ITV

Tag: Woh Rehne Waali Mehlon Ki

  • SaharaOne initiates prime time revamp; 8 shows on the anvil

    SaharaOne initiates prime time revamp; 8 shows on the anvil

    MUMBAI: SaharaOne Television is about to make a big splash in the Hindi General Entertainment Channel (GEC) space by introducing not less than eight new programmes. The channel, having set an ambitious 2006-end target of achieving the third position in the market, hopes a near complete revamp of the sensitive 8 pm to 11 pm prime time band would drive the turnaround.

    “By the end of 2006, we want to become the third most successful general entertainment channel in the Hindi space. We will be unleashing a series of programming activities in the coming weeks. Two new soaps Kuch Apne Kuch Paraye and Solhah Singaarr will start the proceedings and four more soaps will be launched in the prime time band. The picture will be complete with the introduction of two big ticket format shows,” Sahara One Media and Entertainment Limited CEO Shantonu Aditya tells indiantelevision.com.

    The channel’s most successful soap Woh Rehne Waali Mehlon Ki will however escape the revamp exercise. Another prime time soap Hare Kkaanch Ki Choodiyan is giving way for Solhah Singaarr. SaharaOne is yet to decide the slot for Kuch Apne Kuch Paraye, according to Aditya.

    Speaking on the reality shows in the pipeline, Aditya said the channel was yet to finalise certain details and would be sharing information on the initiatives at a later period. However he hinted that one of the reality shows planned would be celebrity-based.

    “We had been planning to launch a celeb-based reality dance show Superstars. But, looking at the way the existing celeb dance shows are faring in the rating charts, we have decided to take a re-look at Superstars,” Aditya says.

    When the sliding market share of SahraOne (based on July to September CS4+ HSM Tam ratings) is brought to his attention, Aditya counters by saying that the channel has already been showing signs of a good comeback.

    “Last week, we have improved our GRPs to 87 from 60 of the previous week. The reach has been improved to 51 per cent. Our belief is that the latest programming efforts, backed by the strong movie properties we have, will strengthen the channel’s position tremendously,” he says.

  • Sahara One’s ‘Sati’ to launch on 29 May at 8 pm

    Sahara One’s ‘Sati’ to launch on 29 May at 8 pm

    MUMBAI: Sahara One Television has launched yet another new primetime show with a strong female protagonist. Sati… Satya Ki Shakti will be aired in the 8 pm slot from Mondays to Fridays from 29 May and will replace Buniyaad.

    What’s interesting here is that the story has been penned by Rang De Basanti writer Kamlesh Pandey and his team of writers. Sati… is about a victim of rape, who fights for her rights, challenges the decisions of the law and attains justice. The show revolves around an all women law firm who are shown to be fighting their personal and professional battles at home and in the court.

    The show has been produced by Percept Picture Company and is directed by Hemant Prabhu.
    Sahara One Television COO Purnendu Bose said, “Sati… Satya Ki Shakti is the story of today’s changing times, where women are speaking up not only for themselves but for others as well. This show is yet another colour and feather in the cap of Sahara One Television entertainment basket – Television Ka Naya Rang. This is a story about one woman’s fight against the atrocities committed against other women. Above all, it sends out a message of hope that justice will prevail if women stand together in times of adversity.”

    Pandey added, “Sati… Satya Ki Shakti is a meaningful subject, which means the ‘power of truth.’ It is a unique concept on Indian television where the dividing line between fiction and reality almost disappears.”

    Yet again, Sahara One has made an attempt to dish out something different from the staple TRP topping kitchen politics on Indian television. The channel’s other shows with strong female protagonists include Woh Rehne Waali Mehlon Ki, Haare Kaanch Ki Chuudiyan, Kituu Sabb Jaantii Hai and the most recent – Suno… Harr Dill Kuchh Kehtaa Hai.

  • Sahara One Television changes logo, on-air identity

    Sahara One Television changes logo, on-air identity

    MUMBAI: They’ve done it yet again! Sahara One Television has once again changed its on-air channel identity and logo.

    In order to reflect the dreams and aspirations of the new age Indian woman, the channel will don a new logo from 28 March. Inspired from the blooms of a lotus, the colours and form speak for themselves.

    Sahara One Television’s prime time programming revolves around contemporary Indian women minus the saas-bahu sagas in shows like Woh Rehne Waali Mehlon Ki, Haare Kaanch Ki Choodiyan and Kituu Sabb Jantii Hai.

    The channel had last changed its logo in October 2004.

    Sahara One Television’s various phases of transition
    Sahara One Television’s new logo retains the company’s distinctive saffron and green stripes next to the company name Sahara.

    The Singapore based Bruce Dunlop Associates has designed the new on-air look for the channel, with Bollywood music director Shantanu Moitra designing the sound for the new packaging.

    “The new logo is designed by Yellow Frog a design outfit of Percept H, part of Percept Holdings Company and gives Sahara One Television the crucial singular visual identity along with colour palettes that give continuity and a never-ending promise. Though the new logo is soft in appeal, it has an inner strength that is exuded via the bloom and the colours. It is interesting to notice that the form that is created for O is inspired from a lotus petal,” said Sahara One Television COO Purnendu Bose.

    Speaking on the reason behind changing the logo, Bose said, “The old logo with the diamonds around it was too restrictive and was not flexible. It wasn’t a reflection of the true Indian woman and we wanted a logo that reflected our target audience.”
    The channel has also launched an advertising campaing with the protagonists of its prime time shows. The taglines of these campanigs are — ‘Pati Parmeshwar ka time khatam’ and ‘Kit-pit saas ka time khatam.’

    “The campaing hits the current stereotype saas-bahu sagas head-on, which have been running on Indian television for the last two years. It reflects our programming strategy that focuses on women of today,” added Bose.

    What’s more… since the channel’s key focus audience are women, it has launched a contest exclusively targeted at women viewers called ‘Naya Rang-Cricketers Ke Sang.’

    The contest began on 27 March and will run till 8 April. Under the contest one question will be asked between 8 – 10 pm everyday. The viewers have to send their replies by SMS to 9090 or call 1904-424-9090 by 12 noon next day to leave their answers.

    The winners stand a chance to win a fully paid trip for the for the last five matches One-Day Internationals to be held from 3 – 15 April with Indian cricketers on a chartered plane.

    The winners of Naya Rang-Cricketers Ke Sang contest will be announced on the channel six days prior each match. The winners not only gets to travel, dine and wine with these cricketers but shall also have the privilege to watch the match in exclusive seats.

  • Sahara One programming head Kumud Chowdhary quits

    Sahara One programming head Kumud Chowdhary quits

    MUMBAI: Sahara One Television programming head (fiction) Kumud Chowdhary has put in her papers. Chowdhary joined Sahara One in January 2004 from Star, where she was commissioning editor.

    Confirming the development to Indiantelevision.com, Sahara One Television COO Purnendu Bose said, “Yes, Kumud has put in her papers today. She has done a terrific job here for the last two years and is moving on to pursue her personal aspirations. We wish her all the best.”

    Chowdhary said that she was moving to pursue other things. When queried as to what her next destination was, she remained noncommittal, saying it was too soon to talk about it and “nothing was final as yet.”

    In her tenure at Sahara One Television as programming head, Chowdhary was instrumental in bringing on board shows like Woh Rehne Waali Mehlon Ki, Hare Kaanch Ki Choodiyan, Kituu Sabb Jantii Hai, Kohinoor and Saath Rahega Always. “These shows have brought a lot of credibility to the channel and has brought Sahara One in synch with the other players in the industry,” Chowdhary said.

    Chowdhary had joined Sahara One when post the restructuring of Sahara’s media and entertainment business under a joint venture management company with Percept, Sahara Media and Entertainment vice president programming Triptii Sharma put in her papers in late 2003. Chowdhary was brought in to step into Sharma’s shoes.