ITV

Tag: Women

  • ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    MUMBAI: After scoring gold with Dove’s ‘Change The Rhyme’ video, Culture Machine’s digital channel Blush has roped in Vivel as the sponsor for its latest video titled ‘Ab Samjhauta Nahin’ featuring Amitabh Bachchan. The video inspires women to say no to a life of compromise.

    In a narrative by Bachchan, the UnBlushed video shouts out to all women to challenge time-worn mindsets that stereotype and, at times, impede their lifestyle choices. The video encourages women to stop accepting any biases and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.

    Vivel’s integrated brand campaign ‘Ab Samjhauta Nahin’ is a fresh, nuanced perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women. The campaign is designed to encourage discussion around age-old gender biases, inspire young women to question the limits that they have been conditioned into accepting and empower them to live fuller lives.

    In the video, Amitabh Bachchan says, “A right can never be silenced.”

    Culture Machine’s digital channel Blush released a statement, “It’s very important to voice your opinion and believe in yourself. This belief is lost somewhere; we aim to revive this trail of thought. Vivel was the best brand to partner with as the concept is a perfect blend with their brand ideology.

    Watch the video on:  https://www.youtube.com/watch?v=pd5PHICXi-8

  • ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    MUMBAI: After scoring gold with Dove’s ‘Change The Rhyme’ video, Culture Machine’s digital channel Blush has roped in Vivel as the sponsor for its latest video titled ‘Ab Samjhauta Nahin’ featuring Amitabh Bachchan. The video inspires women to say no to a life of compromise.

    In a narrative by Bachchan, the UnBlushed video shouts out to all women to challenge time-worn mindsets that stereotype and, at times, impede their lifestyle choices. The video encourages women to stop accepting any biases and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.

    Vivel’s integrated brand campaign ‘Ab Samjhauta Nahin’ is a fresh, nuanced perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women. The campaign is designed to encourage discussion around age-old gender biases, inspire young women to question the limits that they have been conditioned into accepting and empower them to live fuller lives.

    In the video, Amitabh Bachchan says, “A right can never be silenced.”

    Culture Machine’s digital channel Blush released a statement, “It’s very important to voice your opinion and believe in yourself. This belief is lost somewhere; we aim to revive this trail of thought. Vivel was the best brand to partner with as the concept is a perfect blend with their brand ideology.

    Watch the video on:  https://www.youtube.com/watch?v=pd5PHICXi-8

  • Myntra’s new campaign says AllAboutYourStyle to women

    Myntra’s new campaign says AllAboutYourStyle to women

    MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra’s new laid back yet powerful campaign takes on the stereotypes associated with women. The online shopping portal has launched a campaign that invites regular women to talk about  their style statement, what they keep in mind when deciding the day’s outfit, 

    Women are expected to abide by certain norms of society, be it in their professional or personal lives. The first video in a series of three videos, which was released on 7 march, concentrates on women’s choice of outfits and lifestyle, and has garnered good feedback on twitter and other social media as well. The rest of the two videos are slated to release on 9 and 11 march respectively.  The video explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.

  • Myntra’s new campaign says AllAboutYourStyle to women

    Myntra’s new campaign says AllAboutYourStyle to women

    MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra’s new laid back yet powerful campaign takes on the stereotypes associated with women. The online shopping portal has launched a campaign that invites regular women to talk about  their style statement, what they keep in mind when deciding the day’s outfit, 

    Women are expected to abide by certain norms of society, be it in their professional or personal lives. The first video in a series of three videos, which was released on 7 march, concentrates on women’s choice of outfits and lifestyle, and has garnered good feedback on twitter and other social media as well. The rest of the two videos are slated to release on 9 and 11 march respectively.  The video explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.

  • SAB Group (Sri Adhikari Brothers) celebrates Women’s Day in a unique way

    SAB Group (Sri Adhikari Brothers) celebrates Women’s Day in a unique way

    Mumbai: Media companies are always fighting for the consumer mind space, to get a major chunk of the weekly ratings and while doing so they often tend to overlook their employees. At SABGROUP (Sri Adhikari Brothers), an employee friendly culture has always been maintained and this women’s day, while a host of activities have been planned On Air for the consumer, the women employees at SABGROUP are in for a special treat.

    The Management has planned to make the entire day a special one with a host of surprises, fun activities and gifts, only for the ladies. They all would also be treated with lovely lunch at a specialty restaurant. To add, over 150 male employees of SABGROUP have prepared a special heart-warming video with encouraging and humorous elements for their female colleagues, to show their admiration and respect. It would be a day in the office, pampering the ladies like never before. 

    All the channels of SABGROUP also have special programming to celebrate women’s day, but the personal touch to treat the women within the office certainly deserves a special mention. 

    On this occasion, Manav Dhanda, Group CEO, SABGROUP (Sri Adhikari Brothers) said, We at SABGROUP are proud of a highly motivated team which reflects in our performance; be it ratings, revenues or other functions. More so the management appreciates the women workforce, who always put their extra bit, no matter what challenges or demands they might have in their personal space. While every day is a women’s day this is just an opportunity to celebrate each one of them.” 

    ABOUT SABGROUP: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The expertise that the group has, both as a production house and as a broadcaster is unatchable in the Indian M&E landscape. Currently, the group has exposure across content production, broadcast and publishing. It is in the process of setting up two state of art production studios. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year.

  • SAB Group (Sri Adhikari Brothers) celebrates Women’s Day in a unique way

    SAB Group (Sri Adhikari Brothers) celebrates Women’s Day in a unique way

    Mumbai: Media companies are always fighting for the consumer mind space, to get a major chunk of the weekly ratings and while doing so they often tend to overlook their employees. At SABGROUP (Sri Adhikari Brothers), an employee friendly culture has always been maintained and this women’s day, while a host of activities have been planned On Air for the consumer, the women employees at SABGROUP are in for a special treat.

    The Management has planned to make the entire day a special one with a host of surprises, fun activities and gifts, only for the ladies. They all would also be treated with lovely lunch at a specialty restaurant. To add, over 150 male employees of SABGROUP have prepared a special heart-warming video with encouraging and humorous elements for their female colleagues, to show their admiration and respect. It would be a day in the office, pampering the ladies like never before. 

    All the channels of SABGROUP also have special programming to celebrate women’s day, but the personal touch to treat the women within the office certainly deserves a special mention. 

    On this occasion, Manav Dhanda, Group CEO, SABGROUP (Sri Adhikari Brothers) said, We at SABGROUP are proud of a highly motivated team which reflects in our performance; be it ratings, revenues or other functions. More so the management appreciates the women workforce, who always put their extra bit, no matter what challenges or demands they might have in their personal space. While every day is a women’s day this is just an opportunity to celebrate each one of them.” 

    ABOUT SABGROUP: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The expertise that the group has, both as a production house and as a broadcaster is unatchable in the Indian M&E landscape. Currently, the group has exposure across content production, broadcast and publishing. It is in the process of setting up two state of art production studios. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year.

  • I would love to be a woman, myself”- Shah Rukh Khan

    I would love to be a woman, myself”- Shah Rukh Khan

    Mumbai: India: No one believes in woman-power more than SRK. In a candid chat live on #fame – India’s no 1 live video social platform he spoke about the various things he is a FAN of. Fans all over the world tuned-in to his live beam where he answered questions about his favorite movies, his favorite food, his craziest fans, his favorite books and much more.

    Shah Rukh Khan has also shared a very special message for Women’s Day, where he said, “I am a fan of all the women in the world. I love each one of you equally. More power to women, more strength to women and more freedom to women, to make the choices and do the stuff they want to do. I want to thank all the women this Women’s Day”

  • I would love to be a woman, myself”- Shah Rukh Khan

    I would love to be a woman, myself”- Shah Rukh Khan

    Mumbai: India: No one believes in woman-power more than SRK. In a candid chat live on #fame – India’s no 1 live video social platform he spoke about the various things he is a FAN of. Fans all over the world tuned-in to his live beam where he answered questions about his favorite movies, his favorite food, his craziest fans, his favorite books and much more.

    Shah Rukh Khan has also shared a very special message for Women’s Day, where he said, “I am a fan of all the women in the world. I love each one of you equally. More power to women, more strength to women and more freedom to women, to make the choices and do the stuff they want to do. I want to thank all the women this Women’s Day”

  • Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    MUMBAI: Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new #BeMoreHuman campaign, featuring its newly appointed brand ambassador Kangana Ranaut. The fully integrated marketing campaign, releasing today on International Women’s Day, aims to inspire women. It is a tribute to the modern day Indian woman, telling her that she is fit to rise above stereotypes and carve out her own destiny.

    The pan-India campaign centres on a TV commercial that will unveil Ranaut’s inspiring life story through the lens of fitness. In the new campaign, Ranaut will be seen challenging herself with various fitness activities including functional training, dance, yoga, kick-boxing and others, thereby communicating the overarching brand message – ‘how fit you are defines how far you go’. Her call is an encouragement for all women, asking them to raise their game in the face of challenges while being calm and composed when a storm hits.

    Commenting on this launch, Reebok and Adidas India MD Dave Thomas said “Reebok in India is strategically focused on winning in fitness in 2016 and beyond. This inspiring campaign helps to cement Reebok as the leading fitness brand in the women’s category and we are delighted to partner with Kangana Ranaut, who is not just a Bollywood superstar but an achiever in every sense of the word. Being as rebellious as she is, Kangana has broken all stereotypes and has never been overwhelmed with the many challenges that have been thrown at her. We salute her spirit and the spirit of all women who have faced obstacles and continue to challenge themselves daily in search of greater rewards. Digital activation #FitToFight is at the centre of this campaign and we are confident that consumers will relate to this strongly. We are certain that Kangana’s powerful personal story and fitness journey will inspire many – women and men – to embark on their own fitness journey and become better version of themselves.”

    Sharing her excitement about the association, Ranaut said, “I have always been a Reebok fan. Their products and campaigns have always inspired me. When they came to me, it was a natural fit and I was extremely excited to be associated with them. I feel that anything in life can be accomplished if we believe in ourselves. Today’s women should stay fit in all aspects, be it physically, socially or mentally. This ideology echoes with Reebok’s overall positioning and I am delighted to be the face of the brand, helping them push this message further. I look forward to encouraging millions of other women to take a plunge with me and not just become fitter, but stronger and better versions of themselves. I hope this campaign will be able to inspire not just women but also men.”

    The ad campaign will be supported by an extensive 360 degree marketing approach including TV, Digital, Print, Radio, OOH & Retail. In addition, the creative visuals featuring Ranaut will be in the primary windows at 184 Reebok stores across India. The new collection is available at Reebok stores, shop4reebok.com, Myntra, Jabong and Amazon. The advertisements will be aired nationwide starting 8 March 2016.

  • Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    MUMBAI: Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new #BeMoreHuman campaign, featuring its newly appointed brand ambassador Kangana Ranaut. The fully integrated marketing campaign, releasing today on International Women’s Day, aims to inspire women. It is a tribute to the modern day Indian woman, telling her that she is fit to rise above stereotypes and carve out her own destiny.

    The pan-India campaign centres on a TV commercial that will unveil Ranaut’s inspiring life story through the lens of fitness. In the new campaign, Ranaut will be seen challenging herself with various fitness activities including functional training, dance, yoga, kick-boxing and others, thereby communicating the overarching brand message – ‘how fit you are defines how far you go’. Her call is an encouragement for all women, asking them to raise their game in the face of challenges while being calm and composed when a storm hits.

    Commenting on this launch, Reebok and Adidas India MD Dave Thomas said “Reebok in India is strategically focused on winning in fitness in 2016 and beyond. This inspiring campaign helps to cement Reebok as the leading fitness brand in the women’s category and we are delighted to partner with Kangana Ranaut, who is not just a Bollywood superstar but an achiever in every sense of the word. Being as rebellious as she is, Kangana has broken all stereotypes and has never been overwhelmed with the many challenges that have been thrown at her. We salute her spirit and the spirit of all women who have faced obstacles and continue to challenge themselves daily in search of greater rewards. Digital activation #FitToFight is at the centre of this campaign and we are confident that consumers will relate to this strongly. We are certain that Kangana’s powerful personal story and fitness journey will inspire many – women and men – to embark on their own fitness journey and become better version of themselves.”

    Sharing her excitement about the association, Ranaut said, “I have always been a Reebok fan. Their products and campaigns have always inspired me. When they came to me, it was a natural fit and I was extremely excited to be associated with them. I feel that anything in life can be accomplished if we believe in ourselves. Today’s women should stay fit in all aspects, be it physically, socially or mentally. This ideology echoes with Reebok’s overall positioning and I am delighted to be the face of the brand, helping them push this message further. I look forward to encouraging millions of other women to take a plunge with me and not just become fitter, but stronger and better versions of themselves. I hope this campaign will be able to inspire not just women but also men.”

    The ad campaign will be supported by an extensive 360 degree marketing approach including TV, Digital, Print, Radio, OOH & Retail. In addition, the creative visuals featuring Ranaut will be in the primary windows at 184 Reebok stores across India. The new collection is available at Reebok stores, shop4reebok.com, Myntra, Jabong and Amazon. The advertisements will be aired nationwide starting 8 March 2016.