ITV

Tag: Wipro

  • SureWaves to tie-up with 50 cable TV channels

    SureWaves to tie-up with 50 cable TV channels

    KOLKATA: Having tied-up with over 300 local cable TV channels, Bangalore-based digital media-technology company SureWaves MediaTech now aims to have another 50 cable TV channels for integrated advertisement aggregation.

     

    “We plan to reach out to all cable TV channels in the country. At present, we have tied up with 300 channel partners. It is a continuous process. With time, aggregation with the remaining channels will take place,” SureWaves head strategy and regional director-south, Nishant Nair, told indiantelevision.com.

     

    SureWaves MediaTech offers the SureWaves Media Grid, an integrated advertisement aggregation, content delivery, network management, media planning, and reporting platform. The company positions a proprietary device that is connected to the grid and the TV channels. SureWaves provides real-time data monitoring of ads, which has made cable TV advertising accountable for the first time; according to Nair.

     

     The company collaborates with local channels owned by multi-system operators (MSOs). “We are not interested in tying up with local cable operators who have channels as we are not sure about the quality of these channels,” said Nair. “SureWaves is already on its way to becoming a game-changer in the way geo-targeted advertising currently works in the country.”

     

     With digitisation picking up pace, the number of satellite channels in the country is expected to grow and SureWaves plans to approach these channels to extend its solution. At present, around 150 brands such as HUL, Wipro, Dabur, Parle, Aircel, Vodafone, Nestle and Honda are utilising SureWaves’ services.

     

     “We are also targeting national advertisers, who want to reach all the markets,” said Nair. The television advertising spend is around Rs 15,000 crore and the eastern region, primarily dominated by West Bengal, accounts for nearly 20 per cent of the TV advertisement market.

     

     Just last month, SureWaves started its Kolkata operations and is betting on the Kolkata market for growth. The company currently has over 75 employees.

  • Sudhir Deokar’s visualisation was photographically perfect: Ivan Arthur

    Sudhir Deokar’s visualisation was photographically perfect: Ivan Arthur

    MUMBAI: It was in the early 60s, I was a cub writer then, Sudhir a young tiger. Every day, I watched him roar, bold and resonant on his easel. And I cowered behind my table wondering what I was doing in a place like this? Tentatively, I handed him a line for an Esso advertisement, expecting a growl of disapproval. He looked at it for a moment and with the salivary articulation of well-chewed paan, he said: “Tomorrow.” The next morning I glanced at his easel and grew a hundred feet tall. There was my line on his layout, for sure, but barely recognisable even to me.  Sudhir had made it resonate beyond the thesaurus.

     

    He did this always. He took lines and gave them roundness, movement, dimension, resulting in halos for copywriters, account directors, clients and their brands. He freed the Air-India Maharaja from the croquill’s ruthless line and caressed him with that soft roundness. He poured sex appeal into Haryana Breweries’ beer barrels, played mid-wife to both DCM and Wipro Data Products and placed Hamdard on the medical pedestal it deserved. Name any Thompson brand from the early sixties to the Millenium year; Sudhir has gilded it with his brush. He retired as creative chief of the Mumbai office of Hindustan Thompson Associates (HTA), now JWT.

    Sudhir poured sex appeal into Haryana Breweries’ beer barrels

    He worked his magic with 6-B pencil, croquill, rotring, Indian ink, water-colours and his sable hair wand; conjuring up caricatures, cartoons, stylised drawings and life-like water colours; his 20-minute layouts often used as artwork. Artwork became works of art, clients having them framed and put up in their offices. His visualisation of human situations or tabletop was photographically perfect. When the final picture was taken in the studio, you might not be able to tell the difference between the photographed picture and the 20-minute wash drawing. Mitter Bedi, Obi, Salian and so many others would marvel at the lens that was Sudhir’s eye.

     

    For close to three decades he gave my work the visual sanctification of his brush, and I feel blessed. I know that many who came before and after me will echo my feelings. He had the bigness and breadth to work with most anyone – from trainee to guru. Many of his trainees are gurus now. I look with awe today at a generation that thrives on the digital evacuation of ideas, but I still thrill to the memory of those visual insights shaped by hand and eye by artists like Sudhir. He was loved by all – from the most cussed of executives to the most difficult of clients.

    Freed the Air India Maharaja from the croquills ruthless line and caressed him with that soft roundness

    Besides being my creative soul mate, Sudhir became a friend of the family. His passing is a deep gash that my soul will have to bear for ever.

     

    (Ivan Arthur is the former creative director of JWT, India. He can be contacted at Ivan.arthur@gmail.com)

  • Draftfcb+Ulka creates a TVC for Wipro’s Santoor PureGlo

    Draftfcb+Ulka creates a TVC for Wipro’s Santoor PureGlo

    MUMBAI: Wipro has re-launched Santoor Glycerine bathing bar as Santoor PureGlo, with a new TVC created by Draftfcb+Ulka.

    The key issues kept in mind while executing the TVC was that it had to drive the message that skin gets dry during winters and makes you look dull. As a research revealed that women generally experience skin dryness and dullness during winters and glycerine is seen as a moisturising agent that helps keep skin soft and supple. Hence, the new Santoor PureGlo (a special soap for winters) helps you keep your skin moisturized and gives a youthful glow even in winters.

    Dwelling upon the thought process behind the creative, Draftfcb+Ulka creative director Dharmesh Shah said, “The creative idea is one of surprise. How an admirer is surprised by Santoor woman’s glowing skin even in winter, as winter tends to leave one’s skin dry and dull. Along with this the challenge was to embed it in the core of Santoor, which is the secret of younger looking skin”. 

  • Allied Media appoints Saurabh Gupta in his new role as business head

    Allied Media appoints Saurabh Gupta in his new role as business head

    MUMBAI: In his new role as business head, digital media Saurabh will be responsible for providing holistic digital solutions for all clients of Percept Media and also only Digital direct clients. He would be taking care of India region, and integrate digital in the marcom solutions of all Percept Group clients.

    With his experience of almost 10 years in the industry, he has worked with renowned companies like Reliance Entertainment Digital and Wipro Technologies. He played a major role in Zapak Digital as national sales head and has serviced brands like PepsiCo (Change the Game Campaign and Pepsi T20 Football), Mountain Dew (Dew Extreme Tours, Hrithik launch and MTV Roadies Integration), Michelin Tires (Malaysia Pilot Experience, Lemans), Airtel (F1 Online Activity) and many more

    He is a professional with qualitative experience in brand building, business development, sales, process implementation, client servicing and team management.

    Allied Media CEO Shripad Kulkarni said, “It’s not about digital marketing but a fresh way of looking at marketing to digital savvy customers of our clients. So, we will have two digital teams – a digital strategy team which is a part of the core strategy team of Percept Media and a business team”.

    On the digital strategy, business head – digital Saurabh Gupta added, “Digital media behaves in a very different form factors according to businesses and categories. But, most businesses are shortsighted and consider digital media as only a marcom instrument. We are here to change the way brands perceive digital as a medium and transform the entire marketing making it a catalyst to achieve business objective and transform the brand life stage. Our digital strategy blueprint will be: digital led business re-engineering customised for brands.”

  • Maxus wins World Gold Council’s consolidated media biz

    MUMBAI: Maxus India has won the media mandate of World Gold Council (WGC), the market development organisation of the gold industry.

    WGC, the voice authority for gold, has now handed over the consolidated business to Maxus India following a multi-agency pitch which saw participation of the incumbent agencies, Maxus and Lintas.

    Earlier, the business was divided between two agencies. Mudra was the AoR for traditional media while OMD was handling the digital duties.

    The account size is pegged at around Rs 300-400 million.

    Maxus India has recently won the media mandate of Wipro Consumer Care and Lighting, which it will be handling along with Lodestar UM.

  • 22feet lands Tata Tea digital account

    MUMBAI: Tata Global Beverages‘ brand Tata Tea has awarded its digital duties to independent digital solutions provider 22feet Digital Solutions after calling for a multiagency pitch for the same. The agency‘s Bengaluru office will be handling the account.

    The agency will be responsible for the creative aspects of the digital campaigns. Madison Media was handling the account since 2005. Lowe Lintas currently handles the mainstream creative duties of the Tata Tea brand.

    Confirming the news to indiantelevision.com, 22feet managing partner Vineet Gupta said, “We will be handling the digital duties of the brand. Our focus will be to make the brand‘s presence felt equally across platforms from social media to mobile.”

    Apart from Tata Tea, 22feet is in charge of providing digital solutions to other brands like Wipro, Kolkata Knight Riders, Lee, Kingfisher, Peter England, Lenovo, Bisleri and Fastrack.

  • Wipro Consumer Care relaunches Santoor Soap

    Wipro Consumer Care relaunches Santoor Soap

    MUMBAI: Wipro Consumer Care and Lighting has relaunched its soap brand, Santoor, which includes introduction of new fragrance, shape, packaging and formulation.

    Wipro Consumer Care & Lighting senior vice president Anil Chugh said, “We have retained the original goodness of Santoor and enhanced the offering by introducing new fragrance and formulation. With the new Santoor we seek to strengthen our leadership in our core markets and grow by appealing to new consumers in other markets.”

    According to Chugh, “Santoor has been growing faster than the industry and gaining share. One of the reasons for this is the consistency in communicating our core proposition of younger looking skin while keeping the message contemporary over the years. Also, our focus on providing the right value to the customer has contributed significantly to the brands success.”

    In an official communiqué, the company stated that Santoor is the third largest soap brand in India and the largest selling brand in rural Maharashtra (value MS- 25.6%). Bollywood actor Saif Ali Khan will continue as the brand ambassador.

    Chugh said, “Over the years Santoor has carefully chosen celebrities to endorse the brand and it has worked well for us. Saif Ali Khan is a very well known and successful actor in India and has worked well for the brand in the past. He fits the brand personality and is best suited for the role.”

    Khan said, “I believe brand endorsements are partnerships which go beyond what one sees on TV and Print. Santoor enters a new era with some exciting strategies and dynamic plans. Santoor is a leading brand in India and I look forward to making our association a mutually excellent one”.

    Santoor ads featuring Khan will break out on television by mid-March and the proposition of “younger looking skin” is interestingly weaved in with the celebrity Saif Ali Khan.

  • Anish Daryani joins Orchard Advertising as VP

    Anish Daryani joins Orchard Advertising as VP

    MUMBAI: Orchard Advertising has roped in former Ogilvy Africa general manager Anish Daryani as vice president and branch head at the agency’s headquarters in Bangalore.

    Daryani‘s key responsibility will be to strengthen and grow existing client businesses, cement relationships and look to grow Orchard Bangalore in the south market.

    Orchard Advertising, a Leo Burnett Group agency, has clients like Wipro, SAB Miller, Essilor, Godrej, Colors, RIM and Piramal Healthcare.

    Daryani said, “I have always admired the Leo Burnett Group for the thinking agency they’ve been, since I started my advertising career. So when I got an opportunity to join Orchard, one of the three agency brands from Leo Burnett’s stable, taking it forward came very naturally to me.”

    Orchard India SVP and brand partner Kaushik Mitra added, “Anish is very driven, hungry and passionate about the business. Having diverse experience in categories such as FMCG, telecom, durables, automotive, healthcare and rural sectors he will strengthen Orchard’s position in the market.”

    Daryani comes with over a decade’s experience in advertising and has done two stints each with Ogilvy and the Rediffusion-Y&R Group. Some of the brands he’s worked on include Tata Motors, Tata Nano, Tata Steel, Hutch (now Vodafone), Airtel, Kingfisher Airlines, Danone, Brooke Bond Red Label, The Economic Times, The Times of India, Colors, Linc Pens and The Statesman.

  • Genpact names Ricky Bindra as CEO of NGEN Media Services

    Genpact names Ricky Bindra as CEO of NGEN Media Services

    MUMBAI: Genpact, a global provider of business services and technology solutions, has announced the appointment of Ricky Bindra as the CEO of the recent Genpact- NDTV joint venture, NGEN Media Services, today. 

    In his new role, Bindra will be responsible for the growth along with revenue and EBIT targets for NGEN Media Services, according to an official release.

    The Genpact- NDTV joint venture will be offering outsourcing solutions to address the huge demand driven by changing customer behavior and the dynamism of the regulatory environment, impacting the media industry today.

    The partnership combines Genpact’s offshore experience, global delivery capabilities, sales and marketing infrastructure, reputation for operational excellence with NDTV’s brand image, domain knowledge and world class media skill sets, according to an official release.

    Prior to joining Genpact, he has worked with organizations such as Accenture, Phoenix Global and Wipro Spectramind in leadership roles across operations and business development.

  • Aventail Expands India Distribution with Select Technologies

    Aventail Expands India Distribution with Select Technologies

    Select Technologies to Support Aventail’s Growing SSL VPNs sales and support

    Bangalore, 30th May, 2006 – Leading SSL VPN product company Aventail Corporation (www.aventail.com) is expanding its distribution in India through a new agreement with Select Technologies, a leading solution provider in the country with more than 5,000 customers. Select Technologies will provide sales and support to Aventail’s growing clientele, which includes Wipro, Tesco, Marico, iGATE, ING Vyasa, and i-flex, both directly and through their large channel partner network across India. Together, Aventail, Select, and system integrators will offer a three-level support system.

    “With security being the top priority for enterprise and SMB customers, an affordable solution with top class security features and protection is the requirement today,” said Mr. Sunil Pillai; Business Head, Select Technologies. “Aventail’s leading technology coupled with Select’s expertise in providing innovative, cutting-edge solutions for Information Protection and Management domain make this relationship a strong one,” he added.

    “Select has a good history of making brands successful in India , and they have the required experience and expertise to carry Aventail in their portfolio,” said Mr. Ajay Kumar, Country Sales Manager for Aventail in India . “Aventail is leading the market in providing enterprises secure remote access, and Select’s strong channel network will help us increase our penetration and customer base across India.”

    Aventail’s SSL VPN is a scalable, enterprise class, clientless solution based on Aventail’s proven Smart SSL VPN platform. Aventail’s clustering and high availability support with load-balancing is an ideal solution for hundreds or thousands of users. The secure application platform is designed to provide practical, easy-to-use anywhere access to Web, client/server, and file shares from any device combined with simple manageability and usability. All of this makes it a clear alternative to IPSec-based VPNs. Many of Aventail’s customers worldwide are replacing legacy IPSec solutions with the Aventail SSL VPN in order to have one solution for all remote access scenarios.

    About Select Technologies

    Select Technologies is a 100% wholly owned subsidiary of WeP Peripherals Limited (WeP). Select Technologies provides innovative Information Protection & Management Solutions and Services to Large Enterprises, Corporates and SMEs and is a ‘One Stop Solution House’ for market leading Information Protection and Management solutions. Select specializes in providing innovative and effective world class solutions through a strong and dedicated team of qualified and trained professionals to provide support services and training to partners and end users. Select conducts business through more than 238 NSI, RSI, Solution Providers & channel partners across the country focused on Information Protection and Management business and sustains relationship with over 5000 customers. Headquartered in Bangalore, Select has offices across the metros and major cities of the country. For more information, please visit: www.select-technologies.net

    About Aventail
    Aventail is the best-of-breed remote-access company. Aventail delivered the first SSL VPN solution in 1997 and today is a market leader, delivering the easiest to use and control remote-access solution. Aventail Smart SSL VPN appliances provide users with transparent, clientless access to more applications from more devices via any network environment. For network managers, Aventail delivers a single secure access gateway for all users, internal and external, to all network resources with complete security. With more than two million end users around the globe, Aventail is the SSL VPN of choice among mid to large-sized organizations worldwide, Some of Aventail’s customers in India include Wipro, Tesco, Marico, iGATE, ING Vyasa, i-flex, Times of India and ITC. For more information, go to www.aventail.com.

    Aventail, Aventail ST, Aventail Smart Access, Aventail Smart Tunneling, Aventail EPC, Aventail OnDemand, Aventail Connect, Aventail Secure Collaboration, Aventail EX-2500, EX-1500, Aventail EX-750, and their respective logos are trademarks, registered trademarks, or service marks of Aventail Corporation. Other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

    Note: The information in Aventail press releases is accurate and current only as of the date posted. Aventail does not update the information once the release has been issued. To the extent any press release contains information that is not historical fact, that information is considered forward-looking. Aventail’s results may differ from those projected in any forward-looking statements.