ITV

Tag: women empowerment.

  • Zee Kannada launches Gattimela – a story on women empowerment

    Zee Kannada launches Gattimela – a story on women empowerment

    MUMBAI: Known for its compelling content creation, Zee Kannada has become every Kannadiga household’s hub of entertainment. In-line with Zee Kannada’s recently launched brand proposition Bayasid'dhaBāgiluTegiyōṇa, translating to ‘open door to possibilities’, the channel launches its latest fiction show, Gattimela. The story narrates the struggle of amighty woman who is encounteredwith hurdles,hailing from a lower middle-class family, with the courage to dream big of witnessing her 4-daughters be a part of a sacrament alliance. Tune-in to watch to be empowered with the tale of Gattimelastarting 11th March at 8:00 PM only on Zee Kannada and Zee Kannada HD.

    The plot revolves around exploringthestrength of women. The tale of Gattimela is established with a focus on a conflict between VedanthVasishta, a successful business man who detests women and relationships,and Amulya, who isoutspoken yet a humble woman who fights against the conventional norms of the society.Parimala, mother of Amulya, Aarati, Adithi, and Anjali,constantly grieves about her inability of getting her daughters married and therefore, has set-up a small catering business which supplies snacks and sweets to social events in order to sustain their livelihood. How the serial progresses with the turn of events forms the crux of the story. 

    Parimala, enacted by Sudha Narasimha Raju, plays a predominate character in the serial. Her comeback to the small screen is definite to mark a strong significance in the minds of our viewers. While Rakshit, popular for his roles in the television industry, returns as VedanthVasishta. Gattimela’sstar-studded cast has begun creating a sensation amongst Zee Kannada audiences. 

    Commenting on the launch, the spokesperson of the channel said, “We, as a channel,stand true to women empowerment and believe that womenhave the strength to succeed through any situation. Zee Kannada inspires women to push their boundaries to achieve the extraordinary, and the tale of Gattimelaportrays the similar message for its ardent viewers. Additionally, the new serial is a genuine family entertainer due the hype created with the release of its promos, by continuing to cater to the audiences’ unique entertainment needs.”
     

  • Women empowerment: One-minute film contest to mark I-Day on lines of DD

    NEW DELHI: Even as Doordarshan is holding a competition of short films to mark seventy years of independence, the Chennai-based Human Rights Advocacy and Research Foundation [HRF] has invited entries for one-minute films for a Festival to be held next month.

    The “Freedom.Film.Festival” (competitive) will be held on 12 August 2017 in Chennai on the theme of “Women and Freedom”.

    The films will explore the challenges overcome by women since independence or challenges that remain. Some questions posed are: Do women really enjoy their freedom at home, at their work place, on road, in the society, among relations etc? Are women of India really empowered in all areas and do all women get their requirements?

    The best entry will be awarded a prize of Rs 25,000 and the best three will be recognized. Twenty selected finalists will be given certificates.

    The final date for entries is 5 August 2017 in response to numerous requests and due to the increased interest in women empowerment. Details are available on https://www.facebook.com /HRF2017/

  • Best Deal TV seeks out women entrepreneurs with #WeRespect campaign

    Best Deal TV seeks out women entrepreneurs with #WeRespect campaign

    MUMBAI: Known for its celebrity brand endorsements, Best Deal TV was recently lauded for going ‘people first’ with its notable campaign on women empowerment. Best Deal TV now seeks out women entrepreneurs with the #WeRespect campaign Devised to shout out its new policy that offers women consumers to exclusively become its Direct Channel Agents (DCA), the campaign has already garnered a positive response.
    A DCA’s role is simple. “Their job is to book orders for us from our mobile app or paper catalogue. For every successful order best deal pays a commission to the agent. We will also handle the advertising training for the fulfilment of the order,” informs Best Deal TV, CEO Raj Kundra.
    Elaborating on the concept, Kundra says, “The idea was to empower women who were keen to create an income working from home or as a second job for further financial stability.” Given that the channel’s 70 per cent target group are women, the campaign can also surge up the viewership, Kundra feels.

    When asked how being a DCA for the channel would empower women, Kundra explains that the system works on simple commission basis.  “We pay very good commissions on each successful order and a DCA can build her army of sales personnel under her wing, making a commission even on their sales. The idea is with minimum headache to give maximum benefits to the DCA agents to become financially independent selling our exclusive and innovative products,” he adds.
    Having his wife and company shareholder, actress turned entrepreneur Shilpa Shetty Kundra as the face of the campaign also benefits greatly, Kundra admits. “Home shopping as a business runs on trust and credibility so having Someone like Shilpa and Akshay as faces and co-owners in the company makes a huge difference. Cricket and Bollywood are two things that help sell everything in India, and if used properly can be a winning combination, which is the founding thought behind our channel,” says Kundra.
    So far, Best Deal TV has released a TVC starring Shilpa Shetty Kundra titled ‘Women Empowerment’ which has garnered many queries. “The ad was made in house and conceptualised by our channel’s head Manish Dubey and executed by Nazar Abbas.,” Kundra says.

    Further explaining the channel’s marketing strategy, Kundra shares, “We have also done some targeted SMS blasts to our TG and we are using celebrity social media handles to get the message out there. We have allocated a sizeable budget to advertise in the market and create this model.”
    Besides OOH advertising, the channel is also looking at ground activation. “We will look at on ground activation. We have recently ties up with sheroes.in, India’s first female placement agency and have received many leads from them. We do talks at colleges on female empowerment NGO’s,” Kundra elaborates.
    It is interesting to note that while the campaign addresses women, the DCA offer is not restricted to the fairer sex alone. “We are not restricted to just women agents and the idea is to create a battalion of over 10,000 DCA’s across the country. Even if each books one order a day that’s 10,000 orders. My dependency on carriage of my channel is reduced,” Says Kundra further shedding light on his marketing strategy with this new initiative.

    Founded by Bollywood actor Akshay Kumar and Raj Kundra, Best Deal TV is an Indian celebrity driven 24/7 Home shopping channel that specialises in the sale of consumer products via innovative and immersive on and off screen experiences. The home shopping channel has multiple platform presence via TV, mobile, online and retail.