Tag: Wonder Woman

  • The ‘Wonder Women’ in marketing

    The ‘Wonder Women’ in marketing

    Mumbai: Women across various corporate circles have always waded through the additional challenges life threw at them. Being professional leaders, mothers, homemakers, they played a pivotal role in achieving their all roles and responsibilities. These are the women who truly inspire millions of other women and have broken the glass ceiling.

    Like the popular character from American comic books published by DC Comics – ‘Wonder Woman,’ their role was no less when it came to ensuring the organisations sail through the difficult times while keeping their workforce motivated.

    The real-life powerhouse women leaders are very similar to a modern-day ‘Wonder Women’, and their inspiring stories instil a sense of empowerment and self-belief that one can take on the world.

    DBS Bank India executive director and head-group strategic marketing and communications Shoma Narayanan says her ‘Wonder Woman’ moment was when Harlequin’s first book was released globally. “I was more excited than I can say. But I feel my mother has been my number one ‘Wonder Woman’. Growing up, I have always admired how she balanced her work as a teacher, with responsibilities at home and her passion for music,” says Narayanan, who has carved a niche for herself in the industry with her exceptional work.

    Bisleri International director-marketing and business development Anjana Ghosh is another such multi-faceted women leader who has made a mark for herself through her work. Reminiscing about her journey, Ghosh says, “I remember the moment when I first walked into a crowd of workers who were raising slogans against the management. It was the first time I ever addressed a gathering. The workers heard me out of respect for a woman and believed that I could address their problem. They eventually called off the strike, but that moment gave me a sense of power as a woman.”

    Ghosh’s inspiration comes from several women who have struggled against odds to rise to fulfil their dreams. “I especially admire women who achieved a status in life against all odds. Indian gymnasts Dipa Karmarkar and Avani Sabade are a few among many who inspire me,” she adds.

    However, the achievements were not easy to come by for either of them and like all women, they persisted. But if they were ever given an opportunity to bring a change like a ‘Wonder Woman’, they wouldn’t hesitate to ensure the path gets easier for others. “That would be the day! I would remove the many barriers, both actual and self-imposed, that women face,” says Narayanan.

    However, Ghosh adds one more wish to the list. “If I were a ‘Wonder Woman,’ I would ensure that our country becomes ‘Swachh Bharat’ in the true sense,” she says.

    The Indian television premiere of “Wonder Woman 1984” is set to take place on Movies Now, MNX, and MN+ on 31 October at 1 p.m. and 9 p.m.

  • Spotify, Warner Bros and DC announce multi-year partnership to produce original podcast slate

    Spotify, Warner Bros and DC announce multi-year partnership to produce original podcast slate

    NEW DELHI: In a collaborative and innovative effort to further increase premium content offerings for consumers, Spotify, Warner Bros and DC (the home of Superman, Batman, Wonder Woman, Harley Quinn, The Joker and many more iconic DC Super Heroes and Super-Villains) today announced a new multi-year deal to produce and distribute an original slate of narrative scripted podcasts, marking the first pact of its kind between the companies. 

    Spotify, the world’s leading audio streaming subscription service, is committed to an annual slate of new dramatic and comedic podcasts that Warner Bros. will develop and produce. Under terms of the deal, Spotify will have a first look at original scripted narrative DC podcasts, including new shows based on the vast universe of premier, iconic DC characters. The initial slate of projects under the partnership will also tap into Warner Bros.’ broader collection of timeless titles for additional series. 

    In addition to producing narratives based on existing characters and established franchises from across Warner Bros. and DC, the companies will also collaborate to create new programming from original intellectual property.

    On the Warner Bros. side, the partnership will be managed through a cross-divisional effort led by Peter Girardi and Robert Steele, who will co-develop and produce the programming in collaboration with Spotify, which will be responsible for the marketing, advertising, and distribution of the shows exclusively on its platform. Girardi — executive vice president of Blue Ribbon Content and of alternative programming at Warner Bros. Animation — will serve as the creative lead, and Steele — senior vice president, business strategy and operations, Warner Bros. Digital Networks — will spearhead strategic business aspects of the partnership for the Studio.

    “As we continue to see explosive growth in podcasting around the world, we are thrilled to partner with Warner Bros. to build this slate of programming drawn from the worlds of DC and WB,” commented Dawn Ostroff, chief content and advertising business officer, Spotify, who continued: “We could not be more excited to be working with Robert, Peter and the entire Warner Bros. and DC teams to deliver new exclusive stories to the more than 286 million Spotify users.”

    “Warner Bros. has been synonymous with compelling and unforgettable storytelling for nearly a century, and we’re continuing to expand that legacy across all types of media platforms for our fans,” said Robert Steele and Peter Girardi, in a joint statement. “Spotify’s deep engagement with its consumers and commitment to prioritizing their podcast vertical makes them an ideal partner in this endeavor. We’re excited to bring beloved characters and franchises from DC and Warner Bros. into this new world and to use our storytelling prowess to redefine what’s possible in the scripted audio space.”

    The agreement with Spotify continues Warner Bros.’ commitment to storytelling across all platforms and builds upon a January 2020 first-look deal WBDN announced with Rainy Day Podcasts — a new company formed by Jagged Films partners Mick Jagger & Victoria Pearman (“Shine a Light,” “Get on Up,” “Vinyl,” “Enigma”), producer Steve Bing (“The Polar Express,” “Marley,” “Neil Young: Heart of Gold,” “Shine a Light”), and Oscar®-nominated writer Josh Olson (“A History of Violence”) — to produce a slate of original narrative podcasts.

  • This March Gal Gadot comes to your television screen as wonder woman exclusively on HBO & HBO HD on 25th march

    This March Gal Gadot comes to your television screen as wonder woman exclusively on HBO & HBO HD on 25th march

    MUMBAI: This March, fix your date with Gal Gadot – who plays DC Comics character Wonder Woman – an Amazonian warrior in training, leaves home to fight a war, discovering her full powers and true destiny. HBO and HBO HD, home to the biggest Hollywood blockbusters, is excited to Premiere Wonder Woman in the month where the entire World celebrates International Women’s Day. Bringing the first ever Woman superhero story from DC Comics’ expanded universe, ‘Wonder Woman’ is our way to celebrate this month.

    The epic action adventure premier, co-powered by Levis & Kellogg Muesli, is a treat for fans as director Patty Jenkins takes the audience through Wonder Woman’s origin, told in a flashback that traces the demi-goddess’s evolution from an idealistic, innocent girl to a powerful vigilante saving mortals. Talented Israeli actor Gal Gadot steals millions of hearts, as she effortlessly portrays her transformation from an Amazonian Warrior Princess to Wonder Woman. The female actor-director duo has dished out the 3rd most successful movie of 2017 at the box-office.

    And that’s not all. HBO and HBO HD are geared up to take the excitement up a notch. In the lead up to the film premier, from 9th to 13th March, fans and viewers can participate in a fantastic #SheIsWonderWoman contest on Facebook, Instagram and Twitter! All fans need to do, is ‘Upload a picture with the person who is Wonder Woman to them, and explaining why’ in less than 250 words. There resides a strong sense of power, courage, grace and Wonder in every woman – and the contest celebrates exactly that! Being a contest, which touches the emotional chord of the viewers, the gratification is a money can’t buy experience. Three lucky winners would get a golden chance to be featured on HBO & HBO HD during the Television premiere of the movie along with a staycation with their Wonder Woman. During the contest period we would have 5 lucky winners daily, who will get gift vouchers from HBO! The shortlisted entries will be a part of the music video which will be aired at the end of the movie.

    Experience the journey of the lasso-wielding superhero, Wonder Woman, as she traverses from the familiar cocoon of The Paradise Islands to the uncharted territory of human battleground. Tune in to HBO and HBO HD, and experience the magic of Wonder Woman only on Sunday, 25th March, 1pm and 9pm.

  • Time Warner numbers up on higher subscription, content fees

    Time Warner numbers up on higher subscription, content fees

    BENGALURU: Time Warner Inc (Time Warner) reported increase in revenue and operating income due to growth across these parameters by all its businesses-Turner, Home Box Office (HBO) and Warner Bros-for the year and quarter ended 31 December 2017 (FY 2017, the year under review; Q4 2018, the quarter under review). Time Warner’s total revenue for FY 2017 increased by 6.7 per cent to USD 31,271 million from USD 29,318 million in FY 2016. Total revenue expanded by 9.1 per cent year-over year (y-o-y) for Q4 2017 to USD 8,611 million from USD 7,891 million in Q4 2016. Operating income increased by 4.9 per cent in FY 2017 to USD 7,920 million from USD 7,547 million in FY 2016. Operating income in Q4 2018 increased by 12.8 per cent yoy to USD 1,907 million.

    The company says in its investor release that revenue in FY 2017 benefitted from increases of 13 per cent (USD752 million) in subscription revenue and 11 per cent (USD74 million) in content and other revenue, partially offset by a decrease of 2 per cent (USD109 million) in advertising revenue. The increase in subscription revenue was due to higher domestic rates and growth at Turner’s international networks, partially offset by lower domestic subscribers. Content and other revenue increased due to higher licensing revenue. The decline in advertising revenue was primarily due to lower delivery at Turner’s domestic entertainment networks and the comparison to Turner’s networks airing the NCAA Division I Men’s Basketball National Championship and Final Four games in the prior year, partially offset by increase in Turner’s news businesses and growth in its international networks.

    Operating income in FY 2017 improved due to the increase in revenue, partially offset by higher expenses, including increased programming and marketing costs. Programming costs grew by 12 per cent primarily due to higher costs related to the first year of Turner’s new agreement with the NBA. The increase in marketing costs was mainly to support original series on Turner’s domestic entertainment networks.

    Revenue in Q4 2017 grew due to due to increases of 14 per cent (USD 204 million) in subscription revenue, 32 per cent (USD 55 million) in content and other revenue and 2 per cent (USD 26 million) in advertising revenue. Subscription revenue benefitted from higher domestic rates and growth at Turner’s international networks, partially offset by lower domestic subscribers. Content and other revenue increased primarily due to higher licensing revenue. The increase in advertising revenue was due to higher revenue associated with MLB postseason games and growth at Turner’s international networks, partially offset by a decline at Turner’s news businesses related to the comparison to last year’s US presidential election.

    Increase of operating income in Q4 2017 reflected revenue growth partially offset by higher expenses, including increased programming costs. Programming expenses grew by 10 per cent mainly due to higher costs associated with airing MLB post-season games.

    Time Warner chairman and chief executive officer Jeff Bewkes said: “We had another very successful year in 2017, achieving our financial goals thanks to the great creative and programming excellence across Time Warner. All three of our operating divisions increased revenue and profits while also investing to capitalize on the growing demand for the most creative and compelling content as well as new ways to deliver it to audiences worldwide. Warner Bros. had its best year ever at the global box office with its films grossing over USD5 billion in box office receipts, led by hits like Wonder Woman, It and Dunkirk, which received eight Academy Award nominations, including for Best Picture. Warner Bros. also remains the number 1 supplier of television shows for the broadcast networks, and saw continued growth in games with franchise releases Middle-earth: Shadow of War and Injustice 2.”

  • Warner & DC Entertainment launch websites for kids

    Warner & DC Entertainment launch websites for kids

    MUMBAI: Warner Bros. Consumer Products (WBCP) and DC Entertainment have launched three new entertainment destinations for kids namely ScoobyDoo.com, LooneyTunes.com and DCKids.com that will engage fans with all their favorite Warner Bros. characters and DC Comics Super Heroes in a dynamic immersive experience, featuring original new content.

     

    “Now, more than ever, providing universal access to a world of content is key to engaging even our youngest fans. We are excited to offer this new entertainment experience that delivers fun and engagement for kids across multiple digital platforms,” said Warner Bros. Consumer Products executive vice president Karen McTier.

     

    With key interactive features designed to offer exciting content to kids any time they want from any Internet-connected device in the format they have grown to expect in today’s digital environment, ScoobyDoo.com, LooneyTunes.com and DCKids.com are now launched and will allow kids to experience immersive worlds 24/7 and connect with Warner Bros.’ beloved franchise animation characters and the famed universe of DC Comics.

     

    The WB Kids character driven environments, ScoobyDoo.com and LooneyTunes.com, will inspire imagination and encourage interaction with many of Warner Bros.’ most recognizable franchise animation characters, including Bugs Bunny, Daffy Duck, Scooby-Doo, Shaggy and the Gang, engaged through fan-favorite content, exclusive videos, interactive and downloadable activities, comics and exciting games.

     

    “With DCKids.com our goal is to provide a kids-focused online destination that delivers unparalleled access to our iconic characters such as Batman, Superman and Wonder Woman in a way that is fun, engaging and appropriate for our younger fans. We know kids have an affinity for our characters, and that interacting with DC Super Heroes can be inspirational and a powerful source of imagination and play,” said DC Entertainment SVP marketing and global franchise management Amit Desai.

     

    DCKids.com will feature DC Comics’ Super Heroes, including Batman, Superman, Wonder Woman and more, in exciting games and interactive ways to play. Original digital shorts from Batman Unlimited and DC Super Friends will be featured on the site.

     

    Developed for kids aged 4-11, the discoverable digital ecosystem offers relatable entertainment for kids through these immersive worlds that feature components such as original content, videos, downloadable activities, games, quizzes and contests. Additionally, an international market rollout in Australia, Brazil, France, Germany, Italy, Mexico, Portugal, Russia, Spain and the UK is planned for the coming months.