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Tag: WittyFeed

  • WittyFeed launches social infotainment platform ‘CatchUp’

    WittyFeed launches social infotainment platform ‘CatchUp’

    MUMBAI: WittyFeed has announced the launch of “CatchUp”, a social infotainment platform that will give users the opportunity to stay on top of trends online via an audio-visual format.

    The company believes that new platforms will emerge by innovating on format and monetisation methods for publishers. Following the same reason, WittyFeed also decided to consolidate its India business in the new platform.
    An essential offering of CatchUp is that the content is served to the user in nuggets of 3 sec to 3 minutes, making the platform a first-of-its-kind in India.

    CatchUp co-founder and CEO Vinay Singhal said, “While building nine successful global digital media brands including WittyFeed over last four years, we realised that users’ content consumption behaviour has shifted majorly. Mobile devices allow users to consume content at their comfort and keep up with what’s happening around them. My time has become the new prime time.”

    He added that with so much clutter that exists on new age UGC platforms, there is a space that exists for PGC-led UGC platform that delivers personalised content experiences while also allowing the user to express themselves. “We are looking forward to solving these inefficiencies with our new platform- CatchUp.”

    The content on CatchUp is curated from across various publishers in different categories such as Bollywood, Politics, Sports, Lifestyle, Health & Fitness, and Social Media etc. CatchUp delivers a unique personalised experience for users (backed by proprietary algorithms) to kill FOMO and keep up with the latest and happening things on the Internet in the form of updates throughout the day. Some of the interesting channels on CatchUp are ‘Social Media Today’, ‘Politics Today’, ‘FoodMate’, ‘Sports Today’, ‘Adbhut India’, ‘ Bhasad’, ‘InnerVoice’, ‘KuVichar’, ‘Science and Tech’, etc.

  • WittyFeed brings Httpool on board as sales partner

    WittyFeed brings Httpool on board as sales partner

    MUMBAI: Httpool has appointed WittyFeed as its partner to monetise the website’s display ad inventories and be its exclusive representative for India.

    This partnership is in line with both Httpool and WittyFeed’s vision of providing clutter-breaking experience for users and offering innovative ad formats for digital marketing campaigns. Httpool will not only help WittyFeed monetise the existing website traffic, but also bring on board creative-rich media formats which will drive more engagements from users.

    Httpool, an international media-tech company, employs the most advanced proprietary and licensed technologies to offer the broadest range of ad network products and ad tech solutions across display, video, engagement, social and performance channels, on all devices.

    Httpool exclusively represents Twitter in India and 22 markets across Europe and Asia. It represents LinkedIn, BBC, AOL, Spotify and other select global and local publishers across 30+ central and eastern European and Asian markets. Httpool was recently acquired by Sony via IMS – Latin America, giving it market reach and access to 50+ markets.

    Founded in 2014, WittyFeed started its journey with a hundred thousand users and now has a strong user base of a billion and garners close to 100+ million unique users every month. With over 50+ million site visits month on month, WittyFeed has set a new benchmark in March 2017 with 420+ million page views and 2.5 billion ad impressions.

    WIttyFeed co-founder and CEO Vinay Singhal said, “We are glad that Httpool’s acumen in the Indian digital industry and the network would help us get better advertisement formats and fill-rate. We are quite excited with this association and look forward to it.”

    Httpool India managing partner Amit Gupta added, “WittyFeed, being one of the largest content marketing platforms, experiences a lot of traction from varied target groups belonging to diverse fields, making it an ultimate destination for advertisers. We are delighted to partner with WittyFeed and look forward to taking this association to newer horizons.”

  • WittyFeed revamps, to hike affinity within target

    MUMBAI: WittyFeed which claims to be world’s second largest and India’s largest content marketing company, has rebranded, and launched a new user interface.

    The brand also relaunched its logo, tagline and its look and feel keeping the new vision and brand philosophy in mind. WittyFeed, as a platform has been a pioneer in creating content that is engaging, interactive and has helped various brands by its subtle integration, allowing them to reach its target audience in the best possible formats.

    The new version of WittyFeed modeled on the philosophy of “beyond” truly depicts the same in its new avatar. New WittyFeed, apart from being a mere content platform, will showcase thoughts which are “beyond stories”. The upgraded version of WittyFeed will also get to see a new logo and an even more exciting website.

    Highlights of new features on WittyFeed for a seamless user experience are Dedicated video section, Going Viral (for latest topics that are going viral on WittyFeed), Bell Icon (for subscription option for them to get news delivered in their inbox/browser), Floating yet Fix Menu Bar (for a better discovery of trending categories), Clean Rich Media Banner (for a better exposure for brands).

    WittyFeed CEO Vinay Singhal said, “We have made sure to adapt newer modalities which will not only help users discover more content but also would be allowing brands to engage with the TG in best possible formats.” He added, “Now brands and agencies will have two edge advantage – from the content perspective and campaign virability perspective.”

    “In terms of campaign virality, we have adopted newer technologies which would further help brands track their campaigns in a more efficient way. With our already existing platform and analytics gathered over past few years, we are sure to get more engagement and help in discovering the content that is trending on the internet and deliver a beyond experience.”