NEW DELHI: Wirality Media has won the integrated digital mandate for caller ID app Truecaller in India. The account was won following a year-long association on projects and multiple campaigns run in 2020.
Truecaller chief commercial officer Kari Krishnamurthy said, “We have worked with Wirality closely on a project basis over the past one year. Their work does stand out and the team has been very impressive. We intend to keep this collaboration at a higher intensity and having them on board on a long term basis paves the way for continued good work.”
Wirality CEO Saanand Warrier said, “It’s been a pleasure to work with Truecaller for over a year now on four campaigns and the support and encouragement we have received has paved the way for some excellent work. Through our work over the last year, we have set a benchmark for what is possible when you combine creative thinking with a data driven media approach. We cannot wait to continue this relationship and bring our creative and digital expertise to take the brand to greater heights.”