Tag: Women’s Day

  • Women’s Day programming on Star World

    Women’s Day programming on Star World

    MUMBAI: Did you know – Julia Louis-Dreyfus broke her own record at the Emmys to become the actor with the highest Emmy wins and the only actor to ever have won six consecutive times for the same role, for her show VEEP. Viola Davis is the only black actor to have ever won the Tony, Emmy and Oscar! Meryl Streep has yet again broken her own record to become the most nominated actor in the history of the Academy Awards!

    These are not only Tinsel Town’s most powerful women but also essay women of tremendous substance on the small and big screen! With International Women’s Day right around the corner, Star World, India’s leading English Entertainment channel, is all set to take up the mammoth task of exposing viewers to a world that is conquered by powerful and talented women!

    Star World will showcase some of the most critically acclaimed and award-winning shows that are being led by women on television all throughout March! With a surprising twist, the channel will take its quest for celebration higher by also showcasing three women-led movies back-to-back on Women’s Day!

    Oscar winners Meryl Streep and Anne Hathaway come together to leave their mark in the fashion industry in The Devil Wears Prada that will kick-start the Women’s Day line-up on 8th March at 12 PM.

    Watch leading ladies Cameron Diaz, Drew Barrymore and Lucy Liu kick some butt in the era’s first big women-dominating blockbuster action movie – Charlie’s Angels that will continue the Women’s Day line-up on Star World at 2 PM!

    Culminating the movie line-up on the channel is The Tourist that will air at 4 PM. With a sultry, power-packed performance by actor, humanist and Hollywood’s talent powerhouse Angelina Jolie, Star World celebrates her achievements through the showcasing of this compelling romantic thriller, ideal for a Women’s Day watch.

    That’s not all. The channel that is known for airing some of the best, most award-winning content on television will celebrate women all month!

    Commencing the month-long, weekend line-up is the multiple award-winning, political satire comedy series VEEP on 2nd & 3rd March from 12 PM onwards starring one of the most celebrated television actors and comedians, Julia Louis-Dreyfus. As protagonist of the series, Dreyfus plays US Vice President Selina Meyer, a role has won her international acclaim from audiences, critics and award juries alike.

    Want another inspirational show to rejoice womanhood? What better way than showcase the story of the first woman to break the gender barrier in Major League Baseball! Pitch will air on 10th & 11th March from 12 PM onwards.

    Max and Caroline’s unfailing chemistry and saucy humour is a testament to lasting bonds between women world over. Catch these feisty women as they embark on a priceless adventure while waiting tables and planning their mega-successful cupcake venture on 2 Broke Girls on 17th & 18th March from 12 PM onwards!

    What happens when two of Hollywood’s most prominent, highest paid, award-winning women performers butt heads? Catastrophe. Star World will drum up the drama with Ryan Murphy’s Feud: Bette and Joan starring an all-women powerhouse of acting talent including Susan Sarandon, Jessica Lange and Catherine Zeta Jones. Feud: Bette and Joan will air on 24th & 25th March from 12 PM onwards.

    Other series on Star World this March, fronted by women and for women include the Priyanka Chopra starrer ‘Quantico’, Stana Katic’s ‘Castle’, Claire Danes-led ‘Homeland’, Mandy Moore starrer ‘This Is Us’ and Viola Davis’ ‘How To Get Away with Murder’!

    From politics to comedy, films to television, corporates to contemporary art, women are at the forefront of all industries today. So, let’s celebrate some of the most remarkable actors on television and the contributions they have made in empowering real women through reel characters all March only on Star World!

  • #EveryDayIsWomensDay communicated in a Span

    MUMBAI: In honour of International Women’s Day, Span Communications has released a video to highlight the social issues pertaining to women and promote the principles of Women’s Day each day.

    As part of our #EveryDayIsWomensDay campaign, Span implores the viewers to respect the notion of women that International Women’s Day brings forward and carry the sentiment as a social behavior and not just a celebratory occasion.

    Span has launched the video highlighting the hypocrisies of the day that aims to promote women empowerment. International Women’s Day is intended to draw attention to the social, political, and economic successes of women. However, the short-sightedness of the people to limit the attention to a single day, while violating its principles on all other days, has long been an issue of concern.

    Through this video, Span resolves to address this issue while promoting the need for empowering women every day. The video adopts a rather satirical theme, featuring women express their views sarcastically on various aspects of the day, including how women are adored and adored in all their glory, how respect befalls from the unlikeliest corners, how their success is celebrated across the globe, and how all is simply forgotten when the clock strikes midnight.

    In the video, women address the things that are wrong outside Women’s Day and question the viewers on why the women of the society are basked in glory on this one day in particular when they face the discriminatory brunt on the rest of the days.

    In light of the recent violations against women, including mass molestation in Bangalore and multiple rape cases in Uttar Pradesh, the video sends out an important message on women safety in India.

    The video delineates why it is imperative to break away with this mentality and focus on the real causes for such incidents – misplaced sense of patriarchy in the society, lack of education and poor conditioning of men in the society. It implores the viewers to respect the notion of women that International Women’s Day brings forward and carry the sentiment each and every day.

  • JSW celebrates women’s victory with Sakshi Malik

    MUMBAI: This year, on International working Women’s Day, JSW is taking this opportunity to celebrate the struggles and victories of every woman, every single day, in a campaign featuring Sakshi Malik — #EveryWomanStrong.

    It is easy to celebrate known achievers, but we strongly believe that for every woman who makes it to the spotlight, there are many more who continue to fight across every walk of life. Taking the next step from the Geeta Phogat ‘Will of steel’ campaign, this story is told through the voice and face of Sakshi Malik, India’s pride at the 2016 Olympic. The narrative salutes every Sakshi and infact all women who emerge winners every single day. So in it’s true spirit, this campaign is not just for Women’s Day, it’s for every day…every woman’s day.

    With Sakshi Malik as the face of the campaign, the idea is to salute the strength of every Sakshi, and hence every woman. The JSW brand has a focused approach to women’s empowerment across the country through their ‘Janam Se Janani Tak’ initiative run by JSW foundation. Under this initiative, the brand empowers women across 1000 villages in 9 states to stand strong every day.

    Ogilvy Mumbai executive creative director Sukesh Nayak said, “‘Janam se Janani Tak’ supports every woman across small villages to stand strong. The idea of Sakshi saluting every Sakshi who fights like her every day and emerges a winner is a perfect way to launch the

    #EveryWomanStrong initiative.

  • Healthy lifestyle on Women’s Day

    MUMBAI: A leading Finnish brand Tango has launched a wide range of most accurate and high quality Fitness Trackers “Wellness Motivator” in India.This could be a perfect gift for your women.

    Life becomes meaningless without the wonderful women we have in our life. Woman is one who brings cheers and happiness on our faces in various ways, as a mother, sister, daughter or a wife. A woman is defined by tenderness, love, affection and care. Make your women feel special on this International Women’s Day and gift her healthy Lifestyle. This year gift them motivation of health with Tango wellness motivator, the range of European fitness trackers.

    The world’s most accurate fitness bands are now available in India. It motivates people to stay fit and achieve a healthy lifestyle. The tracker is CE certified and is the most accurate among the available brands in the market. It provides the 24 hour activity details of step counts, distance travelled, calories burned and sleep hours. The band has a high-resolution and sunlight-readable display. The band gets sync with the app Act2Fit2 at the push of a button which also helps the user to post the activity data on social networking sites.

    And to make your life more hassle free, you don’t need to charge the band for upto 3-4 weeks once completely charged. The wear and water resistant feature allows the person to use the band 24*7. The range of its vibrant colors will make you fall in love with it.

    On the occasion of International Women day, the fitness band is available at major e-commerce sites like Amazon, Flipkart and Tangoworld.in.

    Campaign: Women’s day special – Tango has launched an innovative campaign for women in which they just need to write their fitness funda/mantra creatively in exact 8 words #Act2fitwomen #Tangofit #stayfit #liveyoung #Gotango #Liveyoung #live the tangolife and post it on Tango’s Facebook Page and the best 8 mantras will get the Tango wellness motivator at just INR 8 which has a market cost of INR 4990.

  • ‘Thank Her Everyday’ this International Day

    MUMBAI: Recognising the unparalleled contribution of the lady domestic help, a unique campaign is being run by Roposo on this International Women’s day wherein they urge us to thank our domestic help. Supported by a special hashtag, it is being widely used on the social media platform.

    Roposo, one of India’s favourite fashion social network, is set for another offbeat women’s day celebration. The platform has planned a campaign to acknowledge and honour the unsung female domestic help. This Women’s Day campaign will focus on thanking these women for their invaluable and soulful contributions to all our lives.

    Every Indian household today has a female help to assist with the daily chores and look after the needs of all the family members. These women are the support pillars of our everyday lives but are often not given due credit and gratitude. With the objective to recognise the hard work of these wonderful women in our lives, the fashion network is starting a social media campaign providing everyone with a platform to express their heartfelt gratitude towards these female heroes. Users can upload happy images with their domestic helps with a few humble lines of appreciation, adding #ThankHerEveryday.

    Roposo co-founder and CEO Mayank Bhangadia said, “Women across all strata need to be recognised for their hard work and feat. Female domestic helps form a vital part of our daily routine, and most of us find it difficult to function without them. This year’s Women’s Day campaign is our little effort to get people to recognise the good work of these women. Hope to see a great number of users expressing their gratitude towards their female domestic helps through the platform.”

    Roposo social media manager Ravneet Kaur said, “Female staff in urban Indian homes is not an uncommon sight. I would like to believe that all of us, including our family and friends, treat them in a fair, just and warm manner. However, there are a lot of people who don’t, and what they don’t realise is that these women form the backbone of our daily lives. This Women’s Day campaign is centred around highlighting and thanking these women for their unmatched kindness and hard work.”

  • Star Plus brings ‘Nayi Soch’ with Aamir for Women’s day

    MUMBAI: Star India has constantly endeavoured to inspire social change through its thought-provoking programming, and this mission is reflected in the journey of its ‘Nayi Soch’ (new thinking) campaigns, which have continued to positively impact millions of lives.

    In further pursuit of its mission to spark social change through its ‘Nayi Soch’ campaign, Star Plus has released the next chapter in the inspirational series — a special Women’s Day communication featuring none other than superstar Aamir Khan. Created by Ogilvy and directed by Nitesh Tiwari of Dangal fame, the Women’s Day special of ‘Nayi Soch’ puts the spotlight on one of the nation’s biggest social issues of gender inequality and takes it head on.  

    Star India chairman & CEO Uday Shankar says, ”We at Star believe that daughters are equally capable to bring laurels to their families and society. Our latest Nayi Soch film reflects this confidence. It not only questions the gender discrimination that still exists, but also iterates our belief that it is time for fathers to step up and inspire their daughters with confidence and self-belief. Aamir Khan brings great credibility and empathy to the role of a father whose progressive thinking gives his daughters the freedom to flourish.”

     https://we.tl/HKf5rwB013

    The brand film showcases Aamir as a small-town, middle-class but new-age father who is progressive and confident that his daughters will take ahead the legacy of his business. The symbolic act of naming the store ”And Daughters” is a global first in thought and establishes a positive role model that could potentially have a ripple effect on society.

    Khan asserted, ”I think it is a great initiative by Star Plus. The film is a tribute to all the proud dads and their daughters who became the beacons of change.”

    The film ends with the thought-provoking line, “Kaamyabi na ladka dekhti hai na ladki. Kaamyabi sirf soch dekhti hai.” (Success does not consider whether one is a boy or girl; it only takes powerful thoughts into account).

     

  • E-commerce giants dish out swanky offers this Women’s Day and Mahashivratri

    E-commerce giants dish out swanky offers this Women’s Day and Mahashivratri

    MUMBAI: E-commerce giants normally lure customers through various discount offers throughout the year, and then there are festival and other special days when these companies offer customers exclusive discounts. This Mahashivratri and Women’s day companies have found yet another reason to attract more shoppers in order to boost sales and traffic onto their websites and apps by offering high discount rates. Some of these websites include E-commerce players like Flipkart.com, Paytm.com,Snapdeal.com, Cashkaro.com, Sendmygifts.com, Cubishop.com, Shoppingoutlet.in, Healthians. The online eyewear portal Lenskart.com is supporting women by donating 2.5 percent of total sale towards women empowerment.

    Mobile e-commerce and virtual wallet company Paytm.com has come up with exclusive deals by offering flat 30 percent cashback on premium watch brands for women and up to 50 percent cashback on the bestselling products. Taking off from its ‘Big Billion Day’ a couple of years ago and last year, Flipkart.com has come up with Big Shopping Day from the seventh to the ninth of March and customers can avail up to 20 percent off plus an extra 10 percent off on transactions through SBI cards.

    Cashback and coupons website like Cashkaro.com are offering high discounts between 50 and 80 per cent rates plus cashback and rewards on purchase of any item on Women’s day on any purchase through Amazon.in and  Askmegrocery.com. In addition to this, Cashkaro is also offering upto10.2 percent reward on purchase of item through Flipkart.com.

    For Mahashivratri, Askmegrocery.com and PepperTap.com have a flat 10 percent off on grocery items.

    Customers can avail a deal of their choice on Snapdeal.com, while women’s apparel, footwear and accessories have up to 25 percent off. Beauty and personal care products are available with discounts between 50 and 70 percent.

    In order to make women’s day special, Sendmygifts.com offers presents with discounts of up to 55 per cent for orders worth Rs 500 or more, plus 15 percent extra off on flowers, cakes and combos and 10 percent off on non-perishable products. 

    Cubishop.com, the marketplace for the consumer electronics industry is offering portable mini bluetooth stereo S10 music speakers for just Rs 350 and mono bluetooth headset worth Rs 275. Meanwhile Shoppingoutlet.in is offering beats pill multicolor bluetooth portable speaker OEM worth Rs 1,199 and JBL micro wireless speaker for Rs 1,399.

  • E-commerce giants dish out swanky offers this Women’s Day and Mahashivratri

    E-commerce giants dish out swanky offers this Women’s Day and Mahashivratri

    MUMBAI: E-commerce giants normally lure customers through various discount offers throughout the year, and then there are festival and other special days when these companies offer customers exclusive discounts. This Mahashivratri and Women’s day companies have found yet another reason to attract more shoppers in order to boost sales and traffic onto their websites and apps by offering high discount rates. Some of these websites include E-commerce players like Flipkart.com, Paytm.com,Snapdeal.com, Cashkaro.com, Sendmygifts.com, Cubishop.com, Shoppingoutlet.in, Healthians. The online eyewear portal Lenskart.com is supporting women by donating 2.5 percent of total sale towards women empowerment.

    Mobile e-commerce and virtual wallet company Paytm.com has come up with exclusive deals by offering flat 30 percent cashback on premium watch brands for women and up to 50 percent cashback on the bestselling products. Taking off from its ‘Big Billion Day’ a couple of years ago and last year, Flipkart.com has come up with Big Shopping Day from the seventh to the ninth of March and customers can avail up to 20 percent off plus an extra 10 percent off on transactions through SBI cards.

    Cashback and coupons website like Cashkaro.com are offering high discounts between 50 and 80 per cent rates plus cashback and rewards on purchase of any item on Women’s day on any purchase through Amazon.in and  Askmegrocery.com. In addition to this, Cashkaro is also offering upto10.2 percent reward on purchase of item through Flipkart.com.

    For Mahashivratri, Askmegrocery.com and PepperTap.com have a flat 10 percent off on grocery items.

    Customers can avail a deal of their choice on Snapdeal.com, while women’s apparel, footwear and accessories have up to 25 percent off. Beauty and personal care products are available with discounts between 50 and 70 percent.

    In order to make women’s day special, Sendmygifts.com offers presents with discounts of up to 55 per cent for orders worth Rs 500 or more, plus 15 percent extra off on flowers, cakes and combos and 10 percent off on non-perishable products. 

    Cubishop.com, the marketplace for the consumer electronics industry is offering portable mini bluetooth stereo S10 music speakers for just Rs 350 and mono bluetooth headset worth Rs 275. Meanwhile Shoppingoutlet.in is offering beats pill multicolor bluetooth portable speaker OEM worth Rs 1,199 and JBL micro wireless speaker for Rs 1,399.

  • Women Power: Anita Nayyar

    MUMBAI: With 25 years of experience behind her, Havas Media Group India and South Asia CEO Anita Nayyar is no stranger to the media industry. After securing a bachelor‘s degree in microbiology and post graduation in advertising and marketing, she worked with some leading agencies in India including Saatchi & Saatchi, Ogilvy & Mather, Initiative Media, MediaCom and Starcom Worldwide. Her time in the industry has made her an experienced hand when it comes to sports, entertainment and out of home.

    Under her leadership Havas Media in India has grown exponentially, having expanded its offerings as an integrated communications group for traditional, digital, mobile, performance marketing, out-of-home and sports.

    True to her zodiac, the globetrotting Capricorn balances work and home like a pro and loves spending time with her daughters when she isn‘t making shrewd observations and taking important decisions to expand the footprint of Havas Media Group in India and South Asia.

    Talking to indiantelvision.com on the occasion of International Women‘s Day, Nayyar recounts her experience through the years and reiterates, “You have to love it to be here, so ENJOY it.”

    Q: What has been your experience as a woman in the media business?

    A: It has been a great journey filled with much joy, tears too – I have no regrets. Women were few, CEO‘s non-existent and the industry even more male dominated than today. But grit, talent and dedication were the things that could not be ignored and good male bosses supported good performances. Roda Mehta was a mentor. With her, scientific media planning was an art honed to give the client another reason to use agency services.

    The fact that you were a woman did influence the clients or intricacy of task assigned, unless you carved your niche. So you had to be on your toes – alert, diligent and ready to contribute beyond the brief in order to stand out. Maybe that is why they say women bosses are better team leaders and more responsive than their male counterparts!

    There were other challenges too. Principles and ideas you believe in are constantly tested. In this case you either succumb and stay or take the risk and hold on to your horses even at the risk of your job, something I did. In the end it pays as I believe the right party wins and people respect you for it, including the antagonists. Self respect and integrity define you.

    Q: How conducive is the environment for women to thrive in the media industry today?

    A: The industry needs people with will, talent and ideas who will make the effort to walk that extra mile. Woman or Man, the environment is no longer gender discriminatory. What counts is professionalism, irrespective of gender. One is and should not be judged by being a man or a woman but by how good a professional he or she is.

    So it is a decent industry – tough, demanding, competitive like many others. It requires a lot of strength, guts and desire to thrive here. It does open many doors to opportunity, especially for women.

    Q: What are the major challenges that women face today?

    A: The working world today is evolved and women are marked on the scene for top jobs globally. If you are good, there is nothing to stop you. A tough mind is the differentiator.

    The efforts are constant and behind the scenes. You are evaluated on ‘present‘ result – perform to be a star. But then how else do you remain competitive with shrinking margins and volume growth? The competition is cut-throat and it is becoming increasingly difficult to manage P&L‘s.

    Sometimes for women and very few men, the constant travel, long hours and transferring of roles to other cities or even as a regional head could pose a challenge with the dislodging of the whole family. As they say, both work and family are full time jobs. Women are known to be better at multi-tasking and can handle more physically, mentally and emotionally.

    Personally, I am extremely lucky to have had a loving, supportive and encouraging family and thank my husband and two other women – my daughters, whose day it will also be.

    Q: What changes would you like to see in the current work environment?

    A: People – woman or man, move far too much and too fast now. Earlier longevity and stability was a value-addition. People need to give themselves and those around enough time and chance. Better and well grounded talent seems to be a big ask. Those eager both to learn and teach will account for better talent which currently is in short supply.

    Q: What advice would you give to the young working girls?

    A: Keep your eyes and mind open to the world around you, not the industry or designation. I learn every day. Absorb, read, explore you never know how those dots connect when you need them most and you‘ll enjoy your output as will others. It is not always that we will get work that we like but giving up or quitting is not the solution. Keep the balance and yet know that you are refining the details for the future.

    Be humble, value relationships, do your very best and that little bit extra. I have always maintained there is no shortcut to success and it‘s only your hard work that pays—sooner or later. But most of all be responsive and believe in yourself.