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Tag: Wipro Consumer Care

  • Siddhartha Juneja to steer Nivea India’s brands on ecommerce platforms

    Siddhartha Juneja to steer Nivea India’s brands on ecommerce platforms

    MUMBAI: There’s no better place to understand the dynamics of e-commerce and D2C brands than Flipkart – which is now part of Walmart. Siddhartha Juneja spent two years – of which a part of it was during the pandemic – between July 2020 to July 2022 at the e-commerce giant.

    That experience will prove invaluable following his appointment as director of e-commerce at Nivea India recently. Prior to his recent appointment, he spent a couple of years and seven months  as head- omnichannel at Mondelez International between July 2022 and January 2025.

    He  spent four years and some months each  at Kellogg India (March 2016-July 2020; marketing manager, category head and channel head – e-commerce &  D2C)  and General Mills (October 2011-Februrary 2016; area sales manager Mumbai and brand manager).

    Two years of experience with Wipro Consumer Care  (May 2009 and October 2011) saw him his sharpening his understanding  of the dynamics of FMCG sales and distribution . 

    Juneja holds a BTech degree and  a post-graduation in marketing and operations. He  lists business management, brand management and marketing as his top three skills. 

    He will have to put all three to use  at Nivea India as he puts in his all to build online commerce for the company.

  • Chandrika Soap’s dazzling campaign: LED magic at Juhu Beach

    Chandrika Soap’s dazzling campaign: LED magic at Juhu Beach

    Mumbai: Laqshya Media group, a pioneer in out-of-home (OOH) advertising, proudly announces the successful execution of an immersive month-long campaign for Wipro Consumer Care and Lighting’s iconic Chandrika soap in Maharashtra. The highlight of this remarkable campaign was the introduction of a Floating LED at Mumbai’s Juhu beach, captivating the hearts of lakhs of visitors. Chandrika successfully blended cultural relevance with technological innovation, creating a memorable and impactful campaign.

    The campaign, strategically launched during the festive season, aimed to resonate with the sentiments of the people of Maharashtra. With its rich heritage of over 80 years, Chandrika embarked on a journey to captivate new hearts through 3D visuals and linguistic customization specifically tailored for the people of Maharashtra in Hindi, English and Marathi. The grandeur of the campaign was exemplified by the Floating LED at Juhu Beach, measuring an impressive 66.6×23 ft. During the activation at Juhu Beach recently, approximately 1.25 lakh people per day experienced the magic created by the combination of bright stars, dancing waves, and the unique presence of Chandrika’s Floating LED. This spectacular setup left a lasting impression, fostering a positive impact on the brand.

    Collaborating with Wipro Consumer Care and Lighting, Laqshya Media Group strategically implemented an innovative month-long campaign across key cities in Maharashtra, including Mumbai, Thane, and Navi Mumbai. The campaign featured strategically positioned high-impact sites, reinforcing Chandrika’s heritage and Ayurvedic goodness.

    Utilising their in-house proprietary tool, Sharp, Laqshya identified ideal locations aligned with the target audience’s preferences. The campaign utilised a mix of formats, including Billboards, BQS, Bus Wraps, Unipoles, Digital screens, Railway Station Media, and Metro Media. The #ApneDeshkaGlow creative concept was seamlessly integrated, fostering deep connections with the audience across diverse out-of-home tools and social media platforms.

    A trusted brand with a rich heritage, Chandrika Soap boldly expanded its reach and attracted new consumers in core markets. Crafted with time-tested Ayurvedic ingredients, Chandrika offers a unique formula combating common skin issues. The soap’s meticulous crafting over ten days has earned the unwavering trust of millions of women.

    Laqshya Media Group is proud to have played a pivotal role in Chandrika’s successful campaign, combining innovation, technology, and creativity to leave an indelible mark on Maharashtra’s audience.

  • Wipro Consumer Care and Lighting introduces Wipro Safewash Anti-Germ Liquid Detergent

    Wipro Consumer Care and Lighting introduces Wipro Safewash Anti-Germ Liquid Detergent

    Wipro Consumer Care and Lighting today announced the launch of Wipro Safewash Anti-Germ Liquid Detergent with 99% germ protection formula. Safewash Anti-Germ is a pioneering solution for germ protection for fabrics, ensuring that clothes are not only fresh and clean but also germ-free.

    True fabric care means clean + safe. This is being showcased beautifully in their TVC. The TVC will display our daily exposure to invisible germs that settle on the clothes. Simple actions like catching a sudden sneeze in your elbow or hugging your child during a busy day can create touchpoints for transmitting infections through the ic. Safewash Anti-Germ liquid detergent formulated with unique germ protection proposition assures 99% safety from germs for your clothes.

    Talking about the new launch, Wipro Consumer Care and Lighting VP marketing S Prasanna Rai said, “Consumers are using masks, gloves, carrying sanitisers when they are on-the-go and using surface disinfectants to protect themselves. However, besides these precautions, it is important to keep one’s clothes germ-free as fabric can be germ carrier. Acknowledging the increasing need for germ-free protection, Wipro Safewash launched the Anti-Germ Liquid Detergent. It is formulated with a unique proposition of 99% germ protection, ensuring your clothes are truly clean, germ-free and look as good as new for 75+washes.”

    Wipro Safewash Anti-Germ Liquid Detergent offers colour protection and a gentle acid-free formulation along with stain removal capacity thus keeping clothes looking as good as new for 75+ washes. The product is a multipurpose liquid detergent available in a 1Litre SKU priced at INR 235 and can be used across all washing machines – top load, front load, semi-automatic – and can also be used for bucket wash.

    Wipro Safewash Anti-Germ Liquid Detergent is soon to be launched across all modern and general trade outlets across.

  • Wipro Consumer Care and Lighting launches Softouch Anti Germ Fabric Conditioner

    Wipro Consumer Care and Lighting launches Softouch Anti Germ Fabric Conditioner

    Wipro Consumer Care and Lighting today launched the Wipro Softouch Anti Germ Fabric Conditioner with 99% anti germ formula. A first-of-its-kind in the fabric conditioner category, Wipro Softouch Anti Germ Fabric conditioner is packed with a unique formulation that helps in removing germs, hygienically sanitizing the clothes, ensuring they are 99% germ free, while leaving a fresh, long lasting fragrance on clothes.

    Mr. S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting while talking about the product said, “Awareness about washing hands is all around us, however it is critical for consumers to be aware about complete disinfection of clothes too. With the ever-evolving global pandemic, hygiene becomes paramount. Being nimble to the demand, Wipro Consumer Care and Lighting launched Softouch Anti Germ Fabric Conditioner as a disruptive solution to address the need for providing 99% germ protection. With a shift towards hygiene in every aspect of life, Softouch Anti Germ Fabric Conditioner offers a unique proposition of keeping your clothes clean, sanitized and smelling fragrant all day long.”

    As was with the other products in the Wipro Softouch range, using the fabric conditioner requires 3 simple steps – Pour ½ cap of Wipro Softouch Anti Germ Fabric Conditioner in a bucket of water and stir gently, soak the washed clothes for 5 to 10 mins and squeeze gently, put the clothes out to dry. Wipro Softouch is suitable for both bucket wash as well as machine washed clothes and can be used for both front load and top load washing machines.

    The product is available in 200ml and 400ml SKU priced at INR 56 and 120 respectively. Wipro Softouch Anti Germ Fabric Conditioner is available across outlets in Wipro’s core markets of Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and can also be found in key e-commerce websites.

  • Wipro Consumer Care – Ventures invests in LetsShave

    Wipro Consumer Care – Ventures invests in LetsShave

    MUMBAI: Wipro Consumer Care – Ventures, the venture capital fund of Wipro Consumer Care & Lighting, has signed an agreement to invest in LetsShave Private Limited, who cater to male and female shaving and grooming markets.

    LetsShave focuses predominantly on shaving category, and expanding into personal care categories like body care, skin care, electric trimmers, etc. The Company markets its portfolio of products for both men and women under the brand name of LetsShave. It has a strategic tie-up with Dorco, a Korean Company and one of the pioneers in the razor industry, manufacturing world's finest blades since 1955. Dorco has a 10% stake in LetsShave and is a global supplier to companies like Dollar Shave Club.

    Mr. Sumit Keshan, Managing Partner, Wipro Consumer – Venture, said, “LetsShave offers high quality products and is a challenger brand in a space dominated by a single large player. They are a promising team with a strong understanding, usage of technology and have the ability to spot niche consumer requirements and respond quickly. Our investment in LetsShave is in line with our strategy of leveraging emerging online opportunities targeting the millennials. We plan to increase our portfolio in innovative start-ups in consumer brands and consumer-tech domains both in India and South-East Asia."

    Mr. Sidharth S Oberoi, founder of LetsShave said “We had started our journey four years ago. During this period, we have made a strong presence as well as have received an unprecedented acceptance for our products from our consumers. We are excited to partner with Wipro Consumer – Ventures. Wipro Consumer Care is an established industry player globally having deep insights into the consumer diaspora in India, and we would like to leverage their expertise to chart a strong growth trajectory. We are committed to making LetsShave a sustainable and responsible one-stop solution provider for shaving systems, personal care and grooming for men and women”.

  • Safewash #FlauntKarBefikar, Ritu

    MUMBAI: Safewash, the liquid detergent brand from Wipro Consumer Care, is turning up the style quotient of winter garments with its latest TVC and digital campaign. The brand promises users the right kind of expert care their woolies deserve.

    The ad features renowned fashion designer, Ritu Beri, who is seen conducting rehearsals for a fashion show. During the routine, one of the models accidentally spills a drink on another model’s sweater. While everyone looks nervous, Ritu Beri steps in with her “Safewash se hoga” attitude to pacify her team. Finally, models are seen adorning radiant and shiny range of sweaters on the ramp and receiving a roaring applause. 

    The digital efforts of the brand consistently focus on showing-off fashionable winter wear, even after repeated washes. Hence, the communication and conversations were centered on the plank of Flaunt. Safewash. Repeat. The digital campaign of the brand is driven by the agency Experience Commerce.

    “Efforts to influence consumers of fast moving goods on digital platforms is always a fascinating experience, given the dynamic and unpredictable nature of the audience. This campaign is a similar effort which is going to play with the concept of Flaunt. ‘Safewash’. Repeat. consistently with the target audience across digital platforms”, said Experience Commerce CEO Sandip Maiti.

    The campaign involves engaging with fashion bloggers sharing their Vlogs and blogposts showing how to take care of winter wear with the hashtag #FlauntKarBefikar. With interesting content on the website and ongoing social media activities, the brand will continue to urge people to flaunt their winter style.

    Wipro Safewash has an advanced formulation that prevents clothes from shrinking and protects colour and shine, thus keeping them soft and just fresh off-the-rack, even after repeated washes. Safewash gives woolen clothing an ‘All Round Protection’ and this has been expressed across all communication as – ‘7 Benefits of Expert Care’.

    The TVC is actively being promoted across social media platforms including the official website of Safewash.