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Tag: Wipro

  • Wipro marks 20 years of its global run with record turnout

    Wipro marks 20 years of its global run with record turnout

    BENGALURU: Wipro’s annual Spirit of Wipro Run hit a milestone on Sunday as over 62,000 employees, families, clients and partners pounded the streets in more than 100 cities worldwide.

    Executive chairman Rishad Premji flagged off the flagship event at Bengaluru’s Sree Kanteerava Stadium, while chief executive and managing director Srini Pallia led the East Brunswick, New Jersey leg. Bengaluru alone drew 14,000 runners, the highest ever.

    “This year we celebrate not just a number, but the spirit of togetherness that defines Wipro,” said Saurabh Govil, chief human resources officer.

    Each registration is matched by a corporate donation through Wipro Cares, aiding more than 85 non-profits in healthcare, education and environmental projects. The run unites employees of Wipro Limited, Wipro Enterprises, Premji Invest, the Azim Premji Foundation and Azim Premji University.

    The event dovetailed with the Wipro Bengaluru Marathon, where 35,000 runners—including elite athletes—took part. Wipro remains title sponsor for the third year running.

  • Goodera names Sumit Agarwal as chief financial officer to fuel global growth

    Goodera names Sumit Agarwal as chief financial officer to fuel global growth

    MUMBAI: Goodera has roped in Sumit Agarwal as its new chief financial officer, bolstering its leadership team as the employee volunteering platform prepares for its next phase of global expansion.

    A chartered accountant and all-India rank holder, Agarwal brings over two decades of experience across fintech, e-commerce, payments and technology. He most recently headed Tripmoney at Makemytrip–Goibibo, where he rolled out digital financial products. His earlier stints include cfo roles at Zovi.com and NGPAY (acquired by Flipkart), as well as leadership positions at Wipro technologies.

    At Goodera, he will oversee fundraising, investor relations, financial planning, M&A and strategic growth. “Goodera has built a global platform that powers volunteering while creating community impact. I am excited to shape its financial strategy for the next level of growth,” Agarwal noted.

     

  • How Maitri’s South-first strategy is shaking up Indian advertising

    How Maitri’s South-first strategy is shaking up Indian advertising

    MUMBAI: Nearly three decades ago, in the laid-back lanes of Kochi, three ex-Mudra execs took a punt on building an ad agency rooted in the South—but with national ambitions. Fast forward to 2025, and Maitri isn’t just holding its ground—it’s quietly becoming one of the most disruptive indie agencies in Indian advertising.

    With offices now spanning South India, the Maldives and Seychelles, Maitri has turned its bootstrapped beginnings into a ₹75-crore creative juggernaut. Its client list reads like an FMCG-Culture-Tech dream team: Netflix, Krafton, Wipro, Saffola, Disney+ Hotstar, and longtime loyals like Muthoot Finance and Mathrubhumi.

    So what’s their killer app? Not AI. Not jargon. But cultural intimacy.
    While the big Delhi-Mumbai shops took a north-to-south approach, Maitri did the opposite—leaning into its home-turf understanding of southern India. It didn’t just talk local; it thought local.

    As managing director Raju Menon puts it, “Nothing can beat consistency. When you deliver creatives to the clients that they love, year after year, you build a relationship. And that relationship builds the brand.”

    That philosophy has brought Maitri not just loyalty, but serious hardware.

    In 2025 alone, the agency walked away with 17 metals at the Indian Marketing Awards South—a haul that included 5 Golds, 8 Silvers and 4 Bronzes for campaigns that blended heart, humour and serious social impact.

    Some of the show-stoppers?

    ●    “How BGMI made a scam ad to expose scam ads” – a digital, social, and influencer-led takedown of online fraud (3 Silvers, 1 Bronze)

    ●    “The suicide note that saved 50+ lives” – a haunting but hopeful campaign for Muktaa Charitable Foundation (1 Gold, 2 Silvers)

    ●    “Let your life shine” for Muthoot Finance – proving finance can feel (1 Gold)

    ●    “Kappa Cultr 2025” – a cultural blast that nabbed a Gold for omnichannel mastery

    Also in their trophy cabinet: campaigns for Asianet, myG, Brahmins, and Mathrubhumi’s International Festival of Letters. Each piece a masterclass in blending storytelling, strategy, and South Indian soul.

    And Maitri’s not just creatively consistent. Their secret sauce is also in the staffing. Employee churn is shockingly low in an industry notorious for its exits. Most of the agency’s top talent—many of whom cut their teeth at global agencies—have chosen to come home, literally and creatively.

    The result? A shop that has the polish of a multinational and the pulse of a neighbourhood storyteller.

    With four consecutive Agency of the Year titles under its belt, Maitri’s next chapter looks like one hell of a ride. Quietly confident, fiercely local, and globally savvy, they’ve proven that a deep understanding of people beats flashy pitches—and that sometimes, the most powerful ads come not from the centre, but from the edge. Or in this case, Kochi.

  • Wipro share price movement with focus on digital transformation deals

    Wipro share price movement with focus on digital transformation deals

    The Wipro share price has been an interesting subject for many investors, especially within the Indian market. As one of the leading IT services companies in India, Wipro’s performance on the stock market often reflects broader industry trends and the company’s strategic moves. Recently, digital transformation deals have played a significant role in influencing the Wipro share price. For young investors between 20 to 40 years old, understanding how these deals impact the stock, as well as concepts such as call and put option trading related to Wipro shares, can be quite valuable.

    In this article, we will explore how Wipro’s share price has moved over time, the significance of their digital transformation partnerships, and simplify the idea of call and put options so you can make informed investment decisions.

    Understanding Wipro share price and its significance

    Wipro Ltd. is a global information technology, consulting, and business process services company headquartered in Bengaluru. Its shares are traded on the National Stock Exchange of India (NSE) and Bombay Stock Exchange (BSE), and its performance is watched closely by a large investor base.

    As of June 2024, the Wipro share price is hovering around Rs. 480-500 per share. The stock has shown moderate volatility in recent years, largely influenced by the company’s ability to secure new deals and maintain steady growth in revenues.

    Factors influencing Wipro share price

    The Wipro share price movement depends on various factors including:

    ●    Earnings reports: Quarterly and annual financial results 
    ●    New deals: Especially in the digital transformation space 
    ●    Global IT market trends: Demand for cloud, AI, and modern IT services 
    ●    Investor sentiment: Both domestic and international investor perceptions 
    ●    Regulatory updates: Government policies and compliance issues

    Among these, digital transformation deals stand out as they showcase Wipro’s capability to innovate and meet modern client demands, thus attracting positive attention from the market.

    Digital transformation deals shaping Wipro share price

    Digital transformation is the process by which companies adopt new technologies to improve business processes, customer experience, and innovation.

    Wipro has been actively pursuing digital transformation deals, partnering with clients across sectors such as banking, manufacturing, healthcare, and retail. These deals often involve cloud computing, artificial intelligence (AI), data analytics, and automation—areas considered pivotal for future IT growth.

    Key digital transformation partnerships

    In recent years, Wipro signed several major contracts that influenced its share price positively:

    ●    Partnership with a leading bank to implement AI-driven process automation: This enhanced operational efficiency and reduced costs, appealing to investors. 
    ●    Collaboration with global cloud providers: Expanding Wipro’s cloud services portfolio helped the company tap into a fast-growing market. 
    ●    Smart manufacturing projects using IoT and analytics: These projects demonstrate Wipro’s diversification beyond traditional IT services.

    Such digital transformation deals generally boost investor confidence, telling the market that Wipro is well-placed to grow revenues and profits in the long term.

    Impact on share price

    Whenever Wipro announces a new high-value digital transformation deal, its share price tends to show positive movement. This is due to:

    ●    Expected increase in future revenues and profits 
    ●    Enhanced company reputation and market positioning 
    ●    Renewed investor interest leading to higher demand for shares

    For example, post-announcement of a Rs. 2,000 crore cloud transformation contract in late 2023, Wipro shares gained almost 5-8% over the next few trading sessions.

    Basics of call and put option trading for Wipro shares

    For many investors, simply buying shares is only one way to benefit from the stock market. Options trading-specifically call and put options-offers another method to profit or hedge investments. Understanding these can help you navigate Wipro’s stock more effectively.

    A call option gives the buyer the right (but not obligation) to buy Wipro shares at a predetermined price (strike price) within a specified period.

    A put option gives the buyer the right (but not obligation) to sell Wipro shares at a predetermined price within a certain timeframe.

    Both types of options can be traded on the Indian stock exchanges and are especially useful in managing risks or making directional bets on a stock’s price.

    Example with Wipro shares

    Suppose Wipro’s share price is Rs. 500 today.

    If you expect the share price to rise in the next month, you may buy a call option with a strike price of Rs. 520. If the share price crosses Rs. 520 before expiry, you can buy shares at Rs. 520 and potentially sell them at the higher market price.

    Conversely, if you expect the share price to fall, you might purchase a put option with a strike price of Rs. 480. If the market price dips below Rs. 480, you can sell shares at the higher strike price.

    Options trading requires understanding of terms like premium, expiry date, and intrinsic value, but is a valuable tool, especially once you develop confidence in analysing market movements like the Wipro share price.

    Why Indian investors should watch Wipro share price

    Young Indian investors aged 20 to 40 are increasingly looking to invest in technology stocks to build long-term wealth. Wipro fits into this category due to its:

    ●    Long-standing history and strong market presence 
    ●    Active involvement in digital transformation contracts 
    ●    Potential for growth in sectors like AI and cloud services 
    ●    Reasonably stable share price with manageable risk levels

    Additionally, by learning to interpret the share price movement alongside company announcements on digital transformation deals, investors can make informed decisions about when to buy, sell, or use options strategies on Wipro shares.

    Tips for investing in Wipro stock

    Here are a few key tips to follow when investing in Wipro stocks:

    ●    Monitor quarterly earnings and deal announcements closely. 
    ●    Understand how global IT trends might impact the company. 
    ●    Consider diversifying the portfolio with other IT stocks. 
    ●    Use call and put options cautiously to hedge risks. 
    ●    Track live prices on reliable platforms like Bajaj Finserv

    Conclusion

    The Wipro share price movement is closely tied with the company’s performance in the competitive IT services sector and its success in digital transformation deals. For the average Indian investor, especially the younger demographic, this creates an opportunity to tap into a future-ready company.

    Call and put option strategies can further empower investors to leverage share price movements effectively. Keeping an eye on digital transformation deals and market trends provides a smart method to anticipate Wipro’s stock trajectory.

    To stay updated and make smarter financial choices, continuously check Wipro’s current share price and explore options trading through trusted financial platforms. 
     

  • Abby Awards 2025 unveils power-packed jury chairs across key categories

    Abby Awards 2025 unveils power-packed jury chairs across key categories

    MUMBAI: The Ad Club has revealed the first set of jury chairs for The Abby Awards 2025 powered by One Show, ahead of the grand showcase at Goafest 2025, taking place on 21–23 May at Taj Cidade de Goa Heritage and Horizon.

    Stepping into key jury roles this year are four of the most dynamic minds in Indian advertising: Rajdeepak Das, Senthil Kumar, Chandni Shah, and Anupama Ramaswamy.

    Das to chair video film (under one minute) category

    Publicis Groupe south Asia and Leo Burnett south Asia chief creative officer & chairman, Das is known for redefining creativity with a human-first lens. His award-winning campaigns from Whisper’s ‘The Missing Chapter’ (Grand Prix, SDG – Cannes Lions 2022) to Pepsico Lays Smart Farms (Grand Prix, Spikes Asia 2024) underline his commitment to impactful innovation. At Leo Burnett, he launched Apollo 11, a futuristic division powered by mutant creatives including aerospace engineers and data scientists.

    Kumar to chair video film (over one minute) category

    VML India chief creative officer, dubbed a ‘Lion Hunter’ by The Economic Times, Kumar is one of the most decorated creative minds in the country. With 27 Cannes Lions, 24 D&AD Pencils, and numerous other global honours, his vision has fuelled campaigns for brands like Wipro, Hero Motors, Tata Steel, and The Times of India. His storytelling extends to award-winning short films and documentaries, including A Salaam To Kalam and Save Our Sentinels.

    Shah to chair mobile category

    FCB Kinnect founder & COO, from child model to digital powerhouse, Shah has consistently broken moulds. At 32, she co-founded one of India’s most impactful digital agencies with over 600 Kinnectors. She’s been honoured by Campaign Asia-Pacific, Impact’s 50 Most Influential Women, and Agency Reporter’s SHE Awards. Her jury experience and global award-winning campaigns (Cannes Lions, D&AD, Clio) make her a force to reckon with.

    Ramaswamy to chair diversity, equality & inclusion category

    Havas Worldwide joint MD & chief creative officer, With over 25 years in advertising, Ramaswamy is known for campaigns that resonate with both purpose and power. From launching Ikea in India to winning Gold at Cannes, Clio, LIA, and Spikes, she’s delivered some of India’s most memorable brand moments. Her impact-driven campaigns for Reckitt, Fortis, Suzuki, and Maruti continue to set benchmarks.

  • Wipro’s Srini Pallia brings in BPO veteran Kang; does business realignment

    Wipro’s Srini Pallia brings in BPO veteran Kang; does business realignment

    MUMBAI: In a bold corporate shuffle aimed at spicing up its business offerings, Wipro has appointed industry veteran Jasjit Singh Kang as managing partner & global head of its business process services  (BPS) division, effective 1 April.

    The appointment, which adds another heavyweight to chief executive and managing director Srini Pallia’s inner circle, comes as part of a larger organisational makeover designed to seduce clients with more integrated, AI-powered solutions. Kang will report directly to Pallia and join Wipro’s exclusive executive board in what the company coyly describes as “a new position.”

    Kang, who cut his teeth in the rough-and-tumble world of banking with stints at Citibank, Bank of America, and ANZ Grindlays, brings over 32 years of technology and business leadership experience to the role. He’ll take the reins of Wipro’s massive BPS operation, which employs a whopping 84,000 staff globally.

    Before being wooed by Wipro, Kang played the field with leadership roles at Alight, Aon India, WNS Global Services, and GE/Genpact. His CV boasts extensive experience in BPO setups, mergers and acquisitions, and technology transformation projects that would make lesser executives blush.

    The MBA holder from Central Queensland University also served as chairperson for Nasscom’s global in-house centres for the north India region, cementing his reputation as a player in India’s technology services scene.

    Meanwhile, Pallia has also taken Wipro through  a management reshuffle which forms part of the company’s broader strategic realignment around four global business lines to cater to client needs better:

    * Technology services: Nagendra Bandaru will lead this division, focusing on cloud-enabled and industry-specific technology solutions including digital and industry cloud, cybersecurity, data, analytics, and AI.
    * Business process services: The freshly appointed Kang will steer this ship, concentrating on digital operations and business process transformation.
    * Consulting services: Under Amit Kumar’s stewardship, this division will provide strategic advisory and transformation services to clients thirsting for innovation.
    * Engineering: Srikumar Rao will continue to head this division, providing engineering and R&D services.
    Meanwhile, Anne-Marie Rowland will maintain her grip on Capco, with no changes planned for this division.
    Jo Debecker, who previously led Wipro FullStride Cloud, has decided to pursue opportunities outside the company, marking the only executive departure in this round of reshuffling.

    “This evolution of our business lines will enable us to further sharpen our focus towards client needs with consulting-led and AI-powered solutions. This realignment will allow us to serve our
    clients better, enabling us to deliver tailored, high-impact transformation” said Pallia, who took over as Wipro’s chief last year.

    Industry analysts suggest the restructuring comes as tech consultancies worldwide feel the heat from generative AI, which threatens to disrupt traditional outsourcing and consulting models. With clients increasingly demanding integrated, outcome-driven solutions, Wipro’s reorganisation aims to position the company as a more agile dance partner in the rapidly evolving tech landscape.

  • TAM AdEx: Top 10 brands contributed 10 per cent share of TV ad volumes

    TAM AdEx: Top 10 brands contributed 10 per cent share of TV ad volumes

    Mumbai: TAM AdEx India has released a television advertising half-yearly report for Jan-Jun’24.

    Jan-Jun’24 saw a minor three per cent drop in ad volumes on television over Jan-Jun’23.

    In Jan-Jun’24, ‘food & beverage’ (24 per cent) was on top followed by ‘personal care/personal hygiene’ sector with 16 per cent share. ‘BFSI’ is the only newly entered sector in the top 10 list during Jan-Jun’24. The top 10 sectors contribute nearly 90 per cent of the ad volume share in Jan-Jun’24.

    The top 10 categories together added 32 per cent share of ad volumes in Jan-Jun’24. In the period from Jan-Jun’24, the categories ranked third, seventh, eighth, and ninth showed a positive shift in rank compared to the same period in 2023. ‘Rubs and balms’ was the new entrant among the top 10 categories during Jan-Jun’24. Categories on rank three, seven and ten were from the ‘food & beverages’ sector.

    The ‘milk beverages’ category saw the highest increase in ad secondages with growth of 24 per cent followed by ‘rubs and balms’ with 40 per cent growth during Jan-Jun’24 compared to Jan-Jun’23.

    ‘HUL’ topped the list followed by ‘Reckitt’ during Jan-Jun’24. The top 10 advertisers together added 45 per cent share of ad volumes during Jan-Jun’24. ‘Reliance Jio Infocomm’ observed a positive rank shift along with ITC and Wipro.

    The top 10 brands contributed 10 per cent share of television ad volumes. During Jan-Jun’24, total 7.8K plus brands were present on television.

    Five out of the top 10 brands were from ‘Reckitt Benckiser’ and two were from ‘HUL’.

    During Jan-Jun’24, ‘GEC’ outperformed ‘news’ channels as the leading genre for advertising, similar to the same period in 2023. The top five channel genres accounted for more than 90 per cent share of ad volumes during both Jan-Jun’24 and Jan-Jun’23.
     

  • TAM report: SBS Biotech was the leading advertiser during Q’1, Q’2 and Q’3 of 2023

    TAM report: SBS Biotech was the leading advertiser during Q’1, Q’2 and Q’3 of 2023

    Mumbai: TAM AdEx India has released a quarterly advertising report on FMCG sector for Jul-Sept’23.

    TV:

    Ad volumes on television for the FMCG sector witnessed growth in Apr-Jun’23 and Jul-Sept’23 by four per cent and three per cent over Jan-Mar’23. Also, Jul-Sept’23 observed growth of two per cent in ad volumes over Jul-Sept’22 for the FMCG sector.

    May’23 had the highest share of ad volumes of 12 per cent for the FMCG sector. Whereas, Feb’23 had the lowest share of ad volumes on television advertising for the FMCG sector.

    Toilet Soaps, Toilet/Floor Cleaners and Washing Powders/Liquids retained their first, second and third positions respectively in Jul-Sept’23 compared to Apr-Jun’23. Tea and Mosquito Repellents were the only new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23. The top 10 categories collectively added 47 per cent share of ad volumes on TV for the FMCG sector.

    Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions throughout first, second and third quarters of year 2023.

    Together, the top 10 advertisers covered 71 per cent share of ad volumes on TV advertising for the FMCG sector. The top seven advertisers present in all the quarters of the year 2023 i.e. Jan-Sep. Britannia Industries and Nestle India entered the top 10 advertisers list and secured ninth and tenth positions compared to their 12th and 11th positions in Apr-Jun’23.

    The top 10 brands collectively added the highest share of ad volumes of 17 per cent in Apr-Jun’23. Out of the top 10 brands present in Jul-Sept’23, five of them belonged to Reckitt Benckiser (India), four belonged to Hindustan Unilever and one belonged to Wipro. Dettol Toilet Soaps ascended to first position in Jul-Sept’23 compared to its fourth position in Apr-Jun’23. Santoor Sandal and Turmeric, Lifebuoy Toilet Soap and Surf Excel Easy Wash were the new entrants in the top 10 brand list in Jul-Sept’23 over Apr-Jun’23.

    GEC channel genre was majorly preferred by the FMCG sector advertisers in Jul-Sept’23 with 37 per cent share of ad volumes. The top two channel genres i.e. GEC and Movies together accounted 63 per cent of the ad volumes’ share for the FMCG sector during Jul-Sept’23.

    Feature films is the most commonly used genre for promoting FMCG brands on television with 28 per cent share. The top two program genres i.e. feature films and drama soap together added 43 per cent share of ad volumes on TV.

    Prime time had the highest advertising share on TV followed by afternoon and morning time-bands. Prime time, afternoon & morning time bands together accounted for 72 per cent share of ad volumes.

    Advertisers of the FMCG sector majorly preferred 20 – 40 secs ad size on TV with 70 per cent share of ad volumes followed by <20 secs ads.

    Print:

    Ad space in print medium for FMCG sector witnessed growth of six per cent and 12 per cent during both the quarters Apr-Jun’23 and Jul-Sept’23 respectively. Also, Jul-Sept’23 observed growth of seven per cent in ad space for FMCG sector compared to Jul-Sept’22.

    The highest share of ad space on print medium was observed in Aug’23 with 13 per cent and the lowest share of ad space was in Feb’23 with nine per cent for FMCG sector.

    During Jul-Sept’23, the range of OTC products ascended to first position with nine per cent share of ad space compared to its third position in Apr-Jun’23. Tooth pastes and range of food products were the new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23. The top categories together contributed 47 per cent share of ad space in Jul-Sept’23.

    SBS Biotech was the leading advertiser during Q’1, Q’2 and Q’3 of Y 2023. It had 14 per cent share of ad space during Jul-Sept’23. The top 10 advertisers together added 41 per cent share of ad space in Jul-Sept’23. Divya Pharmacy was an exclusive advertiser that entered the top 10 advertiser list and secured third position compared to AprJun’23. Hindustan Unilever, Dabur India, and K P Pan Foods were the new entrants in the top 10 advertisers list in Jul-Sept’23 over Apr-Jun’23.

    The top 10 brands in Jul-Sept’23 together added the highest share of ad space of 20 per cent. Patanjali Divya OTC products was an exclusive brand that entered the top 10 list and secured first position in Jul-Sept’23 over Apr-Jun’23. Dr Ortho Oil descended to the second position in Jul-Sept’23 compared to its first position in Apr-Jun’23. Patanjali range of products, Patanjali Dant Kanti and Pushp Tikha Tadka Mirch Powder were the entrants in the top 10 brand list in Jul-Sept’23 over Apr-Jun’23. Out of the top 10 brands present in Jul-Sept’23, four of them belonged to SBS Biotech and two belonged to Patanjali Ayurved.

    In the period of Jul-Sept’23, Publication with the Hindi language dominated by securing a 51 per cent share of advertising space. The top five publication languages together accounted for 85 per cent share of ad space.

    North Zone was the leading territory for advertising with 36 per cent share of ad space during Jul-Sept’23 for the FMCG sector. Mumbai & Kolkata were the top two cities in Pan India during Jul-Sept’23.

    Sales promotion for ‘FMCG’ sector accounted for 18 per cent share of ad space in the print medium. Among sales promotions, volume promotion occupied 39 per cent share of the pie followed by discount promotion with 22 per cent share in Jul-Sept’23.

    Radio:

    The FMCG sector observed growth in ad volumes on Radio Medium by 12 per cent and 19 per cent during Apr-Jun’23 and Jul-Sept’23 respectively. Compared to Jul-Sept’22, ad volumes of the FMCG sector observed growth of 48 per cent in Jul-Sept’23.

    May’23 and Aug’23 had the highest share of ad volumes of 13 per cent on radio medium for the FMCG sector. Whereas, Jan’23 & Feb’23 had the lowest share of ad volumes of nine per cent.

    In Jul-Sept’23, Pan Masala category retained its first position with 14 per cent share of ad volumes compared to Apr-Jun’23. Range of Hair Car was a new category that entered the top 10 category list and secured seventh position in Jul-Sept’23 over AprJun’23. The top 10 categories together added 59 per cent share of ad volumes during Jul-Sept’23. Edible oil and rubs and balms were the new entrants in the top 10 category list in Jul-Sept’23 over Apr-Jun’23.

    Vishnu Packaging secured first position in the first three quarters of Y 2023. Together, the top 10 advertisers added 46 per cent share of ad volumes in Jul-Sept’23. Compared to Apr-Jun’23, Vishnu Packaging and SBS Biotech retained their first and second positions with 11 per cent and 8 per cent share of ad volumes in Jul-Sept’23. DN Global Marketing and Lakshmi Snacks were exclusive brands that entered the top 10 advertiser list in Jul-Sept’23 over AprJun’23.

    Vimal Pan Masala was consistent in securing the first position during the first three quarters of the year 2023. Jan-Mar’23 had the highest collective ad volume share of the top 10 brands with 35 per cent for FMCG category. There were four exclusive advertisers present in Jul-Sept’23 compared to Apr-Jun’23. Glaxo Smithkline entered the top 10 list in Jul-Sept’23 and secured third position, compared to its 34th position in Apr-Jun’23.

    Gujarat was the leading state with 24 per cent share of ad volumes on Radio for the FMCG sector. The top three states occupied 56 per cent share of ad volumes for the FMCG sector.

    Advertising for FMCG was preferred in the evening followed by morning time-band on the radio. Together, evening and morning time bands added 70 per cent share of ad volumes on radio advertising for FMCG sector.

    Digital:

    Ad impressions on Digital medium for the FMCG sector witnessed growth of 29 per cent during Apr-Jun’23 compared to Jan-Mar’23. Whereas, Jul-Sept’23 observed a de-growth of six per cent over Jan-Mar’23. Also, ad impressions decreased by 29 per cent in Jul-Sept’23 compared to Jul-Sept’22.

    In digital medium, Apr’23 & Jun’23 both had the highest monthly ad impressions of 14 per cent, whereas Feb’23 and Jul’23 had the lowest share of ad impressions i.e. nine per cent.

    Corporate-pharma/healthcare ascended to first position with 11 per cent share of ad impressions compared to its second position in Apr-Jun’23. Out of the top 10 categories, five of them were new entrants in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories together added 45 per cent share of ad volumes during Jul-Sept’23.

    Hindustan Unilever ascended to first position in Jul-Sept’23 with seven per cent share of ad impressions compared to its third position in Apr-Jun’23. Out of the top 10 advertisers present in Jul-Sept’23, four of them were new entrants compared to Apr-Jun’23. The top 10 advertisers together accounted for 48 per cent share of ad volumes on radio in Jul-Sept’23 for the FMCG sector.

    Hear.Com retained its first position in Jul-Sept’23 compared to Apr-Jun’23.

    The top 10 brands of Jan-Mar’23 and Jul-Sept’23 had the maximum share of ad impressions i.e. 28 per cent. Fortune Xpert Total Balance and Britannia Nutri Choice Seeds were exclusive brands present in Jul-Sept’23. Out of the top 10 brands present in Jul-Sept’23, seven of them were new entrants compared to Apr-Jun’23.

    Programmatic (86 per cent) was the top transaction method for digital FMCG advertising based on impressions during Jul-Sept’23. Programmatic and ad network transaction methods together captured 94 per cent share of FMCG ad impressions on digital.

  • TAM report: Top 10 sectors contributed 95 per cent of Jan-Jun’23 music genre ads

    TAM report: Top 10 sectors contributed 95 per cent of Jan-Jun’23 music genre ads

    Mumbai: TAM India has released a report on advertising on music genre for the period Jan-Jun 2023.

    Both H1 2023 observed nine per cent growth compared to H1 2022, but while comparing with Jan-Jun’21, the ad volumes dropped by two per cent in H1 2023 in the music genre.

    Food & beverages, personal care/personal hygiene & household products retained their first, second & third positions respectively during Jan-Jun’23 compared to Jan-Jun’22.

    ‘Auto’ was the only newly entered sector in the top 10 list of sectors during Jan-Jun’23.

    The top 10 sectors together contributed 95 per cent share of ad volumes in music genre during Jan-Jun’23.

    Toilet/floor cleaners ascended to first position during Jan-Jun’23 compared to Jan-Jun’22. Antiseptic creams/liquids & hair removers were the only new entrants in Jan-Jun’23 over Jan-Jun’22. Three out of the top 10 categories belonged to the food & beverages sector in Jan-Jun’23.

    Reckitt Benckiser (India) & Hindustan Unilever switched their positions during Jan-Jun’23 with Reckitt Benckiser (India) leading the list and had 27 per cent share of ad volumes. The top 10 advertisers together added 70 per cent share of ad volumes during Jan-Jun’23. Wipro & Colgate Palmolive India were the only new entrants in Jan-Jun’23 over Jan-Jun’22. Apart from Hindustan Lever, Pepsi Co & ITC all the advertisers in the top 10 list observed positive rank shift in Jan-Jun’23.

    Apart from Maaza, all the brands mentioned in the top 10 list belonged to Reckitt Benckiser (India). The top 10 Brands contributed 18 per cent share of television ad volumes.

    During Jan-Jun’23, the toilet soaps category experienced the most substantial increase in ad seconds, doubling its growth, followed by toilet/floor cleaners with a 77 per cent growth compared to Jan-Jun’22. Among the top 10 growing categories, Home Insecticides recorded a remarkable surge, growing by six times, while antiseptic creams/liquids and condoms each saw their growth triple, with a three-fold increase.

    During Jan-Jun’23, (Hindi + English) music was the leading subgenre for advertising with 34 per cent share of ad volumes. The top five channel subgenres accounted 80 per cent share of ad volumes during Jan-Jun’23.

  • Eros Investments, Wipro sign agreement to develop content localisation solution

    Eros Investments, Wipro sign agreement to develop content localisation solution

    Mumbai: Eros Investments on Thursday announced that it has signed an alliance agreement with IT firm Wipro to evolve and scale the artificial intelligence (AI) and machine learning (ML) based content localisation solution.

    The solution will automate the time-consuming manual content localization process of subtitling and dubbing with near human-level accuracy, driving significant cost and time savings for global media organizations, post-production, and direct-to-consumer over-the-top (OTT) streaming platforms.

    Eros Investments’ data science experts, in collaboration with Wipro’s technology team, will leverage latter’s Vantage solution, an AI/ML-powered content intelligence platform which uses Google Cloud’s Translation AI suite of services to develop both ‘Speech to Text models’ and ‘computer-generated voice from Text to speech’, including voice cloning, emotion tagging, and speed syncing in various languages.

    The first phase of automated translation (Subtitling) will be available in multiple languages, including English, French, Spanish, Arabic, Mandarin, Malay, Bahasa, Tamil, Telugu, Hindi, and Bengali. The ‘use cases’ will be useful in training models to develop the solution in other languages later. Wipro’s Vantage helps extract intelligence/metadata from various forms of content, video, audio, images, printed text and more.

    Eros Investments and Wipro’s joint content localization service will be available to media and entertainment companies in two deployment models: platform-as-a-service and private cloud deployment.

    “Organizations across the media and entertainment space are increasingly seeking out solutions that enable language translation with accuracy and at scale,” said Google Cloud managing director- global systems integrator partnerships Victor Morales. “Wipro and Eros Investments’ content localization service, combined with Google Cloud’s machine learning capabilities, will provide customers the functionality they need to deliver audiences everywhere exceptional viewing experiences”.

    “In a world where content is taking precedence and crossing the cultural & language barrier, subtitles and dubbing have become a critical component of the video viewing experience,” said Eros Investments director Swaneet Singh. “It is well known that ‘good subtitles can’t save a bad film, but bad subtitles can ruin a good one,’ which is one of the reasons why we are co-investing with Wipro in a robust and automated translation solution. As global content reach grows, accelerated and accurate localization will be key in making premium original and catalog programming available to new global subscribers and audiences.”

    “With the ability to scale easily based on client needs, our AI translation solution is ideal for media companies looking to expand their global audience footprint,” said Wipro senior vice president and sector head-communications, media and information technology Malay Joshi. “In addition to improving the accuracy of translated content, our offering will reduce the manual effort involved in translation, bringing down costs and time to market significantly. Improving the ability of viewers worldwide to access and enjoy content from other markets will help increase overall global viewing and OTT platform growth and we are very proud to support this effort.”

    Eros Investments is a global media, entertainment and technology portfolio of ventures including Eros Media World, Eros Now, Xfinite’s Mzaalo and others.