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Tag: Wiz Sabbas Joseph

  • Maxus ESP innovates with Mahakosh Cooking Oil for ‘Farah Ki Daawat’

    Maxus ESP innovates with Mahakosh Cooking Oil for ‘Farah Ki Daawat’

    MUMBAI: Colors’ food show Farah Ki Daawat hosted by Farah Khan has brought to the fore memories about food and anecdotes of A list celebrities. Created and produced by Wizcraft Television, the food show features celebrities using their trusted cooking companion – Mahakosh Cooking Oils. To take this show to newer heights, Maxus ESP has partnered with Wizcraft for Farah Ki Dawaat and devised a complete marketing plan that will create a powerful engagement for the brand.

     

    Talking about this association, Maxus ESP national director Shailja Vohra said, “Mahakosh’s association with Farah Ki Dawat on Colors is an example of how content can take center stage and showcases how Maxus ESP is able to get content in the center of communication planning. The partnership proves how large and premium brands such as Mahakosh Cooking Oil have instilled their continued faith in Maxus, which has been able to deliver robust and triumphant strategies. This campaign is an extension of that as over the next four months we have lined up a host of innovations.”

     

    The content rollout plan includes specially created TV vignettes, print ads, a well compiled recipe book, along with consumer contest and product seeding with India’s top celebrities, among other things. This show is also being promoted on social media platforms and a variety of recipes will soon be uploaded on the Farah Ki Daawat YouTube channel, and an on-air contest too is part of the blitzkrieg marketing plan. A promo video for the contest with Farah Khan has also being filmed.

     

    Wizcraft International Entertainment director Wiz Sabbas Joseph added, “Not only is the brand integration seamless, the idea to use and reach out through multiple platforms and use multi-channel engagements is what makes this a winner.”

     

    As part of the sales-led contest aptly named ‘Mahakosh Daawat-E-Khas Contest’, consumers of Mahakosh Cooking Oils will be provided to not just cook a meal with Farah Khan, but also win a host of exciting prizes by buying a pack of the oil brand and messaging the code under the cap, to a designated number. We are sure the Maxus team will do a fantastic job in meeting upto our expectations and delivering the results,” added RSIL (Popular Division) head of marketing Alok Mahajan.

  • IIFA 2006 kicks off in Dubai on 14 June; Star Plus to telecast

    IIFA 2006 kicks off in Dubai on 14 June; Star Plus to telecast

    MUMBAI: The International Indian Film Academy (IIFA) has announced that the Idea IIFA Awards, the highlight of the IIFA Weekend would be held in Dubai, in the United Arab Emirates, this year. The IIFA Weekend will be held from 14 June to 17 June, 2006 culminating with the glittering Idea IIFA Awards presentation ceremony on 16 June, 2006 at the Airport Expo.

    Star Network will broadcast the IIFA Weekend and the Idea IIFA Awards 2006 exclusively across the globe.

    Announcing this at a high-powered conference held at the Grand Hyatt, Mumbai, Wizcraft International Entertainment Pvt. Ltd revealed that the IIFA Weekend 2006 and the Idea IIFA Awards will be held under the patronage of HH Sheikh Ahmed bin Saeed Al Maktoum, president, Dubai Civil Aviation, chairman of the Emirates Group and chairman of the Dubai Shopping Festival and Dubai Shopping Surprises.

    As always, the IIFA Weekend promises to be packed with action, with a film festival, the world premiere of a blockbuster Indian film and the FICCI – IIFA Global Business Forum, states an official release.

    MSN, in conjunction with the IIFA Academy have launched a contest, which would bring winners from among the web community to the IIFA Weekend to participate in the action with the stars and discover the sights and joys of the Dubai. Voting for the Idea-IIFA Awards – Popular Categories will commence on msn.co.in/iifa and Indya.com from 25 April and will continue till 31 May.

    At the press conference, IIFA brand ambassador Amitabh Bachchan said, “The IIFA Awards have marked the beginning of a new era for recognizing and applauding the achievements of Indian Cinema. Regarded as one of the most credible award processes in India and abroad, I am proud to be associated with IIFA for the past seven years and my commitment is even more firm. I am looking forward to the celebrations in Dubai this year.”

    On this three year association, Idea Cellular’s CEO Vikram Mehmi, says, “Idea IIFA offers us the best platform to demonstrate the true essence of mobile and entertainment convergence. With Idea IIFA there is an unmatched value we provide to our customers by providing them the three aspects of entertainment that engage them through the all powerful mobile phone. With IDEA IIFA, our privileged customer will have access to specially created merchandise, contests, video and MMS downloads and several other value added services. Only Idea can take you there.”

    Adds Star India EVP Marketing Ajay Vidyasagar, “It is fitting that IIFA, which celebrates the emergence of Indian Cinema on a global platform, is partnering with STAR yet again. Post the success of IIFA last year, millions of viewers across India, UAE, Pakistan, USA, UK and South East Asia who Millions of viewers across India, US, UK and South East Asia who have chosen STAR Plus to be their preferred choice of Indian entertainment, are looking forward to IIFA in Dubai. We are proud to associate with IIFA and will work together to make this year’s event a truly memorable celebration of Indian Cinema and all our viewers.”

    Speaking on the occasion, DSF/DSS CEO Saeed Al Nabouba said, “Being associated with the biggest, best and most glamorous events of the world of the world is an ideal venue to host the IIFA Weekend. The event will celebrate the age old ties between the two countries and take it a step further to promote cultural and social harmony as well as open new avenues of trade and commerce. It will indeed build camaraderie and brotherhood between the two countries and deepen their cultural bond.”

    Expressing his pleasure on taking IIFA to Dubai, a business centre point, Wiz Sabbas Joseph said, “IIFA is going beyond just films and entertainment (the glamour aspect). It is providing a platform to the world to collaborate and further the business of cinema. With partners like Idea Cellular and Star TV network, IIFA forges ahead in the spheres of business, infrastructure, technology, films and post production, and other domains.”