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Tag: Women’s day campaigns

  • Candere celebrates Women’s Day with #EkZindagiKhudKeNaam

    MUMBAI: This Women’s Day, Candere by Kalyan Jewellers launches ‘#EkZindagiKhudKeNaam’ to celebrate the women and their passion, dreams, strength, and most importantly-their individuality, or ‘womanity’.

    Created by Bandstand Video, the campaign video revolves around the lives of seven such women, who are constantly being asked questions, which next to every woman has faced at one point or the other throughout her life. The general perception of society towards women has been talked about in the video.

    Sharing the purpose behind this campaign, Candere founder and CEO Rupesh Jain remarked, “Since ages, women have been conditioned such that their lives revolve around others-looking for them, tending to their needs, or making sacrifices on a daily basis. With #EkZindagiKhudKeNaam, we at Candere aim to stir the society’s conscience pertaining to women, dissociating her identity from her roles serving others and connecting her back to her individual self. Being a woman-centric brand, we hope to encourage society to respect and express their gratitude towards the women in their lives through this campaign, celebrating them for who they are. Most importantly, we aim to support and remind women that it is high time they put themselves first and embrace their womanity.”

  • Gits Food says #EverydayIsWomensDay

    Gits Food says #EverydayIsWomensDay

    MUMBAI: Gits Food Products Ltd has launched a brand new campaign highlighting the concept of women empowerment ahead of Women’s Day. The campaign has been conceptualised by Lowe Lintas and is live across social media platforms – YouTube, Facebook, Instagram, and OTT.

    The digital film highlights the journey of a woman and the challenges faced by her in society. It illustrates how repeatedly women are told ‘jaga rasoi me hain’ (their place is in the kitchen) irrespective of her relationship. The film shows how she successfully balances her way through the home and finds happiness, pride, and self-worth at work at the Gits Food factory. The factory’s current workforce consists of 98 per cent women and has successfully enabled real change in their lives.

    Commenting on the video, Gits Food director – sales and marketing Sahil Gilani said, “Gits has always promoted women empowerment by employing nearly an all women factory workforce, 98 per cent to be precise. This practice has been around for over six decades and has women whose three generations have worked at Gits. It gives us immense pride to showcase a story unique to the hundreds of women who are part of the Gits family workforce."