamless ecosystem to drive superlative consumer (user) experiences and achieve higher organisational productivity is now a common (and perhaps the most important) KPI for all business leaders, across the organisation, irrespective of their domain expertise or functional responsibilities.

    At Wondrlab we are obsessed with platforms. We invest all the time and money, and sweat, in acquiring and developing deep platform expertise, so that we can deliver platform-first solutions to our customers and hand-hold them through their journey of creating and running a unique transformational ecosystem across marketing and business. Our engagement with each one of them is aimed at delivering simplicity on the other side of complexity.

    Our most recent acquisition of Cymetrix a leading salesforce consulting and data analytics company is driven by this obsession. Leveraging salesforces’ customer 360 platform play and combining it with our already acquired platform capabilities in digital content, digital media and influencer marketing we are delivering transformative solutions to clients combining AI+data+CRM+content+media. Needless to say simply!

    This article has been authored by Wondrlab Technologies CEO Rajesh Ghatge.

  • Anchor reinforces leadership in load bearing with a new brand film

    Anchor reinforces leadership in load bearing with a new brand film

    Mumbai: Anchor by Panasonic, one of India’s leading manufacturers of electricals

    has launched a new film cementing its position as a leader when it comes to load bearing.

    The campaign was conceived for the ongoing cricket season and uses a very insightful story to land the importance of the product offerings. Indians are anyway very socially connected people.

    This sense of community gets further amplified when it comes to Cricket.

    In any locality, housing society, or circle of friends, there is always that one home that plays host to all the big matches. The viewing parties albeit always fun, come with their share of eccentric characters, over-friendly neighbours and friends who not just use, but abuse the hospitality of this host.

    In a light-hearted way, this film showcases how these gatherings often lead to an excessive spike in the electric load.

    Sunil Narula, Senior VP – sales & marketing said “The Wondrlab team has excelled in vividly showcasing our category. At Anchor by Panasonic, our steadfast belief has always been to offer our consumers top-quality, technologically advanced products. With this latest campaign, we’ve elevated our brand positioning, further emphasizing our industry leadership.”

    Wondrlab co-founder and chief creative officer Amit Akali said, “Historically, wires, MCBs and switches have been a low-involvement category for the consumer. The creative challenge here was to bring Anchor by Panasonic’s load-bearing products to the fore in an engaging manner. We operated on a quintessentially Indian insight of being magnanimous and welcoming of our near and dear ones, irrespective of the load that comes with it, electric load included. In the film, we have portrayed an endearingly relatable instance centred around communal cricket-watching and contextual occasion.”

    The Switches, MCBs, and Wires from Anchor by Panasonic are made with Japanese Technology that empowers them to bear these excessive loads and thereby make such wonderful events just that, wonderful.