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Tag: Wing Communications

  • “Authenticity is crucial in digital storytelling”: Shiva Bhavani

    “Authenticity is crucial in digital storytelling”: Shiva Bhavani

    Mumbai: Digital storytelling is much more than a marketing buzzword; it is a fundamental approach to connecting with audiences on a deeper level. It involves the integration of narrative techniques with digital media to create an engaging and immersive brand experience. Wing Communications understands that in the crowded digital marketplace, a brand’s story must cut through the noise and leave a lasting impression.

    Whether it is devising market strategy or social media marketing, paid media, influencer marketing, content marketing, public relations, online reputation management, B2B lead generation or helping you set up your website with technology, the agency provides all services. In a short time, it has already notched up an array of interesting clients  like- Exchange Connect, DBMCI, Decathlon, LendBox, TickleRight, AnalytixLabs, and many more.

    Indiantelevision.com reached out to Wing Communications CEO Shiva Bhavani, where he briefly touched upon some key insights for the topic:  The Art of Digital Storytelling and Brand Building

    Edited excerpts

    On core principles you employ when crafting compelling narratives for digital brand building

    At Wing Communications, we believe in a collaborative framework based on deep listening and understanding each brand we work with. We focus on creating unique and innovative marketing solutions that resonate with our clients’ target audiences. Our core principles include understanding the brand’s vision, identifying the audience’s needs, and crafting narratives that bridge the gap between the two.

    On ensuring narratives created by you resonating with the target audience and effectively communicate the brand’s message

    We ensure that our narratives resonate with the target audience by conducting thorough research on their needs, preferences, and pain points. We then craft narratives that speak directly to these aspects, making the brand’s message relatable and impactful. Our team of experts works closely with clients to refine the message and tailor it to the specific audience.

    On approaching the integration of storytelling across various digital platforms, such as social media, websites, and email marketing

    Here at Wing, we believe in a multi-channel approach to storytelling. We create a unified narrative that flows seamlessly across all digital platforms, ensuring consistency and cohesion. Our team of experts crafts engaging content for each platform, from social media posts to email campaigns, to website copy, and more.

    On capturing and maintaining the audience’s attention through storytelling in this fast paced digital landscape

    In today’s fast-paced digital landscape, we focus on creating engaging, interactive, and immersive storytelling experiences that capture and maintain the audience’s attention. We use a mix of visual and written content, along with interactive elements like quizzes, polls, and gamification, to keep the audience engaged and interested.

    On authenticity playing a key role in digital storytelling, and ensuring that brands come across as genuine to their audience

    Authenticity is crucial in digital storytelling. We ensure that brands come across as genuine by staying true to their values, mission, and vision. Our team of experts works closely with clients to understand their unique voice and tone, and we craft narratives that reflect this authenticity. We also emphasise transparency and honesty in our storytelling, avoiding any misleading or manipulative tactics.

    On the evolution of digital storytelling in the coming future, and your company preparing to adapt to these changes

    In the future, we see digital storytelling evolving to incorporate even more immersive and interactive elements, such as augmented reality and virtual reality. At Wing Communications, we’re preparing for these changes by investing in the latest technologies and training our team to stay up-to-date with the latest trends and best practices. We’re also focusing on developing our expertise in areas like data-driven storytelling and personalisation to better connect with our audience.

  • Wing Communications successfully renews PR mandate for Advait Infratech

    Wing Communications successfully renews PR mandate for Advait Infratech

    Mumbai: Wing Communications, a leading digital marketing agency specialising in comprehensive brand strategies and innovative marketing solutions, has proudly announced the renewal of its PR mandate with Advait Infratech. This renewal is a testament to the successful collaboration between the two organisations and highlights Wing Communications’ proficiency in delivering results-driven PR and marketing strategies.

    Wing Communications founder and CEO Shiva Bhavani commented on the renewal, saying, “Our ongoing partnership with Advait Infratech is a significant achievement for us. It reflects not only our capability to deliver comprehensive and effective PR solutions but also our commitment to nurturing long-term relationships with our clients. We are excited to continue our work with Advait Infratech, driving their brand forward and highlighting their vital role in the infrastructure sector.”

    Wing Communications has been instrumental in enhancing Advait Infratech’s brand visibility and market presence. Through targeted PR campaigns, effective social media management, and engaging content creation, Wing Communications has successfully positioned Advait Infratech as a leader in its field. These efforts have led to increased brand awareness, better customer engagement, and strengthened stakeholder relationships for Advait Infratech.

    Advait Infratech CMO Rutvi Sheth commented on the impact of this partnership: “The strategic PR initiatives by Wing Communications have been reflective, absorbent and to the point. The team is extremely supportive and understands the briefs, absolutely perfectly. It is a pleasure to be working with them.”

    Advait Infratech, renowned for its innovative solutions in the power transmission and telecommunications sectors, continues to benefit from the strategic PR and marketing initiatives led by Wing Communications. The partnership has facilitated Advait Infratech in reaching broader audiences and effectively communicating their commitment to sustainable and efficient energy solutions.

    As Wing Communications and Advait Infratech move forward in their partnership, the focus remains on leveraging cutting-edge marketing techniques and creative storytelling to showcase Advait Infratech’s commitment to excellence and innovation in the infrastructure industry.

  • Wing Communications bags integrated PR mandate for DaveAI

    Wing Communications bags integrated PR mandate for DaveAI

    Mumbai: Wing Communications, the Hyderabad-based digital, PR and social media agency has won the PR mandate for DaveAI, a platform that uses artificial intelligence to bridge the product discovery gap for consumers while purchasing products, leveraging real-time data. Wing Communications will be responsible for creating and executing innovative PR strategies for DaveAI. The objective of the collaboration is to showcase DaveAI as the leading provider of immersive and personalised product discovery experiences powered by AI sales avatars.

    Commenting on the partnership, DaveAI co-founder & chief evangelist Sriram P H said, “We are delighted to partner with Wing Communications. They have an understanding of the AI and digital space and a proven track record of delivering impactful PR campaigns. We believe that they will play a crucial role in amplifying our brand story and positioning us as the best customer-preferred AI solution provider in the market. Together, we aim to create a strong brand recall and awareness for DaveAI among our target audience and stakeholders.”

    Speaking of the association, Wing Communications CEO & co-founder Shiva Bhavani said, “We are thrilled to work with DaveAI, one of the most innovative and disruptive AI platforms in the country. They have a unique value proposition and a vision to transform the sales experience for both brands and consumers. We are confident that with our PR expertise and creative approach, we will be able to position DaveAI as the game-changer in the AI and digital domain. In this collaboration, we will be crafting and executing cutting-edge PR campaigns that will help in driving more engagement, conversions and loyalty for DaveAI.”

  • The stance of creativity in the age of AI

    The stance of creativity in the age of AI

    Mumbai: Artificial intelligence (AI) is transforming the world in unprecedented ways. It is enabling new possibilities and opportunities for humans in various domains, such as health, education, business, entertainment, and more. According to a recent report by PwC, AI could contribute up to $15.7 trillion to the global economy by 2030, with $6.6 trillion coming from increased productivity and $9.1 trillion coming from increased consumption. But what does AI mean for human creativity? Can machines and AI be creative? And how can humans collaborate with AI to enhance their own creativity?

    What is AI creativity?

    AI creativity refers to the ability of AI systems to generate novel and valuable outputs, such as text, images, music, or code, that can be considered creative by human standards. AI creativity can be seen as a form of computational creativity, which is the study and modelling of human creativity using computers.

    AI creativity can be classified into two types: imitative and generative.

    ●    Imitative AI creativity is when AI systems learn from existing data and reproduce or modify it in some way. For example, AI can imitate human writing styles, artistic styles, or musical genres by analysing large datasets of text, images, or audio.

    ●    Generative AI creativity is when AI systems produce new and original outputs that are not based on existing data. For example, AI can generate realistic faces of people who do not exist, create new artworks that do not resemble any known style, or compose new melodies that are not influenced by any musical tradition.

    Can machines and AI be creative?

    The answer to whether machines and AI can be creative depends on how we define and measure creativity, which is a subjective and context-dependent concept. Some researchers have proposed criteria or tests for evaluating AI creativity, such as novelty, surprise, value, intentionality, or aesthetics. However, these criteria are not universally agreed upon or applicable to all domains and situations.

    One way to approach the question is to compare AI creativity with human creativity. Humans are often considered the ultimate creative beings, capable of producing original and valuable ideas that can change the world. However, human creativity is not unlimited or flawless. It is influenced by cognitive biases, social norms, cultural backgrounds, personal preferences, and environmental factors. Humans also rely on existing knowledge, information, and inspiration to fuel their creative process.

    Therefore, it may be more appropriate to say that machines and AI can exhibit some aspects of creativity rather than being fully creative. AI systems can perform certain creative tasks better than humans in some domains and situations, but not in others. AI systems can also complement human creativity by providing new tools, data sources, feedback mechanisms, or collaboration partners for humans.

    How can humans collaborate with AI to enhance their own creativity?

    The most promising scenario for AI creativity is not one where machines replace humans, but one where machines augment humans. Instead of thinking about AI as a competitor or a threat to human creativity, it is beneficial to examine ways that AI can be used as a tool to augment human creativity.

    Here are some examples of how AI can boost the creativity of humans in various domains:

    ●    In art, AI can help artists create new forms of expression, such as interactive installations, generative art, or robot art.

    ●    In music, AI can help musicians compose new songs, generate lyrics, remix tracks, or improvise live performances.

    ●    In writing, AI can help writers generate new stories, characters, dialogues, or headlines.

    ●    In design, AI can help designers create new logos, icons, fonts, or layouts. AI can also help designers optimise their designs for different criteria.

    ●    In education, AI can help learners develop their creativity skills by providing personalised feedback, adaptive challenges, or gamified environments.

    “AI isn’t a rival in the realm of digital advertising but an essential partner to human creativity. In my perspective, this collaboration transcends competition and blends human inventiveness with AI’s data-driven insights, creating advertising strategies that resonate deeply with audiences. Human creativity and AI together can shape a more effective, efficient, and considerate advertising landscape, pushing the boundaries of creativity and technology, enriching both the industry and society.”

    Conclusion

    AI is changing the landscape of creativity in the age of AI. AI systems can exhibit some aspects of creativity, such as novelty, surprise, or value, but they are not fully creative by human standards. AI systems can also augment human creativity by providing new tools, data sources, feedback mechanisms, or collaboration partners for humans. The future of creativity depends on how humans and AI can work together to co-create new and valuable outcomes that can benefit society.

    (The article is authored by Wing Communications CEO Shiva Bhavani  

  • Mind the attention gap: How brands can retain the attention span of their consumers

    Mind the attention gap: How brands can retain the attention span of their consumers

    Mumbai: The digital age has brought many benefits to consumers, such as convenience, choice, and access to information. However, it has also created a new challenge for brands: how to capture and retain the attention of their consumers in a crowded and noisy online environment. According to a Microsoft study, the average human attention span has dropped from 12 seconds in 2000 to eight seconds in 2015, which is less than that of a goldfish. This means that brands have only a few seconds to make an impression and persuade consumers to engage with their content, products, or services.

    The attention gap is a serious problem for marketers, as it affects the effectiveness of their campaigns and the return on their investments. According to a report by HubSpot, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, and 72% of consumers expect brands to personalise their communications. However, only 22% of consumers are satisfied with the level of personalisation they receive from brands. This indicates that there is a mismatch between what consumers want and what brands deliver, which leads to lower engagement, loyalty, and conversion rates.

    How to bridge the attention gap

    To overcome the challenge of the attention gap, brands need to adopt a customer-centric approach and create content that is relevant, valuable, and engaging for their target audience. Here are some strategies that can help brands achieve this goal:

    ●    Use data and analytics to understand customers: Brands need to leverage data and analytics tools to collect and analyse information about their customers, such as their demographics, preferences, behaviors, needs, and pain points. This will help them segment their customers into different groups based on their characteristics and interests, and tailor their content accordingly. For example, Netflix uses data and algorithms to recommend personalised content to its users based on their viewing history and preferences.

    ●    Create compelling stories that resonate with customers: Brands need to craft stories that connect with their customers on an emotional level and convey their value proposition in a clear and compelling way. Stories can help brands capture the attention of their customers, build trust and credibility, and inspire them to take action. For example, Airbnb uses storytelling to showcase the experiences of its hosts and guests, and how they can discover new places and cultures through its platform.

    ●    Use multimedia and interactive content to enhance customers’ experiences: Brands need to use multimedia and interactive content formats, such as videos, podcasts, infographics, quizzes, games, etc., to deliver their messages in a more engaging and memorable way. Multimedia and interactive content can help brands attract the attention of their customers, stimulate their senses, and encourage them to interact with their brand. For example, Nike uses interactive videos to showcase its products and features, and allow its customers to customise their own shoes.

    ●    Optimise content for different channels and devices: Brands need to optimise their content for different channels and devices that their customers use, such as websites, social media platforms, mobile apps, email newsletters, etc. This will help them reach their customers where they are, provide them with a consistent and seamless experience across different touchpoints, and increase their chances of engagement. For example, Starbucks optimises its content for different channels and devices by using responsive design, mobile-friendly features, social media integration, etc.

    Giving his two cents on this rapid transformation, Wing Communications CEO & founder Shiva Bhavani said, “We believe that in today’s competitive market, it is not enough to just create content for our clients. We have to create content that matters to their customers. That’s why we use cutting-edge tools and techniques to understand the needs and preferences of our clients’ target audience and craft personalised and relevant stories that capture their attention and inspire them to take action.”

    Conclusion

    The attention gap is a reality that brands have to face in the digital age. However, it is not an insurmountable obstacle. By using data and analytics, creating compelling stories, using multimedia and interactive content formats, and optimising their content for different channels and devices, brands can bridge the attention gap and retain the attention span of their consumers.

    The article is authored by Wing Communications CEO Shiva Bhavani.

  • GUEST ARTICLE: Why advertising industry is the best tool to fight against raging inflation?

    GUEST ARTICLE: Why advertising industry is the best tool to fight against raging inflation?

    Mumbai: Everyone is talking about inflation these days. The cost of living is rising, and people are struggling to make ends meet. In such an unstable economic climate, it’s more important than ever for businesses to stay afloat. And one of the best ways to do that is through advertising.

    Advertising helps businesses by creating demand for their products and services. It also educates consumers about what’s available on the market and how to make informed purchase decisions.

    Inflation can be a daunting challenge, but with the right advertising strategy, your business can weather the storm. Advertising plays a key role in fighting inflation by creating demand for goods and services. When people are aware of new products and services, they are more likely to purchase them, which increases demand and ultimately helps to keep prices stable.

    Advertising also helps businesses promote special sales or discounts that can help reduce the cost of goods and services.

    How does advertising help fight inflation?

    Advertising is not just a powerful tool to sell products and services; it is also an effective weapon to fight inflation. By keeping demand high and stimulating competition, advertising can help keep prices in check and prevent them from spiralling out of control.

    When inflation is high, advertising can encourage people to shop around for the best deals on items they need. This helps keep overall prices down as businesses compete for customers. Advertising can also help businesses keep their prices in check. By publicising special offers and discounts, businesses can entice customers without having to raise their prices. It can also inform consumers about special offers and discounts that may be available, helping them to save money on purchase prices.

    Advertising can also help bring new products and services to market quickly, which can help break the cycle of inflation by offering consumers more choices and driving down prices.

    Ultimately, advertising is a key part of any economy and plays an important role in keeping inflation under control. When used correctly, it can be a powerful tool for businesses and consumers alike.

    What are some examples of successful advertising campaigns that fought inflation?

    Inflation is a major problem in many countries around the world, and advertising can be an effective tool to help fight it. There are a number of successful advertising campaigns that have been used to fight inflation, and here are just a few examples:

        The “I Defy Inflation” campaign by Coca-Cola in 1974 was a very successful way to fight against rising prices. The company placed ads featuring a can of Coke with the words “I Defy Inflation” printed on them, and this helped to increase sales and combat inflationary pressures.

        Another great example is Procter & Gamble’s “P&G Cares” campaign from 1985. This campaign featured ads that showed how P&G products were helping families save money on their grocery bills. The campaign was very effective in combating inflationary pressures and helping people save money.

        A third example is Nike’s “Just Do It” campaign from 1988. This famous slogan helped inspire people to get up and take action, even in the face of adversity or tough economic times. The slogan was very effective in combating inflationary pressures and helping people stay positive during tough economic times.

    These are just a few examples of successful advertising campaigns that have been used to fight against inflation. Advertising can be a powerful tool to help combat this problem, and there are many more examples out there of companies and brands that have used it effectively.

    Conclusion

    In the current day and age, inflation is a huge problem that many countries face. Advertising can be used as a powerful tool to help fight inflation. By using advertising, businesses can increase consumer demand, which in turn will help stabilise prices.

    Additionally, advertising can help promote products and services that are new or on sale, which can encourage people to spend more money. Overall, the advertising industry is a great way to help combat inflation and should be used more often.

    The author of this article is Wing Communications CEO & founder Shiva Bhavani.

  • Wing Communications wins PR mandate of Xiphias Immigration

    Wing Communications wins PR mandate of Xiphias Immigration

    Mumbai: PR agency Wing Communications, which offers strategic and integrated communications, announced that it has won the communications mandate for Bangalore-based consultancy Xiphias Immigration, which provides innovative solutions to meet the immigration needs of its clients.

    Xiphias Immigration offers services including investment immigration, corporate and skilled migration, and study abroad. Wing Communications will cater to the brand’s strategic PR, media relations, corporate PR, and reputation management requirements across India through perceptive campaigns.

    Xiphias Immigration MD Varun Singh commented, “Wing Communications is a group of contemporary innovators who venture beyond the obvious. It is a great partner to lead our communications because of their proven credentials, diverse expertise across industries, and ethics and values to undertake the business sincerely. We look forward to enhancing our communication and perceptibility percentage in the immigration realm with the help of the Wing’s team, which is seamlessly networked across the nation as well as internationally and has exceptional industry stewardship and expertise in expressing a company’s worth while connecting them to tangible results.”

    Wing Communications CEO and co-founder Shiva Bhavani said, “Xiphias is an immigration consultancy that is breaking new ground in the field of immigration in India with its cutting-edge solutions to address the immigration needs of its clients and strong relationships in popular immigration destinations across the world. We are extremely proud and excited to be associated with this new-age consultancy and handle its PR and communication strategies.” 

    He added, “To be a partner with this transformational brand that works on the foundations of integrity, honesty, professionalism, collaboration, and accountability will be a privilege for Wing Communications. Our goal is to facilitate and fervently meet their communication objectives, press coverage opportunities, and brand image-related expectations by leveraging the best of our skills and expertise. We will eagerly anticipate and execute the required responsibilities to assist the brand in expanding its online presence and in its quest for speedy growth.”

  • Wing Communications to handle Advait Infratech’s PR mandate

    Wing Communications to handle Advait Infratech’s PR mandate

    Mumbai: Wing Communications has won the communications mandate for Advait Infratech—a Gujrat-based Infratech on Wednesday. It provides robust products and solutions for power transmission, substation, and telecommunication infrastructure and is hoping to expand into green/renewable energy by 2023.

    Wing Communications will be providing a range of services, including managing the brand’s strategic PR, media relations, and corporate PR and reputation management across India through incisive campaigns.

    Commenting on the development, Advait Infratech founder and managing director Shalin Seth said, “Wing Communications has established credentials, diversified experience across sectors and a deep understanding of the infrastructure industry, which makes them an excellent partner to drive our communications. With a team that has a seamless nationwide and international network, impeccable industry stewardship, and expertise in communicating the value of a company and linking them to concrete results, we’re looking forward to strengthening our communication and presence in the Infratech domain.”

    “Advait Infratech is an institution that is proudly making strides in building the nation and strengthening the core of our economy, and we are extremely proud to be a partner with this transformational brand in their public relations journey. With this mandate, we are looking forward to going beyond traditional PR. We will be helping Advait Infratech with thought leadership campaigns that will not only help them in engaging with the audience in the digital space and building their online footprint, but will also give them a remarkable boost in their rapid growth journey,” said Wing Communications CEO and co-founder Shiva Bhavani.