ITV

Tag: Wolf Of Wall Street

  • Movies Now launches ‘High Rollers’ quiz for media & ad fraternity

    Movies Now launches ‘High Rollers’ quiz for media & ad fraternity

    MUMBAI: Movies Now has launched a first-of-its kind quiz for the fraternity with an aim attract media agencies and advertising clients for its new property called High Rollers.

     

    To participate in the Hollywood quiz, media agencies and advertising clients can log on to the specially created micro-website and answer a few simple questions about stars, movies, and Hollywood trivia.

     

    Movies Now has brought on board Urban Ladder as the presenting sponsor for High Rollers. Movies, which will be aired include Taken 2, Dark Knight Rises, Harry Potter & The Deathly Hallows, Wolf of Wall Street, What Happens in Vegas, Men in Black, Wolverine, Knight & Day, Mr & Mrs Smith, Transporter, Salt, Fast & Furious 6 and Ocean’s 11.

     

    The channel has been airing 24 Hollywood flicks that star megastars like George Clooney, Brad Pitt, Angelina Jolie, Cameron Diaz, Tom Cruise, Jason Statham, Christian Bale and Leonardo Di Caprio in the six-week property. High Rollers will be aired from Monday to Thursday at 11 pm.

     

    Ten weekly winners will be awarded prizes like 1TB hard drive, Sony headphones and JBL speakers. What’s more, the mega prize includes an iPhone 6, which will be given to three lucky winners. There will be a leader board and whoever has the highest points in a week wins. The ultimate winner will be the person with the maximum right answers.

     

    The four-week-long engagement activity will not just reward individuals but also the agencies. The individual scores will be added to the agency scores. The Lifetime agency point leaders will win two PS4s.

  • Times Network backs ‘The Wolf Of Wall Street’ premiere with heavy promotions

    Times Network backs ‘The Wolf Of Wall Street’ premiere with heavy promotions

    MUMBAI: Martin Scorsese directed Hollywood blockbuster The Wolf of Wall Street starring Leonardo DiCaprio is set to make its debut on Indian television screens on 26 April, 2015.

     

    Times Network’s Movies Now and Movies Now+ will showcase the movie at 1 pm with a repeat at 9 pm.

     

    Times Network is backing the television premiere with a vigorous marketing campaign, which has been orchestrated by Famous Innovations.

     

    Speaking to Indiantelevision.com, Movies Now marketing head Anup Vishwanathan says, “The movie depicts life beyond limitation; the entire flare of the movie is the want of having more and not satisfied. With the campaign, we tried to connect to those people who want to live larger than life. As it is an English movie, the major geographic target was the English speaking audience in metros and Tier 1 cities.”

     

    English entertainment has always garnered huge engagement on the social media platforms. When queried as to whether special attention was paid to promote the movie premiere on social media, Vishwanathan informs, “It was a 360 degree campaign and we paid equal attention to each and every platform and tried to extract the best of them. When it comes to social media, we tried to make it as interactive as possible with various contests and engagement exercises.”

     

    Times Network has also seen a positive response from advertisers for The Wolf of Wall Street premiere. “Advertisers’ reaction so far has been highly positive. We have sold our inventory at a premium price because when you have content like this, advertisers don’t mind buying slots at a higher rate. When it comes to Hollywood movies, we are the leader and by premiering a movie of such magnitude we will go one step further,” adds Vishwanathan.

     

    Movies Now has roped in Provogue Deos as presenting sponsor, while Binani and Skoda are the associate partners. Frooti and Microsoft Lumia 640 XL are the beverage and mobile partner respectively, while Arrow joined in as co-presenter for the movie premiere. 

     

    Times Network business head, English entertainment cluster Vivek Srivastava is of the opinion that The Wolf of Wall Street is one of those special new-age classics that carry on the lineage of cult movies. “It shocked audiences worldwide with its intensity and we are all set to re-create that magic on the television screen,” he adds.

     

    The Wolf of Wall Street is based on the life of Jordan Belfort – a young stockbroker who makes a fortune with his intellect, guile and street-smartness. Belfort, played by DiCaprio, takes the shortcut up the corporate ladder and lives his life like a dream – a dream of flamboyance, oomph and lots of money, which actually becomes his sweet reality. The movie is one of the raciest gripping tales of today, with the suspense of the FBI chasing Belfort to take down his empire of excess.

  • Martin Scorsese faces lawsuit for delayed project

    Martin Scorsese faces lawsuit for delayed project

    MUMBAI: Director Martin Scorsese has been sued by Cecchi Gori Pictures for going back on his promise of making a film project that he agreed to do 22 years ago.
     
    According to the production house, the 69-year-old had entered into an agreement to make a film titled Silence way back in 1990. But, it was put on the back burner so that he could work on three of his films — The Departed, Shutter Island and Hugo.
     
    The director had reportedly signed a new agreement to make Silence again in 2004 but kept delaying the project to make Wolf of Wall Street.
     
    It is said that Scorsese paid for the right to do each of those films before Silence but never paid the hefty fee for Hugo.
     
    The suit alleges the director owing Cecchi Gori Pictures a fee of $1.5 million, plus the value of his producer title on ‘Hugo‘ + 20 perc ent of his back-end on ‘Hugo‘.
     
    Meanwhile, Martin Scorsese‘s representatives expressed shock that that Cecchi Gori Pictures has sued the famed director.
     
    "It is shocking to us that the lawyers for Cecchi Gori Pictures would file a suit pursuing such absurd claims considering the amicable working relationship existing between Martin Scorsese and the principals of Cecchi Gori Pictures," Scorsese‘s representatives said in a statement.
     
    "Mr. Scorsese is confident that he will prevail in court should Cecchi Gori Pictures actually pursue this meritless action," the statement added.