December: People’s lives were impacted by the Covid-19 epidemic, particularly those who owned small businesses. Enormous’ new animated Christmas film for Winkies is dedicated to all individuals who have suffered at work in the past year, as well as those who have helped them get through it.
The three-minute animated film shows how a barbershop faced closure due to the pandemic. The film reflects the struggles people had to undergo during the pandemic and celebrates how small actions helped save businesses. #BoroDinBoroMonn which is about sharing joy and cheer during Christmas is also the essence of the brand.
Switzindia brand manager Rahul Deb Saha said, “The movie demonstrates how Covid-19 affected small business owners, but that as things began to normalise, they were able to celebrate the holiday season. It’s part of a wider idea known as Boro Din, Boro Monn, which is about sharing joy and happiness throughout the holidays and is also the brand’s soul.”
Enormous managing partner Ashish Khazanchi said, “We thought of dedicating a Christmas film for Winkies to the people whose lives were impacted by the epidemic and to all those who helped them get through it when we were producing it. We are ecstatic to be able to conceptualise this film, and we hope to provide joy and happiness this holiday season, as well as hope and optimism for 2022.”
NEW DELHI: Wrapping up a rather tiring and complicated year that 2020 was, the season of joy and love is finally here with Christmas. While the celebrations are going to be muted with lockdown restrictions still in place across the country, it is nevertheless a good time to enjoy and enliven our spirits. Therefore, brands are also indulging in a number of fun activities, announcing special offers, and running cheerful campaigns to celebrate the holiday season.
Coca Cola
Coca Cola was trending on Twitter on Christmas eve with its heartfelt X-mas creative that encouraged consumers to gift their loved ones joy with some food and Coca-Cola. #XMasWithCocaCola is a global campaign running in 90+ countries, including India, and is created by Wieden+Kennedy London.
Fast-growing pet care brand Wiggles launched a first-of-its-kind Christmas carol #WiggleBells asking pet parents to make their fur babies a part of the festivities.
Prior to the #WiggleBells campaign, Wiggles also rolled out a social media initiative as a run-up to Christmas to drive engagement and excitement among pet parents across India through its Wiggles Tribes social community. As part of the ongoing campaign, pet parents will get an opportunity to win 100 kgs of Wiggles YKibble – newly launched oven-baked dry food for active and senior dogs. The contest campaign has already engaged over 2,500+ pet parents across India within its first three days of going live.
Bennet and Bernard Group
In the true spirit of bringing cheer, Bennet and Bernard, a diversified group with majority business interest in eco-luxury real estate, hospitality, gastronomy and consumer goods, launched a ‘Joy of Giving’ Christmas campaign to spread positivity and kindness among the people and showcase solidarity. The month-long drive will focus on highlighting the importance of ‘togetherness.’
Under this campaign, each week, the company will be carrying an act of kindness to help the vulnerable people in its community. Starting with the initiative to feed street animals, the company will undertake several other initiatives throughout December such as providing essential kits to the workers at construction sites, supplying food to the old age homes, feeding the needy people and supporting the orphanages.
Shorts TV
Shorts TV has come up with special segments of selected shorts from around the globe to remind you of the Christmas and New Year of old. It will be running an interesting mix of Christmas films including The Elf Who Saved Christmas, The Christmas Hot Dog, ‘Tis the Season, etc. The movies can be watched on Tata Sky ShortsTV, ShortsTV Active on Dish TV & D2H and Airtel ShortsTV.
Chupa Chups
One of the most iconic confectionery brands from the house of Perfetti Van Melle – Chupa Chups rolled out its new digital campaign #FunKaBooster, which is rooted in its philosophy of ‘Fun is for life, and not just for kids,’ to mark the Christmas fervour. The two digital-0nly films have been conceptualised by Ogilvy.
Winkies
Cake specialist Winkies has also baked a fresh campaign with Enormous Brands to ‘Sweeten The Season.’ The ad film focuses on how we will celebrate Christmas during the pandemic and has a bigger concept – Bodo Din, Bodo Mon, which is about sharing joy and cheer during Christmas.
NEW DELHI: Winkies, a cake specialist, has rolled out a special Christmas-themed TVC ahead of the holiday season. Conceptualised by Enormous Brands, the film aims to deliver a sweet moment of joy whenever it's needed, and will be aired on various TV channels and social media platforms during the season.
The campaign focuses on how we will celebrate Christmas during the pandemic and has a bigger concept – Bodo Din, Bodo Mon, which is about sharing joy and cheer during Christmas.
The two-minute ad film shows the innocence of a child and how he's heartbroken when he comes to know that Santa isn’t real, instead his dad dresses up as Santa every year. He finds the clothes and shoes worn by his dad to play Santa, which makes him even more upset. To reignite his belief and joy, his sister dresses up as Santa and leaves him a present – a Winkies cake.
Anirban Ghosh, CEO, Switzindia said “We wanted to create something unique for the holiday season. The objective of the campaign is to talk about Winkies Cakes and how they are perfect for the holiday season. Winkies helps bring you back ‘in the moment’ reminding you of what’s really important; sharing happiness with those you love and Enormous Brands has helped us conceptualise the perfect TVC."
Ashish Khazanchi, managing director, Enormous Brands explained the concept behind the film thus: “We know it’s going to be a different Christmas for people on so many levels. The usual gatherings and celebrations might not be on the list this year and smaller gatherings with close family and friends will take centre stage. Keeping this in mind, we wanted to create a Christmas campaign that harnesses the true spirit of this year and people’s desire for kindness and care.”
