ITV

Tag: Wizcraft Entertainment

  • Colors to kick off IIFA festivities from 28 June

    Colors to kick off IIFA festivities from 28 June

    MUMBAI: With various elements including music, fashion and films coming together, Colors is set to bring the celebration of excellence in Indian cinema to television screens.

     

    Celebrating excellence in Indian cinema for the year gone by, Videoncon d2h IIFA is all set to give viewers a visual treat during the week long entertainment bonanza.

     

    Be it IIFA Rocks, IIFA Buzz or the 16th S-Cross IIFA Awards, Colors will present viewers with a unique taste of entertainment which promises to alter the overall television experience.

     

    The frenzy starts on 28 June with IIFA Rocks at 8 pm and continues well into the weekdays with a special segment called IIFA Buzz, at 6 pm from Monday to Saturday, highlighting the experiences of the favourite Bollywood stars while in Kuala Lumpur leading up to the S-Cross IIFA Awards Night on 5 July, 2015.

     

    Colors CEO Raj Nayak said, “The IIFA Weekend witnesses the coming together of the entire film industry creating for a visually magnificent moment for our viewers. Through a combination of visually rich moments at IIFA Rocks, IIFA Buzz, IIFA Awards Green Carpet and main event we are looking forward to showcasing the ultimate entertainment content that has never been seen before. Catering to South Asian audiences across 135 countries will enable us to amplify the overall IIFA experience thereby enhancing viewer engagement.”

     

    Wizcraft Entertainment International director Sabbas Joseph added, “This year’s IIFA Weekend saw Indian cinema in all its splendor, with the creme de la creme of the industry attending and some of the most incredible performances, viewers are in for a night of real cinematic magic. Arjun and Ranveer have surpassed all expectation as hosts and the festivities both on and off-stage brought out the true spirit of IIFA which has always been to celebrate the phenomenon that is Bollywood. 2015 has seen yet another successful IIFA and another year of recognizing and applauding very best of Indian cinema.”

     

    The on-air festivities will kick off with a quick recap of IIFA over the years through IIFA Flashback on 28 June at 5 pm reminding viewers about the best moments that have made IIFA the formidable brand that it has become. Following closely, viewers will also get a quick glimpse of what is in store for them at the #IIFA2015Weekend with IIFA Weekend with the Stars on the same day at 7 pm.

     

    The true celebration of the Videocon d2h IIFA Weekend will commence with IIFA Rocks – a celebration of music and technical excellence to be aired at 8 pm. The evening, hosted by Ayushmann Khurana and Parineeti Chopra, witnessed stellar performances by Sonakshi Sinha – who made her live singing debut, Jacqueline Fernandez, Mika Singh, Nooran Sisters, Javed Ali, Aditi Rao Hydari, Lisa Hayden, Ankit Tiwari and Kanika Kapoor among others.

     

    The revelry will continue well into the week as the channel will air a special entertainment series titled IIFA Buzz, Monday to Saturday at 6 pm starting 29 June. IIFA Buzz will witness some of the biggest faces in Bollywood such as Hrithik Roshan, Lisa Hayden, Parineeti Chopra, Ayushmann Khurana, Shraddha Kapoor, and Neha Dhupia among others live the experiences of Malaysia in the company of Sana Khan, Karan Tacker and Pritam Singh.

     

    The key highlight to behold, though, will be the 16th S-Cross IIFA Awards Green Carpet and Main Awards to be aired on 5 July, where the celebrations will hit a crescendo. The Green Carpet will witness some fun and engaging activities soothing the nervous minds as they head for the awards function.

     

    The main event will witness the presence of the entire film industry as they come together to recognise acting and filmmaking prowess. To be hosted by Arjun Kapoor and Ranveer Singh, the event will feature performances by Hrithik Roshan, Shahid Kapoor, Sonakshi Sinha, Parineeti Chopra, Shraddha Kapoor and Anushka Sharma. The IIFA Fashion Extravaganza, set to be aired on 12 July, will celebrate the latest trends and fashion, and will be hosted by Neha Dhupia and Vivek Oberoi. 

     

    For the record, the Videocon d2h IIFA Weekend was held between 5-7 June, 2015 at Kuala Lumpur, Malaysia. The Technical Awards presented at IIFA Rocks and the Filmmaking Awards given away at the 16th S-Cross IIFA Awards recognized and acknowledged the astute prowess that has put Indian cinema on the global map.

  • Colors bets big on cookery show with Farah Khan as host

    Colors bets big on cookery show with Farah Khan as host

    MUMBAI:  Food is an important part of general entertainment channel’s (GEC) programming line-up these days and this time round Colors is adding the entertainment quotient to it.

    Colors is all set to bring to the table a variety of dishes with the launch of its new cookery show – Farah Ki Daawat, which will be hosted by filmmaker Farah Khan.

    After her successful stint in the channel’s reality TV show, Bigg Boss Halla Bol, Khan is set to return to the small screen with the new series. Produced by Wizcraft Entertainment, the new programme will see Bollywood and television celebrities showcasing their culinary skills by tossing up some delectable dishes. What’s more, Khan will be seen breathing down their neck and emphasizing on perfection as the judge cum host.

    Talking about the concept of the show, Colors CEO Raj Nayak feels that the new offering will provide viewers with an uninhibited glimpse into the kitchen of their favourite celebrities – a concept which has never been seen on television before.

    Nayak says, “At Colors, it is our constant endeavour to present differentiated content, which adds to our bouquet of offerings while making the channel a one-stop entertainment destination for our viewers.”

    The show will see celebrities from different walks of life sharing their favourite food recipes and memories from their kitchen. The series will also feature challengers who, teamed up with the celebrities, to raise the entertainment quotient while engaging in quirky tasks and activities.

    Nayak is of the opinion that apart from the novel concept, Khan – a multi-faceted personality, who is a closet foodie, will be the cherry on the cake. “The combination of good food and great conversations convinced us that the concept could be a potential attention grabber amongst viewers,” asserts Nayak.

    According to Nayak, currently the plan is to shoot 15 episodes. However, that could change on the basis of viewer feedback towards the episodes. As of now, five-six episodes have already been canned.

    If industry sources are to be believed, keeping in mind the celebrity quotient on the show, a 10-sec ad slot on Farah Ki Daawat demands anywhere between Rs 1 – 1.2 lakh per episode.

    Apart from the promos on-air, Khan herself has been aggressive about promoting the show on the social media platform – Twitter. From posting pictures while shooting with celebs to inviting people for the ‘dawaat’ on 22 February, she has created a lot of buzz.

    The celebs that have shot with Khan till now are Abhishek Bachchan, Alia Bhatt, Riteish and Genelia Deshmukh, Avinash Gowariker, Manish Paul, Boman Irani, Sonu Sood, Malaika Arora Khan. What’s more Bigg Boss 8 winner Gautam Gulati and housemates like Pritam Singh, Diandra Soares, Sambhavna Seth, Rahul Mahajan, Ajaz Khan and Praneet Bhat will also be seen on the show.

    For Farah Ki Daawat, the channel has already got thumbs up from advertisers. Colors has roped in a volley of sponsors including Videocon as presenting sponsor, Kenstar as associate sponsors and Everest Masala as taste sponsors. The show will be powered by Mahakosh Cooking Oil.

    According to a media planner the cookery chat show will manage to grab some eyeballs with the celebrity quotient factor. “Initially, the show will have a certain audience, but in the end content is king. Let’s see if Farah is able to pull off her host element well and secondly if an hour-long session is entertaining enough.”

    It may be recalled that channels have for long experimented with food based cooking shows. From brief cookery episodes on Surabhi (DD) to Zee TV’s Khana Khazana, which launched Sanjeev Kapoor as a celebrity chef, the small screen has had a lot of shows revolving around producing gastronomic delights, apart from dedicated food channels like Zee Khana Khazana, Food First and Food Food.

    Competition is hotting up in this space too. Post MasterChef India’s (Star Plus) launch in 2010, a plethora of cookery talent hunt shows followed suit, including Kitchen Champion, with celebrity chef Gauti (Colors), Cook It Up with Tarla Dalal (Sony), Zaike Ka Safar (Zee TV), Mirch Masala (Star Plus) and Shipra Khanna Cookery Show (Star Plus), amongst others. What’s more, in a renewed attempt at the segment in 2013, Sony had launched Sanjeev Kapoor Ke Kitchen Khiladi, its first cookery-based competition show. Star Plus too continued its MasterChef series with MasterChef Junior.

    Today’s broadcasters realise that there is a show for every segment of the audience, from kids to grand-parents, from a 10-year old to health conscious corporate executives, house wives, working men and women to a 70-year old grandmother, is discussing food and tuning into food shows on television for recipes and more. It remains to be seen whether Farah Ki Daawat is able to tingle the audiences’ taste buds.

    Farah Ki Daawat will air from 22 February every Sunday at 8 pm and will see competition from shows like Private Investigator on Star Plus, Adaalat on Sony, Peterson Hill on Sab, Neeli Chatri Waale on Zee TV and Savdhaan India on Life OK.