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  • Namita Tiwari joins Wipro as director & head of CIS marketing

    Namita Tiwari joins Wipro as director & head of CIS marketing

    Mumbai: IT major Wipro has brought Namita Tiwari on board as director and head of CIS marketing.

    Announcing her new role, she wrote on LinkedIn, “I’m excited & grateful to share that I have joined Wipro, as Marketing Director & relocated to Bangalore. Looking forward to the challenges and finding smarter, innovative and faster ways to overcome them.”

    In this new role, Tiwari will be responsible for the innovation of the marketing strategies of the company and will be based in Bengaluru.

    She is a business storyteller and strategic marketing leader with expertise in creating next-gen marketing programmes that converge digital, brand and content. Prior to Wipro, Tiwari was associated with Tata Communications as senior manager, digital and content marketing. Previously, she worked with a number of companies such as Accenture, Coforge, HCL, Polaris and Infosys. 

    She is also a well-recognised guest speaker at the Symbiosis Institute of International Business and the Indian Institute of Management, Sirmaur. She has been a member of the CMO Councill since May 2021. 

  • Wipro’s former COO Bhanumurthy Ballapuram joins Google Cloud

    Wipro’s former COO Bhanumurthy Ballapuram joins Google Cloud

    Mumbai: Wipro Ltd’s former president and chief operating officer (COO) Bhanumurthy Ballapuram has joined the regional leadership team at Google Cloud as vice president for customer experience of the Japan and Asia Pacific region.

    Ballapuram will report to Google Cloud’s global vice president for customer experience, John Jester, who is based in the US, according to a statement released on Tuesday.

    An NIT Warangal and IIM Ahmedabad alumnus, Ballapuram served as president and COO of Wipro until he moved on from the IT major in June this year. Joined in 1992 as senior VP, he oversaw business application services during his tenure, which is by far the largest service line for Wipro. 

    He has over 25 years of experience in senior management roles in the high-growth IT services industry.

    “Ballapuram will partner with our regional leadership, including Karan Bajwa for APAC and Tomoyuki Hirate for Japan to further our commitment to the success of our customers and continue to advance Google Cloud’s enterprise momentum in the market,” Google Cloud said in a statement.

  • Brands wish Eid Mubarak with messages of hope & togetherness

    Brands wish Eid Mubarak with messages of hope & togetherness

    MUMBAI: Eid ul-Fitr means the occasion of breaking the fast- the day that marks the end of the month-long dawn-to-sunset fasting of Ramadan for Muslims around the globe. This year, more than anything else, the occasion serves as a great reminder to be grateful for what we have and to share with those who may be less fortunate than us.

    Here are a few campaigns that are sure to bring some festive warmth and optimism into these grim times:

    Facebook India | More Together. Hum aaj ek-duusre ka saath denge, toh ek behtar kal zaroor hoga. #MoreTogether

    While all of us watch out for the wellbeing of our loved ones, it’s only a few special ones who look out for those not their own. It is this extraordinary message of looking out for others that Facebook’s latest ‘More together’ campaign brings out beautifully in the backdrop of the Eid ul-Fitr festival.

    The film poignantly conveys hope and a sense of community, sending out the message that if each of us watch out for the other, it would be such a wonderful world.

    Kotak Mutual fund shared a real-life inspiring story of Shahnawaz Shaikh on the occasion and inspire others to follow suit:

    “For Shahnawaz Shaikh and his team, this Eid is about taking care of the community. Kyonki #MadatHiIbadatHai #EidMubarak

    They have been doing their part in the month of ibadat by providing oxygen cylinders to #Covid patients. We applaud their noble deed & wish all of you a safe and blessed Eid.”

    Amul released one of its popular topicals to mark the festive occasion of Eid ul Fitr with the creative ‘Eid together, Eat together- Break Fast, Start Feast’:

    Ashok Leyland made a touching film dripping with warmth, that shows how every celebration begins with caring and sharing:

    OYO stressed the importance of vaccination, through its creative messaging: “The Eidi we all need “ #EidMubarak

    #VaccinAid #StaySafe

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by OYO (@oyorooms)

    Tide India shined a light on those who make this Eid brighter for everyone with the words, “Celebrating everyone who went above and beyond to make the holy month of Ramadan brighter! Eid Mubarak.”

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Tide India (@tide.india)

    McDonald’s creatively depicted the brand’s softie ice cream bitten into, to form the shape of the crescent moon saying, “This Eid, stay safe and celebrate with your loved ones at home.

    Mother Diary talked about coming out stronger together through the darkness with its Eid creative: “May this Eid brings us to hope that we see the light at the end of this and come out stronger!”

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Mother Dairy (@motherdairy)

    IT giant, Wipro Limited shared wishes on the occasion: “This year, may the end of Ramadan bless you with lots of positivity, courage, and strength to get through the tough times. Wipro Limited wishes Eid Mubarak to all! Stay safe, stay home. #Eid2021 “

    MTR Food Pvt Ltd wished Eid Mubarak to urge everyone to stay home and safe: “MTR wishes you, Eid Mubarak! This Eid, enjoy soft, perfect, and sweet Gulab Jamuns made with MTR- India’s No.1 Gulab Jamun Mix”

    Kansai Nerolac Paints creative spread festive cheer with a dose of care: “This Eid, may the crescent moon shine upon you and your loved ones with blessings of harmony and care.” #Nerolac #ColoursThatCare #EidMubaarak

    Starbucks India and MG India also shared creatives posts on the occasion:

    Attachments area

    Preview YouTube video Ashok Leyland | A Celebration of Sharing | Ramadan 2021 Ashok Leyland | A Celebration of Sharing | Ramadan 2021

  • Mercedes-Benz’s Ira Pradhan joins Freshworks as communications lead

    Mercedes-Benz’s Ira Pradhan joins Freshworks as communications lead

    NEW DELHI: Days after stepping down as corporate communications lead at Mercedes-Benz R&D India, Ira Pradhan has joined Freshworks as leader of internal communications, diversity & inclusion, and CSR.

    Freshworks provides SaaS customer engagement solutions through a suite of products for organisations of all sizes.

    Pradhan made the announcement in a post on professional networking platform LinkedIn.

    “Often described as a rocketship by most who work here, Freshworks has inspired many, including me, by being a global product company from India, a home-bred SaaS unicorn with one of the most talked about people culture. I am excited to begin this next step in my career and thrilled to work with some of the most talented group of individuals across the globe,” she wrote.

    Pradhan was with Mercedes-Benz India for a little over six years, from September 2014 to November 2020. She has over 15 years of experience in communications and has worked with brands like Philips, Wipro and Tesco in the past.

    She was recently named among the 20 Rising Stars of 2020 by PRovoke Media in its annual Influence 100 report. She also mentors young women professionals through the Shenomics program: Lead Like a Girl.

  • BARC week 40: Flipkart, Amazon enters top brand list

    BARC week 40: Flipkart, Amazon enters top brand list

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 October to 9 October 2020.

    The data reflects the top 10 advertisers and brands across genres in India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 40 week. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 40 week of 2020.

    Top Advertisers: –

    Hindustan Unilever continued to be the biggest advertiser this week also with 295548 impressions. It was followed by Reckitt Benckiser India which ranked second with 180389 ad generations.

    Godrej Consumer Products this time bagged the third rank with 43595 ad impressions. Cadbury India and ITC Ltd secured the fourth and fifth place with 37150 and 33498 ad impressions.  

    Brooke bond India bagged the sixth spot with 30623 ad insertions.

    Other top brands in the pecking order were as follows: Amazon Online India Pvt, Wipro, Ponds India, and Colgate Palmolive India Ltd.

    Top Brands:

    Dettol Antiseptic Liquid became the top rank, like last week with 27266 ad impressions. Dettol Toilets Soaps secured the second position and got 21011 ad impressions.

    Surf Excel easy wash bagged the third spot with 18246 ad insertions.

    The fourth and fifth spots were acquired by Lizol and Amazon.in with 17912 and 17704 ad insertions respectively.

    In this week’s data, Mahindra Thar appeared in the list in the sixth position with 16481 ad views.

    Other top brands in the pecking order were as follows: Glow & Lovely, Flipkart, Dettol Liquid Soap, and Lux Toilet Soap.

  • TV ad volumes on Kannada channels grow as Covid2019 situation improves

    TV ad volumes on Kannada channels grow as Covid2019 situation improves

    NEW DELHI: The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side Story), Karnataka is a crowded space when it comes to advertisers and marketers both. With the hub of digital agencies and regional offices of many mainline agencies in Bengaluru, the market is a very competitive one too. And going by the words of industry insiders, probably, the least impacted by Covid19 lockdown. 

    Mplan CEO Parag Masteh tells Indiantelevision.com that lesser number of Covid2019 cases in Karnataka, compared to other southern states, and a positive market sentiment helped the Kannada media companies maintain a steady grip on their advertising revenues. News and movies genres had an easy time, but there was a good dip in GEC numbers. 

    “Though the nationwide lockdown and advertisers’ reluctance to splurge forced the TV market to lessen the ad rates by almost 50 per cent, the cumulative loss is nowhere near to what markets like Kerala faced. They, in fact, managed to maintain their revenue cycle in place.” 

    The Media Ant co-founder Samir Choudhry reveals, “Overall there is a dip of more than 25 per cent in business (Kannada-language channels) in Q2 (April-June) vs Q1 (January-March).” 

    Karnataka ad market is one of those where television still holds a greater affinity than other media and it remained the same during Coid2019 period, too. In fact, TV news genre managed to gain business during the time as per industry experts.  

    Choudhry adds, “When it comes to Kannada markets, we have seen an increase of 10 per cent in the business when it comes to news channels. But yes, there was more than 30 per cent drop for the remaining genres during the Covid2019 period.” 

    As per Masteh’s prognosis, news genre might have managed to hold 40-45 per cent of its regular business. 

    If we look at the overall share of the television ad market, the advertiser sentiment seemed to be gradually increasing as the situation improved and fresh programming began. 

    As per data shared by TAM AdEx, while there was a 32 per cent drop in overall ad volume across genre during the Covid2019 period, the numbers increased month-on-month. Ad volumes surged by 57 per cent in May and 84 per cent in June over the month of April.

    The top 10 channels, which consist of four channels from news genre and three each from GECs and movie genre, amounted for 50 per cent of the advertising volume shares. Top brands included HUL, RB, Brooke Bond Lipton, Wipro and Colgate Palmolive, all big national-level advertisers.

    The biggest sufferer in the market has been print and OOH for very obvious reasons; distribution problem for print and lack of advertiser interest in case of OOH. As the market slowly starts moving to normal, print is expected to get its advertiser share back sooner than later, but for OOH companies the fight is going to be tough. Even with lockdown restrictions gradually lifting, the OOH players are forced to sell the ad space at 90 per cent lesser than their original prices. This is hardly able to help them survive and pay salaries, shares an industry insider. 

    The Kannada-language market has already started seeing positivity when it comes to ad volumes and revenues will follow soon. But that is not happening right now as per Choudhry. 

    Masteh believes that the situation will start improving for the media players by the end of August if the Covid2019 numbers remain on a downward trend and the peak doesn’t hit the state, as expected to happen in September-October. 
     

  • Yardley launches new range of floral perfumes

    Yardley launches new range of floral perfumes

    MUMBAI: Yardley, a heritage personal care brand from Wipro Consumer Care and Lighting has launched an array of daily wear perfumes. The Modern Indian Woman, who is a perfect amalgamation of beauty, confidence, and elegance, inspires this contemporary range of Eau De Cologne from The House of Yardley. 

    These perfumes are a unique blend of finest floral fragrances crafted to last through the day. The colour palette sets the tone for the season in elegant purple, yellow, pink and aqua blue.

    This new range has four floral fragrances priced at Rs 499 for 100ml.

    The Daily wear perfumes come in Morning Dew, London Mist, Autumn Bloom and Country Breeze variants.

    Yardley India vice president and business head consumer care Manish Vyas says,  “Over the years, Yardley of London is loved and admired for its beautiful floral fragrances that are timeless classics worn by women of all ages. We are delighted to introduce Yardley Daily Wear Perfumes. This range aims at making daily usage of perfumes a habit in India. It is targeted at discerning users who seek products with a high effectiveness, unique image and an original concept. We are confident that this newly introduced range will further enhance the Yardley brand in India.”

    Established in 1770, Yardley is one of the world’s oldest living brands in the personal care category with fragrance, bath & shower and skin care products. It is a premium priced brand and is one of the few personal care brands, which has been bestowed with the honour of six prestigious Royal Warrants over the past 245 years.

     

  • Wipro highlights importance of bright light

    Wipro highlights importance of bright light

    MUMBAI: Wipro consumer care and lighting has launched its new TV ad campaign – wider light for brighter homes.

    The ad campaign highlights the importance of choosing Wipro Garnet LED bulb, which claims to be 70 per cent wider than ordinary LED bulbs giving more brightness for homes.

    Featuring two 30-second ad films, the campaign focuses on common life situations of the difficulties faced by individuals with a low beam ordinary LED bulb and the transformation to a better life with a wider and brighter light through wide beam Garnet LED bulb.

    Wipro consumer care and lighting senior vice president and business head of consumer lighting and switches Sanjay Gupta says, “Our endeavour is to provide better benefits and comfort to our consumers. We were the first to launch colour changing LED tube lights in which one can change the colour as per the mood. With wider lights for brighter homes campaign for Garnet we are confident that we will further enhance our connect with consumers, emphasising the unique value proposition and innovative offerings.”

    FCB ULKA chief executive officer Nitin Karkare adds, “When we were tasked with working on the lighting business, we couldn’t have been more excited. In the case of this campaign, the fact that the product had such a clear differentiator made our job that much easier. We used family dynamics to bring to light the trouble that the wrong light can create for one, and how the simple act of switching to Wipro Garnet can make such a big difference to seeing things right.”

  • Paytm partners with Wipro for its payments bank business

    Paytm partners with Wipro for its payments bank business

    MUMBAI:  Paytm has joined hands with Wipro  to create the requisite technology infrastructure for its upcoming Payments Bank business.

    Wipro will be implementing the core banking solution for Paytm and also programme managing the integration of other key systems like the anti-money laundering solution and the regulatory reporting solution. Wipro will play a crucial role in helping Paytm interface its existing systems with the core banking solution. It will also put in place and manage the data centers for the Payment Bank in order to ensure smooth functioning of the new unit.

    Speaking on the association, Paytm Payments Bank  CEO Designate Shinini Kumar said, “Technology is an integral part of the value proposition we seek to create for customers of our upcoming bank and we are happy to announce that we will be partnering with Wipro. They have a demonstrated track record in banking technology in India that will be important in ensuring that our innovative solutions are integrated with core banking systems in a compliant and secure manner, creating the right platform for service delivery at large scale. We are a young and agile organization and the Wipro team has demonstrated the agility and flexibility that will be necessary to make this partnership meaningful.”

     Wipro Limited India & Middle East Markets president Soumitro Ghosh also added, “Paytm is making steady strides towards its larger vision of financial inclusion in the country. Its Payments Bank is another step in this direction and we are happy to partner with them in their endeavor.”